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B.U.G. Mafia (an abbreviation for"Bucharest Underground Mafia"), is a
Romanian Romanian may refer to: *anything of, from, or related to the country and nation of Romania **Romanians, an ethnic group **Romanian language, a Romance language ***Romanian dialects, variants of the Romanian language **Romanian cuisine, traditional ...
hip hop group from
Pantelimon, Bucharest Pantelimon is a neighbourhood located in north-eastern Bucharest, Romania, in Sector 2. Outside Bucharest, there is an adjacent town named Pantelimon, administered separately. The Pantelimon district is named after Saint Pantaleon (Pantelimon in ...
, widely regarded as one of the seminal acts of
gangsta rap Gangsta rap or gangster rap, initially called reality rap, emerged in the mid- to late 1980s as a controversial hip-hop subgenre whose lyrics assert the culture and values typical of American street gangs and street hustlers. Many gangsta rappe ...
in
Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
. Founded in 1993 as Black Underground, its original lineup consisted of Vlad "
Tataee Vlad Irimia (; born October 17, 1976), primarily known by his stage name Tataee (), is a Romanian record producer, rapper, record executive, and music manager. He is one of the founders of the influential Romanian hip hop trio B.U.G. Mafia, also ...
" Irimia, Dragoș "Caddy" (short for Cadillac) Vlad-Neagu and two other members, D.D. and Mr.Nobody, who, by the end of the year, had already departed from the group. Irimia and Vlad-Neagu, who were still teenage high school students at the time, had been working on amateur solo recordings and had little professional prospects on their own prior to their encounter. The group initially performed as a duo throughout
Bucharest Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north of ...
at local highschool proms and parties while considering their options for professional careers in music and, following a string of relatively unsuccessful attempts at promoting their music in English, they recruited Alin "Uzzi" Demeter in 1995 and eventually transitioned to writing in
Romanian Romanian may refer to: *anything of, from, or related to the country and nation of Romania **Romanians, an ethnic group **Romanian language, a Romance language ***Romanian dialects, variants of the Romanian language **Romanian cuisine, traditional ...
.Pro TV PRO TV (, often stylized as PRO•TV as of 2017) is a Romanian free-to-air television network, launched on 1 December 1995 as the fourth private TV channel in the country (after TV SOTI, Antena 1, and the now-defunct Tele7ABC). It is owned by CME ...
news"> Throughout the years, the group endured a long-standing controversy due to the explicit and confrontational nature of their lyrics. Focusing on subjects such as the
post-communist Post-communism is the period of political and economic transformation or transition in former communist states located in Eastern Europe and parts of Africa and Asia in which new governments aimed to create free market-oriented capitalist economi ...
Romanian political class, poverty and crime in
Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
's communist-built housing projects or their recurring hostility towards
Romanian Police The Romanian Police ( ro, Poliția Română, ) is the national police force and main civil law enforcement agency in Romania. It is subordinated to the Ministry of Internal Affairs and it is led by a General Inspector with the rank of Secretary ...
, they were subsequently banned from many mainstream T.V. and radio stations in Romania and even at times prevented from touring, spending a night in police custody after their first concert in
Drobeta-Turnu Severin Drobeta-Turnu Severin (), colloquially Severin, is a city in Mehedinți County, Oltenia, Romania, on the northern bank of the Danube, close to the Iron Gates. "Drobeta" is the name of the ancient Dacian and Roman towns at the site, and the modern ...
in 1997. Although controversial in their incipient years, their lyricism has been praised by a number of literary figures, such as
Emil Brumaru Emil Brumaru (; 25 December 1938 – 5 January 2019) was a Romanian writer and poet. He was renowned for his erotic poetry. Early life Born in Bahmutea, Bessarabia, Brumaru studied medicine at the Faculty of Medicine in Iași before turn ...
and
Mircea Cărtărescu Mircea Cărtărescu (; born 1 June 1956) is a Romanian novelist, poet, short-story writer, literary critic, and essayist. Biography Born in Bucharest in 1956, he attended Cantemir Vodă National College during the early 1970s. During his school ...
. Despite being independently produced on a modest budget over just a few months in 1995, their debut album ''
Mafia "Mafia" is an informal term that is used to describe criminal organizations that bear a strong similarity to the original “Mafia”, the Sicilian Mafia and Italian Mafia. The central activity of such an organization would be the arbitration of d ...
'' signified the birth of Romanian gangsta rap and established them on the fledgling hip hop scene emerging at the time in
Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
. They have been estimated to have sold over 1,150,000 records.


