Austin A90 Atlantic
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The Austin A90 Atlantic is a British car produced by the
Austin Motor Company The Austin Motor Company Limited was an English manufacturer of motor vehicles, founded in 1905 by Herbert Austin in Longbridge. In 1952 it was merged with Morris Motors Limited in the new holding company British Motor Corporation (BMC) Limi ...
from 1949 until 1952. It was launched initially as a four-seat
convertible A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers. A convertible car's design allows an open-air driving expe ...
, making its début at the 1948
Earls Court Earl's Court is a district of Kensington in the Royal Borough of Kensington and Chelsea in West London, bordering the rail tracks of the West London line and District line that separate it from the ancient borough of Fulham to the west, the ...
Motor Show in London, with production models built between early 1949 and late 1950. A two-door
coupé A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and two doors. The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the French past parti ...
, marketed as the ''A90 Atlantic sports saloon'', followed a year later. It had been previewed at the 1949 Motor Show and was in production at Longbridge between 1950 and 1952.


Development

The Atlantic was one of the first post-
war War is an intense armed conflict between states, governments, societies, or paramilitary groups such as mercenaries, insurgents, and militias. It is generally characterized by extreme violence, destruction, and mortality, using regular o ...
cars engineered from scratch by Austin, and was said to be styled from a thumbnail sketch by
Leonard Lord Leonard Percy Lord, 1st Baron Lambury KBE (15 November 1896 – 13 September 1967) was a captain of the British motor industry. Background and education Leonard Percy Lord was born on 16 November 1896 and was the youngest child in his family ...
, chairman of Austin and later the
British Motor Corporation The British Motor Corporation Limited (BMC) was a UK-based vehicle manufacturer, formed in early 1952 to give effect to an agreed merger of the Morris and Austin businesses.Morris-Austin Merger Company Named. ''The Times'', Friday, 29 February ...
(BMC) — though the styling was more likely the work of resident Argentine Austin stylist Dick Burzi. The car was almost certainly influenced by a 1946
Pininfarina Pininfarina S.p.A. (short for Carrozzeria Pininfarina) is an Italian car design firm and coachbuilder, with headquarters in Cambiano, Turin, Italy. The company was founded by Battista "Pinin" Farina in 1930. On 14 December 2015, the Indian mu ...
-bodied
Alfa Romeo Alfa Romeo Automobiles S.p.A. () is an Italian luxury car manufacturer and a subsidiary of Stellantis. The company was founded on 24 June 1910, in Milan, Italy. "Alfa" is an acronym of its founding name, "Anonima Lombarda Fabbrica Automobili." ...
cabriolet A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers. A convertible car's design allows an open-air driving expe ...
, which just happened to end up at the Longbridge factory in mid-1947, a few months before the light blue 16 hp sports prototype made its first appearance in the experimental department and on nearby roads around the factory. A rare edition was a coachbuilt estate car, regularly seen in the 1950s used by a convent in Leith, Scotland. The car had a lifting rear door, and sported unusual curved perspex roof panels. With the
government A government is the system or group of people governing an organized community, generally a state. In the case of its broad associative definition, government normally consists of legislature, executive, and judiciary. Government is a ...
edict of "export or die", and steel allocated only to those who generated much needed revenue, the Atlantic was designed specifically to appeal to North American tastes. The car featured up-to-the-minute detailing, with a wrap around windscreen, composed of a flat glass centre section with tiny curved end panels. The front wings (fenders) sported twin "flying ''A''" hood ornaments and swept down to a rounded tail, with spats enclosing the rear wheels. A centrally mounted third, main beam, headlight was built into the letter-box style air intake grille, and the then unheard of luxury of hydraulically powered windows and hood (convertible top), "flashing indicators" (blinkers) rather than
trafficators Trafficators are semaphore signals which, when operated, protrude from the bodywork of a motor vehicle to indicate its intention to turn in the direction indicated by the pointing signal. Trafficators are often located at the door pillar. Histor ...
, (for the United States market at least) and the option of
EKCO EKCO (from Eric Kirkham Cole Limited) was a British electronics company producing radio and television sets from 1924 until 1960. Expanding into plastic production for its own use, Ekco Plastics produced both radio cases and later domestic plasti ...
or HMV Autocrat radios. The range-topping Austin was offered in a variety of "jewelescent" colours with names like "seafoam green" and "desert gold", but few of these new metallics were sold in the UK market. The convertible, a three window, drophead coupe, had a simple fabric top, without rear quarter lights (opera windows), which butted up to the rear of a rather thick windscreen header rail. The fixed head, five window, sports saloon (hardtop), could be had with its roof painted or covered in fabric. This gave it the popular "drophead", or "cabriolet", look; all the style with no leaks. As its final trick, the centre section of the three piece, wrap-around, rear window could be lowered into the boot (trunk), for added ventilation by a remote winder above the front windscreen. Few people in the car's native Britain would have ever seen anything like the futuristically-styled Atlantic before, and certainly not from a conservative mainstream manufacturer like Austin. The radical Atlantic suffered, however, from the dramatically new
Jaguar XK120 The Jaguar XK120 is a sports car manufactured by Jaguar between 1948 and 1954. It was Jaguar's first sports car since SS 100 production ended in 1939. The XK120 is a highly desirable model. In 2016, Bonhams sold a matching numbers left-hand- ...
, also launched at the 1948 Motor Show. File:Austin A90 Atlantic.jpg, A 1950 Austin A90 Atlantic convertible - a four-seat
convertible A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers. A convertible car's design allows an open-air driving expe ...
File:Austin A90 Atlantic (14990539687).jpg, Austin A90 Atlantic sports convertible (with top down) File:Austin A90 Atlantic rear.JPG, A 1951 Austin A90 Atlantic Sports Saloon - a two-door sports
coupé A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and two doors. The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the French past parti ...


