fashion doll
Fashion dolls are dolls primarily designed to be dressed to reflect fashion trends. They are manufactured both as toys for children to play with and as collectibles for adults. The dolls are usually modeled after teen girls or adult women, thou ...
manufactured by American toy company Mattel, Inc. and launched on March 9, 1959. American businesswoman
Ruth Handler
Ruth Marianna Handler ( Mosko; November 4, 1916 – April 27, 2002) was an American businesswoman and inventor. Best known for inventing the Barbie doll in 1959, she served as the first president of toy manufacturer Mattel, Inc., which she co ...
is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.
Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy
fashion
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion i ...
doll market for over six decades and has been the subject of numerous controversies and lawsuits, often involving parodies of the doll and her lifestyle. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line.
The brand has expanded into a long-running multimedia franchise since the late 1980s, including
video games
Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This feedbac ...
Nickelodeon
Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
cable channel in the United States from 2002 to 2017. Since 2017, the franchise has been moved over to streaming services.
Barbie and her best male friend
Ken
Ken or KEN may refer to:
Entertainment
* ''Ken'' (album), a 2017 album by Canadian indie rock band Destroyer.
* ''Ken'' (film), 1964 Japanese film.
* ''Ken'' (magazine), a large-format political magazine.
* Ken Masters, a main character in ...
have been described as two most popular dolls in the world. Since its launch, ''Barbie'' has transformed the toy business in affluent communities globally by becoming a vehicle for the sale of related merchandise (accessories, clothes, friends and relatives of Barbie, etc.). Writing for ''Journal of Popular Culture'' in 1977, Don Richard Cox noted that Barbie has a significant impact on social values by conveying characteristics of female independence, and with her multitude of accessories, an idealized upscale life-style that can be shared with affluent friends.
Sales of Barbie dolls declined sharply from 2014 to 2016. In 2020, Mattel sold $1.35 billion worth of Barbie dolls and accessories and this was their best sales growth in two decades. This is an increase from the $950 million the brand sold during 2017.
History
Ruth Handler watched her daughter Barbara play with paper dolls, and noticed that she often enjoyed giving them adult roles. At the time, most children's toy dolls were representations of infants. Realizing that there could be a gap in the market, Handler suggested the idea of an adult-bodied doll to her husband
Elliot
Elliot (also spelled Eliot, Elliotte, Elliott, Eliott and Elyot) is a personal name which can serve as either a surname or a given name. Although the given name has historically been given to males, females have increasingly been given the name ...
, a co-founder of the
Mattel
Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more ...
toy company. He was unenthusiastic about the idea, as were Mattel's directors.
During a trip to Europe in 1956 with her children Barbara and Kenneth, Ruth Handler came across a German toy doll called Bild Lilli. The adult-figured doll was exactly what Handler had in mind, so she purchased three of them. She gave one to her daughter and took the others back to Mattel. The Lilli doll was based on a popular character appearing in a comic strip drawn by Reinhard Beuthin for the newspaper '' Bild''. Lilli was a blonde bombshell, a working girl who knew what she wanted and was not above using men to get it. The Lilli doll was first sold in Germany in 1955, and although it was initially sold to adults, it became popular with children who enjoyed dressing her up in outfits that were available separately.
Upon her return to the United States, Handler redesigned the doll (with help from local inventor-designer Jack Ryan) and the doll was given a new name, ''Barbie'', after Handler's daughter Barbara. The doll made its debut at the American International Toy Fair in
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
on March 9, 1959. This date is also used as Barbie's official birthday.
The first Barbie doll wore a black-and-white zebra striped swimsuit and signature topknot
ponytail
A ponytail is a hairstyle in which some, most or all of the hair on the head is pulled away from the face, gathered and secured at the back of the head with a hair tie, clip, or other similar accessory and allowed to hang freely from that poin ...
, and was available as either a blonde or brunette. The doll was marketed as a "Teen-age Fashion Model", with her clothes created by Mattel fashion designer Charlotte Johnson. The first Barbie dolls were manufactured in Japan, with their clothes hand-stitched by Japanese homeworkers. Around 350,000 Barbie dolls were sold during the first year of production.
Louis Marx and Company
Louis Marx and Company was an American toy manufacturer in business from 1919 to 1980. They made many types of toys including tin toys, toy soldiers, toy guns, action figures, dolls, toy cars and model trains. Some of their notable toys are ...
sued Mattel in March 1961. After licensing Lilli, they claimed that Mattel had "infringed on Greiner & Hausser's patent for Bild-Lilli's hip joint", and also claimed that Barbie was "a direct take-off and copy" of Bild-Lilli. The company additionally claimed that Mattel "falsely and misleadingly represented itself as having originated the design". Mattel counter-claimed and the case was settled out of court in 1963. In 1964, Mattel bought Greiner & Hausser's copyright and patent rights for the Bild-Lilli doll for $21,600.
Ruth Handler believed that it was important for Barbie to have an adult appearance, and early
market research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mar ...
showed that some parents were unhappy about the doll's chest, which had distinct breasts. Barbie's appearance has been changed many times, most notably in 1971 when the doll's eyes were adjusted to look forwards rather than having the demure sideways glance of the original model. This would be the last adjustment Ruth would make to her own creation as, three years later, she and her husband Elliot were removed from their posts at Mattel after an investigation found them guilty of issuing false and misleading financial reports.
Barbie was one of the first toys to have a marketing strategy based extensively on television advertising, which has been copied widely by other toys. In 2006, it was estimated that over a billion Barbie dolls had been sold worldwide in over 150 countries, with Mattel claiming that three Barbie dolls are sold every second.
The standard range of Barbie dolls and related accessories are manufactured to approximately 1/6 scale, which is also known as ''playscale''. The standard dolls are approximately 11½ inches (29 cm) tall.
Appearances in media/multimedia franchises
Since the mid-to-late 1980s, Barbie-branded products included not only the range of dolls with their clothes and accessories, but also a large range of branded goods such as books, apparel, cosmetics,
video games
Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This feedbac ...
feature film
A feature film or feature-length film is a narrative film (motion picture or "movie") with a running time long enough to be considered the principal or sole presentation in a commercial entertainment program. The term ''feature film'' originall ...
s starting with ''
Barbie in the Nutcracker
''Barbie in the Nutcracker'' is a 2001 computer-animated fantasy film directed by Owen Hurley and written Linda Engelsiepen and Hilary Hinkle from a screenplay by Rob Hudnut. Featuring the voice of Kelly Sheridan as Barbie, it marked the first ...