History


Formation and early years (1992–1995)

The group was founded in late 1993 when Pantelimon-based producer Vlad "
Tataee Vlad Irimia (; born October 17, 1976), primarily known by his stage name Tataee (), is a Romanian record producer, rapper, record executive, and music manager. He is one of the founders of the influential Romanian hip hop trio B.U.G. Mafia, also ...
" Irimia met Dragoş "Caddy" Vlad-Neagu in
Bucharest Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north of ...
. Tataee, who was still in highschool, had been interested in becoming a professional musician since 1992, when, under the stage name Doom, he had produced an independent demo called "Straight Outta da Hell", stirring Caddillac's interest, as he was also an amateur recording artist working under the name MC La Duc and had recorded a track titled "Apocalipse" on his own earlier in 1993. As
Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
had just overthrown its
communist Communism (from Latin la, communis, lit=common, universal, label=none) is a far-left sociopolitical, philosophical, and economic ideology and current within the socialist movement whose goal is the establishment of a communist society, a s ...
regime in the
Romanian Revolution of 1989 The Romanian Revolution ( ro, Revoluția Română), also known as the Christmas Revolution ( ro, Revoluția de Crăciun), was a period of violent civil unrest in Romania during December 1989 as a part of the Revolutions of 1989 that occurred i ...
, western goods such as
bootleg recording A bootleg recording is an audio or video recording of a performance not officially released by the artist or under other legal authority. Making and distributing such recordings is known as ''bootlegging''. Recordings may be copied and traded ...
s of rap albums had started to flood the market in the
market liberalization Free trade is a trade policy that does not restrict imports or exports. It can also be understood as the free market idea applied to international trade. In government, free trade is predominantly advocated by political parties that hold econo ...
process that had begun. As Irimia and Vlad-Neagu learned that their musical tastes coincided, they decided on pursuing their careers as a group which they named Black Underground and abbreviated it to B.U.G. in late 1993. Two friends of Irimia and Vlad-Neagu, D.D. and Mr.Nobody also joined later but, due to a lack of interest and involvement, quit in early 1994, before the group recorded any songs. In March 1994, Irimia and Vlad-Neagu, working under the stage names Doom and Klax 187 respectively, reworked Irimia's demo recording into their debut single. Working at the Uniplus Radio studios in Bucharest, the two decided to keep the title "Straight Outta da Hell" and recorded the song with Florin "DJ Sensei" Cojocaru, an electronic musician and DJ who produced the record. "Straight Outta da Hell" premiered a month later on Uniplus Radio during "YO! Rap is Moving." a hip-hop oriented late night program hosted by Adrian Niculescu, a local radio personality and DJ. Shortly following their radio debut, Tataee and Caddillac managed to book their first live appearance during a local hip hop concert in Bucharest, an experience they would both later remember as unpleasant, but also significantly influential in their choice of pursuing careers as professional musicians. Since hip hop was just emerging as a music genre in Romania in the early 1990s, studio time and stage performance opportunities were relatively limited, so the group had to rely on the restricted prospects that presented themselves to record more songs. They began working with Romeo Vanica, a keyboardist who had been a member of the
Romanian rock Romanian rock is a genre of popular music in Romania. It was influenced by changes in Romanian politics to such an extreme, that both the themes and styles of musicians, and the tastes and interests of listeners, changed dramatically with every ma ...
group Mondial, who agreed to allow them to use his studio equipment for music production in 1994 as they started creating more songs for an English debut album, tentatively titled ''Breakin' da Law''. While involved in the production process, Irimia and Vlad-Neagu also became interested in music management and consequently started exploring the local rap scene for other groups or solo artists to associate with in order to include a more diverse variety of artists on the album. In December 1994, they met Alin Demeter, who at the time performed under the stage name Drama and was a member of ''Demonii'' (The Demons), one of the few local rap acts who performed in
Romanian Romanian may refer to: *anything of, from, or related to the country and nation of Romania **Romanians, an ethnic group **Romanian language, a Romance language ***Romanian dialects, variants of the Romanian language **Romanian cuisine, traditional ...
. Initially, B.U.G. invited both members of the group to enroll in the newly founded crew and, throughout the first half of 1995, Demonii became involved in a number of local live performances with Black Underground in
Bucharest Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north of ...
. Following Demeter's bandmate's decision to form another group besides Demonii, the two parted ways and Demeter joined Black Underground in May 1995. After the settlement, Irimia, Vlad-Neagu and Demeter decided to scrap the recordings they had worked on and switch to performing and writing in
Romanian Romanian may refer to: *anything of, from, or related to the country and nation of Romania **Romanians, an ethnic group **Romanian language, a Romance language ***Romanian dialects, variants of the Romanian language **Romanian cuisine, traditional ...
in order to gain access to a larger potential fanbase in their native
Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
.


''Mafia'' (1995–1996)

