A bestseller is a
book
A book is a medium for recording information in the form of writing or images, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. The technical term for this physical arr ...
or other media noted for its top selling status, with bestseller lists published by
newspaper
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background.
Newspapers can cover a wide variety of fields such as politics, business, sports a ...
s,
magazine
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...
s, and
book store
A book is a medium for recording information in the form of writing or images, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. The technical term for this physical arra ...
chains. Some lists are broken down into classifications and specialties (novel, nonfiction book, cookbook, etc.). An author may also be referred to as a bestseller if their work often appears in a list. Well-known bestseller lists in the U.S. are published by
''Publishers Weekly'', ''
USA Today
''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...
'', ''
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' and ''
The Washington Post
''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
''. Most of these lists track book sales from national and independent bookstores, as well as sales from major internet retailers such as
Amazon.com
Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential economi ...
and
Barnes & Noble
Barnes & Noble Booksellers is an American bookseller. It is a Fortune 1000 company and the bookseller with the largest number of retail outlets in the United States. As of July 7, 2020, the company operates 614 retail stores across all 50 U. ...
.
In everyday use, the term ''bestseller'' is not usually associated with a specified level of
sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale.
The seller, or the provider of the goods or services, completes a sale in r ...
, and may be used very loosely indeed in publishers' publicity. Books of superior
academic
An academy (Attic Greek: Ἀκαδήμεια; Koine Greek Ἀκαδημία) is an institution of secondary education, secondary or tertiary education, tertiary higher education, higher learning (and generally also research or honorary membershi ...
value tend not to be bestsellers, although there are exceptions. Lists simply give the highest-selling titles in the category over the stated period. Some books have sold many more copies than current "bestsellers", but over a long period of time.
Blockbuster
Blockbuster or Block Buster may refer to:
*Blockbuster (entertainment) a term coined for an extremely successful movie, from which most other uses are derived.
Corporations
* Blockbuster (retailer), a defunct video and game rental chain
** Bl ...
s for
film
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
s and
chart-topper
A record chart, in the music industry, also called a music chart, is a ranking of recorded music according to certain criteria during a given period. Many different criteria are used in worldwide charts, often in combination. These include rec ...
s in recorded music are similar terms, although, in film and music, these measures generally are related to industry sales figures for attendance, requests, broadcast plays, or units sold.
Particularly in the case of
novel
A novel is a relatively long work of narrative fiction, typically written in prose and published as a book. The present English word for a long work of prose fiction derives from the for "new", "news", or "short story of something new", itsel ...
s, a large budget and a chain of
literary agent
A literary agent is an agent who represents writers and their written works to publishers, theatrical producers, film producers, and film studios, and assists in sale and deal negotiation. Literary agents most often represent novelists, screenwrit ...
s,
editor
Editing is the process of selecting and preparing written, photographic, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, orga ...
s,
publisher
Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...
s,
reviewer
A review is an evaluation of a publication, product, service, or company or a critical take on current affairs in literature, politics or culture. In addition to a critical evaluation, the review's author may assign the work a rating to indi ...
s,
retailer
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...
s,
librarian
A librarian is a person who works professionally in a library providing access to information, and sometimes social or technical programming, or instruction on information literacy to users.
The role of the librarian has changed much over time, ...
s, and
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
efforts are involved in "making" bestsellers, that is, trying to increase sales.
Steinberg defined a bestseller as a book for which demand, within a short time of that book's initial publication, vastly exceeds what is then considered to be big sales.
Early best sellers
The term "best seller" is first known to have been recorded in print in 1889 in the
Kansas City, Missouri
Kansas City (abbreviated KC or KCMO) is the largest city in Missouri by population and area. As of the 2020 census, the city had a population of 508,090 in 2020, making it the 36th most-populous city in the United States. It is the central ...
newspaper ''The Kansas Times & Star'', but the phenomenon of immediate popularity goes back to the early days of mass production of printed books. For earlier books, when the maximum number of copies that would be printed was relatively small, a count of editions is the best way to assess sales. Since effective
copyright
A copyright is a type of intellectual property that gives its owner the exclusive right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, education ...
was slow to take hold, many editions were
pirated
Copyright infringement (at times referred to as piracy) is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, s ...
well into the period of the
Enlightenment, and without effective
royalty systems in place, authors often saw little, if any, of the revenues for their popular works.
The earliest highly popular books were nearly all religious, but the
Bible
The Bible (from Koine Greek , , 'the books') is a collection of religious texts or scriptures that are held to be sacred in Christianity, Judaism, Samaritanism, and many other religions. The Bible is an anthologya compilation of texts of a ...
