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Atlanta United FC, commonly known as Atlanta United, is an American professional
soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...
club based in
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,7 ...
that competes in
Major League Soccer Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Cana ...
(MLS) as a member of the league's Eastern Conference. Founded in 2014, Atlanta United began play as an MLS
expansion team An expansion team is a new team in a sports league, usually from a city that has not hosted a team in that league before, formed with the intention of satisfying the demand for a local team from a population in a new area. Sporting leagues also ...
in 2017, as the twenty-second team in the league. It is the first MLS franchise to be based in Atlanta, and the club plays home games at the
Mercedes-Benz Stadium Mercedes-Benz Stadium is a multi-purpose stadium located in Atlanta, Georgia, United States. Opened in August 2017 as a replacement for the Georgia Dome, it serves as the home stadium of the Atlanta Falcons of the National Football League ( ...
, which they share with the city's
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the majo ...
(NFL) franchise, the
Atlanta Falcons The Atlanta Falcons are a professional American football team based in Atlanta. The Falcons compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) NFC South, South division. The Falcon ...
. Both are owned by Arthur Blank, co-founder of
The Home Depot The Home Depot, Inc., is an American multinational home improvement retail corporation that sells tools, construction products, appliances, and services, including fuel and transportation rentals. Home Depot is the largest home improvement re ...
. The club also owns Atlanta United 2, a
reserve team In sports, a reserve team is a team composed of players under contract to a club but who do not normally play in matches for the first team. Reserve teams often include back-up players from the first team, young players who need playing time to i ...
that competes in the USL Championship (USLC).
Gerardo Martino Gerardo Daniel "Tata" Martino (born 20 November 1962) is an Argentine professional football manager and former player. Martino played mostly for Newell's Old Boys in his native Rosario. He holds the record of appearances with the team playing ...
was appointed as the club's first head coach and guided Atlanta to their first playoff appearance in the team's debut season, before securing the team's first trophy in just their second season by winning MLS Cup 2018. Atlanta has set several league records for highest single-match and average attendance. In 2021, Sportico estimated the club was the second most valuable in the league, worth approximately $845 million.


History


Initial expansion proposals

At the time the team was announced, Atlanta was the largest metropolitan area without an MLS franchise.
Atlanta Falcons The Atlanta Falcons are a professional American football team based in Atlanta. The Falcons compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) NFC South, South division. The Falcon ...
owner Arthur Blank's AMB Sports and Entertainment Group had submitted a bid for an expansion franchise in 2008, but withdrew the bid in early 2009 due to state and local government budget shortfalls and Blank's inability to find partners to build an appropriate stadium for the proposed team. On July 10, 2010, Dan Courtemanche, MLS's executive vice president of communications, said that despite the bid withdrawal, regular discussions with Blank regarding Atlanta's potential as an expansion market were occurring.