The group released ''
Mafia "Mafia" is an informal term that is used to describe criminal organizations that bear a strong similarity to the original “Mafia”, the Sicilian Mafia and Italian Mafia. The central activity of such an organization would be the arbitration of d ...
'' in late 1995 and, since music distribution was virtually nonexistent in
Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
at the time, the album was only available for a relatively short period of time in
Bucharest Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north of ...
, becoming valuable fan memorabilia over time. The album, recorded by Holograf keyboardist and producer Antonio "Tino" Furtună, contained 15 tracks, including collaborations with Pantelimon-based group M&G, hip hop artist Marijuana and Romanian actress Rona Hartner. Even though their lyrical abilities have refined over the time, the group reflected the rising anger of the urban youth detailing aspects such as urban violence or the rising poverty of the Romanian working class in
post-communist Post-communism is the period of political and economic transformation or transition in former communist states located in Eastern Europe and parts of Africa and Asia in which new governments aimed to create free market-oriented capitalist economi ...
Romania in their debut work. With songs such as "Viață De Borfaș" (Thug Life), "Ucigaș" (Killer) or "Înc-o Cruce-n Cimitir" (Another Cross In The Cemetery) they painted their worldview as inner-city youths. Despite the album's poor sound quality and virtually inexistent label promotion, it created enough controversy around the group to allow them get signed by Cat Music, one of the largest Romanian
record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...
s, paving their way to national superstardom. ''
Mafia "Mafia" is an informal term that is used to describe criminal organizations that bear a strong similarity to the original “Mafia”, the Sicilian Mafia and Italian Mafia. The central activity of such an organization would be the arbitration of d ...
'' is frequently quoted among
Romanian hip hop Romanian hip hop first emerged in 1982, along with the break-dancing movement which became very popular in the 1980s. However, Romanian hip hop was developed in the early 1990s, when American rappers hit the European charts. Most notable Romanian ...
historians as the third hip hop album to be released in
Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
, after R.A.C.L.A.'s '' Rap-Sodia efectului defectului'' (
Rap Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
-sody For The Flaw's Effect) and Paraziţii's '' Poezii pentru pereţi'' (Poetry For The Walls).


Cat Music and national exposure (1996–1997)

After releasing their debut album, controversy surrounded the group regarding recurring use of violent and sexual lyrics and profanity. The situation created a buzz around them that sparked the interest of Alin Braşov, a
Romanian American Romanian Americans are Americans who have Romanian ancestry. According to the 2017 American Community Survey, 478,278 Americans indicated Romanian as their first or second ancestry, however other sources provide higher estimates, which are most ...
lawyer who had just returned to
Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
and was one of the four associates who owned Cat Music, one of the first professional
record labels A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produc ...
, which also was the local branch of
Sony Records Sony Records was a record label founded by R&B duo Ike & Tina Turner in 1963. It was not affiliated with Sony Group Corporation. Ike Turner produced singles by members of the Kings of Rhythm and the Ikettes on Sony Records. Records on the label ...
. Braşov, having heard about the impressive success
N.W.A N.W.A (an abbreviation for Niggaz Wit Attitudes) was an American hip hop group whose members were among the earliest and most significant popularizers and controversial figures of the gangsta rap subgenre, and the group is widely considered ...
had had in the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
, convinced the other three associates, Emanuel Maxwell, Sorin Golea and Dan Popi to give the group a chance. B.U.G. Mafia were subsequently signed by Cat Music and released their second studio material, the '' Înc-o zi, înc-o poveste'' (Another Day, Another Story) EP. It sparked the group's first
hit single A hit song, also known as a hit record, hit single or simply a hit, is a recorded song or instrumental that becomes broadly popular or well-known. Although ''hit song'' means any widely played or big-selling song, the specific term ''hit record' ...
, "Pantelimonu' Petrece" ( Pantelimon's Having A Party), a feature with young pop singer Iuliana "July" Petrache.
Tataee Vlad Irimia (; born October 17, 1976), primarily known by his stage name Tataee (), is a Romanian record producer, rapper, record executive, and music manager. He is one of the founders of the influential Romanian hip hop trio B.U.G. Mafia, also ...
referenced this moment in a 2009 interview with Radio ZU talk show-host Mihai Morar, mentioning that the song became a hit just after
Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
adopted a new
copyright law A copyright is a type of intellectual property that gives its owner the exclusive right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, education ...
, enabling the group to make significant profits, as B.U.G. Mafia were one of the few
Romanian Romanian may refer to: *anything of, from, or related to the country and nation of Romania **Romanians, an ethnic group **Romanian language, a Romance language ***Romanian dialects, variants of the Romanian language **Romanian cuisine, traditional ...
groups that received radio airplay in the mid 90s. He also mentioned on his official
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
page that
Mircea Badea Mircea Radu Badea (; born February 24, 1974, in Bucharest, Romania. He is a Romanian political satirist, television host, media critic, radio personality and occasional actor. He is widely known as host of ''În gura presei'' (The Talk of The Pre ...
was the first TV host to have the group on the air in 1996, during the
morning show Breakfast television (Europe, Canada, and Australia) or morning show (United States) is a type of news or infotainment television programme that broadcasts live in the morning (typically scheduled between 5:00 and 10:00a.m., or if it is a lo ...
he presented at Tele 7 abc with Teo Trandafir. "Pantelimonu' Petrece" was so successful that the group was actually in talks with the TV station to produce a
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
for the song, but the idea eventually fell through. One hit single wasn't enough for B.U.G. Mafia and they released their third studio material and second full-length album the same year. '' Născut şi crescut în Pantelimon'' (Born And Raised In Pantelimon), an homage to the neighbourhood where
Tataee Vlad Irimia (; born October 17, 1976), primarily known by his stage name Tataee (), is a Romanian record producer, rapper, record executive, and music manager. He is one of the founders of the influential Romanian hip hop trio B.U.G. Mafia, also ...
, Uzzi and Caddillac grew up, sparked hit singles "Până când moartea ne va despărţi" (Until Death Do Us Part), which is also
Puya Puya may refer to: * ''Puya'' (plant), in the family Bromeliaceae * Puya (river), in Russia * Puya, a variety of Guajillo chili * ''Puya'' (Meitei texts), traditional or mythological texts of the Meetei people * ''Culoepuya'' or ''Culo'e Puya'', V ...
's studio debut and "Născut şi crescut în Pantelimon" (Born And Raised In Pantelimon). The album included notable guests such as Don Baxter and DJ Freakadadisk, members of
Romanian Romanian may refer to: *anything of, from, or related to the country and nation of Romania **Romanians, an ethnic group **Romanian language, a Romance language ***Romanian dialects, variants of the Romanian language **Romanian cuisine, traditional ...
group Morometzii at the time, who would go on to become two of the most notable figures in
Romanian hip hop Romanian hip hop first emerged in 1982, along with the break-dancing movement which became very popular in the 1980s. However, Romanian hip hop was developed in the early 1990s, when American rappers hit the European charts. Most notable Romanian ...
.