'' in 2001, which were distributed on
home video
Home video is prerecorded media sold or rented for home viewing. The term originates from the VHS and Betamax era, when the predominant medium was videotapes, but has carried over to optical disc formats such as DVD, Blu-ray and streaming me ...
formats and broadcast on
Nickelodeon
Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. It ...
in the United States ( and globally) until 2017. Since 2017, they have been revamped as
streaming television
Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air a ...
films, branded as animated "specials" and released through streaming services, primarily on
Netflix
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
.
As at the release of the film ''Barbie in the Pink Shoes'' on February 26, 2013, the film series have sold over 110 million units globally. Before the films, the brand had two
television special
A television special (often TV special, or rarely television spectacular) is a standalone television show which may also temporarily interrupt episodic programming normally scheduled for a given time slot. Some specials provide a full range of ent ...
television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
and
web series
A web series (also known as a web show) is a series of scripted or non-scripted online videos, generally in episodic form, released on the Internet, which first emerged in the late 1990s and became more prominent in the early 2000s. A single in ...
Pixar
Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californ ...
My Scene
My Scene (stylized in all lowercase) is an American series of fashion dolls that Mattel released in 2002.
They were discontinued in the US in 2008, and worldwide in 2011. Mattel's Barbie character is one of the dolls in the toy line. The My Scen ...
'' media franchise. In 2015, Barbie began appearing as a
vlogger
A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in ...
on
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
called ''Barbie Vlogger'' where she talks about her fictional life, fashion, friends and family, and even charged topics such as
mental health
Mental health encompasses emotional, psychological, and social well-being, influencing cognition, perception, and behavior. It likewise determines how an individual handles stress, interpersonal relationships, and decision-making. Mental hea ...
and
racism
Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagonis ...
. She was portrayed by Australian actress
Margot Robbie
Margot Elise Robbie (; born 2 July 1990) is an Australian actress and producer. Known for her work in both blockbuster and independent films, she has received several accolades, including nominations for two Academy Awards, four Golden Glob ...
Warner Bros. Pictures
Warner Bros. Pictures is an American film production and distribution company of the Warner Bros. Pictures Group division of Warner Bros. Entertainment (both ultimately owned by Warner Bros. Discovery). The studio is the flagship producer of ...
in the United States.
Fictional biography
Barbie's full name is ''Barbara Millicent Roberts''. In a series of novels published by
Random House
Random House is an American book publisher and the largest general-interest paperback publisher in the world. The company has several independently managed subsidiaries around the world. It is part of Penguin Random House, which is owned by Germ ...
in the 1960s, her parents' names are given as George and Margaret Roberts from the fictional town of
Willow
Willows, also called sallows and osiers, from the genus ''Salix'', comprise around 400 speciesMabberley, D.J. 1997. The Plant Book, Cambridge University Press #2: Cambridge. of typically deciduous trees and shrubs, found primarily on moist so ...
s,
Wisconsin
Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
. In the Random House novels, Barbie attended Willows High School; while in the ''Generation Girl'' books, published by
Golden Books *Western Publishing (1907−2001) — , magazines, and {{C, Children's book publishers, children's books publisher, formerly based in Racine, Wisconsin
Racine ( ) is a city in and the county seat of Racine County, Wisconsin, United States. It is ...
in 1999, she attended the fictional Manhattan International High School in New York City (based on the real-life Stuyvesant High School).
She has an on-off romantic relationship with her then-boyfriend
Ken
Ken or KEN may refer to:
Entertainment
* ''Ken'' (album), a 2017 album by Canadian indie rock band Destroyer.
* ''Ken'' (film), 1964 Japanese film.
* ''Ken'' (magazine), a large-format political magazine.
* Ken Masters, a main character in ...
(full name "Kenneth Carson"), who first appeared in 1961. A
news release
A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considere ...
from Mattel in February 2004 announced that Barbie and Ken had decided to split up, but in February 2006, they were hoping to rekindle their relationship after Ken had a makeover. In 2011, Mattel launched a campaign for Ken to win Barbie's affections back. The pair officially reunited in
Valentine's Day
Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring one or two early Christian martyrs named Saint Valentine and, thr ...
2011. At the release of ''Barbie: Dreamhouse Adventures'' in 2018, the pair are seen as just friends or next-door neighbors.
Mattel has created a range of companions and relatives for Barbie. She has three younger sisters: Skipper, Stacie, and
Chelsea
Chelsea or Chelsey may refer to:
Places Australia
* Chelsea, Victoria
Canada
* Chelsea, Nova Scotia
* Chelsea, Quebec
United Kingdom
* Chelsea, London, an area of London, bounded to the south by the River Thames
** Chelsea (UK Parliament consti ...
(named Kelly until 2011). Her sisters have co-starred in many entries of the ''Barbie'' film series, starting with ''Barbie & Her Sisters in A Pony Tale'' from 2013. Retired members of Barbie's family included
Todd
Todd or Todds may refer to:
Places
;Australia:
* Todd River, an ephemeral river
;United States:
* Todd Valley, California, also known as Todd, an unincorporated community
* Todd, Missouri, a ghost town
* Todd, North Carolina, an unincorporated ...
(twin brother to Stacie), Krissy (a baby sister), and Francie (cousin). Barbie's friends include
Hispanic
The term ''Hispanic'' ( es, hispano) refers to people, cultures, or countries related to Spain, the Spanish language, or Hispanidad.
The term commonly applies to countries with a cultural and historical link to Spain and to viceroyalties forme ...
Teresa
Teresa (also Theresa, Therese; french: Thérèse) is a feminine given name.
It originates in the Iberian Peninsula in late antiquity. Its derivation is uncertain, it may be derived from Greek θερίζω (''therízō'') "to harvest or re ...
African American
African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
Christie, and Steven (Christie's boyfriend). Barbie was also friendly with Blaine, an Australian surfer, during her split with Ken in 2004.
Barbie has had over 40 pets including cats and dogs, horses, a
panda
The giant panda (''Ailuropoda melanoleuca''), also known as the panda bear (or simply the panda), is a bear species endemic to China. It is characterised by its bold black-and-white coat and rotund body. The name "giant panda" is sometimes use ...