MLS expansion bid

On May 31, 2011, the NHL's
Atlanta Thrashers The Atlanta Thrashers were a professional ice hockey team based in Atlanta. Atlanta was granted a franchise in the National Hockey League (NHL) on June 25, 1997, and became the League's 28th franchise when it began play in the 1999–2000 seaso ...
were sold to True North Sports & Entertainment, who announced that they would relocate the team to
Winnipeg Winnipeg () is the capital and largest city of the province of Manitoba in Canada. It is centred on the confluence of the Red and Assiniboine rivers, near the longitudinal centre of North America. , Winnipeg had a city population of 749 ...
and rebrand as the
Winnipeg Jets The Winnipeg Jets are a professional ice hockey team based in Winnipeg. The team competes in the National Hockey League (NHL) as a member of the Central Division in the Western Conference, and is owned by True North Sports & Entertainment, p ...
. The Thrashers' relocation helped restart the efforts and talks of bringing an MLS expansion team to Atlanta. In May 2012, while the Falcons' proposed new stadium was going through the approval process, MLS commissioner Don Garber cited Atlanta as one of three "intriguing" markets for future league expansion. Additionally, when Blank presented his case for a new stadium at the Falcons' annual meeting with season ticket holders, he stated that an additional benefit of the new stadium was that it could help attract a Major League Soccer franchise and potentially host World Cup matches. Later that year, in November, Garber said if the Falcons could complete plans for a new stadium, MLS would "try to figure out how an MLS team could be part of their plans." Rich McKay, Falcons president and CEO, said in 2013 that the team was "open to various options, including tsownership of a team or someone else owning a team". Dan Courtemanche said, "We are big believers in the Atlanta market," and cited the city's growing Hispanic population and corporations that could serve as its sponsors. Then, in March 2013, the city and the Falcons agreed to financing terms, and in May 2013, the
Georgia Department of Economic Development The Georgia Department of Economic Development (GDEcD) is a department of the State of Georgia (United States). The department plans, manages and mobilizes state resources to attract new business investment to Georgia, drive the expansion of exis ...
board approved $30 million in bonds to finance the land purchase for the new stadium. The stadium was set to open in 2017 and could be configured for professional soccer. Atlanta remained at the top of the list for an MLS expansion team, as Garber, in the December 2013 MLS State of the League address, emphasized that it was a goal to continue to expand in the Southeast, and added, "if we can continue to advance our discussions positively with Arthur lankand the tlantaFalcons, we hope to be able to get a situation finalized so that could potentially be our second team. Orlando being the first, maybe Atlanta or Miami would be the second or the third." In December 2013, Garber said the league was making progress in discussions with the Falcons and that the stadium situation was finalized. Negotiations continued, as Courtemanche said in January 2014 that Atlanta "remains a great prospect for MLS expansion," and in February 2014, Rich McKay confirmed the parties were "far along in negotiations." On April 16, 2014, Blank announced that MLS had awarded an expansion franchise to his group, and the team would begin play in 2017. Atlanta became the second franchise awarded in the Southeastern United States in five months, following the
Orlando City SC Orlando City SC is an American professional soccer club in Orlando, Florida, that competes as a member of the Eastern Conference in Major League Soccer (MLS). Orlando City SC began play in 2015 as the 21st franchise in MLS, succeeding the US ...
announcement in late 2013. The Southeast had been without an MLS team since the Miami Fusion and Tampa Bay Mutiny were dissolved in 2001.


Inaugural season

Atlanta's first regular season MLS game was played on March 5, 2017, at
Bobby Dodd Stadium Bobby Dodd Stadium at Historic Grant Field is the football stadium located at the corner of North Avenue at Techwood Drive on the campus of the Georgia Institute of Technology in Atlanta. It has been home to the Georgia Tech Yellow Jackets foo ...
with 55,297 in attendance.
Yamil Asad Yamil Rodrigo Asad (born 27 July 1994) is an Argentine professional footballer who plays as an attacking midfielder for Universidad Católica. Club career Vélez Sarsfield Asad played youth football and debuted professionally with Vélez Sar ...
scored the first goal in team history in a 2–1 loss to
New York Red Bulls The New York Red Bulls are an American professional soccer club based in the New York metropolitan area. The Red Bulls compete in Major League Soccer (MLS) as a member of the Eastern Conference. The club was established in October 1994 and be ...
. A week later, the team registered its first win with a 6–1 away defeat of fellow expansion team
Minnesota United FC Minnesota United FC is an American professional soccer club based in Saint Paul, Minnesota that plays in the Western Conference of Major League Soccer. The club began play in 2017 as the league's 22nd club, and replaced the North American Soc ...
. On March 18, 2017, the team registered its first win at home, beating Chicago Fire, who went down to ten men in the eleventh minute, 4–0 in front of a sold-out
Bobby Dodd Stadium Bobby Dodd Stadium at Historic Grant Field is the football stadium located at the corner of North Avenue at Techwood Drive on the campus of the Georgia Institute of Technology in Atlanta. It has been home to the Georgia Tech Yellow Jackets foo ...
. Following its move to
Mercedes-Benz Stadium Mercedes-Benz Stadium is a multi-purpose stadium located in Atlanta, Georgia, United States. Opened in August 2017 as a replacement for the Georgia Dome, it serves as the home stadium of the Atlanta Falcons of the National Football League ( ...
, the team continued leading the league in attendance and averaged more than 48,000 in its home league matches, breaking records for attendance for a non-doubleheader MLS game and average single-season attendance for a U.S. soccer team. Atlanta clinched a berth in the
playoffs The playoffs, play-offs, postseason or finals of a sports league are a competition played after the regular season by the top competitors to determine the league champion or a similar accolade. Depending on the league, the playoffs may be eit ...
, becoming the third MLS expansion team to do so in their inaugural season, by finishing tied for third place in the Eastern Conference; due to tiebreaking rules Atlanta was seeded fourth. In its first playoff game, the team faced Columbus Crew and set a then-MLS attendance record for a playoff game with 67,221 spectators in attendance. After 120 minutes of scoreless action, the match was decided by a penalty shoot-out, which Columbus won 3–1 to eliminate Atlanta.