, as a large book, remained expensive until the nineteenth century. This tended to keep the numbers printed and sold, low. Unlike today, it was important for a book to be short to be a bestseller, or it would be too expensive to reach a large audience. Very short works such as ''
Ars moriendi
The ''Ars moriendi'' ("The Art of Dying") are two related Latin texts dating from about 1415 and 1450 which offer advice on the protocols and procedures of a good death, explaining how to "die well" according to Christian precepts of the late Mi ...
'', the ''
Biblia pauperum
The (Latin for "Paupers' Bible") was a tradition of picture Bibles beginning probably with Ansgar, and a common printed block-book in the later Middle Ages to visualize the typological correspondences between the Old and New Testaments. Unlike ...
'', and versions of the ''
Apocalypse
Apocalypse () is a literary genre in which a supernatural being reveals cosmic mysteries or the future to a human intermediary. The means of mediation include dreams, visions and heavenly journeys, and they typically feature symbolic imager ...
'' were published as cheap
block-book
Block books or blockbooks, also called xylographica, are short books of up to 50 leaves, block printed in Europe in the second half of the 15th century as woodcuts with blocks carved to include both text (usually) and illustrations. The conten ...
s in large numbers of different editions in several languages in the fifteenth century. These were probably affordable items for most of the minority of literate members of the population. In 16th and 17th century England ''
Pilgrim's Progress
''The Pilgrim's Progress from This World, to That Which Is to Come'' is a 1678 Christian allegory written by John Bunyan. It is regarded as one of the most significant works of theological fiction in English literature and a progenitor of ...
'' (1678) and abridged versions of ''
Foxe's Book of Martyrs
The ''Actes and Monuments'' (full title: ''Actes and Monuments of these Latter and Perillous Days, Touching Matters of the Church''), popularly known as Foxe's Book of Martyrs, is a work of Protestant history and martyrology by Protestant Engli ...
'' were the most broadly read books. ''
Robinson Crusoe
''Robinson Crusoe'' () is a novel by Daniel Defoe, first published on 25 April 1719. The first edition credited the work's protagonist Robinson Crusoe as its author, leading many readers to believe he was a real person and the book a tra ...
'' (1719) and ''
The Adventures of Roderick Random
''The Adventures of Roderick Random'' is a picaresque novel by Tobias Smollett, first published in 1748. It is partially based on Smollett's experience as a naval-surgeon's mate in the Royal Navy, especially during the Battle of Cartagena de In ...
'' (1748) were early eighteenth century short novels with very large publication numbers, as well as gaining international success.
''
Tristram Shandy Tristram may refer to:
Literature
* the title character of ''The Life and Opinions of Tristram Shandy, Gentleman'', a novel by Laurence Sterne
* the title character of ''Tristram of Lyonesse'', an epic poem by Algernon Charles Swinburne
*"Tristra ...
'', a novel by
Laurence Sterne
Laurence Sterne (24 November 1713 – 18 March 1768), was an Anglo-Irish novelist and Anglican cleric who wrote the novels ''The Life and Opinions of Tristram Shandy, Gentleman'' and ''A Sentimental Journey Through France and Italy'', published ...
, became a "cult" object in England and throughout Europe, with important cultural consequences among those who could afford to purchase books during the era of its publication. The same could be said of the works of
Voltaire
François-Marie Arouet (; 21 November 169430 May 1778) was a French Age of Enlightenment, Enlightenment writer, historian, and philosopher. Known by his ''Pen name, nom de plume'' M. de Voltaire (; also ; ), he was famous for his wit, and his ...
, particularly his comedic and philosophically satirical novel, ''
Candide
( , ) is a French satire written by Voltaire, a philosopher of the Age of Enlightenment, first published in 1759. The novella has been widely translated, with English versions titled ''Candide: or, All for the Best'' (1759); ''Candide: or, The ...
'', which, according to recent research, sold more than 20,000 copies in its first month alone in 1759. Likewise, fellow French Enlightenment author
Rousseau
Jean-Jacques Rousseau (, ; 28 June 1712 – 2 July 1778) was a Genevan philosopher, writer, and composer. His political philosophy influenced the progress of the Age of Enlightenment throughout Europe, as well as aspects of the French Revolu ...
, especially his ''
Julie, ou la nouvelle Héloïse
''Julie; or, The New Heloise'' (french: Julie, ou la nouvelle Héloïse), originally entitled ''Lettres de Deux Amans, Habitans d'une petite Ville au pied des Alpes'' ("Letters from two lovers, living in a small town at the foot of the Alps"), is ...
'' (1761) and of
Johann Wolfgang von Goethe
Johann Wolfgang von Goethe (28 August 1749 – 22 March 1832) was a German poet, playwright, novelist, scientist, statesman, theatre director, and critic. His works include plays, poetry, literature, and aesthetic criticism, as well as trea ...