, a lion cub, and a
zebra
Zebras (, ) (subgenus ''Hippotigris'') are African equines with distinctive black-and-white striped coats. There are three living species: the Grévy's zebra (''Equus grevyi''), plains zebra (''E. quagga''), and the mountain zebra (''E. zebr ...
. She has owned a wide range of vehicles, including pink
Beetle
Beetles are insects that form the order Coleoptera (), in the superorder Endopterygota. Their front pair of wings are hardened into wing-cases, elytra, distinguishing them from most other insects. The Coleoptera, with about 400,000 describ ...
convertible
A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers.
A convertible car's design allows an open-air driving expe ...
pilot
An aircraft pilot or aviator is a person who controls the flight of an aircraft by operating its directional flight controls. Some other aircrew members, such as navigators or flight engineers, are also considered aviators, because they a ...
's license, and operates commercial airliners in addition to serving as a flight attendant. Barbie's
careers
The career is an individual's metaphorical "journey" through learning, work and other aspects of life. There are a number of ways to define career and the term is used in a variety of ways.
Definitions
The ''Oxford English Dictionary'' defin ...
are designed to show that women can take on a variety of roles in life, and the doll has been sold with a wide range of titles including ''Miss Astronaut Barbie'' (1965), ''Doctor Barbie'' (1988), and ''Nascar Barbie'' (1998).
Legacy and influence
Barbie has become a
cultural icon
A cultural icon is a person or an artifact that is identified by members of a culture as representative of that culture. The process of identification is subjective, and "icons" are judged by the extent to which they can be seen as an authentic ...
and has been given honors that are rare in the toy world. In 1974, a section of
Times Square
Times Square is a major commercial intersection, tourist destination, entertainment hub, and neighborhood in Midtown Manhattan, New York City. It is formed by the junction of Broadway, Seventh Avenue, and 42nd Street. Together with adjacent ...
in New York City was renamed Barbie Boulevard for a week. The Musée des Arts Décoratifs, Paris at the Louvre held a Barbie exhibit in 2016. The exhibit featured 700 Barbie dolls over two floors as well as works by contemporary artists and documents (newspapers, photos, video) that contextualize Barbie.
In 1986, the artist
Andy Warhol
Andy Warhol (; born Andrew Warhola Jr.; August 6, 1928 – February 22, 1987) was an American visual artist, film director, and producer who was a leading figure in the Art movement, visual art movement known as pop art. His works explore th ...
created a painting of Barbie. The painting sold at auction at Christie's, London for $1.1million. In 2015, The Andy Warhol Foundation then teamed up with Mattel to create an Andy Warhol Barbie.
Outsider artist
Al Carbee
Albert Nickerson Carbee (February 10, 1914 – October 3, 2005) was a reclusive artist from Saco, Maine whose mixed media artwork merges collage, photography, diorama, and portraiture. He has been frequently identified as an outsider artist. His ...
took thousands of photographs of Barbie and created countless collages and dioramas featuring Barbie in various settings. Carbee was the subject of the feature-length documentary Magical Universe. Carbee's collage art was presented in the 2016 Barbie exhibit at the Musée des Arts Décoratifs, Paris in the section about visuals artists who have been inspired by Barbie.
In 2013, in
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
, the first Barbie-themed restaurant called "Barbie Café" opened under the Sinlaku group.
The ''Economist'' has emphasized the importance of Barbie to children's imagination:
On September 7, 2021, following the debut of the streaming
television film
A television film, alternatively known as a television movie, made-for-TV film/movie or TV film/movie, is a feature-length film that is produced and originally distributed by or to a television network, in contrast to theatrical films made for ...
Netflix
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
, Barbie joined forces with
Grammy Award
The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pr ...
-nominated music producer, songwriter, singer and actress
Ester Dean
Esther Renay Dean (born April 15, 1986) is an American singer, songwriter, music producer and actress. Dean has also written songs for many artists, with numerous Top 10 hits, including No. 1 hits for Rihanna and Katy Perry, earning the name " ...
and Girls Make Beats – an organization dedicated to expanding the female presence of
music producers
A record producer is a recording project's creative and technical leader, commanding studio time and coaching artists, and in popular genres typically creates the song's very sound and structure. Virgil Moorefield"Introduction" ''The Producer as ...
,
DJs
A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music festival), mobile ...
and audio engineers – to inspire more girls to explore a future in music production.
Vera Wang
Vera Ellen Wang (; born June 27, 1949) is an American fashion designer.
Early life
Vera Ellen Wang was born June 27, 1949 in New York City to Chinese parents who emigrated to the United States in the mid-1940s. Her mother, Florence Wu (Wu ...
Bob Mackie
Robert Gordon "Bob" Mackie (born March 24, 1939) is an American fashion designer and costumier, best known for his dressing of entertainment icons such as Lucille Ball, Carol Burnett, Diahann Carroll, Carol Channing, Cher, Doris Day, Marle ...
, and
Christian Louboutin
Christian Louboutin (; born 7 January 1963) is a French fashion designer whose high-end stiletto footwear incorporates shiny, red-lacquered soles that have become his signature. Initially a freelance designer for fashion houses, he started hi ...
.
Barbie Dream Gap Project
In 2019, Mattel launched the "Barbie Dream Gap Project" to raise awareness of the phenomenon known as the "Dream Gap": beginning at the age of five, girls begin to doubt their own intelligence, where boys do not. This leads to boys pursuing careers requiring a higher intelligence, and girls being underrepresented in those careers. As an example, in the U.S., 33% of sitting judges are female. This statistic inspired the release of Judge Barbie in four different skin tones and hairstyles with judge robes and a gavel accessory.
Thank You Heroes
In May 2020, in response to the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
, Mattel announced a new line of career dolls modeled after the first responders and essential workers of 2020. For every doll purchased, Mattel donated a doll to the First Responders Children's Foundation.
Habitat for Humanity
In February 2022, Mattel celebrated its 60-year anniversary of the Barbie Dreamhouse by partnering with Habitat for Humanity International. Mattel committed to taking on 60 projects, including new construction, home preservation, and neighborhood revitalization.
Controversies
Body image
From the start, some have complained that "the blonde, plastic doll conveyed an unrealistic body image to girls."
