The Bedazzler is a

home appliance A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation. Appliances are divided into three ...

which is used to fasten

rhinestone A rhinestone, paste or diamante is a diamond simulant originally made from rock crystal but since the 19th century from crystal glass or polymers such as acrylic. Original Originally, rhinestones were rock crystals gathered from the river ...

stud Stud may refer to the following terms: Animals * Stud (animal), an animal retained for breeding ** Stud farm, a property where livestock are bred Arts and entertainment * Stud (band), a British progressive rock group * The Stud (bar), a gay ba ...

s and patches to clothes and different fabrics.

History

The Bedazzler was first introduced in the 1970s as a

direct marketing Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By ...

product. It was developed by NSI Innovations in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

. It is promoted through TV

infomercials An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of dire ...

, most recently by Tana Goertz of "

The Apprentice ''The Apprentice'' is a reality talent game show franchise originally aired in 2004 in the United States. Created by U.S.-based British producer Mark Burnett, the show depicts contestants from around the country with various professional backg ...

" fame. Currently, DRTV company SAS Group, Inc. owns the rights to the product.

Ron Popeil Ronald Martin Popeil (; May 3, 1935 – July 28, 2021), was an American inventor and marketing personality, and founder of the direct response marketing company Ronco. He made appearances in infomercials for the Showtime Rotisserie and coined t ...

sold a similar product under Ronco, his groundbreaking, successful DRTV company called the, "Ronco Rhinestone Stud Setter". Recently, the product was owned by TV marketer Avram C. Freedberg.

Description

The Bedazzler is a plastic device, similar to a stapler. The base has a circular wheel (a "Tiffany setting") opposite the plastic applicators ("plungers"). The device allows users to add various rhinestones and other assorted studs to fabrics and similar materials.

Reception

The Bedazzler was voted #100 in the Top 100 Gadgets of all time ( Mobile PC Magazine March 2005 edition). Craft magazine - 'CNA Magazine' featured the Bedazzler on its cover in the January 2001 edition.Cover - Volume V, No. 4
''Creative Leisure News'', February 19, 2001 Like any fashion item, the popularity of the device and its output has waxed and decreased over time. Due to its low cost and the type of glitzy clothes and accessories that can be created using a bedazzler, it is often associated with

kitsch Kitsch ( ; loanword from German) is a term applied to art and design that is perceived as naïve imitation, overly-eccentric, gratuitous, or of banal taste. The avant-garde opposed kitsch as melodramatic and superficial affiliation wi ...

and

retro Retro style is imitative or consciously derivative of lifestyles, trends, or art forms from history, including in music, modes, fashions, or attitudes. In popular culture, the "nostalgia cycle" is typically for the two decades that begin 20–30 ...

fashion. A commentator in

Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cu ...

magazine described the Bedazzler as: "The cheap-ass rhinestone-studding tool favored by art teachers and over-excitable

soccer mom The term soccer mom broadly refers to an American, middle-class, suburban woman who spends a significant amount of her time transporting her school-age children to youth sporting events or other activities, whether or not they are soccer relat ...

s everywhere, the biggest piece of crap sold on late-night TV since the Thighmaster, the reason women own shirts with glittery kitty-cats on them."Pastorek, Whitney
Case Dismissed
''Entertainment Weekly'', April 29, 2005

References

External links

Official websiteTelevision ad referencing Bedazzling
{{Home appliance brands Home appliance brands

History

Description

Reception

See also

References

External links