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is a Japanese
manga Manga (Japanese: 漫画 ) are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long prehistory in earlier Japanese art. The term ''manga'' is u ...
series written by
Araki Joh is a Japanese manga artist. He is most known for his work with Kenji Nagatomo on ''Bartender A bartender (also known as a barkeep, barman, barmaid, or a mixologist) is a person who formulates and serves alcoholic or soft drink beverages behi ...
and illustrated by Kenji Nagatomo. Its focus is Ryū Sasakura, a genius bartender who uses his talents to ease the worries and soothe the souls of troubled customers. The manga was first serialized in
Shueisha (lit. "Gathering of Intellect Publishing Co., Ltd.") is a Japanese company headquartered in Chiyoda, Tokyo, Japan. The company was established in 1925 as the entertainment-related publishing division of Japanese publisher Shogakukan. The foll ...
's Japanese ''
seinen is an editorial category of Japanese comics marketed toward young adult men. In Japanese, the word ''seinen'' literally means "youth", but the term "''seinen'' manga" is also used to describe the target audience of magazines like ''Weekly Ma ...
'' magazine '' Super Jump'' from 2004 to 2011. The individual chapters were collected by Shueisha and released in twenty-one ''
tankōbon is the Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or cultur ...
'' volumes. ''Bartender'' was later adapted into an
anime is Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japane ...
television series, broadcast in 2006 on
Fuji Television JOCX-DTV (channel 8), branded as and colloquially known as CX, is a Japanese television station based in Odaiba today is a large artificial island in Tokyo Bay, Japan, across the Rainbow Bridge from central Tokyo. Odaiba was initially b ...
. The manga was also adapted into a
Japanese television drama , also called , are television programs that are a staple of Japanese television and are broadcast daily. All major TV networks in Japan produce a variety of drama series including romance, comedy, detective stories, horror, jidaigeki, thriller ...
in 2011 that aired on
TV Asahi JOEX-DTV (channel 5), branded as (also known as EX and and stylized as TV asahi), is a television station that is owned and operated by the subsidiary of certified broadcasting holding company , itself controlled by The Asahi Shimbun Compan ...
. Three spin-off manga (''Bartender à Paris'', ''Bartender à Tokyo'', and ''Bartender 6stp'') have been serialized in ''
Grand Jump is a Japanese semi-monthly seinen manga magazine published by Shueisha under their ''Jump'' line of magazines. Launched in November 2011 as a merging of ''Business Jump'' and '' Super Jump'', it carried over nine series from the former and thre ...
'' and ''Grand Jump Premium'' between 2012 and 2019. In Japan, ''Bartender'' has sold over 2.8 million copies, while it received a mixed reception from English-language manga and anime publications. A new anime project has been announced.