Controversy and superstardom years (1997–2000)


Arrest and ''IV: Deasupra tuturor''

As Cat Music had grown into a fully professional
record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...
, the group started to get noticed by the
romanian media The mass media in Romania refers to mass media outlets based in Romania. Television, magazines, and newspapers are all operated by both state-owned and for-profit corporations which depend on advertising, subscription, and other sales-related reven ...
. In early 1997,
Tataee Vlad Irimia (; born October 17, 1976), primarily known by his stage name Tataee (), is a Romanian record producer, rapper, record executive, and music manager. He is one of the founders of the influential Romanian hip hop trio B.U.G. Mafia, also ...
, Caddilac and Uzzi, together with
La Familia ''La familia'', (English: ''The Family'') is a 1969 Mexican telenovela produced by Televisa and originally transmitted by Telesistema Mexicano. Cast *Virginia Gutiérrez *Jorge Lavat *Irma Lozano *Enrique Aguilar Enrique Aguilar Zermeño ( ...
members Tudor Sisu and Dragos "Puya" Gardescu, were taken into
police custody An arrest is the act of apprehending and taking a person into custody (legal protection or control), usually because the person has been suspected of or observed committing a crime. After being taken into custody, the person can be questi ...
after a concert in
Turnu Severin Drobeta-Turnu Severin (), colloquially Severin, is a city in Mehedinți County, Oltenia, Romania, on the northern bank of the Danube, close to the Iron Gates. "Drobeta" is the name of the ancient Dacian and Roman towns at the site, and the modern ...
. As
Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
was still a fairly
conservative Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization i ...
country in the mid-90s, the Romanian penal code forbad the use of
profanity Profanity, also known as cursing, cussing, swearing, bad language, foul language, obscenities, expletives or vulgarism, is a socially offensive use of language. Accordingly, profanity is language use that is sometimes deemed impolite, rud ...
in public places. Refusing to take into account that the violent lyrics were not actually performed in a public place, the
Romanian Police The Romanian Police ( ro, Poliția Română, ) is the national police force and main civil law enforcement agency in Romania. It is subordinated to the Ministry of Internal Affairs and it is led by a General Inspector with the rank of Secretary ...
forces arrested the five artists, charging them with outrage against good customs. They were eventually released after 10 hours of giving statements at the police station and district attorney's office in
Turnu Severin Drobeta-Turnu Severin (), colloquially Severin, is a city in Mehedinți County, Oltenia, Romania, on the northern bank of the Danube, close to the Iron Gates. "Drobeta" is the name of the ancient Dacian and Roman towns at the site, and the modern ...
. The
Romanian media The mass media in Romania refers to mass media outlets based in Romania. Television, magazines, and newspapers are all operated by both state-owned and for-profit corporations which depend on advertising, subscription, and other sales-related reven ...
brought the case to national fame and, much like the
FBI The Federal Bureau of Investigation (FBI) is the domestic Intelligence agency, intelligence and Security agency, security service of the United States and its principal Federal law enforcement in the United States, federal law enforcement age ...
drawing publicity to
N.W.A N.W.A (an abbreviation for Niggaz Wit Attitudes) was an American hip hop group whose members were among the earliest and most significant popularizers and controversial figures of the gangsta rap subgenre, and the group is widely considered ...
in the early 90s, the case was the starting point of a media frenzy that would last for over 2 years and bring a lot of unexpected fame for both B.U.G. Mafia and
La Familia ''La familia'', (English: ''The Family'') is a 1969 Mexican telenovela produced by Televisa and originally transmitted by Telesistema Mexicano. Cast *Virginia Gutiérrez *Jorge Lavat *Irma Lozano *Enrique Aguilar Enrique Aguilar Zermeño ( ...
. Over the summer, the group continued studio work on its fourth album, '' IV: Deasupra tuturor'' (IV:Above Everybody). Group producer
Tataee Vlad Irimia (; born October 17, 1976), primarily known by his stage name Tataee (), is a Romanian record producer, rapper, record executive, and music manager. He is one of the founders of the influential Romanian hip hop trio B.U.G. Mafia, also ...
had just started collaborating with Eddy "DJ Phantom" Schneider, one of the most well known romanian composers in the 1990s, who helped refine the
g-funk G-funk, short for gangsta funk, is a sub-genre of gangsta rap that emerged from the West Coast scene in the late 1980s. The genre is heavily influenced by 1970s psychedelic funk (P-funk) sound of artists such as Parliament-Funkadelic. Characte ...
sound the group was trying to achieve at the time. The legal incident that had occurred in February reflected in the album's sales, as it moved an impressive 55,000 units with no
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
or radio single promoting it. It was the first B.U.G. Mafia album to be released on both
cassette tape The Compact Cassette or Musicassette (MC), also commonly called the tape cassette, cassette tape, audio cassette, or simply tape or cassette, is an analog magnetic tape recording format for audio recording and playback. Invented by Lou Ottens ...
and CD.


