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Microsite
A microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain. Usage Microsites are typically used in web design to add a specialized group of information, either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite's broader overall parent website. Microsites used for editorial purposes maybe a page or group of pages that, for example, might contain information about a holiday, an event or similar item which gives more detailed information than a site's general content area may provide. A community organization may have its main site wi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stephan Spencer
Stephan Spencer is a three-time author under the O'Reilly Media brand, search engine optimization (SEO) expert, inventor, podcaster, speaker, and founder of Netconcepts. Early career Spencer holds an M.S. in Biochemistry from the University of Wisconsin-Madison. In his PhD study, he worked in the Institute for Molecular Virology and Department of Biochemistry where he developed improved visual representations of biological viruses. Spencer served as research assistant on a project researching ways to improve communication about virology on the World Wide Web. He presented a paper on this topic at the Second International Worldwide Web Conference, where he met some of the team from Netscape and got interested in web development. In 1994, while still in graduate school, Spencer developed his first website. Spencer left his PhD study to pursue a career in Internet marketing. WritersNet Spencer founded WritersNet in 1994 while a graduate student. WritersNet was acquired by Crowd ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and searched ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Landing Page
In online marketing, a landing page, sometimes known as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate. A landing page may be part of a microsite or a single page within an organization's main web site. Landing pages are often linked to social media, e-mail campaigns, search engine marketing campaigns, high quality articles or "affiliate account" in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quality Score
Quality Score is a metric used by Google, Yahoo! (called ''Quality Index''), Facebook (called Ad Quality) and Bing that influences the ad rank and cost per click (CPC) of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score. Ads are then listed in descending order based on the result of that equation. The exact weight of Quality Score versus bid has not been revealed by any of the major search engines, and each company has stated that they reserve the right to continually adjust their ranking methodologies. Quality Score is also used to determine if a keyword is even eligible to enter the auction and show an ad. Keywords with low or poor Quality Score might not be eligible or ads might show rarely. In late 2008, Google revealed that Quality Score was used to determine which ads it would show above organic results, and that a high-quality score could actually cause ads to jump ove ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay Per Click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions (CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Contextual Advertising
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. In context targeting, advertising media are controlled on the basis of the content of a website using linguistic elements. The advertisements themselves are selected and served by automated systems based on the context of what a user is looking at. How it works A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on those keywords. The advertisements may be displayed on the webpage as pop-up ads. For example, if the user is viewing a website pertaining to sports and that website uses contextual advertising, the user may see advertisements for sports-related companies, such as memorabilia dealers or ticket sellers. Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hybrid Vehicle
A hybrid vehicle is one that uses two or more distinct types of power, such as submarines that use diesel when surfaced and batteries when submerged. Other means to store energy include pressurized fluid in hydraulic hybrids. The basic principle with hybrid vehicles is that the different motors work better at different speeds; the electric motor is more efficient at producing torque, or turning power, and the combustion engine is better for maintaining high speed than a typical electric motor. Switching from one to the other at the proper time while speeding up yields a win-win in terms of energy efficiency, such that it translates into greater fuel efficiency. Vehicle types Two-wheeled and cycle-type vehicles Mopeds, electric bicycles, and even electric kick scooters are a simple form of a hybrid, powered by an internal combustion engine or electric motor and the rider's muscles. Early prototype motorcycles in the late 19th century used the same principle. * In a parall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Car Manufacturer
This is a list of notable automobile manufacturers with articles on Wikipedia by country. It includes companies that are in business as well as defunct manufacturers. Only companies that have articles here are included. A Algeria * SNVI Argentina * Zanella * Koller Defunct * Anasagasti * AutoLatina * Autoar * Crespi * Eniak * Hispano-Argentina * IAVA * IAME * IKA * Sevel Argentina * SIAM Di Tella Armenia Defunct * ErAZ Australia * ACE EV Group * Borland Racing Developments * Bolwell * Brabham Automotive * Ford Australia * General Motors Special Vehicles (GMSV) * Elfin Sports Cars Defunct * Ford Performance Vehicles (FPV) * Giocattolo * Holden Austria * KTM * Magna Steyr * Puch * Tushek & Spigel Defunct * Austro-Daimler * Austro-Tatra * Denzel * Felber * Libelle * Lohner–Porsche * Möve * ÖAF (merged into MAN SE) * Steyr * Steyr-Daimler-Puch Azerbaijan * AzSamand * Ganja Auto Plant * Nakhchivan Automobile Plant B Bangladesh * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Keyword (computing)
In a computer language, a reserved word (also known as a reserved identifier) is a word that cannot be used as an identifier, such as the name of a variable, function, or label – it is "reserved from use". This is a syntactic definition, and a reserved word may have no user-defined meaning. A closely related and often conflated notion is a keyword, which is a word with special meaning in a particular context. This is a semantic definition. By contrast, names in a standard library but not built into the language are not considered reserved words or keywords. The terms "reserved word" and "keyword" are often used interchangeably – one may say that a reserved word is "reserved for use as a keyword" – and formal use varies from language to language; for this article we distinguish as above. In general reserved words and keywords need not coincide, but in most modern languages keywords are a subset of reserved words, as this makes parsing easier, since keywords cannot be confu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Halloween
Halloween or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve) is a celebration observed in many countries on 31 October, the eve of the Western Christian feast of All Saints' Day. It begins the observance of Allhallowtide, the time in the liturgical year dedicated to remembering the dead, including saints ( hallows), martyrs, and all the faithful departed. One theory holds that many Halloween traditions were influenced by Celtic harvest festivals, particularly the Gaelic festival Samhain, which are believed to have pagan roots. Some go further and suggest that Samhain may have been Christianized as All Hallow's Day, along with its eve, by the early Church. Other academics believe Halloween began solely as a Christian holiday, being the vigil of All Hallow's Day. Celebrated in Ireland and Scotland for centuries, Irish and Scottish immigrants took many Halloween customs to North America in the 19th century,Brunvand, Jan (editor). ''Ame ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Organization
An organization or organisation (Commonwealth English; see spelling differences), is an entity—such as a company, an institution, or an association—comprising one or more people and having a particular purpose. The word is derived from the Greek word ''organon'', which means tool or instrument, musical instrument, and organ. Types There are a variety of legal types of organizations, including corporations, governments, non-governmental organizations, political organizations, international organizations, armed forces, charities, not-for-profit corporations, partnerships, cooperatives, and educational institutions, etc. A hybrid organization is a body that operates in both the public sector and the private sector simultaneously, fulfilling public duties and developing commercial market activities. A voluntary association is an organization consisting of volunteers. Such organizations may be able to operate without legal formalities, depending on jurisdiction, includ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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