William Clifton France (April 4, 1933 – June 4, 2007), better known as Bill France Jr. or Little Billy, was an American
motorsports
Motorsport, motorsports or motor sport is a global term used to encompass the group of competitive sporting events which primarily involve the use of motorized vehicles. The terminology can also be used to describe forms of competition of two ...
executive who served from 1972 to 2000 as the chief executive officer (CEO) of
NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
, the sanctioning body of the US-based
stock car racing
Stock car racing is a form of automobile racing run on oval tracks and road courses measuring approximately . It originally used production-model cars, hence the name "stock car", but is now run using cars specifically built for racing. It ori ...
. He succeeded his father, NASCAR founder
Bill France Sr. as its CEO. His son,
Brian France
Brian Zachary France (born August 2, 1962) is an American businessman and the former CEO and chairman of NASCAR. He served in the post from 2003 to 2018, following his grandfather (and NASCAR co-founder) Bill France Sr. and father Bill Jr., in t ...
, was the CEO from 2003–2018.
Early life
France was born in
Washington, D.C.
)
, image_skyline =
, image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
, to Anne Bledsoe and
William Henry Getty France. His family moved to
Daytona Beach, Florida
Daytona Beach, or simply Daytona, is a coastal Resort town, resort-city in east-central Florida. Located on the eastern edge of Volusia County, Florida, Volusia County near the East Coast of the United States, Atlantic coastline, its population ...
in 1935 to escape the
Great Depression
The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
.
[Bill Fleischman and Al Pearce. ''The Unauthorized NASCAR fan guide 1998-1999'', Visible Ink Press, Farmington Hills, Michigan, US. ] He attended
Seabreeze High School
Seabreeze High School is a public high school located in Daytona Beach, Florida, United States. The school was named a Blue Ribbon School of Excellence in 1989.
Notable alumni
* Duane and Gregg Allman, of The Allman Brothers Band, class of 196 ...
before attending the
University of Florida
The University of Florida (Florida or UF) is a public land-grant research university in Gainesville, Florida. It is a senior member of the State University System of Florida, traces its origins to 1853, and has operated continuously on its ...
. He served for two years in the
United States Navy
The United States Navy (USN) is the maritime service branch of the United States Armed Forces and one of the eight uniformed services of the United States. It is the largest and most powerful navy in the world, with the estimated tonnage ...
before turning to a career in racing.
[Biography]
at the Stock Car Racing Hall of Fame of Oceanside Rotary Club
France grew up helping at race tracks; he sold concessions and helped park cars at the
Daytona Beach Road Course
The Daytona Beach and Road Course was a race track that was instrumental in the formation of the National Association for Stock Car Auto Racing. It originally became famous as the location where 15 world land speed records were set.
Beach and ro ...
. He worked twelve hours per day, seven days a week for thirteen months with the construction of
Daytona International Speedway
Daytona International Speedway is a race track in Daytona Beach, Florida, United States. Since opening in 1959, it has been the home of the Daytona 500, the most prestigious race in NASCAR as well as its season opening event. In addition to NA ...
, where he drove a
compactor
A compactor is a machine or mechanism used to reduce the size of material such as waste material or bio mass through compaction. A trash compactor is often used by a home or business to reduce the volume of trash it produces. A baler-wrapper comp ...
,
bulldozer
A bulldozer or dozer (also called a crawler) is a large, motorized machine equipped with a metal blade to the front for pushing material: soil, sand, snow, rubble, or rock during construction work. It travels most commonly on continuous track ...
, and
grader
A grader, also commonly referred to as a road grader, motor grader, or simply a blade, is a form of heavy equipment with a long blade used to create a flat surface during grading. Although the earliest models were towed behind horses, and lat ...
. He once tried using a mule to pull trees out of the swamp because motorized equipment was getting stuck.
[Biography at the Motorcycle Hall of Fame]
He rode
off-road
Off-roading is the activity of driving or riding in a vehicle on unpaved surfaces such as sand, gravel, riverbeds, mud, snow, rocks, and other natural terrain. Types of off-roading range in intensity, from leisure drives with unmodified vehicl ...
motorcycles, and began competing in
enduro
Enduro is a form of motorcycle sport run on extended cross-country, off-road courses. Enduro consists of many different obstacles and challenges. The main type of enduro event, and the format to which the World Enduro Championship is run, is a ...
s in the 1960s. France entered the
Baja 1000
The Baja 1000 is an annual Mexican off-road motorsport race held on the Baja California Peninsula. It is one of the most prestigious off-road races in the world, having attracted competitors from six continents. The race was founded by Ed Pearl ...
in the motorcycle division in the early 1970s. He gave the up-and-coming sport of
motocross
Motocross is a form of off-road motorcycle racing held on enclosed off-road circuits. The sport evolved from motorcycle trials competitions held in the United Kingdom.