's novel, ''Die Leiden des jungen Werthers'' (''
The Sorrows of Young Werther
''The Sorrows of Young Werther'' (; german: Die Leiden des jungen Werthers) is a 1774 epistolary novel by Johann Wolfgang von Goethe, Johann Wolfgang Goethe, which appeared as a revised edition in 1787. It was one of the main novels in the ''Sturm ...
'') (1774). As with some modern bestsellers, ''Werther'' spawned what today would be called a
spin-off industry with items such as ''Werther eau de cologne'' and
porcelain
Porcelain () is a ceramic material made by heating substances, generally including materials such as kaolinite, in a kiln to temperatures between . The strength and translucence of porcelain, relative to other types of pottery, arises mainl ...
puppets depicting the main characters, being sold in large numbers.
By the time of
Byron
George Gordon Byron, 6th Baron Byron (22 January 1788 – 19 April 1824), known simply as Lord Byron, was an English romantic poet and Peerage of the United Kingdom, peer. He was one of the leading figures of the Romantic movement, and h ...
and Sir
Walter Scott
Sir Walter Scott, 1st Baronet (15 August 1771 – 21 September 1832), was a Scottish novelist, poet, playwright and historian. Many of his works remain classics of European and Scottish literature, notably the novels ''Ivanhoe'', ''Rob Roy (n ...
, effective copyright laws existed, at least in England, and many authors depended heavily on their income from their large royalties. America remained a zone of piracy until the mid-nineteenth century, a fact of which
Charles Dickens
Charles John Huffam Dickens (; 7 February 1812 – 9 June 1870) was an English writer and social critic. He created some of the world's best-known fictional characters and is regarded by many as the greatest novelist of the Victorian e ...
and
Mark Twain
Samuel Langhorne Clemens (November 30, 1835 – April 21, 1910), known by his pen name Mark Twain, was an American writer, humorist, entrepreneur, publisher, and lecturer. He was praised as the "greatest humorist the United States has p ...
bitterly complained. By the middle of the 19th century, a situation akin to modern publication had emerged, where most bestsellers were written for a popular taste and are now almost entirely forgotten, with odd exceptions such as ''
East Lynne
''East Lynne'' is an English sensation novel of 1861 by Ellen Wood, writing as Mrs Henry Wood. A Victorian best-seller, it is remembered chiefly for its elaborate and implausible plot, centring on infidelity and double identities. There have ...
'' (remembered only for the line "Gone, gone, and never called me mother!"), the wildly popular ''
Uncle Tom's Cabin
''Uncle Tom's Cabin; or, Life Among the Lowly'' is an anti-slavery novel by American author Harriet Beecher Stowe. Published in two volumes in 1852, the novel had a profound effect on attitudes toward African Americans and slavery in the U. ...
'', and
Sherlock Holmes
Sherlock Holmes () is a fictional detective created by British author Arthur Conan Doyle. Referring to himself as a " consulting detective" in the stories, Holmes is known for his proficiency with observation, deduction, forensic science and ...
.
Description and types of bestseller
Bestsellers are usually separated into
fiction
Fiction is any creative work, chiefly any narrative work, portraying individuals, events, or places that are imaginary, or in ways that are imaginary. Fictional portrayals are thus inconsistent with history, fact, or plausibility. In a traditi ...
and
non-fiction
Nonfiction, or non-fiction, is any document or media content that attempts, in good faith, to provide information (and sometimes opinions) grounded only in facts and real life, rather than in imagination. Nonfiction is often associated with be ...
categories. Different list compilers have created a number of other subcategories. ''The New York Times'' was reported to have started its "Children's Books" section in 2001 just to move the
Harry Potter
''Harry Potter'' is a series of seven fantasy literature, fantasy novels written by British author J. K. Rowling. The novels chronicle the lives of a young Magician (fantasy), wizard, Harry Potter (character), Harry Potter, and his friends ...
books out of the No. 1, 2, and 3 positions on their fiction chart, which the then three-book series had monopolized for over a year.
Bestsellers also may be ranked separately for
hardcover
A hardcover, hard cover, or hardback (also known as hardbound, and sometimes as case-bound) book is one bound with rigid protective covers (typically of binder's board or heavy paperboard covered with buckram or other cloth, heavy paper, or occa ...
and
paperback
A paperback (softcover, softback) book is one with a thick paper or paperboard cover, and often held together with adhesive, glue rather than stitch (textile arts), stitches or Staple (fastener), staples. In contrast, hardcover (hardback) book ...
editions. Typically, a hardcover edition appears first, followed in months or years by the much less expensive paperback version. Hardcover bestseller status may hasten the paperback release of the same, or slow the release, if hardcover sales are brisk enough. Some lists even have a third category,
trade paperback bestsellers.