Criticisms of Barbie are often centered around concerns that children consider Barbie a role model and will attempt to emulate her. One of the most common criticisms of Barbie is that she promotes an unrealistic idea of body image for a young woman, leading to a risk that girls who attempt to emulate her will become
anorexic
Anorexia nervosa, often referred to simply as anorexia, is an eating disorder characterized by low weight, food restriction, body image disturbance, fear of gaining weight, and an overpowering desire to be thin. ''Anorexia'' is a term of Gre ...
. Unrealistic body proportions in Barbie dolls have been connected to some eating disorders in children.
A standard Barbie doll is tall, giving a height of at 1/6 scale. Barbie's vital statistics have been estimated at 36 inches (chest), 18 inches (waist) and 33 inches (hips). According to research by the University Central Hospital in Helsinki, Finland, she would lack the 17 to 22 percent body fat required for a woman to
menstruate
Menstruation (also known as a period, among other colloquial terms) is the regular discharge of blood and mucosal tissue from the inner lining of the uterus through the vagina. The menstrual cycle is characterized by the rise and fall of h ...
. In 1963, the outfit "Barbie Baby-Sits" came with a book titled ''How to Lose Weight'' which advised: "Don't eat!". The same book was included in another ensemble called "Slumber Party" in 1965 along with a pink bathroom scale permanently set at 110 lbs. (50 kg), which would be around 35 lbs. (16 kg) underweight for a woman tall. Mattel said that the waist of the Barbie doll was made small because the waistbands of her clothes, along with their seams, snaps, and zippers, added bulk to her figure. In 1997, Barbie's body mold was redesigned and given a wider waist, with Mattel saying that this would make the doll better suited to contemporary fashion designs.
In 2016, Mattel introduced a range of new body types: 'tall', 'petite', and 'curvy', releasing them exclusively as part of the Barbie Fashionistas line. 'Curvy Barbie' received a great deal of media attention and even made the cover of ''
Time
Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, ...
'' magazine with the headline "Now Can We Stop Talking About My Body?". Despite the curvy doll's body shape being equivalent to a US size 4 in clothing, some children reportedly regarded her as "fat".
Although Barbie had been criticized for its unrealistic-looking "tall and petite" dolls, the company has been offering more dolls set to more realistic standards in order to help promote a positive body image.
File:Barbieswaistwidens.jpg,
File:How to lose weight II.JPG,
File:Barbie bathroom scale.jpg,
File:Oreo Fun Barbie.jpg,
Diversity
Complaints also point to a lack of diversity in the line. Mattel responded to these criticisms. Starting in 1980, it produced Hispanic dolls, and later came models from across the globe. For example, in 2007, it introduced "
Cinco de Mayo
Cinco de Mayo ( in Mexico, Spanish for "Fifth of May") is a yearly celebration held on May 5, which commemorates the anniversary of Mexico's victory over the Second French Empire at the Battle of Puebla in 1862, led by General Ignacio Zaragoz ...
Barbie" wearing a ruffled red, white, and green dress (echoing the Mexican flag). ''
Hispanic
The term ''Hispanic'' ( es, hispano) refers to people, cultures, or countries related to Spain, the Spanish language, or Hispanidad.
The term commonly applies to countries with a cultural and historical link to Spain and to viceroyalties forme ...
'' magazine reports that:
More recently, Professor Emilie Rose Aguilo-Perez has argued that over time, Mattel shifted from ambiguous Hispanic presentations in their dolls to one that is more assertive in its "Latinx" marketing and product labeling.
"Colored Francie" made her debut in 1967, and she is sometimes described as the first
African-American
African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ensl ...
Barbie doll. However, she was produced using the existing head molds for the white Francie doll and lacked distinct African characteristics other than dark skin. The first African-American doll in the Barbie range is usually regarded as Christie, who made her debut in 1968. Black Barbie was launched in 1980 but still had Caucasian features. In 1990, Mattel created a focus group with African-American children and parents, early childhood specialists, and clinical psychologist, Darlene Powell Hudson. Instead of using the same molds for the Caucasian Barbies, new ones were created. In addition, facial features, skin tones, hair texture, and names were all altered. The body shapes looked different, but the proportions were the same to ensure clothing and accessories were interchangeable. In September 2009, Mattel introduced the So In Style range, which was intended to create a more realistic depiction of African-American people than previous dolls. In 2016, Mattel expanded this line to include seven skin tones, twenty-two eye colors, and twenty-four hairstyles. Part of the reason for this change was due to declining sales. The brand now offers over 22 skin tones, 94
hair colors
Hair is a protein filament that grows from follicles found in the dermis. Hair is one of the defining characteristics of mammals.
The human body, apart from areas of glabrous skin, is covered in follicles which produce thick terminal and fine ...
Nabisco
Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.
Nabisco's ...
to launch a cross-promotion Barbie doll with
Oreo
Oreo () (stylized as OREO) is a brand of sandwich cookie consisting of two biscuits or cookie pieces with a sweet creme filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers and split ...
cookies in 1997 and 2001. While the 1997 release of the doll was only released in a
white
White is the lightest color and is achromatic (having no hue). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully reflect and scatter all the visible wavelengths of light. White o ...
version, for the 2001 release Mattel manufactured both a white and a
black
Black is a color which results from the absence or complete absorption of visible light. It is an achromatic color, without hue, like white and grey. It is often used symbolically or figuratively to represent darkness. Black and white ...
version. The 2001 release ''Barbie Oreo School Time Fun'' was marketed as someone with whom young girls could play after class and share "America's favorite cookie". Critics argued that in the African American community, ''Oreo'' is a derogatory term meaning that the person is "black on the outside and white on the inside", like the chocolate sandwich cookie itself. The doll was unsuccessful and Mattel recalled the unsold stock, making it sought after by collectors.
In May 1997, Mattel introduced ''Share a Smile Becky'', a doll in a pink
wheelchair
A wheelchair is a chair with wheels, used when walking is difficult or impossible due to illness, injury, problems related to old age, or disability. These can include spinal cord injuries ( paraplegia, hemiplegia, and quadriplegia), cerebr ...
. Kjersti Johnson, a 17-year-old high school student in
Tacoma, Washington
Tacoma ( ) is the county seat of Pierce County, Washington, United States. A port city, it is situated along Washington's Puget Sound, southwest of Seattle, northeast of the state capital, Olympia, and northwest of Mount Rainier National Pa ...
with
cerebral palsy
Cerebral palsy (CP) is a group of movement disorders that appear in early childhood. Signs and symptoms vary among people and over time, but include poor coordination, stiff muscles, weak muscles, and tremors. There may be problems with sens ...
