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AND1
AND1 is an American footwear and clothing company specializing in basketball shoes, clothing, and sporting goods. AND1 was founded on August 13, 1993. The company focuses strictly on basketball and is a subsidiary of Sequential Brands Group. It sponsors NBA athletes, as well as numerous high school and AAU teams in the United States. Company history 1993–2000 In 1993, AND1 began as a graduate school project partnership of Jay Coen Gilbert, Seth Berger, and Tom Austin while they were graduate students at the University of Pennsylvania's Wharton School. The company name is derived from a phrase used by basketball broadcasters to denote a free throw awarded to a player against whom a foul has been committed while scoring a goal. The brand started by selling T-shirts out of the back of a car. Early advertising strategies included other basketball slogans and trash talk, such as "Pass. Save Yourself The Embarrassment". They marketed their shirts to street basketball players. Fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sporting Goods
Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. Sporting equipment can be used as protective gear or a tool used to help the athletes play the sport. Over time, sporting equipment has evolved because sports have started to require more protective gear to prevent injuries. Sporting equipment may be found in any department store or specific sporting equipment shops. History and development of sports Historically many sports players have developed their own sporting equipment over time. For instance, the use of a football dates back to ancient China, between 225 BC and 220 AD. As football remains the most popular sport in the 21st century, the material of the ball has completely changed over the centuries; from being made out of animal skin, to being lined with multiple layers of polyes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