In the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
, a hardcover book could be considered a "bestseller" with sales ranging from 4,000 to 25,000 copies per week, and in
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
, bestsellers are determined according to weekly rankings in the country's national print sales tracking service,
BNC SalesData. There are many "bestseller lists" that display anywhere from 10 to 150 titles.
Differences among lists
Bestseller lists may vary widely, depending on the method used for calculating sales. The
Indie
Indie is a short form of "independence" or "independent"; it may refer to:
Arts, entertainment, and media
Gaming
*Independent video game development, video games created without financial backing from large companies
*Indie game, any game (board ...
bestseller lists, for example, use only sales numbers, provided by independently owned (non-chain) bookstores, while ''The New York Times'' list includes both wholesale and retail sales from a variety of sources. A book that sells well in gift shops and grocery stores may hit a ''The New York Times'' list without ever appearing on an Indie list.
USA Today
''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...
has only one list, not hardcover/paperback, so that relative sales of these categories cannot be ascertained from it.
Lists from
Amazon.com
Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential economi ...
, the dominant on-line book retailer, are based only on sales from their own Web site, and are updated on an hourly basis. Wholesale sales figures are not factored into Amazon's calculations. Numerous Web sites offer advice for authors about a temporary method to boost their book higher on Amazon's list using carefully timed buying campaigns that take advantage of the frequent adjustments to rankings. For example,
faith healing
Faith healing is the practice of prayer and gestures (such as laying on of hands) that are believed by some to elicit divine intervention in spiritual and physical healing, especially the Christian practice. Believers assert that the healing ...
author
Zhi Gang Sha
Zhi Gang Sha (; born 1956) is a spiritual leader.
Life and ideas
Sha is a strong promoter of forms of spirituality. He has published 20 books, including ten ''New York Times'' bestselling books, including ''Soul Healing Miracles: Ancient and New ...
has used this method to create a number of #1 bestsellers. The brief sales spike allows authors to tout that their book was an "Amazon.com top 100 seller" in marketing materials for books that actually have relatively low sales. Eventually book buyers may begin to recognize the relative differences among lists and settle upon which lists they will consult to determine their purchases.
The weight and price of a book may affect its positioning on lists. The Amazon.com list tends to favor
hardcover
A hardcover, hard cover, or hardback (also known as hardbound, and sometimes as case-bound) book is one bound with rigid protective covers (typically of binder's board or heavy paperboard covered with buckram or other cloth, heavy paper, or occa ...
, more expensive books, where the shipping charge is a smaller percentage of the overall purchase price or is sometimes free, and which tend to be more deeply discounted than paperbacks. Inexpensive
mass market paperback
A paperback (softcover, softback) book is one with a thick paper or paperboard cover, and often held together with glue rather than stitches or staples. In contrast, hardcover (hardback) books are bound with cardboard covered with cloth, lea ...
s tend to do better on ''The New York Times'' list than on Amazon's. Indie and ''
Publishers Weekly
''Publishers Weekly'' (''PW'') is an American weekly trade news magazine targeted at publishers, librarians, booksellers, and literary agents. Published continuously since 1872, it has carried the tagline, "The International News Magazine of B ...
'' separate mass market paperbacks onto their own list.
Category structure affects the positioning of a book in other ways. A book that might be buried on the Indie hardcover fiction list could be positioned very well on ''The New York Times'' hardcover advice list or the ''Publishers Weekly'' religion hardcover list.
Verifiability
Bestseller reports from companies such as Amazon.com, which appear to be based strictly on auditable sales to the public, may be at odds with bestseller lists compiled from more casual data, such as ''The New York Times'' lists'
survey
Survey may refer to:
Statistics and human research
* Statistical survey, a method for collecting quantitative information about items in a population
* Survey (human research), including opinion polls
Spatial measurement
* Surveying, the techniq ...
of
retailers
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...
and publishers. The exact method for ranking ''The New York Times'' bestseller lists is a closely guarded secret.
This situation suggests a similar one in the area of
popular music
Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training.Popular Music. (2015). ''Fun ...
. In 1991,
''Billboard'' magazine switched its
chart
A chart (sometimes known as a graph) is a graphical representation for data visualization, in which "the data is represented by symbols, such as bars in a bar chart, lines in a line chart, or slices in a pie chart". A chart can represent tabu ...
data from manual reports filed by stores, to automated
cash register
A cash register, sometimes called a till or automated money handling system, is a mechanical or electronic device for registering and calculating transactions at a point of sale. It is usually attached to a drawer for storing cash and other v ...
data collected by a service called
SoundScan
Luminate (formerly Nielsen SoundScan, Nielsen Music Products, and MRC Data) is a provider of music sales data. Established by Mike Fine and Mike Shalett in 1991, data is collected weekly and made available every Sunday (for albums sales) and eve ...