Plot

''Bartender'' follows the
nightlife Nightlife is a collective term for entertainment that is available and generally more popular from the late evening into the early hours of the morning. It includes pubs, bars, nightclubs, parties, live music, concerts, cabarets, theatre, c ...
of (voiced by
Takahiro Mizushima is a Japanese voice actor and singer. He is currently affiliated with Axlone. When voicing adult games, he is known as . Biography Mizushima is a former Japan Ground Self-Defense Force official. He entered the JGSDF Youth Technical School, a bo ...
in the anime and played by
Masaki Aiba (born December 24, 1982) is a Japanese singer, actor, television personality, radio host and dancer. He is a member of the boy band Arashi. Aiba began his career in the entertainment industry when he joined the Japanese talent agency Johnny & ...
in the drama), a
bartending A bartender (also known as a barkeep, barman, barmaid, or a mixologist) is a person who formulates and serves alcoholic or soft drink beverages behind the bar, usually in a licensed establishment as well as in restaurants and nightclubs, but a ...
prodigy who is said to mix the best
cocktail A cocktail is an alcoholic mixed drink. Most commonly, cocktails are either a combination of spirits, or one or more spirits mixed with other ingredients such as tonic water, fruit juice, flavored syrup, or cream. Cocktails vary widely across ...
s anyone has ever tasted. Upon returning from his studies in France, Ryū works as an assistant for a senior bartender at the bar Lapin. He later opened his own bar, the , which is hidden in a nook of the
Ginza Ginza ( ; ja, 銀座 ) is a district of Chūō, Tokyo, located south of Yaesu and Kyōbashi, west of Tsukiji, east of Yūrakuchō and Uchisaiwaichō, and north of Shinbashi. It is a popular upscale shopping area of Tokyo, with numerous intern ...
district in downtown Tokyo. Rumor holds that potential patrons cannot simply find and enter Eden Hall; rather they must be invited in by the host. Sasakura is known to serve the , a way of saying that he knows just the right drink to serve in a particular situation. The only other regular character is (voiced by
Ayumi Fujimura is a Japanese retired voice actress from Tokyo, Japan. Starting from April 1, 2019, it was announced that she took an indefinite hiatus. Filmography Anime ;2005 *''Kotenkotenko'' (Fairy) ;2006 *'' NANA'' (Woman) *'' Nishi no Yoki Majo - Astraea ...
in the anime and played by
Shihori Kanjiya is a Japanese actress. She is nicknamed , , and . Kanjiya dropped out from Otsuma Women's University. Filmography TV series Films Dubbing *'' Journey to the West: Conquering the Demons'', Duan (Shu Qi) *'' Journey to the West: The Demons ...
in the drama), the granddaughter of the owner of the Hotel Cardinal, . She is the
office lady An office lady ( ja, オフィスレディー, Ofisuredī), often abbreviated OL (, ), is a female office worker in Japan who performs generally pink-collar A pink-collar worker is someone working in the care-oriented career field or in field ...
of the company and requires him to compete for the job of bartender in the hotel. Ryū is initially rejected by , the manager of the hotel beverage department. However, upon Miwa insistence, Taizo meets Ryū and becomes fascinated by his abilities, requesting her to insist on Ryū to bring him to work in the hotel. Over the course of the manga, various other figures, all of whom share unusual troubles and heavy burdens, are invited into Eden Hall and are treated to Sasakura's fine drinks, which, with guidance from the young bartender, lead the customers to reflect upon their lives and decide on a course of action to tackle their problems.


Themes

''Bartender'' is predominantly an episodic series, and although the clients and problems vary, each story revolves around problems being resolved through the right drink. Alcohol is not depicted as a potential problem that might have negative effects such as
drunkenness Alcohol intoxication, also known as alcohol poisoning, commonly described as drunkenness or inebriation, is the negative behavior and physical effects caused by a recent consumption of alcohol. In addition to the toxicity of ethanol, the main p ...
in the series; instead, "''Bartender'' insists the right drink at the right time ... is about starting an earnest conversation with oneself." To know which beverage is the most appropriate, according to the series, a bartender must be more than a liquor connoisseur; he or she must be a good observer. For example, Ryū can deduce one's feelings by looking at one's hands and can know if someone is telling the truth or not. As such, it is not just about drinking; "the stories of the customers are sometimes, if not almost always, as important as and at times even parallel to the history of the liquors imbibed."


