Baby Magic is an American brand of baby care products marketed by

Naterra Naterra International, Inc., is a privately held based consumer products sales and marketing company based in Coppell, Texas. Naterra manages several brands, including Baby Magic and Tree Hut. Mr. Jin K. Song is CEO. Naterra is headquartered i ...

in the United States. The brand has traditionally included baby-care items such as baby shampoo, baby lotion, baby soaps, and diaper wipes. In Mexico and Latin America, the brand is marketed by

Colgate-Palmolive Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health car ...

as Baby Magic Mennen,Baby Magic Mennen
and includes the similar items. The product design and manufacturing origin vary by country.

History

Mennen Mennen is a brand owned in most parts of the world by the Colgate-Palmolive Company. Its most notable product, Mennen Speed Stick, with its fougère perfume and green wide stick, was the US market leader among deodorants and antiperspirants for ...

produced its first baby care product,

baby powder Baby powder is an astringent powder used for preventing diaper rash and for cosmetic uses. It may be composed of talc (in which case it is also called talcum powder) or corn starch. It may also contain additional ingredients like fragrances. Ba ...

in 1898; its line of baby care products would soon quickly expand. In 1951 Mennen created Baby Magic, its line of products specifically dedicated to baby care. Baby Magic became a popular brand among new parents because of its memorable pink bottle and original baby scent. In 1992, Mennen was purchased by Colgate-Palmolive. The Baby Magic line was the first to drop the "by Mennen" identification on the packaging. After several years of ownership, C-P sold the US rights to the Baby Magic brand to Playtex in 1999,Staff Writer at NY Times.

" ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

.'' 1999. Retrieved on May 14, 1999. retaining the branding for the Latin American market. Shortly after the acquisition, the logo changed from “Mennen Baby Magic” to “Playtex Baby Magic”. Playtex aggressively pursued expansion of the Baby Magic brand, introducing new items such as sunscreens, diaper wipes, and a botanical line. In 2002, Playtex relaunched the Baby Magic Brand with a new bottle and new logo. The resulting degradation in sales caused the new packaging to be scrapped although the new logo remained. In 2007, Ascendia Brands acquired the declining Baby Magic Brand from Playtex to add to its portfolio of brands. In 2008, during the wake of the financial crisis, Ascendia filed for bankruptcy protection. In October 2008, Naterra acquired Baby Magic from Ascendia.Staff Writer at PR.

" ''

Press release A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considere ...

.'' 2008. Retrieved on October 18, 2008.

History

References

External links