. The conversion saw a dramatic shake-up in chart content from one week to the next.
Today, many lists come from automated sources. Booksellers may use their
POS (point-of-sale) systems to report automatically to Book Sense. Wholesalers such as the giant
Ingram Content Group
Ingram Content Group is an American service provider to the book publishing industry, based in La Vergne, Tennessee. It is a subsidiary of Ingram Industries.
Shawn Morin is CEO, and John R. Ingram is chairman of Ingram Industries.
History
The ...
have bestseller calculations similar to Amazon's, but they are available only to subscribing retailers.
Barnes & Noble
Barnes & Noble Booksellers is an American bookseller. It is a Fortune 1000 company and the bookseller with the largest number of retail outlets in the United States. As of July 7, 2020, the company operates 614 retail stores across all 50 U. ...
and other large retail chains collect sales data from retail outlets and their Web sites to build their own bestseller lists.
Nielsen BookScan
BookScan is a data provider for the book publishing industry that compiles point of sale data for book sales, owned by The NPD Group in the United States and the Nielsen Company in the United Kingdom, Ireland, Australia, New Zealand, India, South ...
U.S. is perhaps the most aggressive attempt to produce a completely automatic and trusted set of bestseller lists. They claim to be gathering data directly from cash registers at more than 4,500 retail locations, including
independent bookstore
An independent bookstore is a retail bookstore which is independently owned. Usually, independent stores consist of only a single actual store (although there are some multi-store independents). They may be structured as sole proprietorships, cl ...
s, large chains such as
Barnes & Noble
Barnes & Noble Booksellers is an American bookseller. It is a Fortune 1000 company and the bookseller with the largest number of retail outlets in the United States. As of July 7, 2020, the company operates 614 retail stores across all 50 U. ...
,
Powell's Books
Powell's Books is a chain of bookstores in Portland, Oregon, and its surrounding metropolitan area. Powell's headquarters, dubbed Powell's City of Books, claims to be the largest independent new and used bookstore in the world. Powell's City of ...
, and
Borders
A border is a geographical boundary.
Border, borders, The Border or The Borders may also refer to:
Arts, entertainment and media Film and television
* ''Border'' (1997 film), an Indian Hindi-language war film
* ''Border'' (2018 Swedish film), ...
, and the general retailer
Costco
Costco Wholesale Corporation (doing business as Costco Wholesale and also known simply as Costco) is an American multinational corporation which operates a chain of membership-only big-box retail stores (warehouse club). As of 2022, Costco i ...
. Unlike the consumer-oriented lists, BookScan's data is extremely detailed and quite expensive. Subscriptions to BookScan cost up to $75,000 per year, but it can provide publishers and wholesalers with an accurate picture of book sales with regional and other statistical analyses.
The making of a bestseller
Ultimately, having a great number of buyers creates a bestseller; however, there is a distinct "making of" process that determines which books have the potential to achieve that status. Not all publishers rely on, nor strive for, bestsellers, as the survival of
small press
A small press is a publisher with annual sales below a certain level or below a certain number of titles published. The terms "indie publisher" and "independent press" and others are sometimes used interchangeably.
Independent press is general ...
es indicates. Large publishing houses, on the other hand, are like major record labels and film studios, and require consistent high returns to maintain their large overhead. Thus, the stakes are high. It is estimated that 200,000 new books are published each year in the U.S., and less than 1% achieve bestseller status.
[Maryles, Daisy]
Bestsellers by the Numbers"
Publishers Weekly; 9-Jan-2006. Retrieved 22-Apr-2006. Along the way, major players act as gatekeepers and enablers, including literary agents, editors, publishing houses, booksellers, and the media (particularly, publishers of book reviews and bestseller lists). While literature awards have a beneficial effect at least on sales of hard covers,
their impact is not detectable beyond a benchmark of ca. 800,000 sold copies. The high visibility of an established and best-selling author is paramount in the equation also. In addition to writing the book, an author has to acquire representation and negotiate this publishing chain.
At least one scientific approach to creating bestsellers has been devised. In 2004,
Didier Sornette
Didier Sornette (born June 25, 1957 in Paris) is a French researcher studying subjects including complex systems and risk management. He is Professor on the Chair of Entrepreneurial Risks at the Swiss Federal Institute of Technology Zurich (ETH ...
