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William Lawrence Laval (January 15, 1885 – January 20, 1957) was an American minor league baseball player, baseball
manager Management (or managing) is the administration of an organization, whether it is a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business. Management includes the activities ...
, and
college baseball College baseball is baseball that is played on the intercollegiate level at institutions of higher education. In comparison to football and basketball, college competition in the United States plays a smaller role in developing professional p ...
, football, and
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular court, compete with the primary objective of shooting a basketball (approximately in diameter) through the defender's h ...
coach. He held head coaching positions at the University of South Carolina, Furman University,
Emory and Henry College Emory & Henry College (E&H or Emory) is a private liberal arts college in Emory, Virginia. The campus comprises of Washington County, which is part of the Appalachian highlands of Southwest Virginia. Founded in 1836, Emory & Henry College is ...
, and
Newberry College Newberry College is a private Lutheran college in Newberry, South Carolina. It has 1,250 students. Accreditation Newberry College is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools (SACS) to award ...
. He is the only South Carolina football coach to have produced seven consecutive winning seasons. In 2009, ''
The State A state is a centralized political organization that imposes and enforces rules over a population within a territory. There is no undisputed definition of a state. One widely used definition comes from the German sociologist Max Weber: a "stat ...
'' called him "the greatest collegiate coach" in the history of
South Carolina )'' Animis opibusque parati'' ( for, , Latin, Prepared in mind and resources, links=no) , anthem = " Carolina";" South Carolina On My Mind" , Former = Province of South Carolina , seat = Columbia , LargestCity = Charleston , LargestMetro = ...
.


Early life

Laval was born on January 15, 1885, in
Columbia, South Carolina Columbia is the List of capitals in the United States, capital of the U.S. state of South Carolina. With a population of 136,632 at the 2020 United States census, 2020 census, it is List of municipalities in South Carolina, the second-largest ...
. At the age of 18, he coached baseball at
Erskine College Erskine College is a private Christian college in Due West, South Carolina. It is an undergraduate liberal arts college and a graduate theological seminary. The college was founded in 1839 by the Associate Reformed Presbyterian Church. Its sp ...
. The following year, he held the same position at Sewanee before returning to Erskine. From 1904 to 1905, he played baseball as a
pitcher In baseball, the pitcher is the player who throws ("pitches") the baseball from the pitcher's mound toward the catcher to begin each play, with the goal of retiring a batter, who attempts to either make contact with the pitched ball or draw ...
for Furman University. According to ''
The State A state is a centralized political organization that imposes and enforces rules over a population within a territory. There is no undisputed definition of a state. One widely used definition comes from the German sociologist Max Weber: a "stat ...
'', there is no record of his enrollment at the school, however, which presumably made him a ringer. During the 1905 season, he proposed to his girlfriend Elizabeth, who responded "If you beat Clemson today, I will marry you."Morris: Laval knew how to win, no matter the sport
, ''The State'', November 15, 2009.
Laval pitched Furman to a win, 2–1, and the two were married soon after. He would later joke in speeches, "She has hated Clemson ever since."


Minor league career

In his early years, Laval played minor league baseball for a wide number of teams throughout the South in the
South Carolina League The South Carolina League was a minor league baseball league that played from 1906 to 1908. The Class D (baseball), Class D level South Carolina League consisted entirely of franchises based in South Carolina for its three seasons of play. The Sum ...
, Carolina Association,
Virginia League The Virginia League was a minor league baseball affiliation which operated in Virginia and North Carolina from 1906 to 1928. It was classified as a "C" league from 1906 to 1919 and as a "B" league from 1920 to 1928. The most famous alumni to c ...
,
South Atlantic League The South Atlantic League, often informally called the Sally League, is a Minor League Baseball league with teams predominantly in states along the Atlantic coast of the United States from New York to Georgia. A Class A league for most of its ...
, and
North Carolina State League The North Carolina State League was a "Class D" league in Minor League Baseball. The original version of the league existed from 1913–1917 as the successor to the Carolina Association. The second version of the league was established in 1937 ...
. These teams included: the Greenville Mountaineers (1907),
Greenville Spinners The Greenville Spinners was a primary name of the minor league baseball teams located in Greenville, South Carolina between 1907 and 1962. Greenville teams played as members of the South Carolina League in 1907, Carolina Association (1908–191 ...
(1908–1909 and 1919),
Winston-Salem Twins Winston-Salem is a city and the county seat of Forsyth County, North Carolina, United States. In the 2020 census, the population was 249,545, making it the second-largest municipality in the Piedmont Triad region, the 5th most populous city in ...
(1909–1910), Spartanburg Spartans (1911–1912), Anderson Electricians (1912), Richmond Colts (1913), Petersburg Goobers (1914), Jacksonville Tarpons (1915), and the
Greensboro Patriots Greensboro (; formerly Greensborough) is a city in and the county seat of Guilford County, North Carolina, United States. It is the List of municipalities in North Carolina, third-most populous city in North Carolina after Charlotte, North Car ...
(1916).Billy Laval Minor League Statistics & History
''Baseball Reference'', retrieved July 18, 2010.
His playing career was mediocre, with a .253
batting average Batting average is a statistic in cricket, baseball, and softball that measures the performance of batters. The development of the baseball statistic was influenced by the cricket statistic. Cricket In cricket, a player's batting average is ...
and 42–37 record as a pitcher. In 1907, the manager of the Greenville Mountaineers, Tommy Stouch, signed
Shoeless Joe Jackson Joseph Jefferson Jackson (July 16, 1887 â€“ December 5, 1951), nicknamed "Shoeless Joe", was an American outfielder who played Major League Baseball (MLB) in the early 1900s. Although his .356 career batting average is the fourth highest ...
, and to evaluate him, had Laval pitch against Jackson for five days of batting practice. He chose Laval for his assorted repertoire of curveballs and
spitball A spitball is an illegal baseball pitch in which the ball has been altered by the application of a foreign substance such as saliva or petroleum jelly. This technique alters the wind resistance and weight on one side of the ball, causing it to m ...
s.