, pointed out that the doll would not fit into the
elevator
An elevator or lift is a cable-assisted, hydraulic cylinder-assisted, or roller-track assisted machine that vertically transports people or freight between floors, levels, or decks of a building, vessel, or other structure. They a ...
of Barbie's $100 Dream House. Mattel announced that it would redesign the house in the future to accommodate the doll.
Bad influence concerns
In July 1992, Mattel released '' Teen Talk Barbie'', which spoke a number of phrases including "Will we ever have enough clothes?", "I love shopping!", and "Wanna have a pizza party?" Each doll was programmed to say four out of 270 possible phrases, so that no two given dolls were likely to be the same (the number of possible combinations is 270!/(266!4!) = 216,546,345). One of these 270 phrases was "Math class is tough!", which led to criticism from the American Association of University Women; about 1.5% of all the dolls sold said the phrase. The doll was often erroneously misattributed in the media as having said "Math is hard!". In October 1992, Mattel announced that ''Teen Talk Barbie'' would no longer say "Math class is tough!", and offered a swap to anyone who owned a doll that did.
In 2002, Mattel introduced a line of pregnant Midge (and baby) dolls, but this ''Happy Family'' line was quickly pulled from the market due to complaints that she promoted teen pregnancy, though by that time, Barbie's friend Midge was supposed to be a married adult.
In September 2003, the Middle Eastern country of
Saudi Arabia
Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...
accessories
Accessory may refer to:
* Accessory (legal term), a person who assists a criminal
In anatomy
* Accessory bone
* Accessory muscle
* Accessory nucleus, in anatomy, a cranial nerve nucleus
* Accessory nerve
In arts and entertainment
* Accessory ...
and tools are a symbol of decadence to the
perverted
Perversion is a form of human behavior which deviates from what is considered to be orthodox or normal. Although the term ''perversion'' can refer to a variety of forms of deviation, it is most often used to describe sexual behaviors that are co ...
West. Let us beware of her dangers and be careful." The 2003 Saudi ban was temporary. In Muslim-majority nations, there is an alternative doll called
Fulla
Fulla (Old Norse: , possibly 'bountiful') or Volla (Old High German, 'plenitude') is a goddess in Germanic mythology. In Norse mythology, Fulla is described as wearing a golden band and as tending to the ashen box and the footwear owned by the g ...
, which was introduced in November 2003 and is equivalent to Barbie, but is designed specifically to represent traditional Islamic values. Fulla is not manufactured by Mattel (although Mattel still licenses Fulla dolls and franchises for sale in certain markets), and (as of January 2021) the "Jewish" Barbie brand is still available in other Muslim-majority countries including
Egypt
Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a transcontinental country spanning the northeast corner of Africa and southwest corner of Asia via a land bridge formed by the Sinai Peninsula. It is bordered by the Medit ...
and
Indonesia
Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...
. In
Iran
Iran, officially the Islamic Republic of Iran, and also called Persia, is a country located in Western Asia. It is bordered by Iraq and Turkey to the west, by Azerbaijan and Armenia to the northwest, by the Caspian Sea and Turkmeni ...
, the
Sara and Dara dolls Sara and Dara dolls are Iranian toys. They were first introduced in March 2002, as an alternative to the Barbie doll. 100,000 of the dolls were made in the first round of production by a manufacturer in Hong Kong. The dolls cost less than Barbie ...
, which were introduced in March 2002, are available as an alternative to Barbie, even though they have not been as successful.
In November 2014, Mattel received criticism over the book '' I Can Be a Computer Engineer'', which depicted Barbie as being inept at computers and requiring that her two male friends complete all of the necessary tasks to restore two laptops after she accidentally infects her and her sister's laptop with a malware-laced USB flash drive. Critics complained that the book was sexist, as other books in the ''I Can Be...'' series depicted Barbie as someone who was competent in those jobs and did not require outside assistance from others. Mattel later removed the book from sale on
Amazon
Amazon most often refers to:
* Amazons, a tribe of female warriors in Greek mythology
* Amazon rainforest, a rainforest covering most of the Amazon basin
* Amazon River, in South America
* Amazon (company), an American multinational technolog ...
in response to the criticism, and the company released a "
Computer Engineer Barbie
Computer Engineer Barbie is the 126th career version of Mattel's Barbie doll. In response to poll results indicating strong support for computer engineers, the doll set was created and introduced in 2010. In 2014, Mattel apologized for the accom ...
" doll who was a game programmer rather than designer.
"Role model Barbies"
In March 2018, in time for International Women's Day, Mattel unveiled the "Barbie Celebrates Role Models" campaign with a line of 17 dolls, informally known as "sheroes", from diverse backgrounds "to showcase examples of extraordinary women". Mattel developed this collection in response to mothers concerned about their daughters having positive female role models. Dolls in this collection include Frida Kahlo, Patti Jenkins, Chloe Kim,
Nicola Adams
Nicola Virginia Adams (born 26 October 1982) is a British former professional boxer who competed from 2017 to 2019. She retired with an undefeated record and held the WBO female flyweight title in 2019. As an amateur, she became the first fe ...
,
Ibtihaj Muhammad
Ibtihaj Muhammad (born December 4, 1985) is an American sabre fencer and member of the United States fencing team. She is known for being the first Muslim American woman to wear a headscarf while competing for the United States in the Olympics ...
Misty Copeland
Misty Danielle Copeland (born September 10, 1982) is an American ballet dancer for American Ballet Theatre (ABT), one of the three leading classical ballet companies in the United States. On June 30, 2015, Copeland became the first African Amer ...
Katherine Johnson
Katherine Johnson (née Coleman; August 26, 1918 – February 24, 2020) was an American mathematician whose calculations of orbital mechanics as a NASA employee were critical to the success of the first and subsequent U.S. crewed spaceflights. ...
,
Sara Gama
Sara Gama (born 27 March 1989) is an Italian professional footballer who plays as a centre back and captains both Serie A club Juventus FC and the Italy women's national team.
Club career
Gama has also played for PSG of Division 1 Féminin ...
,
Martyna Wojciechowska
Martyna Wojciechowska (Polish pronunciation: ; born 28 September 1974 in Warsaw as Marta Eliza Wojciechowska) is a Polish TV presenter, mountaineer, traveller, journalist, sportswoman and writer. In 2010, she completed the Seven Summits. She pre ...
