Audi Q8
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The Audi Q8 is a
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crossover SUV A crossover, crossover SUV, or crossover utility vehicle (CUV) is a type of automobile with an increased ride height that is built on unibody chassis construction shared with passenger cars, as opposed to traditional sport utility vehicles ( ...
coupé made by
Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. Th ...
that was launched in 2018. It is the flagship of the Audi SUV line, and is being produced at the
Volkswagen Bratislava Plant The Volkswagen Bratislava Plant is an automotive factory and co-located test track owned by Volkswagen Group in Bratislava, Slovakia. History Funded by the ruling Communist Party to expand car production across Czechoslovakia, it agreed a part ...
.


Overview

BMW launched its
coupe SUV A coupe SUV is a type of sport utility vehicle with a sloping rear roofline similar to those of fastbacks or Kammbacks. The sloping roofline is adopted to offer a styling advantage compared to its standard SUV counterpart, which helps increase p ...
in 2008, the
BMW X6 The BMW X6 is a mid-size luxury crossover SUV by German automaker BMW. The BMW X6 is the originator of the sports activity coupé (SAC), referencing its sloping rear roof design. It combines the attributes of an SUV (high ground clearance, all ...
, and
Mercedes-Benz Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartere ...
followed suit in 2015 with the GLE-Class Coupe. Audi never made a direct competitor but had been planning to once the new bodystyle became a sales success for other brands. The Q8 is the first SUV model under Audi's new head of design, Marc Lichte, and will introduce a new design language for the brand's SUVs. The grill is larger and now has an octagonal shape, with both vertical and horizontal slats, and the character lines of the Q8 are inspired by the
Audi Quattro The Audi Quattro is a road and rally car, produced by the German automobile manufacturer Audi, part of the Volkswagen Group. It was first shown at the 1980 Geneva Motor Show on 3 March. Production continued through 1991. Background The wo ...
rally car from the 1980s. The Q8 features full-laser headlamps and taillamps, the first-ever in a crossover or SUV. The interior features the knob-less MMI system, three touch screens and an enlarged virtual cockpit which has a fully digital instrument cluster. Additionally, both haptic and acoustic feedback are provided in response to user inputs. The Q8 is slightly shorter than the Q7 in terms of both length and height, but is slightly wider. It also has less cargo space than the Q7 due to its sloped roofline, and unlike the Q7, the Q8 is not available with third-row seats. According to the Volkswagen Group's product strategy the Audi Q8 shares its platform with the
Lamborghini Urus The Lamborghini Urus is a high performance luxury SUV manufactured by Italian automobile manufacturer Lamborghini. It was unveiled on 4 December 2017 and was put on the market for the 2018 model year. The name comes from the urus, the ancestor o ...
, among other products. European models went on sale in July 2018, and arrived at dealers in August 2018. Early models included Q8 50 TDI. 55 TFSI and 45 TDI were added in 2019. The hybrid model, marketed as the Q8 TFSI e quattro is based on the Q8 3.0 TFSI (340 PS) model with 17.9 kWh battery. Pre-sales began in Germany and other European markets in 2020. Early models included 55 TFSI e quattro, 60 TFSI e quattro. File:2018 Audi Q8 S Line 50 TDi Quattro 3.0 Rear.jpg, alt=, Rear view File:2019 Audi Q8 TDi Quattro 50 Interior.jpg, alt=, Interior


Concept models


Audi Q8 concept (2017)

The concept vehicle was unveiled on 9 January 2017, at the
North American International Auto Show The North American International Auto Show (NAIAS), also known as the Detroit Auto Show as of 2022 and prior to NAIAS, is an annual auto show held in Detroit, Michigan, U.S., at Huntington Place. The show was held in January from 1989 to 2019. ...
(NAIAS) in
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,
Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...
. It included a 3.0 TFSI engine rated and torque, electric motor rated and , 17.9 kWh lithium-ion battery, 11Jx23 wheels five intertwining Y spokes, 305/35-series tires 20 inch diameter ceramic brake discs, 12.3-inch TFT (1920 x 720 pixels) display.


Audi Q8 sport concept (2017)

The concept vehicle was unveiled in 2017 Geneva International Motor Show. It included a 3.0 TFSI engine rated , electric motor rated and torque (total power and torque), fuel tank.