, a
professor
Professor (commonly abbreviated as Prof.) is an Academy, academic rank at university, universities and other post-secondary education and research institutions in most countries. Literally, ''professor'' derives from Latin as a "person who pr ...
of
geophysics
Geophysics () is a subject of natural science concerned with the physical processes and physical properties of the Earth and its surrounding space environment, and the use of quantitative methods for their analysis. The term ''geophysics'' som ...
and a
complex system
A complex system is a system composed of many components which may interact with each other. Examples of complex systems are Earth's global climate, organisms, the human brain, infrastructure such as power grid, transportation or communication ...
s theorist at
UCLA
The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California St ...
, using Amazon.com sales data, created a mathematical model for predicting bestseller potential based on very early sales results. This information could be used to identify a potential for bestseller status and recommend fine tuned
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
and
publicity
In marketing, publicity is the public visibility or awareness for any product, service, person or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) ...
efforts accordingly. In 1995, the authors of a book called ''
The Discipline of Market Leaders
''The Discipline of Market Leaders'' is a 1995 non-fiction book written by Michael Treacy and Fred Wiersema and published by Addison-Wesley. The book discusses competitive business strategies. It made ''The New York Times'' Best Seller list afte ...
'' colluded to manipulate their book onto the best seller charts. The authors allegedly purchased over 10,000 copies of their own book in small and strategically placed orders at bookstores whose sales are reported to Bookscan. Because of the ancillary benefits of making
''The New York Times'' Best Seller list (speaking engagements, more book deals, and consulting) the authors felt that buying their own work was an investment that would pay for itself. The book climbed to #8 on the list where it sat for 15 weeks, also peaking at #1 on the ''
BusinessWeek
''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
'' best seller list. Since such lists hold the power of
cumulative advantage
A preferential attachment process is any of a class of processes in which some quantity, typically some form of wealth or credit, is distributed among a number of individuals or objects according to how much they already have, so that those who ...
chart success often begets more chart success. And although such efforts are not illegal, they are considered highly unethical by publishers.
From what is described above, intrinsic properties of books (like style or content) are often ignored or even deemed as irrelevant for their success by consumer psychologists, literary scholars, economists and sociologists alike. The success of novels is instead said to be made by extrinsic factors like literary critics, publishers, media, conformity and other social influences. However, an elaborated model examining over a dozen external variables potentially influencing books sales could only explain less than 40% of differences in sales.
Research found intrinsic properties of novels which do influence their success. For example, a smaller disparity between the frequency of emotional words and rational words was predictive for successful novels.
Unread bestsellers
Bestsellers have gained such great popularity that it has sometimes become fashionable to purchase them. Critics have pointed out that just because a book is purchased doesn't mean it will be read. The rising length of bestsellers may mean that more of them are simply becoming bookshelf decor. In 1985 members of the staff of ''
The New Republic
''The New Republic'' is an American magazine of commentary on politics, contemporary culture, and the arts. Founded in 1914 by several leaders of the progressive movement, it attempted to find a balance between "a liberalism centered in hum ...
'' placed coupons redeemable for $5 cash inside 70 books that were selling well, and none of them were sent in.
Major publishers
In April 2013
Penguin Random House
Penguin Random House LLC is an Anglo-American multinational corporation, multinational conglomerate (company), conglomerate publishing company formed on July 1, 2013, from the merger of Penguin Group and Random House.
On April 2, 2020, Bertels ...
was created to become the world's largest publisher. The two major shareholders are
Bertelsmann
Bertelsmann SE & Co. KGaA () is a German private multinational conglomerate corporation based in Gütersloh, North Rhine-Westphalia, Germany. It is one of the world's largest media conglomerates, and is also active in the service sector and ...
(53%) and Penguin Group (47%) owned by
Pearson PLC
Pearson plc is a British multinational corporation, multinational publishing and education company headquartered in London, England.
It was founded as a construction business in the 1840s but switched to publishing in the 1920s.J. A. Spende ...
.
Other major publishers include
Thomson Reuters
Thomson Reuters Corporation ( ) is a Canadian multinational media conglomerate. The company was founded in Toronto, Ontario, Canada, where it is headquartered at the Bay Adelaide Centre.
Thomson Reuters was created by the Thomson Corpora ...
,
Reed Elsevier
RELX plc (pronounced "Rel-ex") is a British multinational information and analytics company headquartered in London, England. Its businesses provide scientific, technical and medical information and analytics; legal information and analytics; ...
,
Wolters Kluwer
Wolters Kluwer N.V. () is a Dutch information services company. The company is headquartered in Alphen aan den Rijn, Netherlands (Global) and Philadelphia, United States (corporate). Wolters Kluwer in its current form was founded in 1987 with a ...