,
Gabby Douglas
Gabrielle Christina Victoria Douglas (born December 31, 1995) is an American artistic gymnast. She is the 2012 Olympic all around champion and the 2015 World all-around silver medalist. She was a member of the gold-winning teams at both the 2 ...
,
Guan Xiaotong
Guan Xiaotong (; born 17 September 1997) is a Chinese actress and singer of Manchu descent. She is known for her roles in films '' The Left Ear'' and ''Shadow''; and the television series '' To Be a Better Man''. From an early age, her family e ...
,
Ava Duvernay
Ava Marie DuVernay (; born August 24, 1972) is an American filmmaker, television producer and former film publicist. She is a recipient of a Primetime Emmy Award, a NAACP Image Award, a BAFTA Film Award and a BAFTA TV Award, as well as a nominee ...
,
Yuan Yuan Tan
Yuan Yuan Tan (; born February 14, 1976) is a Chinese ballet dancer who is principal dancer with the San Francisco Ballet.
Biography
She entered Shanghai Dance School at the age of 11. Initially her father opposed this, as he wanted her to ...
,
Iris Apfel
Iris Apfel ( Barrel; born August 29, 1921) is an American businesswoman, interior designer, and fashion icon. In business with her husband, Carl, from 1950 to 1992, Apfel led a career in textiles, including a contract with the White House that sp ...
Naomi Osaka
is a Japanese professional tennis player. She has been ranked world No. 1 in singles by the Women's Tennis Association (WTA) and is the first Asian player to hold the top ranking in singles. Osaka is a four-time Grand Slam singles champio ...
Barbie doll as a part of the 'Barbie Role Model' series. Osaka originally partnered with Barbie two years earlier. A month earlier, a
Julie Bishop
Julie Isabel Bishop (born 17 July 1956) is an Australian former politician who served as Minister for Foreign Affairs from 2013 to 2018 and deputy leader of the Liberal Party from 2007 to 2018. She was the Member of Parliament (MP) for Curtin ...
doll was released to acknowledge the former Australian politician, as was one for general practitioner
Kirby White
Oliver Kirby White (January 3, 1884 – April 22, 1943) was an American professional baseball pitcher. He played in Major League Baseball (MLB) from 1909 to 1911 for the Boston Doves and Pittsburgh Pirates. His minor league career began in 1907.
...
for her work during the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
in Australia. In August 2021 a Barbie modelled after European Space Agency astronaut
Samantha Cristoforetti
Samantha Cristoforetti, OMRI (; born in Milan on 26 April 1977) is an Italian European Space Agency astronaut, former Italian Air Force pilot and engineer. She holds the record for the longest uninterrupted spaceflight by a European astronaut ( ...
was released.
Collecting
Mattel estimates that there are well over 100,000 avid Barbie collectors. Ninety percent are women, at an average age of 40, purchasing more than twenty Barbie dolls each year. Forty-five percent of them spend upwards of $1000 a year.
Vintage Barbie dolls from the early years are the most valuable at
auction
An auction is usually a process of buying and selling goods or services by offering them up for bids, taking bids, and then selling the item to the highest bidder or buying the item from the lowest bidder. Some exceptions to this definition ex ...
, and while the original Barbie was sold for $3.00 in 1959, a mint boxed Barbie from 1959 sold for $3552.50 on
eBay
eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became ...
in October 2004. On September 26, 2006, a Barbie doll set a world record at auction of £9,000 sterling (US$17,000) at Christie's in London. The doll was a Barbie in Midnight Red from 1965 and was part of a private collection of 4,000 Barbie dolls being sold by two Dutch women, Ietje Raebel and her daughter Marina.
In recent years, Mattel has sold a wide range of Barbie dolls aimed specifically at collectors, including
porcelain
Porcelain () is a ceramic material made by heating substances, generally including materials such as kaolinite, in a kiln to temperatures between . The strength and translucence of porcelain, relative to other types of pottery, arises main ...
versions, vintage reproductions, and depictions of Barbie as a range of characters from film and television series such as ''
The Munsters
''The Munsters'' is an American sitcom depicting the home life of a family of benign monsters. The series starred Fred Gwynne as Frankenstein's monsterEpisodes referring to the fact that Herman is Frankenstein's monster include #55, "Just Anoth ...
'' and '' Star Trek''. There are also collector's edition dolls depicting Barbie dolls with a range of different ethnic identities. In 2004, Mattel introduced the Color Tier system for its collector's edition Barbie dolls including pink, silver, gold, and platinum, depending on how many of the dolls are produced. In 2020, Mattel introduced the
Dia De Los Muertos
The Day of the Dead ( es, Día de Muertos or ''Día de los Muertos'') is a holiday traditionally celebrated on November 1 and 2, though other days, such as October 31 or November 6, may be included depending on the locality. It is widely obser ...
collectible Barbie doll, the second collectible released as part of the company's La Catrina line which was launched in 2019.
Parodies and lawsuits
Barbie has frequently been the target of
parody
A parody, also known as a spoof, a satire, a send-up, a take-off, a lampoon, a play on (something), or a caricature, is a creative work designed to imitate, comment on, and/or mock its subject by means of satiric or ironic imitation. Often its sub ...
:
* Mattel sued artist Tom Forsythe over a series of photographs called ''Food Chain Barbie'' in which Barbie winds up in a
blender
A blender (sometimes called a mixer or liquidiser in British English) is a kitchen and laboratory appliance used to mix, crush, purée or emulsify food and other substances. A stationary blender consists of a blender container with a rotating me ...
. Mattel lost the lawsuit and was forced to pay Forsythe's legal costs.
* In Latin America, notable controversies include a 2018 legal dispute involving the Panama-based Frida Kahlo Corporation's allegations that Frida Kahlo's great-niece in Mexico had wrongly licensed the Frida Kahlo trademark for the "Frida Kahlo Barbie" doll.
* Mattel filed a lawsuit in 2004 in the U.S. against Barbara Anderson-Walley, a Canadian business owner whose nickname is ''Barbie'', over her website, which sells fetish clothing. The lawsuit was dismissed.
* In 2011, Greenpeace parodied Barbie, calling on Mattel to adopt a policy for its paper purchases that would protect the rainforest. Four months later, Mattel adopted a paper sustainability policy.