History
Motocross first evolved in Britain from motorcycle trials competi ...
a chance at Daytona in the early 1970s. The motocross races started with little fanfare, but grew into the popular Daytona
Supercross
The AMA Supercross Championship (commercially known as Monster Energy AMA Supercross) is an American motorcycle racing series. Founded by the American Motorcyclist Association (AMA) in 1974, the AMA Supercross Championship races are held from ...
, part of
Daytona Beach Bike Week
Daytona Beach Bike Week, also called Daytona Bike Week, is a motorcycle event and rally held annually in Daytona Beach, Florida. Since 2021, events have been added in DeLeon Springs. Approximately 500,000 people make their way to the rally area f ...
, which began in the late 1930s.
Career
After serving as vice-president for six years, he became the head of NASCAR when his father Bill France Sr. retired on January 10, 1972.
The
International Motorsports Hall of Fame
The International Motorsports Hall of Fame (IMHOF) is a hall of fame located adjacent to the Talladega Superspeedway (formerly Alabama International Motor Speedway) located in Talladega County, east central Alabama. It enshrines those who have c ...
describes the transition: "Other than the founding of NASCAR itself, Bill Jr.'s appointment to leadership is probably the most significant event in the history of the sanctioning body."
[Biography at the International Motorsports Hall of Fame]
NASCAR went from a
Southern regional sport to a national sport during his tenure.
France Jr. was instrumental in taking the sport outside of its traditional American base. In 1981 he struck a deal with multimillion-dollar Australian
tire retailer and retired racer
Bob Jane
Robert Frederick Jane (18 December 1929 – 28 September 2018) was an Australian race car driver and prominent entrepreneur and business tycoon. A four-time winner of the Armstrong 500, the race that became the prestigious Bathurst 1000 and a ...
to take stock car racing to Australia and plans were laid out for a high-banked speedway at the Jane owned
Calder Park Raceway
Calder Park Raceway is a motor racing circuit in Melbourne, Victoria, Australia. The complex includes a dragstrip, a road circuit with several possible configurations, and the "Thunderdome", a high-speed banked oval equipped to race either clo ...
in
Melbourne
Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
. The 1.119 mi (1.801 km) Calder Park Thunderdome, the first high-banked NASCAR style speedway built outside of North America, was built at a cost of
A$54 million and was opened in 1987. The new track, modelled on a scaled down version of the
Charlotte Motor Speedway
Charlotte Motor Speedway (previously known as Lowe's Motor Speedway from 1999 to 2009) is a motorsport complex located in Concord, North Carolina, outside Charlotte. The complex features a quad oval track that hosts NASCAR racing including th ...
, including mimicking its 24° banked turns, held its first NASCAR race, the
Goodyear NASCAR 500 (for 500 km) on February 28, 1988 and was won by
Alabama Gang member
Neil Bonnett
Lawrence Neil Bonnett (July 30, 1946 – February 11, 1994) was an American NASCAR driver who compiled 18 victories and 20 poles over his 18-year career. Bonnett was a member of the Alabama Gang, and started his career with the help of Bobby an ...
driving a
Pontiac Grand Prix
The Grand Prix is a line of automobiles produced by the Pontiac Division of General Motors from 1962 until 2002 for coupes and 1989–2008 for sedans.
First introduced as a full-size performance coupe for the 1962 model year, the model varied ...
. Although only an exhibition race, this was also the first NASCAR race held outside of North America. Jane became the head of the sanctioning body for stock car racing in Australia known as
Australian Stock Car Auto Racing
AUSCAR (Australian Stock Car Auto Racing) was an auto racing sanctioning body owned by Bob Jane, which ran American-style Superspeedway racing in Australia. The initial AUSCAR venue was the 1.801 km (1.119 mi), high-banked (24°) Calder Park Thund ...
(AUSCAR), though a falling out between him and France in 1991 saw NASCAR withdraw its support for Jane and his track.
NASCAR racing in Australia continued to be sanctioned by Jane until the series folded in 2001.
He continued his father's legacy by fostering growth of the
Daytona 500
The Daytona 500 is a NASCAR Cup Series motor race held annually at Daytona International Speedway in Daytona Beach, Florida. It is the first of two Cup races held every year at Daytona, the second being the Coke Zero Sugar 400, and one of three ...
stock car race and
Daytona 200
The Daytona 200 is an annual motorcycle road racing competition held in early spring at the Daytona International Speedway in Daytona Beach, Florida. The race was founded in 1937 when it was sanctioned by the American Motorcyclist Association ...
motorcycle race at Daytona International Speedway. The
Winston Million
Winston may refer to:
Places Antarctica
* Winston Glacier
Australia
* Winston, Queensland, a suburb of the City of Mount Isa
United Kingdom
* Winston, County Durham, England, a village
* Winston, Suffolk, England, a village and civil pari ...
program was launched by
R.J. Reynolds
Richard Joshua Reynolds (July 20, 1850 – July 29, 1918) was an American businessman and founder of the R. J. Reynolds Tobacco Company.
