Benjamin Goldberg
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Benjamin David Goldberg (born September 24, 1998), known professionally as Token, is an American rapper from
Salem, Massachusetts Salem ( ) is a historic coastal city in Essex County, Massachusetts, located on the North Shore of Greater Boston. Continuous settlement by Europeans began in 1626 with English colonists. Salem would become one of the most significant seaports tr ...
. He has appeared on
Sway Sway may refer to: Places * Sway, Hampshire, a village and civil parish in the New Forest in England ** Sway railway station, serving the village People * Sway (British musician) (born 1983), British hip hop/grime singer * Sway Calloway (born 1 ...
’s Friday's Fire Cipher and has a catalog of videos on YouTube. His most recent video, "Ain't It Funny", uses a sample of his son playing the recorder.


Early life

Ben Goldberg was born and raised in
Marblehead, Massachusetts Marblehead is a coastal New England town in Essex County, Massachusetts, along the North Shore (Massachusetts), North Shore. Its population was 20,441 at the 2020 United States Census, 2020 census. The town lies on a small peninsula that extends ...
. He was introduced to hip-hop music at age six by Justin Brown. His mother, Leslie Goldberg, described him as having incidents of "explosive anger". In his younger years, Goldberg was often suspended from school for yelling at his teachers and fighting with other students. Goldberg was eventually diagnosed with depression and anxiety. Additionally, he had difficulty in understanding expressive language, being diagnosed with a language disability as a result. As a child, Goldberg suffered from obesity, weighing nearly 140 pounds in the fourth grade. He began running on the treadmill after school and lost 50 pounds halfway through fifth grade as a result. At a young age, Goldberg had a dream of becoming a rapper; a psychiatrist noted that it seemed to be the only thing on his mind. An outlet for Goldberg was writing poetry in his diary, which eventually evolved into writing hip hop songs at the age of 10. According to Goldberg, the four main artists he listened to were
Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...
,
Shania Twain Eilleen Regina "Shania" Twain ( , ; née Edwards; born August 28, 1965) is a Canadian singer and songwriter. She has sold over 100 million records, making her the best-selling female artist in country music history and one of the best-s ...
,
Miley Cyrus Miley Ray Cyrus ( ; born Destiny Hope Cyrus on November 23, 1992) is an American singer, songwriter, and actress. Known for her distinctive raspy voice, her music spans across varied styles and genres, including pop, country, rock, hip hop ...
, and
Cher Cher (; born Cherilyn Sarkisian; May 20, 1946) is an American singer, actress and television personality. Often referred to by the media as the Honorific nicknames in popular music, "Goddess of Pop", she has been described as embodying female ...
.


Career


2012–2014: Career Beginnings

Goldberg first began rhyming under the name BDG (his initials). He began uploading his content on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
after a childhood friend discovered music that he had recorded and encouraged him to create a channel to gain a following. His first song was a freestyle to "
Party in the USA "Party in the U.S.A." is a song recorded by American singer Miley Cyrus for her first extended play (EP) '' The Time of Our Lives'' (2009). It was released on August 4, 2009, by Hollywood Records as the lead single from the project. The son ...
" by
Miley Cyrus Miley Ray Cyrus ( ; born Destiny Hope Cyrus on November 23, 1992) is an American singer, songwriter, and actress. Known for her distinctive raspy voice, her music spans across varied styles and genres, including pop, country, rock, hip hop ...
. The students at his school reacted negatively towards his work, but he began building a fanbase online. In the sixth grade, Goldberg started collaborating with his friend Colin Mitchell, a local emcee known as C-Mitch. Their first project was ''Lethal Combination''. While the reception from the public was generally negative as well, one of the duo's CDs ended up in the possession of producer Jon Glass, who saw their potential and became a mentor to them. Goldberg later adopted the stage name Token, which came out of feeling different from other emcees as a white Jewish kid from Salem. He started uploading his music videos through YouTube when he was 14. He released his debut mixtape, ''The Mindstate'', in February 2014.