''De cartier'' and national fame

The group released the first single from its fifth
studio album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...
, "Pentru '98" (For '98) in June 1998. Although commercial sounding and easygoing, the track was met with reluctance by both radio stations and fans alike. A
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
was shot by the then newly formed Atomic TV music channel, but the result was disappointing for the group's members and management and thus the video was never released. An unexpected success came from the single's
b-side The A-side and B-side are the two sides of phonograph records and cassettes; these terms have often been printed on the labels of two-sided music recordings. The A-side usually features a recording that its artist, producer, or record compan ...
, a song entitled "N-ai fost acolo" (You weren't there), a viral response to critics claiming that the group's lyrics were pure fiction and had no factual basis whatsoever, became a massive hit during the summer and provided a strong launch pad for the album's release in September 1998. ''
De Cartier ''De cartier'' (From The Hood) is the fourth studio album by Romanian hip hop group B.U.G. Mafia, released September 20, 1998, by Cat Music in Romania. The album went on to sell over 130,000 copies and, due to some of its violently charged conten ...
'' (From The Hood) was B.U.G. Mafia's best selling album, moving over 125,000 copies and catapulting the group to national superstardom. The album's success attracted pop icon
Loredana Groza Loredana Groza (born 10 June 1970) or mononymously Loredana is a Romanian singer. She is known for continuously reinventing herself and for approaching numerous music styles throughout her discography, ranging from pop to traditional music and m ...
's interest for a collaboration. The resulting song, "Lumea e a mea" (The world is mine) was released as a single in late 1998 and became an instant hit in Romania. The success prompted the making of a
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
, which was the first
Romanian hip hop Romanian hip hop first emerged in 1982, along with the break-dancing movement which became very popular in the 1980s. However, Romanian hip hop was developed in the early 1990s, when American rappers hit the European charts. Most notable Romanian ...
video ever made. B.U.G. Mafia continued to work throughout 1999 and, after the impressive success one of their concerts in
Bucharest Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north of ...
had, they were invited by
TV host A television presenter (or television host, some become a "television personality") is a person who introduces, hosts television programs, often serving as a mediator for the program and the audience. Nowadays, it is common for people who garner ...
Mihai Tatulici to talk about their work and history in a special edition of his
talk show A talk show (or chat show in British English) is a television programming or radio programming genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Show ...
. The exposure they got reflected in the sales of their sixth studio effort, '' Dupa blocuri'', which was released in early 2000 by Cat Music. Accompanied by the group's first official music video, the album is often categorized as their darkest work to this day. Influenced by the massive discreditation campaign started by the
Romanian media The mass media in Romania refers to mass media outlets based in Romania. Television, magazines, and newspapers are all operated by both state-owned and for-profit corporations which depend on advertising, subscription, and other sales-related reven ...
after the success of 1998's ''
De cartier ''De cartier'' (From The Hood) is the fourth studio album by Romanian hip hop group B.U.G. Mafia, released September 20, 1998, by Cat Music in Romania. The album went on to sell over 130,000 copies and, due to some of its violently charged conten ...
'', the album was very liberal and experimental with production and songwriting techniques for its time in
Romanian music Romania is a European country with a multicultural music environment which includes active ethnic music scenes. Traditional Romanian folk music remains popular, and some folk musicians have come to national (and even international) fame. Histo ...
. The group's notoriety also prompted some inmates incarcerated at the
Rahova Rahova is a neighbourhood of southwest Bucharest, Romania, situated in Sector 5, west of Dâmboviţa River. It is named after the Bulgarian town ''Rahovo'' (today Oryahovo), site of a battle in the Romanian War of Independence. The neighborh ...
State Penitentiary in Bucharest to request a B.U.G. Mafia concert. The live performance took place in mid-2000 and is frequently mentioned by
Tataee Vlad Irimia (; born October 17, 1976), primarily known by his stage name Tataee (), is a Romanian record producer, rapper, record executive, and music manager. He is one of the founders of the influential Romanian hip hop trio B.U.G. Mafia, also ...
, Caddilac and Uzzi as a very special and meaningful moment in the group's history.Biografie , Istorie , Pagina 5 , B.U.G. MAFIA - Site Oficial
''
Întotdeauna pentru totdeauna ''Întotdeauna pentru totdeauna'' (Always Forever) is the sixth studio album by Romanian hip hop group B.U.G. Mafia. It was released on October 17, 2000, by Cat Music in Romania. Recording sessions for the album took place in 2000 at the Magic So ...
'' (Always Forever) was released in late 2000, making it their second album in the same year. Supported by the "Un 2 şi trei de 0" (A two followed by three zeroes) single, it brought singer-songwriter Vilmos "Villy" Kanalas to national fame, making him one of the most well known B.U.G. Mafia collaborators over time. The album was also known in
Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
for its inclusion of the "Poezie de stradă" (Street Poetry) song which was released as a single in 2001 and had a music video that featured real
Romanian Police The Romanian Police ( ro, Poliția Română, ) is the national police force and main civil law enforcement agency in Romania. It is subordinated to the Ministry of Internal Affairs and it is led by a General Inspector with the rank of Secretary ...
officers crashing an
organized crime Organized crime (or organised crime) is a category of transnational, national, or local groupings of highly centralized enterprises run by criminals to engage in illegal activity, most commonly for profit. While organized crime is generally th ...
meeting.


