Kixeye (stylized as KIXEYE, formerly known as Casual Collective) is a video game company founded in July 2007 and headquartered in
Victoria, British Columbia
Victoria is the capital city of the Canadian province of British Columbia, on the southern tip of Vancouver Island off Canada's Pacific coast. The city has a population of 91,867, and the Greater Victoria area has a population of 397,237. Th ...
,
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
.
The company creates, develops and publishes
massively multiplayer online real-time strategy game
Massively multiplayer online real-time strategy game (MMORTS) mixes the genres of real-time strategy and massively multiplayer online games, possibly in the form of web browser-based games, in which a very large number of players interact with one ...
s (MMORTS) for PC and mobile devices. Kixeye gained popularity as a pioneer in midcore action games featuring real-time combat on the social networking website
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
.
[Cutler, Kim-Mai]
Kixeye Is The Lucrative Dark Horse of Facebook Gaming
''TechCrunch''. April 18, 2012. Following their initial launch, Kixeye's games generated twenty times more revenue per daily active user than other social games, retaining active users five times longer on average.
[Gaudiosi, John]
Kixeye Kicking to the Curb Notion of Boring Facebook Games
''Forbes''. April 5, 2012.
Titles include ''Rogue Assault'', ''Battle Pirates'', ''
War Commander
''War Commander'' is an online multiplayer game developed by Kixeye. The game has 30,000 active users every day. Made in 2010, the game is still one of Kixeye's biggest hits, receiving regular updates (e.g., AI, synchronous battle mode, etc.).
...
'', ''
Vega Conflict
''Vega Conflict'' is an online multiplayer game developed by Kixeye.
Gameplay
Vega Conflict is an online MMORTS
Massively multiplayer online real-time strategy game (MMORTS) mixes the genres of real-time strategy and massively multiplayer onl ...
'', and ''Rise of Firstborn''.
History
Beginnings
Developers David Scott and Paul Preece founded Kixeye as Casual Collective to "make games that we grew up playing and that we love playing."
[Ayzenberg A-List Summit John Getze Kixeye Interview]
''GamerLiveTV''. March 1, 2012. They initially started by developing thirteen
Flash games.
[Social Games Don't Have to Suck](_blank)
''YouTube''. August 18, 2011[Thompson, Mike]
Two Years Later Backyard Monsters Continues to Thrive on Facebook
''Inside Social Games". March 20, 2012.''
In mid-2009 when searching for new venues for their strategy games, Scott and Preece decided to move their Flash knowledge to
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
.
[Takahashi, Dean]
Kixeye's War Commander brings real time strategy to Facebook gaming
''Venture Beat''. September 13, 2011.[Slangen, Simon]
The Casual Collective - Fun Online Multiplayer Flash Games
''Make Use Of''. January 15, 2009. After developing ''Minions on Ice'' and ''TSG: Missions'', Casual Collective, they hired Will Harbin (co-founder of
Affinity Labs
Affinity Labs is a company that builds social networking sites for niche groups such as firefighters, police officers, nurses and the Armed Forces. In January 2008, Affinity Labs was acquired by Monster Worldwide for US$61 million.
Affinity Labs ...
) as CEO and moved Kixeye's headquarters to San Francisco. They developed ''
Desktop Tower Defense
''Desktop Tower Defense'' is a Flash-based tower defense browser game created by Paul Preece in March 2007. The game had been played over 15.7 million times as of July 2007, and was one of Webware 100's top ten entertainment web applications of 200 ...
'', a tower defense game for
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
.
[Takahashi, Dean]
Kixeye re-brands and pivots into hardcore social games with Battle Pirates
''VentureBeat''. April 28, 2011.[ After its release in December 2009, the game reached 675,000 ]monthly active users
Active users is a measurement metric that is commonly used to measure the level of engagement for a particular product or object, by quantifying the number of active interactions from visitors within a relevant range of time (daily, weekly and m ...
and produced more revenue in one day than their previous games made in one month.[
In 2010, Kixeye released ''Backyard Monsters''. After three months, it had 500,000 monthly active users, and by July 2010, it had 4.5 million monthly active users.][ The game reached 2.5 million active users per month, 580,000 active users per day, with a 23 percent retention rate.][Hyman, Paul]
Gaming the New Era of Facebook
''Gamasutra''. February 9, 2011. An average play session lasted greater than 30 minutes, players averaged between three and four sessions a day, and retention was over seven months.[Takahashi, Dean]
Kixeye quietly makes big bucks on hardcore Facebook games
''Venture Beat''. March 16, 2012.[ The game earned a rating of 4.5 out of 5 stars, with over 500,000 votes.][ Gamezebo gave ''Backyard Monsters'' 4.5 out of 5 stars, and said, "To release a game of this calibre for free on Facebook is a real achievement."][ ''Backyard Monsters'' won the Mochi Award for Best Social Game of 2010.]
2011-2014
2011, Kixeye launched ''War Commander'' and ''Battle Pirates'' on the Facebook Games platform. These games stood as the only midcore action games with real-time combat at the time. Both games grew immensely, with a majority of users joining organically in a six-month window between 2012 and 2013.
