Ball4Real was the name of a traveling
basketball
Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...
exhibition and competition which made its debut in June 2007. A group of well-known
streetball
Streetball (or street basketball) is a variation of basketball, typically played on outdoor courts and featuring significantly less formal structure and enforcement of the game's rules. As such, its format is more conducive to allowing players ...
players traveled from city to city to challenge teams composed of local talent. Games tended to be characterized by complicated dribbling, ballhandling, and passing, acrobatic
slam dunk
A slam dunk, also simply known as dunk, is a type of basketball shot that is performed when a player jumps in the air, controls the ball above the horizontal plane of the rim, and scores by shoving the ball directly through the basket with one ...
s, and a looser interpretation of rules.
Origin and players
Ball4Real was created by former members of the
AND1 streetball team as well as Lisa Fusco, the former general manager of the
AND1 Mixtape Tour
The AND1 Live Tour, formerly known as the AND1 Mixtape Tour, is a traveling basketball competition and exhibition presented by B-Ball and Company and the basketball apparel manufacturer AND1. A group of streetball players, along with Emcee Rell a ...
and present Ball4Real CEO. The players and Fusco were all part owners of the tour. The 2007 team consisted of the players who defected from AND1 along with some new players. The group toured through 2007 in arenas, but attendance was low, and the group disbanded in February 2008, with many of its players joining the Ball4LifeTour. On July 14, 2008 Demetrius "Hook" Mitchell signed a contract with the
Mountain Dew
Mountain Dew, stylized as Mtn Dew, is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Brid ...
sponsoring agency.
See also
*
AND1 Mixtape Tour
The AND1 Live Tour, formerly known as the AND1 Mixtape Tour, is a traveling basketball competition and exhibition presented by B-Ball and Company and the basketball apparel manufacturer AND1. A group of streetball players, along with Emcee Rell a ...
*
Streetball
Streetball (or street basketball) is a variation of basketball, typically played on outdoor courts and featuring significantly less formal structure and enforcement of the game's rules. As such, its format is more conducive to allowing players ...
References
{{reflist
AND1
Recurring sporting events established in 2007
2008 disestablishments in the United States
Basketball in the United States
Streetball