Casa Productions

The group had been interested in founding a record label since the late 1990s so they could obtain more creative control in producing their own music and also sign and develop new artists. The paperwork was finalized in 2001 and the newly formed Casa Productions entered the
Romanian music Romania is a European country with a multicultural music environment which includes active ethnic music scenes. Traditional Romanian folk music remains popular, and some folk musicians have come to national (and even international) fame. Histo ...
market a year later, when the group released the '' B.U.G. Mafia prezinta CASA'' (B.U.G. Mafia presents: Casa) compilation album to introduce the label's new artists to the world. Hip hop heavyweights M&G and XXL & 10 Grei as well as newcomers Mahsat, Anturaj and Luchian were amongst the label's new signees in 2002.
Gangsta rap Gangsta rap or gangster rap, initially called reality rap, emerged in the mid- to late 1980s as a controversial hip-hop subgenre whose lyrics assert the culture and values typical of American street gangs and street hustlers. Many gangsta rappe ...
pioneers
La Familia ''La familia'', (English: ''The Family'') is a 1969 Mexican telenovela produced by Televisa and originally transmitted by Telesistema Mexicano. Cast *Virginia Gutiérrez *Jorge Lavat *Irma Lozano *Enrique Aguilar Enrique Aguilar Zermeño ( ...
were also interested in joining Casa Productions but a disagreement with the label's management led to a conflict that took both groups to court a couple of years later. The album sold over 100,000 copies and has remained one of the best-selling
compilation album A compilation album comprises Album#Tracks, tracks, which may be previously released or unreleased, usually from several separate recordings by either one or several Performing arts#Performers, performers. If by one artist, then generally the tr ...
s released in
Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
. Mahsat were the first act to release their album under Casa Productions in late 2002. A commercial failure, it sold just over 1,000 units and it led to the group's disbanding and the release from their contract in 2004. Aside from Casa Productions, each group member founded his own label for personal projects. Rapper Mihai "JerryCo" Dumitrescu released his debut album in 2010 under
Tataee Vlad Irimia (; born October 17, 1976), primarily known by his stage name Tataee (), is a Romanian record producer, rapper, record executive, and music manager. He is one of the founders of the influential Romanian hip hop trio B.U.G. Mafia, also ...
's label, Legend Audio.


DJ Swamp (2003–2008)

Nicolae "DJ Swamp" Oncescu had been a full-time member of hip hop group R.A.C.L.A. for over a year when he decided to join B.U.G. Mafia after a few live appearances with them in 2002. Oncescu quit R.A.C.L.A. shortly after and became a full-time member of B.U.G. Mafia and a staff producer for Casa Productions.
Tataee Vlad Irimia (; born October 17, 1976), primarily known by his stage name Tataee (), is a Romanian record producer, rapper, record executive, and music manager. He is one of the founders of the influential Romanian hip hop trio B.U.G. Mafia, also ...
had stated in various interviews that he had been interested in adding a professional DJ to the group since the early 90s but the few hip hop DJs in Romania were already committed to other projects. Petre "Freakadadisk" Urda, who had collaborated with the group on their 1996 album, '' Născut şi crescut în Pantelimon'' (Born and raised in Pantelimon), had been a full-time member of Morometzii before joining
Romanian hip hop Romanian hip hop first emerged in 1982, along with the break-dancing movement which became very popular in the 1980s. However, Romanian hip hop was developed in the early 1990s, when American rappers hit the European charts. Most notable Romanian ...
pioneers Parazitii in 1998 and DJ Dox was also working with R.A.C.L.A. at the time. Oncescu parted ways with the group in 2008 citing creative differences and stated that he remained in good terms with them. However, group producer
Tataee Vlad Irimia (; born October 17, 1976), primarily known by his stage name Tataee (), is a Romanian record producer, rapper, record executive, and music manager. He is one of the founders of the influential Romanian hip hop trio B.U.G. Mafia, also ...
repeatedly mentioned that the break up had not been a friendly one and that he had not maintained any connection to DJ Swamp. Oncescu has since changed his professional name to Nicalai and has pursued a career as an
electronic music Electronic music is a genre of music that employs electronic musical instruments, digital instruments, or circuitry-based music technology in its creation. It includes both music made using electronic and electromechanical means ( electroac ...
artist, releasing his debut album ''A.E.R. - Asta E Romania'' (T.I.R. - This Is Romania) in 2009. In a 2011 interview, Oncescu claimed that the reason he parted ways with Mafia was a financial misunderstanding.