In 2011, VentureBeat
''VentureBeat'' is an American technology website headquartered in San Francisco, California. It publishes news, analysis, long-form features, interviews, and videos.
History
The ''VentureBeat'' company was founded in 2006 by Matt Marshall, a ...
stated that Kixeye's game ''War Commander'' "Represents a big step forward in the evolution of Facebook games." Facebook banner ads continue to draw in new players.
In 2012, the company sparked a small controversy after they released a video advertising for programmers that an article interpreted as sexist, and which the article argued represented a common problem of sexism in tech industries. A response from their female vice president of engineering stated that the video was misinterpreted by the journalist, and was not intended as sexist.
Later that year, Kixeye took action against racism by laying off employees reported for misconduct, following a former contractor post on Tumblr.
In 2013, ''Vega Conflict'', a spiritual successor to ''Battle Pirates'' set in space, launched on Flash
Flash, flashes, or FLASH may refer to:
Arts, entertainment, and media
Fictional aliases
* Flash (DC Comics character), several DC Comics superheroes with super speed:
** Flash (Barry Allen)
** Flash (Jay Garrick)
** Wally West, the first Kid ...
but was quickly rebuilt in Unity. The game became Kixeye's first cross-platform title, with players able to play on mobile, Steam, and browser.
2015-present
In 2016, Kixeye launched mobile game ''War Commander: Rogue Assault'', the prequel to ''War Commander
''War Commander'' is an online multiplayer game developed by Kixeye. The game has 30,000 active users every day. Made in 2010, the game is still one of Kixeye's biggest hits, receiving regular updates (e.g., AI, synchronous battle mode, etc.).
...
''.
In 2019, Kixeye headquarters moved from the San Francisco office (now closed) to the Victoria, British Columbia
Victoria is the capital city of the Canadian province of British Columbia, on the southern tip of Vancouver Island off Canada's Pacific coast. The city has a population of 91,867, and the Greater Victoria area has a population of 397,237. Th ...
office, and Clayton Stark was appointed CEO.
On June 3, 2019, Kixeye was acquired by the Stillfront Group for $90 million USD.
List of games
;''War Commander''
''War Commander
''War Commander'' is an online multiplayer game developed by Kixeye. The game has 30,000 active users every day. Made in 2010, the game is still one of Kixeye's biggest hits, receiving regular updates (e.g., AI, synchronous battle mode, etc.).
...
'' is an MMORTS that entered open beta in 2009. The game is set in a post-apocalyptic landscape thirty years after civilization and governments have collapsed. In the game, people are divided into small, warring factions fighting for control of Earth's remaining natural resources.
;''Battle Pirates''
Released in May 2011, ''Battle Pirates'' is a real-time strategy game.
In the year 2067, a terrorist-sparked world war has wiped out 95% of life on Earth. Survivors are split into five factions[Rao, Leena]
Gaming Startup The Casual Collective Rebrands as Kixeye; Launches Battle Pirates on Facebook
''Tech Crunch''. April 28, 2011. that engage in bloody battle on the high seas.
;''Vega Conflict''
''Vega Conflict
''Vega Conflict'' is an online multiplayer game developed by Kixeye.
Gameplay
Vega Conflict is an online MMORTS
Massively multiplayer online real-time strategy game (MMORTS) mixes the genres of real-time strategy and massively multiplayer onl ...
'' is a real-time strategy game launched in August of 2013. Originally built in Flash, ''Vega Conflict'' was rebuilt in Unity in 2014 and became Kixeye's first cross-platform title. Users all occupy the same server but can play on browser, on mobile, or via Steam.
The game focuses on the Vega Federation, a space empire that subjects miners to harsh working conditions in an attempt to find valuable Blood Amber. The miners begin to rebel, drawing more enemies and allies into the fray. Players seek out blueprints to unlock more powerful ships and weapons, forming the ultimate fleet of spaceships to bring to events or PvP combat.
;''War Commander: Rogue Assault''
''War Commander: Rogue Assault'' is a mobile-based massively multiplayer online real-time strategy game
Massively multiplayer online real-time strategy game (MMORTS) mixes the genres of real-time strategy and massively multiplayer online games, possibly in the form of web browser-based games, in which a very large number of players interact with one ...
game. It takes place in a hypothetical post-apocalyptic World War III era. Players build and train their armies in an effort to take control of the remaining world with the help of their alliance.
''War Commander: Rogue Assault'' was released in December 2016 and developed with the help of ''Command & Conquer
''Command & Conquer'' (''C&C'') is a real-time strategy (RTS) video game franchise, first developed by Westwood Studios. The first game was one of the earliest of the RTS genre, itself based on Westwood Studios' influential strategy game ''Dune I ...
'' creator Louis Castle
Louis Castle is an American video games designer. He is known for co-founding Westwood Studios, designing the PC game ''Blade Runner'', and collaborating with Steven Spielberg on the ''Boom Blox'' and ''Boom Blox Bash Party'' video games for the ...
