Beer in Taiwan was dominated by monopoly products until 2002, when free trade became law in Taiwan. The main domestic brand remains

Taiwan Beer Taiwan Beer (, or ) is a large-market beer brewed by the Taiwan Tobacco and Liquor Corporation (TTL). The brand, an icon of Taiwanese culture, is the best-selling beer in the country. History The company today known as TTL, had its origins in ...

, brewed by the publicly owned

Taiwan Tobacco and Liquor Corporation Taiwan Tobacco and Liquor Corporation (TTL; ), is a state-owned manufacturer and distributor of cigarettes and alcohol, and also formerly (until 2002) a state-sanctioned alcohol beverage brewing and retailing monopoly, in Taiwan. Its most famo ...

that succeeded the government's monopoly bureau in 2002. The liberalization of the Taiwanese beer market was followed by the emergence of craft breweries. Some of the well-developed brands include Bucksin (金車柏克金), Long Chuan (龍泉), Le Blé d'Or (金色三麥), Jolly Brewery+Restaurant (卓莉手工醸啤酒泰食餐廳), North Taiwan Brewing (北台灣麥酒) and Taihu Brewing (臺虎精釀).

History

The first beer monopoly was held from 1922 to 1946 under Japanese rule by Takasago Beer. Takasago Beer was brewed in light and dark varieties and competed at times against Japanese import beers. Its successor in 1946,

, remained a monopoly product after the island was returned to the Republic of China. Taiwan entered its modern period of multiparty

democracy Democracy (From grc, δημοκρατία, dēmokratía, ''dēmos'' 'people' and ''kratos'' 'rule') is a form of government in which people, the people have the authority to deliberate and decide legislation ("direct democracy"), or to choo ...

in the 1990s and shed most of its government monopolies as it joined the

World Trade Organization The World Trade Organization (WTO) is an intergovernmental organization that regulates and facilitates international trade. With effective cooperation in the United Nations System, governments use the organization to establish, revise, and ...

in 2002. After the opening up of the private alcohol market dozens of craft brewers sprung up. Expats made up a large percentage of the early craft brewers in Taiwan. Taiwanese craft breweries have had to work hard to distinguish themselves from both TTLC products and foreign imports.

Economy

Domestic beer production in Taiwan was more than 400 million litres annually in 2008, with a significant volume being used for local consumption. Local beer production accounts for over 80% of total beer consumption in Taiwan. A small proportion of the domestically produced beer is exported.

Beer market

In 2013 Taiwan consumed 517 million liters of beer, 149 million of which was imported. Beer is the most popular alcoholic beverage in Taiwan by volume.

The 'Beer Wars'

Trade disputes with China led to what is known locally as the "Beer Wars".

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

(officially the "Republic of China" represented under the name ''Separate Customs Territory of Taiwan, Penghu, Kinmen, and Matsu'') and China (represented by the ''People's Republic of China'') were admitted into the

(WTO) simultaneously in 2002. Beer could now be imported and exported across the

Taiwan Strait The Taiwan Strait is a -wide strait separating the island of Taiwan and continental Asia. The strait is part of the South China Sea and connects to the East China Sea to the north. The narrowest part is wide. The Taiwan Strait is itself a ...

for the first time. Foreign labels accounted for just 18 percent of the NT$45 billion (US$1.3 billion) beer market in the ROC in 2004; Taiwan Beer accounted for all of the remaining 82 percent. Two years later the PRC refused to allow Taiwan Beer to be imported. Officials cited a law banning the use of county or regional names in commercial products. In the ROC this argument was hardly persuasive, given the number of products in China already sporting such names, including China's

Tsingtao Beer Tsingtao Brewery Co. Ltd. () is China's second largest brewery, with about 15% of domestic market share and also accounts for half of China’s national beer exports. It was founded in 1903 by German settlers in Tsingtau ( Qingdao), Kiautschou ...

, named for a city in Shandong province. The move was interpreted by many Taiwanese as an attempt to thwart the free trade PRC had pledged by denying Taiwan proper recognition of its trademarks. A boycott of beers from China was soon underway in the country. The controversy, widely reported in the international press, led to increased recognition of the Taiwan Beer brand.

References

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