Coaching career

Laval was described as an innovative football coach, and he implemented the "crazy quilt" offense, where pre-snap motion was used to create confusion for the defense. Whitey Rawl, Furman quarterback from 1925 to 1927, told ''
The Columbia Record The ''Columbia Record'' was an afternoon daily newspaper published in Columbia, South Carolina. It was established in 1897. International Paper & Power Co. purchased ''The Record'' in 1929 from R. Charlton Wright, who had been principal owner s ...
'' in 1961 that opponents thought "Laval was either cheating or crazy... Nobody ever seemed to figure out which, but we beat 'em." Laval also employed a play called the " crap shooters shift", which was similar to the modern no-huddle offense. He also constantly tweaked his teams' uniforms. At
Newberry College Newberry College is a private Lutheran college in Newberry, South Carolina. It has 1,250 students. Accreditation Newberry College is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools (SACS) to award ...
, he modified the uniforms with targets to aid his
color-blind Color blindness or color vision deficiency (CVD) is the decreased ability to see color or differences in color. It can impair tasks such as selecting ripe fruit, choosing clothing, and reading traffic lights. Color blindness may make some aca ...
quarterback The quarterback (commonly abbreviated "QB"), colloquially known as the "signal caller", is a position in gridiron football. Quarterbacks are members of the offensive platoon and mostly line up directly behind the offensive line. In modern Ame ...
's ability to distinguish his receivers. Laval's superstitious nature also influenced his uniform tinkering. For example, in the 1931 South Carolina–Clemson game, he had his team change from their gray jerseys into their "lucky" red uniforms at halftime. Around 1912, Laval was invited by Clemson coach
Frank Dobson Frank Gordon Dobson (15 March 1940 – 11 November 2019) was a British Labour Party politician. As Member of Parliament (MP) for Holborn and St. Pancras from 1979 to 2015, he served in the Cabinet as Secretary of State for Health from 1997 t ...
to watch their football game against
Georgia Tech The Georgia Institute of Technology, commonly referred to as Georgia Tech or, in the state of Georgia, as Tech or The Institute, is a public research university and institute of technology in Atlanta, Georgia. Established in 1885, it is part of ...
. The event piqued Laval's interest in the sport, and he began studying it in earnest. Despite never having played a single down of football, in 1914, he became the coach of the Furman B squad under head coach W. B. Bible, brother of Dana X. Bible. Bible, however, was an English professor with little knowledge of the game, and Laval soon had the B squad capable of decisively beating the varsity team in scrimmages. After the season, the school sent Laval to be mentored by
Illinois Illinois ( ) is a state in the Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolitan areas include, Peoria and Rockf ...
head coach and football innovator
Robert Zuppke Robert Carl Zuppke (July 2, 1879 – December 22, 1957) was an American football coach. He served as the head coach at the University of Illinois at Urbana–Champaign from 1913 until 1941, compiling a career college football record of 131–81â ...
, who had won the 1914 national championship. In mid-November 1915, Bible resigned as head football coach, before the team's final game of the season, and Laval was elected to succeed Bible. As an "all-year coach", his salary was $1,100, which was about the average at the time. He coached Furman football from 1916 to 1927 and compiled a 71–34–3 record. In 1920, Laval returned to the Greenville Spinners to serve as their
manager Management (or managing) is the administration of an organization, whether it is a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business. Management includes the activities ...
during the baseball season. In 1927, Laval accepted a three-year contract worth $8,000 per year to coach at the University of South Carolina, which made him the highest-paid coach in the state. He coached
South Carolina )'' Animis opibusque parati'' ( for, , Latin, Prepared in mind and resources, links=no) , anthem = " Carolina";" South Carolina On My Mind" , Former = Province of South Carolina , seat = Columbia , LargestCity = Charleston , LargestMetro = ...
from 1928 to 1934 and compiled a 10–14–4 record.All-Time Coaching Records by Year
, College Football Data Warehouse, retrieved July 19, 2010.
Opposing coaches began demanding rule changes to limit the pre-snap shifts and motion of the "crazy quilt". Rules began to change toward the end of his tenure. In 1932, Laval recruited four players from the 1930 Texas state high school basketball champions. South Carolina basketball coach Rock Norman did not want to play the new recruits ahead of his more seasoned players, so Laval agreed to coach the team for the season. Because of his lack of basketball knowledge, Laval had one of Norman's players, team captain Buck Smith act as an assistant coach. South Carolina ended the season on a fifteen-game winning streak and captured the
Southern Conference The Southern Conference (SoCon) is a collegiate athletic conference affiliated with the National Collegiate Athletic Association (NCAA) Division I. Southern Conference football teams compete in the Football Championship Subdivision (formerly k ...
tournament championship.
Jeff Sagarin Jeff Sagarin is an American sports statistician known for his development of a method for ranking and rating sports teams in a variety of sports. His ratings have been a regular feature in the ''USA Today'' sports section since 1985, have been us ...
retroactively ranked South Carolina that season's third-best team in the nation. Norman returned to take over the basketball team the following year. In 1933, the South Carolina athletic department reported a $15,200 deficit, and Laval reluctantly agreed to take a pay cut to $5,000. However, the department's financial difficulties worsened, and the next year it requested Laval take a second pay cut to $3,600, which he refused. The school allowed his contract to lapse after the 1934 season. Laval then moved on to
Emory and Henry College Emory & Henry College (E&H or Emory) is a private liberal arts college in Emory, Virginia. The campus comprises of Washington County, which is part of the Appalachian highlands of Southwest Virginia. Founded in 1836, Emory & Henry College is ...
to serve as its head football, basketball, and baseball coach from 1936 to 1937. In 1938, he returned to his home state to coach at
Newberry College Newberry College is a private Lutheran college in Newberry, South Carolina. It has 1,250 students. Accreditation Newberry College is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools (SACS) to award ...
. He remained there until retirement in 1950. In 12 season as head football coach at Newberry, Laval compiled a record of 45–61–5.