Publication

The ''Bartender'' manga was written by Araki Joh, illustrated by Kenji Nagatomo, and serialized in
Shueisha (lit. "Gathering of Intellect Publishing Co., Ltd.") is a Japanese company headquartered in Chiyoda, Tokyo, Japan. The company was established in 1925 as the entertainment-related publishing division of Japanese publisher Shogakukan. The foll ...
's biweekly
seinen is an editorial category of Japanese comics marketed toward young adult men. In Japanese, the word ''seinen'' literally means "youth", but the term "''seinen'' manga" is also used to describe the target audience of magazines like ''Weekly Ma ...
magazine '' Super Jump'' between May 2004 and September 2011. With ''Super Jump''s cancellation, the series moved to the then–new ''
Grand Jump is a Japanese semi-monthly seinen manga magazine published by Shueisha under their ''Jump'' line of magazines. Launched in November 2011 as a merging of ''Business Jump'' and '' Super Jump'', it carried over nine series from the former and thre ...
'', in which ''Bartender'' was serialized during November and December 2011. Its chapters were eventually collected into twenty-one volumes, with the first volume released on December 3, 2004, and the final volume on February 17, 2012. An , which follows Ryū's return from Paris, was released into four parts, with the first two volumes released on September 18, 2014 and the last two volumes on October 17, 2014. The series was completely published by Haksan Publishing in South Korea, and by
Sharp Point Press Sharp Point Press () is a Taiwanese publisher of manga and music. It was founded in July 1982. History *1982 - Company established. Mainly publishes military and models related books. *1985 - Started publishing annual Zodiac fortune telling hand ...
in Taiwan.


Spin-offs

A spin-off series titled ''Bartender à Paris'', with a new protagonist, , began in ''Grand Jump'' on January 4, 2012; Nagatomo was replaced by Osamu Kajisa for the series. The series finished on October 2, 2013. It was collected into six volumes; the first was published on June 19, 2012, and the last on December 19, 2013. A follow-up, ''Bartender à Tokyo'', began in the same magazine on November 6, 2013, and was later moved to ''Grand Jump Premium'' on December 24, 2015. The series finished on August 17, 2016. It was collected into eight volumes; the first was released on April 18, 2014, and the last on October 19, 2016. The fourth and last installment of the series, ''Bartender 6stp'', was serialized on ''Grand Jump Premium'' and ''Grand Jump Mucha'' from August 24, 2016, to December 25, 2019. The ''6stp'' first volume was published on March 17, 2017, and the last—the fourth volume—was released on February 19, 2020. Both ''Bartender à Paris'' and ''Bartender à Tokyo'' were licensed in South Korea by Haksan Publishing and in Taiwan by Sharp Point Press.


Anime adaptation

''Bartender'' was adapted into an eleven episode anime series directed by Masaki Watanabe, written by
Yasuhiro Imagawa is a Japanese anime is hand-drawn and computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japanese, (a term deri ...
, and produced by
Palm Studio was a Japanese animation studio located in Suginami, Tokyo. History The studio was founded in March 1999 by Triangle Staff former member Katsumi Yamaguchi and its first production was the film ''A Tree of Palme'' in 2001. Directed by Takashi N ...
. The anime uses New Wave film methods, including breaking the
fourth wall The fourth wall is a performance convention in which an invisible, imaginary wall separates actors from the audience. While the audience can see through this ''wall'', the convention assumes the actors act as if they cannot. From the 16th cen ...
, "stagy narration, ndodd transitions". It also explores
staging Staging may refer to: Computing * Staging (cloud computing), a process used to assemble, test, and review a new solution before it is moved into production and the existing solution is decommissioned * Staging (data), intermediately storing data b ...
techniques, such as monologues, spotlights, and half-screens showing storyteller and narrated story at the same time. It was broadcast on Fuji TV with the first episode airing on October 15, 2006, and the last episode airing on December 31, 2006.
Pony Canyon , also known by the shorthand form , is a Japanese mass media publishing company founded on October 1, 1966. The company publishes mainly physical home media on compact discs, including music, films and TV shows and video games. It is affiliate ...
compiled the series and released it on five separate DVDs between December 20, 2006 and April 18, 2007.
Anime Limited Anime Limited, also known as All the Anime is a British anime distribution company based in Glasgow, Scotland. It releases anime for British, Irish, French and other European audiences. The company was established in 2012 by Andrew Partridge, b ...
announced at
MCM London Comic Con The MCM London Comic Con (formerly known as the London Movies, Comics, and Media Expo and London MCM Expo) is a speculative fiction fan convention held in the London Borough of Newham twice yearly since 2002, usually on the last weekend in May ...
2018 that they had acquired the series for release in the United Kingdom and Ireland. Two years later, Anime Limited announced the license for
Northern America Northern America is the northernmost subregion of North America. The boundaries may be drawn slightly differently. In one definition, it lies directly north of Middle America (including the Caribbean and Central America).Gonzalez, Joseph. 20 ...
and a partnership with
Shout! Factory Shout! Factory is an American home video and music company founded in 2002 as Retropolis Entertainment. Its video releases include previously released feature films, classic and contemporary television series, animation, live music, and comedy ...
to release the series. It was released both digitally and on a two-disc
Blu-ray The Blu-ray Disc (BD), often known simply as Blu-ray, is a digital optical disc data storage format. It was invented and developed in 2005 and released on June 20, 2006 worldwide. It is designed to supersede the DVD format, and capable of sto ...
set on January 19, 2021 in the United Kingdom, Ireland, the United States and Canada. The music for ''Bartender'' was composed by Kaoruko Ōtake, and subsequently released on an official soundtrack album on November 29, 2006 produced by
Sony Music Japan , often abbreviated as SMEJ or simply SME, and also known as Sony Music Japan for short (stylized as ''SonyMusic''), is a Japanese music arm for Sony. Founded in 1968 as CBS/Sony, SMEJ is directly owned by Sony, Sony Group Corporation and is ...
under the DefStar Records label. Both the opening theme, "Bartender", and the ending theme, , were performed by Natural High. The opening theme, however, featured Junpei Shiina. Both themes were released by Sony as the single "Hajimari no Hito/Bartender" on December 13, 2006. A new anime project was announced on October 21, 2022.