* ''
The Tonight Show with Jay Leno
''The Tonight Show with Jay Leno'' is an American late-night talk show hosted by Jay Leno that first aired from May 25, 1992, to May 29, 2009. It resumed production on March 1, 2010 and ended on February 6, 2014.
The fourth incarnation of the ...
'' displayed a "Barbie
Crystal Meth
Methamphetamine (contracted from ) is a potent central nervous system (CNS) stimulant that is mainly used as a recreational drug and less commonly as a second-line treatment for attention deficit hyperactivity disorder and obesity. Methamphe ...
Lab".
* ''
Saturday Night Live
''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock (streaming service), Peacock. ...
'' aired a parody of the Barbie commercials featuring "Gangsta Bitch Barbie" and "Tupac Ken". In 2002, the show also aired a skit, which starred Britney Spears as Barbie's sister Skipper.
* In November 2002, a New York judge refused an injunction against the British-based artist Susanne Pitt, who had produced a "Dungeon Barbie" doll in bondage clothing.
* Aqua's song "
Barbie Girl
"Barbie Girl" is a song by Danish-Norwegian dance-pop group Aqua. It was released in April 1997 as the third single from the group's debut studio album, ''Aquarium'' (1997). The song was written by Søren Rasted, Claus Norreen, René Dif, and ...
" was the subject of the lawsuit '' Mattel v. MCA Records'', which Mattel lost in 2002, with Judge
Alex Kozinski
Alex Kozinski (; born July 23, 1950) is a Romanian-American jurist and lawyer who was a judge on the U.S. Court of Appeals for the Ninth Circuit from 1985 to 2017. He was a prominent and influential judge, and many of his law clerks went on to ...
saying that the song was a "parody and a social commentary".
* Two commercials by automobile company Nissan featuring dolls similar to Barbie and Ken was the subject of another lawsuit in 1997. In the first commercial, a female doll is lured into a car by a doll resembling
G.I. Joe
''G.I. Joe'' is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier ( U.S. Army), Ac ...
to the dismay of a Ken-like doll, accompanied by
Van Halen
Van Halen ( ) was an American rock band formed in Pasadena, California, in 1972. Credited with "restoring hard rock to the forefront of the music scene", Van Halen was known for its energetic live shows and for the virtuosity of its lead gu ...
's "
You Really Got Me
"You Really Got Me" is a song written by Ray Davies for English rock band the Kinks. The song, originally performed in a more blues-oriented style, was inspired by artists such as Lead Belly and Big Bill Broonzy. Two versions of the song were ...
". In the second commercial, the "Barbie" doll is saved by the "G.I. Joe" doll after she is accidentally knocked into a swimming pool by the "Ken" doll to
Kiss
A kiss is the touch or pressing of one's lips against another person or an object. Cultural connotations of kissing vary widely. Depending on the culture and context, a kiss can express sentiments of love, passion, romance, sexual attraction, ...
's "Dr. Love". The makers of the commercial said that the dolls' names were Roxanne, Nick and Tad. Mattel claimed that the commercial did "irreparable damage" to its products, but settled.
* In 1999, Canadian nude model Barbie Doll Benson was involved in a trademark infringement case over her domain name, BarbieBenson.com.
* In 1993, a group calling itself the
Barbie Liberation Organization
The Barbie Liberation Organization or BLO, sponsored by RTMark, were a group of artists and activists involved in culture jamming. They gained notoriety in 1993 after switching voice boxes in talking G.I. Joes and Barbie dolls. The BLO performed " ...
secretly modified a group of Barbie dolls by implanting voice boxes from
G.I. Joe
''G.I. Joe'' is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier ( U.S. Army), Ac ...
dolls, then returning the Barbies to the toy stores from where they were purchased.
* Malibu Stacy from ''
The Simpsons
''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer Simpson, Homer, Marge ...
'' episode "
Lisa vs. Malibu Stacy
"Lisa vs. Malibu Stacy" is the fourteenth episode of the fifth season of the American animated television series ''The Simpsons'', and the 95th episode overall. It originally aired on the Fox network in the United States on February 17, 1994. Li ...
" (1994).
* ''Savior Barbie'' refers to a satirical Instagram account. Savior Barbie is depicted as being in Africa where she runs an NGO that provides drinking water to locals and makes sure to provide footage that depicts her glorious acts of goodness. The account is likely to have inspired others such as "Hipster Barbie" and "Socality Barbie".
Bratz
Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment which debuted in 2001.
The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin, Cloe, Jade ...
'' series of dolls, a move that gave Barbie her first serious competition in the fashion doll market. In 2004, sales figures showed that Bratz dolls were outselling Barbie dolls in the United Kingdom, although
Mattel
Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more ...
maintained that in terms of the number of dolls, clothes, and accessories sold, Barbie remained the leading brand. In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz dolls.
In December 2006, Mattel sued MGA Entertainment for $1 billion, alleging that Bratz creator Carter Bryant was working for Mattel when he developed the idea for ''Bratz''. On July 17, 2008, a federal jury agreed that the Bratz line was created by Carter Bryant while he was working for Mattel and that MGA and its chief executive officer
Isaac Larian
Isaac Larian (born March 28, 1954) is an Iranian-born American billionaire businessman, founder and the chief executive officer (CEO) of MGA Entertainment, the world's largest privately owned toy company.U.S. Court of Appeals for the Ninth Circuit; the Court also overturned the District Court's original ruling for Mattel, where MGA Entertainment was ordered to forfeit the entire ''Bratz'' brand.
Mattel Inc. and MGA Entertainment Inc. returned to court on January 18, 2011, to renew their battle over who owns ''Bratz'', which this time included accusations from both companies that the other side stole trade secrets. On April 21, 2011, a federal jury returned a verdict supporting MGA. On August 5, 2011, Mattel was also ordered to pay MGA $310 million for attorney fees, stealing trade secrets, and false claims rather than the $88.5 million issued in April.
In August 2009, MGA introduced a range of dolls called
Moxie Girlz
Moxie Girlz were a line of fashion dolls introduced by MGA Entertainment in 2009. These dolls are targeted at girls ages 6+. The four original 10.6-inch dolls are named Lexa, Bria, Avery, and Sophina, with others named Sasha, Kellan, Monet, Me ...