Exports

Out of a total production run of 7,981, 3,597 were exported, 350 of which were to the US. This low level of sales in the US was despite a huge focus by Austin, including a successful attempt at breaking 63 stock car records at the
Indianapolis Motor Speedway The Indianapolis Motor Speedway is an automobile racing circuit located in Speedway, Indiana, an enclave suburb of Indianapolis, Indiana. It is the home of the Indianapolis 500 and the Verizon 200, and and formerly the home of the United State ...
in April 1949 by Alan Hess, Charles Goodacre and Dennis Buckley) and a US$1000 price reduction in 1949. The four-cylinder 2.7-litre engine could not compare in power output to native V8 engines — although, for its time, performance was strong. A few A90 engines were also used in civilian versions of the
Austin Champ The Austin Champ was a military and civilian jeep-like vehicle made by the Austin Motor Company in the 1950s. The army version was officially known as "Truck, 1/4 ton, CT, 4×4, Cargo & FFW, Austin Mk.1" however the civilian name "Champ" was un ...
.Article on Austin history at austin-rover.co.uk
The car did see more success in former
British Colonies A Crown colony or royal colony was a colony administered by The Crown within the British Empire. There was usually a Governor, appointed by the British monarch on the advice of the UK Government, with or without the assistance of a local Counci ...
, Europe, Scandinavia and Australasia.


Performance

The Atlantic was powered by an engine based on the proven
Austin A70 The Austin A70 Hampshire and later Austin A70 Hereford are cars that were produced by Austin of Britain from 1948 until 1954. They were conventional body-on-frame cars with similar styling to the smaller A40 Devon and A40 Somerset models res ...
OHV engine design, but increased to . The large four-cylinder produced @ 4000rpm and later saw service in the
Austin-Healey 100 The Austin-Healey 100 is a sports car that was built by Austin-Healey from 1953 until 1956. Based on Austin A90 Atlantic mechanicals, it was developed by Donald Healey to be produced in-house by his small Healey car company in Warwick. Heal ...
. A convertible tested by the British magazine ''
The Motor ''The Motor'' (later, just ''Motor'') was a British weekly car magazine ''Car'' is a British automotive enthusiast magazine published monthly by Bauer Consumer Media. International editions are published by Bauer Automotive in Republi ...
'' in 1948 had a top speed of and could accelerate from 0- in 16.6 seconds. A fuel consumption of was recorded. The test car, which had the optional hydraulically powered top and window operation (£40 extra), cost £824, including taxes. The handling was average, but adequate for the era, with coil
independent suspension Independent suspension is any automobile suspension system that allows each wheel on the same axle to move vertically (i.e. reacting to a bump on the road) independently of the others. This is contrasted with a beam axle or deDion axle system in w ...
at the front and
leaf spring A leaf spring is a simple form of spring commonly used for the suspension in wheeled vehicles. Originally called a ''laminated'' or ''carriage spring'', and sometimes referred to as a semi-elliptical spring, elliptical spring, or cart spring, it ...
s at the rear, employing lever arm shock absorbers or 'dampers' which, when worn, resulted in a characteristic 'wave motion' over undulating surfaces. The underpinnings were somewhat less exotic than the all-enveloping bodywork: the chassis and running gear were based on that of the well-proven 1949
Austin A70 Hampshire The Austin A70 Hampshire and later Austin A70 Hereford are cars that were produced by Austin of Britain from 1948 until 1954. They were conventional body-on-frame cars with similar styling to the smaller A40 Devon and A40 Somerset models res ...
saloon (not to be confused with the smaller entry level A40 Devon). Brakes were initially a mix of hydraulic (front) and mechanical (rear) with drums, replaced by a fully
hydraulic brake A hydraulic brake is an arrangement of braking mechanism which uses brake fluid, typically containing glycol ethers or diethylene glycol, to transfer pressure from the controlling mechanism to the braking mechanism. History During 1904, Frederick ...
setup from 1951 onwards on the hardtop coupe (saloon) with large diameter finned drums and vented wheels. This made for efficient anti-fade braking for the time, necessary to bring the vehicle to rest.


Longevity

The lack of factory rust proofing and styling that produced a multitude of mud traps led to rapid corrosion commonplace among many rushed post-war British designs. As a consequence of this and many Atlantics being broken up to provide spares for the
Austin-Healey 100 The Austin-Healey 100 is a sports car that was built by Austin-Healey from 1953 until 1956. Based on Austin A90 Atlantic mechanicals, it was developed by Donald Healey to be produced in-house by his small Healey car company in Warwick. Heal ...
very few examples survived into the 1970s, let alone the next century. In the UK today, it is estimated that fewer than 60 survive, half of them roadworthy.


References


External links


Austin Counties Car Club



Article on A90 Atlantic at Motorbase
{{Webarchive, url=https://web.archive.org/web/20140703124551/http://motorbase.com/vehicle/by-id/277/ , date=3 July 2014

by Jensen
Atlantic The Atlantic Ocean is the second-largest of the world's five oceans, with an area of about . It covers approximately 20% of Earth's surface and about 29% of its water surface area. It is known to separate the " Old World" of Africa, Europe an ...
Cars introduced in 1949 1950s cars Convertibles Coupés