2015–2016: “No Sucka MCs” and early success

In October 2015, Token released a video of himself rhyming while walking through a Marblehead neighborhood for the "No Sucka MCs" hip hop contest. The video amassed over 500,000 views in just three days. It gained the attention of several celebrities, including Fred Durst,
Mark Wahlberg Mark Robert Michael Wahlberg (born June 5, 1971), former stage name Marky Mark, is an American actor, businessman, and former rapper. He has received multiple accolades, including a BAFTA Award, and nominations for two Academy Awards, three ...
, and T-Pain. Soon, Token became friends with Wahlberg, who began inviting him to his house in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
. In April 2016, he appeared on the radio show '' Sway in the Morning'', on which he performed a freestyle over the beat of Lil Wayne's " Believe Me". His performance brought co-host Tracy G to tears as a result. The video of his appearance went viral, which earned him further recognition. Token performed a free hip hop show presented by Wahlberg in May 2016, which was filmed for Wahlberg's reality TV show ''Wahlburgers''. Wahlberg also helped Token earn a role in the film ''Patriots Day'', of
Dzhokhar Tsarnaev Dzhokhar "Jahar" Anzorovich Tsarnaev born July 22, 1993)russian: Джоха́р Анзо́рович Царна́ев, link=no ; ce, Царнаев Анзор-кIант ДжовхӀар o; ( Kyrgyz language, Kyrgyz: Жохар Анзор уу ...
's college roommate. On September 23, 2016, Token released his second mixtape ''Eraser Shavings''. The song "Exception" from the mixtape has reached millions of streams. Token also first started touring in 2016, beginning in Europe.


2017–2019: Singles and ''Between Somewhere''

From January 2017 to mid-2018, Token consecutively released non-album singles and videos through YouTube, including "Doozy", "Patty Cake" and "Code Red", all three of which amassed millions of streams and views on YouTube. In August 2018, Token released his song "Flamingo", the lead single from his third mixtape ''Between Somewhere'', which was released on December 7, 2018. ''Between Somewhere'' features guest vocals from IDK and
Bas Bas may refer to: People * Bas (name), a given name and a surname * Bas (rapper) (born 1987) Chemistry * Boron arsenide (BAs), a chemical compound * Barium sulfide (BAs), a chemical compound Other uses * ''bas'' (French for "low"), as in bas- ...
and was rated 3.3 out of 5 stars in a ''
HipHopDX ''HipHopDX'' is an online magazine of hip hop music criticism and news. The website's current president and publisher is Sharath Cherian and the Head Of Content is Jerry L. Barrow. ''HipHopDX'' is the flagship publication of Cheri Media Group. ...
'' review. Token also collaborated with Tech N9ne in a bonus track from the mixtape, "YouTube Rapper". In 2019, Token signed to eOne Music.


2020–present: Signing with Atlantic Records and ''Pink is Better''

In 2020, Goldberg founded his own label, Never Too Different, and signed a distribution deal for his label with
Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most i ...
. In August 2020, he released the single "30 People", his first song under the newly founded label. His debut studio album ''Pink Is Better'' was released on January 14, 2022. The release of his album was preceded by four singles, two solo tracks ("Chit Chat" and "Sip"), "High Heels", featuring
Rico Nasty Maria-Cecilia Simone Kelly (born May 7, 1997), known professionally as Rico Nasty, is an American rapper, singer, and songwriter from Maryland. She rose to prominence in 2018 with singles such as "Smack a Bitch" and "Poppin". While in high schoo ...
, and "IOD", featuring
Lil Skies Kimetrius Christopher Foose (born August 4, 1998 ), better known by his stage name Lil Skies, is an American rapper, singer, and songwriter from Waynesboro, Pennsylvania signed to All We Got Entertainment through Atlantic Records. His three hi ...
.


Discography


Studio albums


Mixtapes


Singles


As lead artist


References

{{Reflist 1998 births Atlantic Records artists Rappers from Boston Jewish rappers Music YouTubers MNRK Music Group artists Living people East Coast hip hop musicians People from Marblehead, Massachusetts Rappers from Massachusetts