Later life

After coaching, Laval ran a chain of sporting goods stores throughout South Carolina. He also worked in the front office of minor league baseball teams in Rock Hill and Greenwood. He and his wife had three children: two sons and a daughter. His wife died on November 22, 1956, after a long illness. Laval himself died shortly thereafter on January 20, 1957, from a heart attack at his son's home in Columbia. The South Carolina Athletic Hall of Fame inducted him in 1961, and the Furman University Athletic Hall of Fame inducted him in 1981.One of USC's best coaches not in Hall
''The State'', November 15, 2009.


Head coaching record


Football


Notes


References


External links

* * {{DEFAULTSORT:Laval, Billy 1885 births 1957 deaths Baseball pitchers Basketball players from Columbia, South Carolina Basketball coaches from South Carolina Anderson Electricians players Asheville Tourists managers Emory and Henry Wasps athletic directors Emory and Henry Wasps baseball coaches Emory and Henry Wasps football coaches Emory and Henry Wasps men's basketball coaches Erskine Flying Fleet baseball coaches Furman Paladins athletic directors Furman Paladins baseball coaches Furman Paladins football coaches Furman Paladins men's basketball coaches Greensboro Patriots players Greenville Mountaineers players Greenville Spinners players Jacksonville Tarpons players Newberry Wolves athletic directors Newberry Wolves baseball coaches Newberry Wolves football coaches Petersburg Goobers players Richmond Colts players Sewanee Tigers baseball coaches South Carolina Gamecocks athletic directors South Carolina Gamecocks football coaches South Carolina Gamecocks men's basketball coaches Spartanburg Spartans players Winston-Salem Twins players Sportspeople from Columbia, South Carolina