,
Hachette Hachette may refer to:
* Hachette (surname)
* Hachette (publisher), a French publisher, the imprint of Lagardère Publishing
** Hachette Book Group, the American subsidiary
** Hachette Distribution Services, the distribution arm
See also
* Hachett ...
,
McGraw Hill Education
McGraw Hill is an American educational publishing company and one of the "big three" educational publishers that publishes educational content, software, and services for pre-K through postgraduate education. The company also publishes referenc ...
,
John Wiley and Sons
John Wiley & Sons, Inc., commonly known as Wiley (), is an American multinational publishing company founded in 1807 that focuses on academic publishing and instructional materials. The company produces books, journals, and encyclopedias, in p ...
,
Houghton Mifflin Harcourt
Houghton Mifflin Harcourt (; HMH) is an American publisher of textbooks, instructional technology materials, assessments, reference works, and fiction and non-fiction for both young readers and adults. The company is based in the Financial Dist ...
,
HarperCollins
HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News Cor ...
,
Simon & Schuster
Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publ ...
,
Macmillan Publishers
Macmillan Publishers (occasionally known as the Macmillan Group; formally Macmillan Publishers Ltd and Macmillan Publishing Group, LLC) is a British publishing company traditionally considered to be one of the 'Big Five' English language publi ...
, and
Harlequin Enterprises
Harlequin Enterprises ULC (known simply as Harlequin) is a romance and women's fiction publisher founded in Winnipeg, Canada in 1949. From the 1960s, it grew into the largest publisher of romance fiction in the world. Based in Toronto, Canada si ...
.
Cultural role
While the basic dictionary definition of ''bestseller'' is self-evident, "a popular, top-selling book", the practical cultural definition is somewhat more complex. As consumer bestseller lists generally do not detail specific criteria, such as numbers sold, sales period, sales region, and so forth, a book becomes a bestseller mainly because an "authoritative" source says it is. Calling a book a "top-selling" title is not so impressive as calling it "''The New York Times'' bestseller". Although the former phrase is assumed to be derived from sales figures, the latter benefits from the high profile of the particular list. A book that is identified as a "bestseller" greatly improves its chance of selling to a much wider audience. In this way, ''bestseller'' has taken on its own popular meaning, rather independent of empirical data, by becoming a compromised product category and, in effect, attempting to create a marketing image. For example, a "summer bestseller" is usually determined long before the summer is over, and signals a book's suitability for millions of lounging pool-side readers.
The use of the marketing phrase, ''underground bestseller'' further illustrates the independent-from-sales, self-defining aspect of the term. For example, publisher HarperCollins suggested the bestseller potential of ''Divine Secrets of the Ya-Ya Sisterhood: A Novel'' by announcing "...four years after her award-winning, underground bestseller, ''Little Altars Everywhere''..." in the promotion. The book went on to achieve bestseller status in the 1990s. In reviews of the 2002 film of the same name, the novel's bestseller status was cited routinely, as in "compelling adaptation of Rebecca Wells' bestseller".
The famous
Diogenes
Diogenes ( ; grc, Διογένης, Diogénēs ), also known as Diogenes the Cynic (, ) or Diogenes of Sinope, was a Greek philosopher and one of the founders of Cynicism (philosophy). He was born in Sinope, an Ionian colony on the Black Sea ...
Publisher at
Zürich
Zürich () is the list of cities in Switzerland, largest city in Switzerland and the capital of the canton of Zürich. It is located in north-central Switzerland, at the northwestern tip of Lake Zürich. As of January 2020, the municipality has 43 ...
(
Swiss
Swiss may refer to:
* the adjectival form of Switzerland
* Swiss people
Places
* Swiss, Missouri
* Swiss, North Carolina
*Swiss, West Virginia
* Swiss, Wisconsin
Other uses
*Swiss-system tournament, in various games and sports
*Swiss Internation ...
) started to talk about its own
Worstsellers in 2006, and therewith brought a new mode-word into the German speaking European countries.
Connection with the movie industry
Bestsellers play a significant role in the mainstream movie industry. There is a long-standing
Hollywood
Hollywood usually refers to:
* Hollywood, Los Angeles, a neighborhood in California
* Hollywood, a metonym for the cinema of the United States
Hollywood may also refer to:
Places United States
* Hollywood District (disambiguation)
* Hollywood, ...
practice of turning bestsellers into feature films. Many, if not the majority, of modern movie "classics" began as bestsellers. On the ''
Publishers Weekly
''Publishers Weekly'' (''PW'') is an American weekly trade news magazine targeted at publishers, librarians, booksellers, and literary agents. Published continuously since 1872, it has carried the tagline, "The International News Magazine of B ...