The son of a tobacco farmer, he worked for his father and attended Emory & Henry College from 1868 to 1870, ...
in 1985. A
$1 million bonus was awarded to any driver who could win three of four preselected races.
NASCAR's Grand National series was renamed Winston Cup in 1971. The points fund increased from $750,000 to $2 million. The champions portion of the points fund rose to $2 million by 1998.
NASCAR had few televised races in 1972. Those races that did air in the 1970s were mixed into shows like ''
ABC Wide World of Sports
''ABC's Wide World of Sports'' is an American sports anthology television program that aired on ABC from April 29, 1961 to January 3, 1998, primarily on Saturday afternoons. Hosted by Jim McKay, with a succession of co-hosts beginning in 1987, ...
''.
[Biography at the Motorsports Hall of Fame of America]
France signed a deal with
CBS Sports
CBS Sports is the sports division of the American television network CBS. Its headquarters are in the CBS Building on W 52nd Street in Midtown Manhattan, New York City, with programs produced out of Studio 43 at the CBS Broadcast Center on W 5 ...
' president
Neal Pilson
Neal Pilson (born April 18, 1940) is the founder and president of Pilson Communications, Inc., a consulting company specializing in sports television, media and marketing. Pilson was also the president of CBS Sports during the 1980s and early 1990 ...
to televise the
1979 Daytona 500
The 1979 Daytona 500, the 21st annual event, was the second race of the 1979 NASCAR Winston Cup Series season. It was held on February 18, 1979. Sports pundits consider the 1979 Daytona 500 to be the most important race in stock car history.
Th ...
from flag to flag. The race was the first live flag to flag national coverage of a NASCAR race. The race got high television ratings, partly due to a snowstorm in the
Midwest
The Midwestern United States, also referred to as the Midwest or the American Midwest, is one of four Census Bureau Region, census regions of the United States Census Bureau (also known as "Region 2"). It occupies the northern central part of ...
and
Northeast
The points of the compass are a set of horizontal, radially arrayed compass directions (or azimuths) used in navigation and cartography. A compass rose is primarily composed of four cardinal directions—north, east, south, and west—each se ...
.
Richard Petty
Richard Lee Petty (born July 2, 1937), nicknamed "The King", is an American former stock car racing driver who raced from 1958 to 1992 in the former NASCAR Grand National and Winston Cup Series (now called the NASCAR Cup Series), most notabl ...
won the race after race leaders
Donnie Allison
Donnie Allison (born September 7, 1939) is an American former driver on the NASCAR Grand National/Winston Cup circuit, who won ten times during his racing career, which spanned from 1966 to 1988. He is part of the "Alabama Gang", and is the bro ...
and
Cale Yarborough crashed together on the final lap. Allison's brother
Bobby Allison
Robert Arthur Allison (born December 3, 1937) is a former American professional stock car racing driver and owner. Allison was the founder of the Alabama Gang, a group of drivers based in Hueytown, Alabama, where there were abundant short track ...
stopped, and Bobby Allison and Yarborough then exchanged punches. The ratings and ensuing press coverage helped France to sign television contracts with
ESPN
ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
in 1980,
TNN in 1990, and
TBS. France's career culminated in a record-setting $2.4 billion television broadcasting contract in 1999 for the 2001 season.
France was a delegate from
Florida
Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
to the
1972 Democratic National Convention
The 1972 Democratic National Convention was the presidential nominating convention of the Democratic Party for the 1972 presidential election. It was held at Miami Beach Convention Center in Miami Beach, Florida, also the host city of the Rep ...
and supported the candidacy of
George Wallace
George Corley Wallace Jr. (August 25, 1919 – September 13, 1998) was an American politician who served as the 45th governor of Alabama for four terms. A member of the Democratic Party, he is best remembered for his staunch segregationist and ...
, who had won the Florida Democratic
presidential preference primary that year.
In 1993, France's employees told him about six-year-old Ohio leukemia patient Sarah Ashley Secoy. He called her father and pledged to make her struggle and international marrow donor search a global news story. His efforts made her a radio and TV news story. He also helped fund "Sarah's Song", a duet recorded with her father that France promoted to tens of thousands of radio stations globally. Millions were thus raised to pay for her six-year hospital fight inside a germ free chamber. Her genetic match donor was found. She became the first patient ever to survive acute myeloid leukemia thus leading to an all new global treatment concept for several deadly childhood cancers that has now saved thousands of children's lives.