Television drama

In November 2010, through the 24th issue of ''Super Jump'', it was announced that a live-action
Japanese television drama , also called , are television programs that are a staple of Japanese television and are broadcast daily. All major TV networks in Japan produce a variety of drama series including romance, comedy, detective stories, horror, jidaigeki, thriller ...
of ''Bartender'' would be produced, starring
Masaki Aiba (born December 24, 1982) is a Japanese singer, actor, television personality, radio host and dancer. He is a member of the boy band Arashi. Aiba began his career in the entertainment industry when he joined the Japanese talent agency Johnny & ...
, who had been training with a professional bartender since September of that year, and Shihori Kanjiya. Directed by Osamu Katayama and written by
Natsuko Takahashi is a Japanese anime screenwriter. After learning about the profession of screenwriting in middle school, in university she entered a contest. Although her entry did not fit the theme of the contest, the examiners liked it so much that they gave ...
, the new series aired on
TV Asahi JOEX-DTV (channel 5), branded as (also known as EX and and stylized as TV asahi), is a television station that is owned and operated by the subsidiary of certified broadcasting holding company , itself controlled by The Asahi Shimbun Compan ...
's "Friday Night Drama" time slot from February 4, 2011 to April 1, 2011. The series theme song, " Lotus", was performed by
Arashi is a Japanese boy band consisting of five members formed under the Johnny & Associates talent agency. The members are Satoshi Ohno, Sho Sakurai, Masaki Aiba, Kazunari Ninomiya, and Jun Matsumoto. Arashi officially formed on September 15, 1999 ...
, a
boy band A boy band is loosely defined as a vocal group consisting of young male singers, usually in their teenage years or in their twenties at the time of formation. Generally, boy bands perform Love song, love songs marketed towards girls and young ...
of which Aiba is a member. On August 5, 2011, during an event at the
Tokyo Tower is a communications and observation tower in the Shiba-koen district of Minato, Tokyo, Japan, built in 1958. At , it is the second- tallest structure in Japan. The structure is an Eiffel Tower-inspired lattice tower that is painted white and i ...
, TC Entertainment released all episodes of the ''Bartender'' drama in DVD and
Blu-ray The Blu-ray Disc (BD), often known simply as Blu-ray, is a digital optical disc data storage format. It was invented and developed in 2005 and released on June 20, 2006 worldwide. It is designed to supersede the DVD format, and capable of sto ...
box sets. Several
tie-in A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, board game, web site, role-playing game or literary property. Tie-ins are authorized by the owners of the original prope ...
products were also released, including straps, cups, pens, and candles.