'' fiction bestsellers of the year charts, we find: #1: ''
Harry Potter and the Order of the Phoenix
''Harry Potter and the Order of the Phoenix'' is a fantasy novel written by British author J. K. Rowling and the fifth novel in the ''Harry Potter'' series. It follows Harry Potter's struggles through his fifth year at Hogwarts School of Witc ...
'' (2003), #3. ''
Jaws
Jaws or Jaw may refer to:
Anatomy
* Jaw, an opposable articulated structure at the entrance of the mouth
** Mandible, the lower jaw
Arts, entertainment, and media
* Jaws (James Bond), a character in ''The Spy Who Loved Me'' and ''Moonraker''
* ...
'' (1974); #2. ''
The Exorcist
''The Exorcist'' is a 1973 American supernatural horror film directed by William Friedkin and written for the screen by William Peter Blatty, based on his 1971 novel of the same name. It stars Ellen Burstyn, Max von Sydow, Lee J. Cobb, Kitty W ...
'' (1971); #1. ''
Love Story'' (1970); #2. ''
The Godfather
''The Godfather'' is a 1972 American crime film directed by Francis Ford Coppola, who co-wrote the screenplay with Mario Puzo, based on Puzo's best-selling 1969 novel of the same title. The film stars Marlon Brando, Al Pacino, James Caan, ...
'' (1969); among many others. Several of each year's fiction bestsellers ultimately are made into high-profile movies. Being a bestseller novel in the U.S. during the last forty years has guaranteed consideration for a big budget, wide-release movie.
Publishers Weekly Bestseller Lists 1990-1995
. Correlation with movies may be achieved by searching a
Internet Movie Database (IMDb)
Both retrieved 17 March 2006.
See also
* List of best-selling books
This page provides lists of best-selling individual books and book series to date and in any language. ''"Best-selling"'' refers to the estimated number of copies sold of each book, rather than the number of books printed or currently owned. Com ...
* List of best-selling video games
This is a list of video games that have sold the highest number of software units worldwide. The best-selling video game to date is ''Minecraft'', a sandbox game released by Mojang in May 2009 for a wide range of PC, mobile and console platfo ...
* List of best-selling music artists
The following list of best-selling music artists includes those music acts from the 20th century to the present with claims of 75 million or more record sales worldwide. This information cannot be listed officially, as there is no organization t ...
* List of best-selling singles
This is a compendium of the best-selling music singles. The criterion for inclusion is to sell at least ten million copies worldwide. The singles listed here were cited by reliable sources from various media, such as digital journalism, news ...
* List of best-selling albums
This is a list of the world's best-selling albums of recorded music. To appear on the list, the figure must have been published by a reliable source and the album must have sold at least 20 million copies. This list can contain any types of al ...
* List of highest-grossing films
Films generate income from several revenue streams, including theatrical exhibition, home video, television broadcast rights, and merchandising. However, theatrical box-office earnings are the primary metric for trade publications in assess ...
* List of best-selling manga
The following is a list of the best-selling Japanese manga series to date in terms of the number of collected ''tankōbon'' volumes sold. All series in this list have at least 20 million copies in circulation. This list is limited to Japanese m ...
* List of highest-grossing animated films
Included in the list are charts of the top box-office earners, a chart of high-grossing animated films by the calendar year, a timeline showing the transition of the highest-grossing animated film record, and a chart of the highest-grossing animate ...
References
Further reading
*Bloom, Clive (2002). ''Bestsellers: Popular Fiction Since 1900''
*Boss, Shira (2007)
"The Greatest Mystery: Making a Best Seller"
''The New York Times'', May 13, 2007.
*Feather, John and Woodbridge, Hazel (2007). "Bestsellers in the British Book Industry 1998–2005" ''Publishing Research Quarterly'' Vol. 23, No.3, pp. 210–223. doi:10.1007/s12109-007-9013-3
*Miller, Laura J. (2000). "The Best-Seller List as Marketing Tool and Historical Fiction" ''Book History'' Vol. 3, pp. 286–304.
*Sorensen, Alan T. (2004). ''Bestseller Lists and Product Variety: The Case of Book Sales''.
*Sutherland, John (2007). ''Bestsellers: a very short introduction, Very short introduction.''
*Sutherland, John (2002). ''Reading the decades: fifty years of the nation’s bestselling books.''
*Sutherland, John (1981). ''Bestsellers: popular fiction of the 1970s.''
*Vanderbilt, Arthur T. (1999). ''The making of a bestseller: from author to reader''.
External links
The Bestsellers Database
20th-century American bestsellers compiled by students at the University of Virginia, the University of Illinois, Catholic University (DC), and Brandeis University
The New York Times Best Seller List (current)
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