SQ8

A performance-focused version called the Audi SQ8 was launched in June 2019 with chassis revisions, and styling and technology upgrades. It features a new 4.0-litre Biturbo V8 mild-hybrid diesel engine with 429bhp and of torque. Performance is sent through the 8-speed
Tiptronic The modern usage of the automotive term manumatic denotes an automatic transmission that allows the driver to select a specific gear, typically using paddle-shifters, steering wheel-mounted push-buttons, or "+" and "-" controls on the gear sele ...
automatic gearbox to its quattro all-wheel drive system. Euro-spec models have a claimed acceleration of 0– in 4.8 seconds (0– in 4.6 seconds) with an electronically limited top speed of . The new turbochargers are situated within the “V” of the engine block, which Audi claims creates better engine response. To further reduce the effects of turbo lag, the engine features sequential turbocharging, with only a small charger active at low engine speeds and a larger charger engaging above 2,200rpm. An electric-powered compressor assists the turbocharger when starting and accelerating from lower speeds, compensating for the turbo's lack of boost at low revs by adding extra pressure to the intake to smooths out power delivery. The compressor is also fed by the same 48V lithium-ion battery pack which supports the SQ8's mild-hybrid system. Comprising a belt-driven alternator starter and regenerative brake system, it can power the SQ8 at speeds of up to and recover up to 8kW of energy under deceleration. The SQ8 comes with adaptive air suspension and Drive Select dynamic handling system as standards. Advanced suspension package is available as an optional extra, adding four-wheel steering, sport differential and electromechanical active anti-roll bars. Styling differences include 21-inch alloy wheels, a revised, more aggressive bodykit, new rear diffuser with oval exhaust tips as standard. Larger 22-inch alloys, Matrix LED headlights, red brake calipers and carbon-ceramic brakes are available as optional extras. The interior features leather and Alcantara-trimmed sports seats, stainless steel pedals, digital instrument cluster and center-mounted screens which control infotainment, heating and air conditioning systems. Voice control, Wi-Fi hotspot and Amazon Alexa, Android Auto and Apple CarPlay support are standard. Safety technology includes adaptive cruise control, traffic jam assist, active lane assist and a 360-degree camera. It includes a maneuvering assist system which Audi claims to help soften low-speed parking collisions by applying small steering and braking corrections along with a curb warning system which helps prevent damage to the alloys. Deliveries in the UK started in September 2019.


SQ8 4.0 TFSI quattro

The SQ8 4.0 TFSI quattro is a version of SQ8 with a 4.0-litre twin-turbocharged V8 petrol engine rated and of torque. It accelerates from 0- within 4.1 seconds and on to a maximum speed of . European model (507PS) went on sale in autumn 2020. It went on sale in late spring 2020 in the United States as the sole SQ8 model.


RS Q8

The RS Q8 was unveiled at the 2019
LA Auto Show The Los Angeles Auto Show is an annual auto show held at the Los Angeles Convention Center in early December. The LA Auto Show is an OICA sanctioned international exhibition. It is open to the public for ten days each year, filling of exhibit s ...
in November. The engine is shared with the RS 6 C8 and RS 7 4K8, a 4.0 TFSI engine rated and of torque. Like the SQ8, performance is sent through the 8-speed
Tiptronic The modern usage of the automotive term manumatic denotes an automatic transmission that allows the driver to select a specific gear, typically using paddle-shifters, steering wheel-mounted push-buttons, or "+" and "-" controls on the gear sele ...
automatic gearbox ( ZF 8HP90) to its quattro all-wheel drive system. Audi claims in 3.8 seconds. The top speed is electronically limited to ( with dynamic package). A live-link suspension is featured at the front and the rear along with adaptive air suspension standard with controlled damping. The interior features Audi's MMI dual-touchscreen setup with RS specific displays, as well as RS-embossed sport seats in black pearl Nappa leather and Alcantara and an RS leather-covered flat-bottom steering wheel. Styling differences include an RS-specific grille, larger air intakes, bespoke trim strips and an available sport exhaust system with black tailpipe trim. The standard wheels on the RS Q8 are 22-inch, 10-spoke aluminum wrapped in 295/40-series tires, while 23-inch wheels are optional. Deliveries in the UK will start in early 2020. For th
2021 model year
all Q8s will come with blind-spot monitoring, and the base Premium trim's Convenience package will include a heated steering wheel and a 360-degree parking camera. European model went on sale in 1st quarter of 2020.


Powertrain


Production

Q8's components were made in structural components shop within the Münchsmünster production site.


Awards

Q8 won ''
Auto Zeitung ''Autozeitung'' or ''Auto Zeitung'' (German: "Automobile Newspaper") is a German-language biweekly automobile enthusiast magazine. It is headquartered in Cologne, Germany. History and profile ''Autozeitung'' was established in 1969. The magazine ...
''s Auto Trophy 2020 award under Luxury SUV category.


Marketing

As part of Q8 launch, in May 2018, Audi started a cinematic styled miniseries that teases the Audi Q8 in five short episodes. The car made its first full appearance in the fifth episode, presented on a special
microsite A microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its ...
and shown to the public at the Audi China Brand Summit in
Shenzhen Shenzhen (; ; ; ), also historically known as Sham Chun, is a major sub-provincial city and one of the special economic zones of China. The city is located on the east bank of the Pearl River estuary on the central coast of southern province ...
. As part of Audi's sponsorship of '' Spider-Man: Far From Home'', Audi Q8 appeared in the movie.Audi and Sony Pictures Entertainment Team Up On “Spider-Man™: Far From Home” Digital Content
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References


External links

* {{Modern North American Audi vehicles Q8 Luxury crossover sport utility vehicles Luxury sport utility vehicles Mid-size sport utility vehicles Cars introduced in 2018 All-wheel-drive vehicles 2020s cars