Reception

''Bartender'' had sold more than 2.8 million copies in Japan as of January 2011; individual volumes frequently appeared on lists of best-selling manga in that country. The anime television series finale obtained a 3.4 percent television viewership rating, making it the fourth most–watched anime–related program that week. The television drama debut had an 11 percent television viewership rating, while its finale earned an 11.7 rating. Its DVD box set sold 7,978 copies, considered a "successful" number by TV Asahi, and its related merchandise also "sold well." At
Nikkan Sports Drama Grand Prix The Nikkan Sports Drama Grand Prix is an award given by the Nikkan Sports newspaper to Japanese television dramas. The 14th Nikkan Sports Drama Grand Prix was canceled due to the 2011 Tōhoku earthquake and tsunami The occurred at 14:46 ...
, ''Bartender'' was voted the fourth–best drama, and Masaki the third–best actor in a drama. The television series also received coverage from the Nippon Bartenders Association. David Welsh, in ''The Manga Curmudgeon'', declared the way Ryu used liquor to help other people "a beautiful, uplifting message for a comic. Okay, maybe not, but it sounds like a lot of fun." At Ani-Gamers, a reviewer known as "Ink" wrote that the series unduly "romanticizes" a bar, but praised its storytelling and staging techniques, the narration, its "casual dialog and effective visuals", and its balance. He described it as "a love letter to liquor as opposed to the consumption thereof," while Bamboo Dong of
Anime News Network Anime News Network (ANN) is a news website that reports on the status of anime, manga, video games, Japanese popular music and other related cultures within North America, Australia, Southeast Asia and Japan. The website offers reviews and oth ...
(ANN) called it "a delicious
ode An ode (from grc, ᾠδή, ōdḗ) is a type of lyric poetry. Odes are elaborately structured poems praising or glorifying an event or individual, describing nature intellectually as well as emotionally. A classic ode is structured in three majo ...
to mixology". Michael Toole, also for ANN, wrote that although it is "pretty cheesy...there is something deeply, compulsively watchable about ''Bartender'' in spite of its plainness. It's gentle and sentimental, with powerful and surprising transitions." Writing for
THEM Anime Reviews THEM Anime Reviews, otherwise known as THEM or T.H.E.M. Anime Reviews, is an Anime, anime Review, review website that writes about current and past anime in any form, including Original video animation, OVAs and Original net animation, ONAs. The ...
, Tim Jones called it "an interesting concept for an anime." Jones asserted that the animation was not "all that stellar", but commented that the drinks in CG "look quite good." He found the character designs "fairly generic" except for Ryū, and the music "a little repetitive" over the 11 episodes, although he stressed that it "fits the atmosphere of the show." On the other hand, ANN's Carl Kimlinger criticized ''Bartender's'' concept "as insipid, silly, and downright awful" and "monumentally uninspired". He praised its animation but said "no stylistic elaboration on earth can save it from boring its audience to tears". Erin Finnegan from the same site dubbed its graphics "craptastic" and called the idea of solving individuals' problems through drinks "cheesy."


References


External links


Official TV Asahi live action adaptation webpage




* {{Palm Studio 2011 Japanese television series debuts 2011 Japanese television series endings Alcohol in popular culture Bartending Comics set in Tokyo Cooking in anime and manga Fuji TV original programming Seinen manga Sharp Point Press titles Shueisha franchises Shueisha manga Slice of life anime and manga TV Asahi television dramas