The Goodfellas (2003)

'' Băieţii Buni'' (The Goodfellas), the eight
studio album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...
, was a milestone for several firsts in the group's history. It was their first album to be released under the then newly formed Casa Productions label, as well as it was their first album to be recorded at Ines Sound & Video, in
Bucharest Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north of ...
, at the time
Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
's most high end
recording studio A recording studio is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enoug ...
. Group producer
Tataee Vlad Irimia (; born October 17, 1976), primarily known by his stage name Tataee (), is a Romanian record producer, rapper, record executive, and music manager. He is one of the founders of the influential Romanian hip hop trio B.U.G. Mafia, also ...
employed several new production techniques and this was reflected in the overall sound of the album, as well as in the way it was received by its fans and critics. With 22 tracks, it was B.U.G. Mafia's most lengthy album, also the first in the group's history not to have any female guest performers. The follow-up to '' Baietii Buni'' was only released in 2011 as the group embarked in a 6-year-long journey producing and recording two
greatest hits A greatest hits album or best-of album is a type of compilation album that collects popular and commercially successful songs by a particular artist or band. While greatest hits albums are typically supported by the artist, they can also be crea ...
albums in the first decade of the 21st century.


Greatest Hits Era (2003–2009)

Starting in late 2003, the group started work on a
greatest hits A greatest hits album or best-of album is a type of compilation album that collects popular and commercially successful songs by a particular artist or band. While greatest hits albums are typically supported by the artist, they can also be crea ...
album that was to take them just under 6 years to complete.
Tataee Vlad Irimia (; born October 17, 1976), primarily known by his stage name Tataee (), is a Romanian record producer, rapper, record executive, and music manager. He is one of the founders of the influential Romanian hip hop trio B.U.G. Mafia, also ...
wanted the group to re-record the vocals for every song that was to be included on the album, while he produced new beats for the updated versions of the tracks. Titled ''Viata Noastra'' (Our Life), recording sessions for the album started in 2003 at the Ines Sound and Video studios in
Bucharest Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north of ...
and carried on throughout 2004 before being halted so the group could work on the ''
Băieți buni ''Băieți buni'' is a 2005 Romanian 8-episode police drama television miniseries which centers on the efforts of two police inspectors (played by Dragoș Bucur and Cabral Ibaka) to bring down a far-reaching criminal network. Tagline: ''Legea ...
'' (Good Guys) soundtrack.


Our Life Vol.1 (2003–2006)

The album was released in mid-2006 by Cat Music and Casa Productions after multiple delays. The first single was the title track "Viata Noastra" (Our Life). Using a sample from Casa Productions artist Villy's 2002 "O Alta Zi" (Just Another Day) song, it was released in early 2006 along with a music video shot by Marius Panduru and directed by Marian Crisan. The album included 14 hit records of the group, all of which had been completely re-recorded and featured an updated sound. As "Pantelimonu' Petrece" ( Pantelimon's Having A Party) had been one of their first signature hit-songs, the record was released as a single in mid-2006, with a music video also directed by Marian Crisan. Pop singer Adriana Vlad was hired to record all the female-vocal parts. The album sold over 40,000 copies and was certified gold in
Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
.


''Străzile'' and film work (2004–2005)

In 2004, the group was approached by
Pro TV PRO TV (, often stylized as PRO•TV as of 2017) is a Romanian free-to-air television network, launched on 1 December 1995 as the fourth private TV channel in the country (after TV SOTI, Antena 1, and the now-defunct Tele7ABC). It is owned by CME ...
to compose and produce the soundtrack for
Andrei Boncea Andrei Boncea is a Romanian film producer. Boncea is the co-founder of the Romanian film production company FRAME FILM and the theatre company WONDER THEATRE. He served as VP of Content of CME / Central European Media Enterprises and Head of Medi ...
's
procedural drama A procedural or procedural drama is a cross-genre type of literature, film, or television program involving a sequence of technical detail. A documentary film may also be written in a procedural style to heighten narrative interest. Television pro ...
, ''
Băieți buni ''Băieți buni'' is a 2005 Romanian 8-episode police drama television miniseries which centers on the efforts of two police inspectors (played by Dragoș Bucur and Cabral Ibaka) to bring down a far-reaching criminal network. Tagline: ''Legea ...
'' (Good Guys). The resulting track, "Străzile" (The Streets) was released as a single in 2005 along with a music video directed by Andreea Paduraru and shot by Tudor Lucaciu. The recording sessions interrupted the group's work on their greatest hits album, so its release had to be further delayed until early 2006.