, intended as a replacement for Bratz dolls.
"Barbie syndrome"
"Barbie syndrome" is a term that has been used to depict the desire to have a physical
appearance
Appearance may refer to:
* Visual appearance, the way in which objects reflect and transmit light
* Human physical appearance, what someone looks like
* ''Appearances'' (film), a 1921 film directed by Donald Crisp
* Appearance (philosophy), or p ...
and lifestyle representative of the Barbie doll. It is most often associated with pre-teenage and adolescent girls but is applicable to any age group or gender. A person with Barbie syndrome attempts to emulate the doll's physical appearance, even though the doll has unattainable body proportions. This syndrome is seen as a form of
body dysmorphic disorder
Body dysmorphic disorder (BDD), occasionally still called dysmorphophobia, is a mental disorder characterized by the obsessive idea that some aspect of one's own body part or appearance is severely flawed and therefore warrants exceptional meas ...
and results in various eating disorders as well as an obsession with cosmetic surgery.
Ukrainian model
Valeria Lukyanova
Valeria Valeryevna Lukyanova ( uk, Вале́рія Вале́ріївна Лук'я́нова; russian: Валерия Валерьевна Лукьянова; born 1990/1991) is a Moldova-born Ukrainian model and entertainer of Russian origin ...
has received attention from the press, due in part to her appearance having been modified based on the physique of Barbie. She stated that she has only had breast implants and relies heavily on make up and contacts to alter her appearance. Similarly, Lacey Wildd, an American reality television personality frequently referred to as "Million Dollar Barbie" has also undergone 12 breast augmentation surgeries to become "the extreme Barbie".
Jessica Alves, prior to coming out as transgender, underwent over £373,000 worth of cosmetic procedures to match the appearance of Barbie's male counterpart, garnering her the nickname the "Human Ken Doll". These procedures have included multiple nose jobs, six pack ab implants, a buttock lift, and hair and chest implants. Sporting the same nickname, Justin Jedlica, the American businessman, has also received multiple cosmetic surgeries to enhance his Ken-like appearance.
In 2006, researchers Helga Dittmar, Emma Halliwell, and Suzanne Ive conducted an experiment testing how dolls, including Barbie, affect self-image in young girls. Dittmar, Halliwell, and Ive gave picture books to girls age 5–8, one with photos of Barbie and the other with photos of Emme, a doll with more realistic physical features. The girls were then asked about their ideal body size. Their research found that the girls who were exposed to the images of Barbie had significantly lower self-esteem than the girls who had photos of Emme.
See also
*
Creatable World
Creatable World is the first line of gender-neutral dolls produced by Mattel. Creatable World dolls differ in design from other dolls produced by Mattel. The design of the doll is unique and is noticeably different from both Barbie and Ken; there a ...
crowd funded
Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by crow ...
alternative developed by Nickolay Lamm
*
My Scene
My Scene (stylized in all lowercase) is an American series of fashion dolls that Mattel released in 2002.
They were discontinued in the US in 2008, and worldwide in 2011. Mattel's Barbie character is one of the dolls in the toy line. The My Scen ...
*
Sindy
Sindy is a British fashion doll created by Pedigree Dolls & Toys in 1963. A rival to Barbie, Sindy's wholesome look and range of fashions and accessories made her the best-selling toy in the United Kingdom in 1968 and 1970. After Louis Marx and ...
The Most Popular Girls in School
''The Most Popular Girls in School'' (abbreviated ''MPGIS'') is an American adult stop-motion animation, animated comedy web series that debuted on YouTube on May 1, 2012. Created by Mark Cope and Carlo Moss, the series animates Barbie, Ken (dol ...
* Best, Joel. "Too Much Fun: Toys as Social Problems and the Interpretation of Culture", ''Symbolic Interaction'' 21#2 (1998), pp. 197–212. DOI: 10.1525/si.1998.21.2.19 in JSTOR *
* Cox, Don Richard. "Barbie and her playmates." ''Journal of Popular Culture'' 11#2 (1977): 303–307.
* Forman-Brunell, Miriam. "Barbie in" LIFE": The Life of Barbie." ''Journal of the History of Childhood and Youth'' 2#3 (2009): 303-311 online *
* Karniol, Rachel, Tamara Stuemler‐Cohen, and Yael Lahav‐Gur. "Who Likes Bratz? The Impact of Girls’ Age and Gender Role Orientation on Preferences for Barbie Versus Bratz." ''Psychology & Marketing'' 29#11 (2012): 897-906.
* Knaak, Silke, "German Fashion Dolls of the 50&60". Paperback www.barbies.de.
*
*
*
* Sherman, Aurora M., and Eileen L. Zurbriggen. "'Boys can be anything': Effect of Barbie play on girls’ career cognitions." ''Sex roles'' 70.5-6 (2014): 195-208 online *
* Weissman, Kristin Noelle. ''Barbie: The Icon, the Image, the Ideal: An Analytical Interpretation of the Barbie Doll in Popular Culture'' (1999).
* Wepman, Dennis. "Handler, Ruth" ''American National Biography'' (2000 online
External links
* (''redirects to the site under Mattel.com'')
* (the former ''Barbie.com''; only for games and DIY activities.)
* ''
St. Petersburg Times
The ''Tampa Bay Times'', previously named the ''St. Petersburg Times'' until 2011, is an American newspaper published in St. Petersburg, Florida, United States. It has won fourteen Pulitzer Prizes since 1964, and in 2009, won two in a single ...
USA Today
''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgi ...
The Telegraph
''The Telegraph'', ''Daily Telegraph'', ''Sunday Telegraph'' and other variant names are popular names for newspapers. Newspapers with these titles include:
Australia
* ''The Telegraph'' (Adelaide), a newspaper in Adelaide, South Australia, publ ...
New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
The First Post
''The First Post'' was a British daily online news magazine based in London. Launched in August 2005, it was sold to Dennis Publishing in 2008 and retitled ''The Week'' at the end of 2014. In its current format, it publishes news, current af ...
''
* ''
BBC News
BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broad ...
BBC News
BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broad ...
BBC News
BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broad ...
The Telegraph
''The Telegraph'', ''Daily Telegraph'', ''Sunday Telegraph'' and other variant names are popular names for newspapers. Newspapers with these titles include:
Australia
* ''The Telegraph'' (Adelaide), a newspaper in Adelaide, South Australia, publ ...