Later life
France turned the presidency of NASCAR over to
Mike Helton
Michael Gregory Helton (born August 30, 1953) is an American businessman, and the Vice Chairman of the National Association for Stock Car Auto Racing (NASCAR). He replaced Bill France Jr. in November 2000 as the company's 3rd president. He was ...
in 2000 after being diagnosed with
cancer
Cancer is a group of diseases involving abnormal cell growth with the potential to invade or spread to other parts of the body. These contrast with benign tumors, which do not spread. Possible signs and symptoms include a lump, abnormal b ...
. He made his son
Brian France
Brian Zachary France (born August 2, 1962) is an American businessman and the former CEO and chairman of NASCAR. He served in the post from 2003 to 2018, following his grandfather (and NASCAR co-founder) Bill France Sr. and father Bill Jr., in t ...
the
CEO
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
and
chairman
The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the grou ...
of NASCAR in 2003. Bill France Jr. remained a member of the six-person NASCAR board of directors.
The France family continues to own NASCAR outright, and has a controlling interest in race track operator
International Speedway Corporation
International Speedway Corporation (ISC) was a corporation whose primary business is the ownership and management of motorsports race tracks. ISC was founded by NASCAR founder Bill France Sr. in 1953 for the construction of Daytona International ...
. France Jr. continued as chairman of the board of ISC, until his death. His daughter
Lesa France Kennedy is ISC's president.
[ESPN, "Longtime NASCAR chairman France Jr. dies" June 4, 2007]
/ref>
France died of lung cancer
Lung cancer, also known as lung carcinoma (since about 98–99% of all lung cancers are carcinomas), is a malignant lung tumor characterized by uncontrolled cell growth in tissue (biology), tissues of the lung. Lung carcinomas derive from tran ...
in Daytona Beach, Florida, on June 4, 2007 at about 1:00 pm. His death occurred during the rain-delayed Autism Speaks 400 Cup race, and his death was reported during the live broadcast of the race at lap 261. ''NASCAR on Fox
''NASCAR on Fox'', also known as ''Fox NASCAR'', is the branding used for broadcasts of NASCAR races produced by Fox Sports and have aired on the Fox television network in the United States since 2001. Speed, a motorsports-focused cable channel ...
'' lead announcer Mike Joy
Michael Joy (born November 25, 1949) is an American TV sports announcer and who currently serves as the lap-by-lap voice of Fox Sports' coverage of NASCAR. His color analyst is Clint Bowyer. Counting 2022, Joy has been part of the live broadcast ...
held a moment of "silence" during a restart on lap 279, and the track's flag was lowered to half staff.
Halls of fame inductions
*International Motorsports Hall of Fame
The International Motorsports Hall of Fame (IMHOF) is a hall of fame located adjacent to the Talladega Superspeedway (formerly Alabama International Motor Speedway) located in Talladega County, east central Alabama. It enshrines those who have c ...
in 2004.
*Motorcycle Hall of Fame
The AMA Motorcycle Hall of Fame Museum is an offshoot of the American Motorcyclist Association, recognizing individuals who have contributed to motorcycle sport, motorcycle construction, or motorcycling in general. It also displays motorcycles ...
in 2004.
*Motorsports Hall of Fame of America
The Motorsports Hall of Fame of America (MSHFA) is hall of fame that honors motorsports competitors and contributors from the United States from all disciplines, with categories for Open Wheel, Stock Cars, Powerboats, Drag Racing, Motorcycles, Sp ...
[Bill France Jr]
at the Motorsports Hall of Fame of America
The Motorsports Hall of Fame of America (MSHFA) is hall of fame that honors motorsports competitors and contributors from the United States from all disciplines, with categories for Open Wheel, Stock Cars, Powerboats, Drag Racing, Motorcycles, Sp ...
in 2004.
*Automotive Hall of Fame
The Automotive Hall of Fame is an American museum. It was founded in 1939 and has over 800 worldwide honorees. It is part of the MotorCities National Heritage Area. the Automotive Hall of Fame includes persons who have contributed greatly to au ...
in 2006.
*NASCAR Hall of Fame
The NASCAR Hall of Fame, located in Charlotte, North Carolina, honors drivers who have shown expert skill at NASCAR driving, all-time great crew chiefs and owners, broadcasters and other major contributors to competition within the sanctioning ...
in 2010.
References
Further reading
"Timeline: Bill France Jr."
at NASCAR.com, Retrieved June 5, 2007
External links
NASCAR
**
International Speedway Corporation
*
*
*
*
{{DEFAULTSORT:France, Bill Jr.
1933 births
2007 deaths
Sportspeople from Daytona Beach, Florida
NASCAR people
Auto racing executives
Seabreeze High School alumni
University of Florida alumni
Deaths from lung cancer in Florida
Burials in Florida
France family
NASCAR Hall of Fame inductees