Our Life Vol.2 (2005–2009)

Recording sessions for the second part of the group's
greatest hits A greatest hits album or best-of album is a type of compilation album that collects popular and commercially successful songs by a particular artist or band. While greatest hits albums are typically supported by the artist, they can also be crea ...
album started in 2005, again at the Ines Sound & Video studios in
Bucharest Bucharest ( , ; ro, București ) is the capital and largest city of Romania, as well as its cultural, industrial, and financial centre. It is located in the southeast of the country, on the banks of the Dâmbovița River, less than north of ...
. The only song that was released from the 2005 sessions was on the Baieti buni-soundtrack single ''Strazile'' (The Streets). The album was initially planned to be released in late 2007 but Ines changed their location, upgrading their recording technology, making group producer
Tataee Vlad Irimia (; born October 17, 1976), primarily known by his stage name Tataee (), is a Romanian record producer, rapper, record executive, and music manager. He is one of the founders of the influential Romanian hip hop trio B.U.G. Mafia, also ...
to insist for a re-do of the whole album in the new studio.Music Channel - Interviu B.U.G. Mafia - Part 1 - YouTube
/ref> Various other obstacles pushed the release even further into late 2009. '' Viaţa noastră (Vol.2)'' (Our Life Vol.2) was B.U.G. Mafia's last release on Cat Music, their home label for over 14 years, as the group went independent from 2010.


Internet Era (2009–present)

A series of notable changes occurred after the release of the second volume of the "Viata Noastra" (Our Life) best-of series. The group left Cat Music, the record company that had catapulted them to superstardom 14 years earlier, which had been their distribution company since they had made the switch to Casa Productions in late 2001. Group producer
Tataee Vlad Irimia (; born October 17, 1976), primarily known by his stage name Tataee (), is a Romanian record producer, rapper, record executive, and music manager. He is one of the founders of the influential Romanian hip hop trio B.U.G. Mafia, also ...
mentioned that the group would employ a new approach to music since the
Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...
had played a crucial role in the demise of the
compact disc The compact disc (CD) is a Digital media, digital optical disc data storage format that was co-developed by Philips and Sony to store and play digital audio recordings. In August 1982, the first compact disc was manufactured. It was then rele ...
-era in the musical industry.


Members

*
Tataee Vlad Irimia (; born October 17, 1976), primarily known by his stage name Tataee (), is a Romanian record producer, rapper, record executive, and music manager. He is one of the founders of the influential Romanian hip hop trio B.U.G. Mafia, also ...
(1993–present) * Caddillac (1993–present) * D.D. (1993) * Mr.Nobody (1993) * Uzzi (1995–present) * DJ Swamp (2002-2008) ;Lineup chronology


Discography


Studio albums

In a career that spans over 20 years of activity, the group has released over 20
singles Singles are people not in a committed relationship. Singles may also refer to: Film and television * ''Singles'' (miniseries), a 1984 Australian television series * ''Singles'' (1992 film), written and directed by Cameron Crowe * ''Singles'' ...
, 8
studio album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...
s, one
extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.
, one
compilation album A compilation album comprises Album#Tracks, tracks, which may be previously released or unreleased, usually from several separate recordings by either one or several Performing arts#Performers, performers. If by one artist, then generally the tr ...
and two
greatest hits A greatest hits album or best-of album is a type of compilation album that collects popular and commercially successful songs by a particular artist or band. While greatest hits albums are typically supported by the artist, they can also be crea ...
albums. *''
Mafia "Mafia" is an informal term that is used to describe criminal organizations that bear a strong similarity to the original “Mafia”, the Sicilian Mafia and Italian Mafia. The central activity of such an organization would be the arbitration of d ...
'' (The Mafia) - 1995 *'' Născut şi crescut în Pantelimon'' (Born and Raised in Pantelimon) - 1996 *'' IV: Deasupra tuturor'' (IV: Above All) - 1997 *''
De Cartier ''De cartier'' (From The Hood) is the fourth studio album by Romanian hip hop group B.U.G. Mafia, released September 20, 1998, by Cat Music in Romania. The album went on to sell over 130,000 copies and, due to some of its violently charged conten ...
'' (From The Hood) - 1998 *'' După blocuri'' (Behind The Buildings) - 2000 *''
Întotdeauna pentru totdeauna ''Întotdeauna pentru totdeauna'' (Always Forever) is the sixth studio album by Romanian hip hop group B.U.G. Mafia. It was released on October 17, 2000, by Cat Music in Romania. Recording sessions for the album took place in 2000 at the Magic So ...
'' (Always Forever) - 2000 *'' Băieţii Buni'' (The Goodfellas) - 2003 *'' Înapoi În Viitor'' (Back to the Future) - 2011


Extended plays

*'' Înc-o zi, înc-o poveste'' (Another Day, Another Story) - 1996


Compilations

*'' B.U.G. Mafia prezintă CASA'' (B.U.G. Mafia Presents 'CASA') - 2002


Greatest hits albums

*'' Viaţa noastră Vol.1'' (Our Life Vol. 1) - 2006 *'' Viaţa noastră Vol.2'' (Our Life Vol. 2) - 2009 *'' Viaţa noastră (Deluxe Edition)'' (Our Life Deluxe Edition) - 2009


References


External links


Official website
*
B.U.G. Mafia
on
Discogs Discogs (short for discographies) is a database of information about audio recordings, including commercial releases, promotional releases, and bootleg or off-label releases. While the site was originally created with a goal of becoming the la ...
{{Authority control Romanian hip hop groups Musical groups established in 1993 1993 establishments in Romania Gangsta rap groups Musical groups from Bucharest