.[Venture Beat](_blank)
/ref> ''War Commander: Rogue Assault'' is a free-to-play game available on both iOS
iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...
and Android
Android may refer to:
Science and technology
* Android (robot), a humanoid robot or synthetic organism designed to imitate a human
* Android (operating system), Google's mobile operating system
** Bugdroid, a Google mascot sometimes referred to ...
platforms.
;''Siege: Apocalypse''
''Siege Apocalypse'' is a free-to-play real-time strategy video game. It is a prequel to ''War Commander: Rogue Assault''. Players enage in PVP battles with the objective to destroy the opponent's base. Players can earn and deploy units and tactics via collectible cards.
''Siege: Apocalypse'' was released in January 2022 and is available on iOS
iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...
and Android
Android may refer to:
Science and technology
* Android (robot), a humanoid robot or synthetic organism designed to imitate a human
* Android (operating system), Google's mobile operating system
** Bugdroid, a Google mascot sometimes referred to ...
platforms.
;''Rise of Firstborn''
Rise of Firstborn is a free-to-play 4X strategy mobile game originally developed by Netmarble and published by Kixeye in 2021. The game was previously known as ''Iron Throne''. Players collect heroes and build a kingdom where they can ally with other players in world PVP.
Discontinued games
Kixeye has developed multiple titles in its time that either made it to live and have since been shelved. This list includes the original tower defense game, ''Desktop Defender''; a browser-based MOBA called ''Tome: Immortal Arena''; and the game ''Backyard Monsters'', which inspired much of the base-building RTS genre that followed.
;''Backyard Monsters''
Development of ''Backyard Monsters'' started in 2009, but the game was not released until January 2010 as ''Desktop Creatures'' before being renamed by fan vote to ''Backyard Monsters''. ''Backyard Monsters'' was released as a real-time strategy game on Facebook with "destruction and gore and mayhem", unlike other Facebook games at the time. In ''Backyard Monsters'', players build a yard for their monsters, designed so that essential buildings are protected by defensive towers. If the player's yard is designed correctly, the defenses stop invading monsters who try to damage the buildings and loot resources.[Ashby, Alicia]
Backyard Monsters Review
''GameZebo''. May 7, 2010. ''Backyard Monsters: Unleashed'' was a port
A port is a maritime facility comprising one or more wharves or loading areas, where ships load and discharge cargo and passengers. Although usually situated on a sea coast or estuary, ports can also be found far inland, such as Ham ...
to iOS
iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...
released in October 2013.
Executive producer David Scott said he designed the game to "be able to play a eal-time strategygame in short sessions."[Gibbons, Pat]
An Interview with Dave Scott, Backyard Monsters' Executive Producer
. ''Gamers Daily News''. March 18, 2012. An expansion
Expansion may refer to:
Arts, entertainment and media
* ''L'Expansion'', a French monthly business magazine
* ''Expansion'' (album), by American jazz pianist Dave Burrell, released in 2004
* ''Expansions'' (McCoy Tyner album), 1970
* ''Expansio ...
for ''Backyard Monsters'' titled ''Inferno'' was released in January 2012 and in November 2012 a new world map was released. In addition to this, ''Backyard Monsters'' also had outposts in the new world map when the new world map update came.
On February 18, 2013, the Kongregate version of ''Backyard Monsters'' was shut down.
''Backyard Monsters'' is no longer supported and player numbers have fallen significantly since its inception shortly after the final Hell-Raisers event held on March 26, 2013. It was closed down at the demise of Flash on December 31, 2020.
;''Desktop Defender''
In ''Desktop Defender'', players defended their desktop from creatures called "creeps." Players deployed defensive turrets to attack anything in range. Each defeated creep rewarded players with coins, which players could use to unlock new towers that shot frost, ink, swarms of missiles and other defenses. Players could also purchase special bonus powers that slowed down enemies, sped up tower guns and caused damage.
''Desktop'' is no longer supported by Kixeye long before the demise of Flash on December 31, 2020.
;''Minions''
'Minions' was discontinued with the demise of Flash on December 21, 2020. The game was played by two teams of one to six players. In the initial phase of the game each player selected or was randomly assigned one of eight "minions" to play as, each with its own strengths and weaknesses. Two of these minions require the purchase of a "Bonus Pack" to be selected. Settings were customizable, including the number of players, and manual or automatic minion selection.
After minion selection, players advanced with the goal of destroying enemy minions and towers. The field was two dimensional, and scrolled vertically, with the two teams spawning in bases at opposite sides of the map. A team was victorious when it destroyed the tower at the heart of the enemy's base.
;''Tome: Immortal Arena''
''Tome: Immortal Arena'' was a Multiplayer online battle arena. Development ended February 5, 2015. The game was shut down on May 17, 2015.
References
External links
* {{Official website, https://www.kixeye.com/
Browser-based game websites
Internet properties established in 2007
Video game development companies
Video game companies of Canada