Champions in two seasons

In their second season, Atlanta finished second in the Eastern Conference as well as the Supporters' Shield. The club qualified for the
playoffs The playoffs, play-offs, postseason or finals of a sports league are a competition played after the regular season by the top competitors to determine the league champion or a similar accolade. Depending on the league, the playoffs may be eit ...
for the second year in a row, advancing to MLS Cup 2018 after beating New York City FC and
New York Red Bulls The New York Red Bulls are an American professional soccer club based in the New York metropolitan area. The Red Bulls compete in Major League Soccer (MLS) as a member of the Eastern Conference. The club was established in October 1994 and be ...
. In the final on December 8, the team beat
Portland Timbers The Portland Timbers are an American professional men's soccer club based in Portland, Oregon. The Timbers compete in Major League Soccer (MLS) as a member club of the league's Western Conference. The Timbers have played their home games at ...
, bringing the city of Atlanta its first major sports championship since MLB's
Atlanta Braves The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (NL) East division. The Braves were founded in ...
won the 1995 World Series. The win qualified Atlanta for the
2019 CONCACAF Champions League The 2019 CONCACAF Champions League (officially the 2019 Scotiabank CONCACAF Champions League) was the 11th edition of the CONCACAF Champions League under its current name, and overall the 54th edition of the premier football club competition orga ...
, marking the first time Atlanta qualified for continental competition. The win also allowed Martino, who had announced earlier in the season that he would not return for the 2019 campaign, to end his two-year tenure on a high note. Josef Martínez was named league MVP, while Martino was named Coach of the Year. In the second edition of the
Campeones Cup The Campeones Cup is an annual North American association football match contested between the winners of the previous MLS Cup from Major League Soccer and the winners of the Campeón de Campeones from Liga MX. The competition was established by ...
, Atlanta defeated
Club América Club de Fútbol América S.A. de C.V., commonly known as Club América or simply América, is a professional association football, football club based in Mexico City. Nicknamed ''Las Águilas'' (The Eagles), it competes in Liga MX, the top tier ...
3–2, winning the trophy and becoming the first club from United States to defeat a Mexican side in the cup match.


2019–present

Martino left the club following their MLS Cup triumph in order to take over as manager of the Mexico national team. He was replaced by Frank de Boer. De Boer led the club to wins in both the U.S. Open Cup and
Campeones Cup The Campeones Cup is an annual North American association football match contested between the winners of the previous MLS Cup from Major League Soccer and the winners of the Campeón de Campeones from Liga MX. The competition was established by ...
, but after beating the
New England Revolution The New England Revolution is an American professional soccer club based in the Greater Boston area that competes in Major League Soccer (MLS), in the Eastern Conference of the league. It is one of the ten charter clubs of MLS, having compe ...
and
Philadelphia Union The Philadelphia Union are an American professional soccer club based in Chester, Pennsylvania. The Union compete in Major League Soccer (MLS) as a member of the Eastern Conference. Founded on February 28, 2008, the club began playing in 2010 ...
in the MLS Playoffs, Atlanta United were eliminated in the conference finals by
Toronto FC Toronto Football Club (commonly known as Toronto FC or TFC) is a Canadian professional soccer club based in Toronto. The club competes in Major League Soccer (MLS) as a member of the Eastern Conference. The team plays its home matches at BM ...
. The 2020 season started brightly for United, with two wins in two matches before the season was postponed due to the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
. Following a nearly four-month layoff, United participated in the MLS is Back Tournament in
Orlando, Florida Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures re ...
, losing all three of their matches. Following their elimination from the MLS is Back Tournament, De Boer and Atlanta United mutually agreed to end his relationship with the club. He was replaced on an interim basis by Stephen Glass, who led the club following the resumption of league play in August. At the end of 2020, former Argentina international defender Gabriel Heinze signed a two-year contract to be the next head coach. During the offseason prior to the 2021 MLS season, Atlanta United brought in 9 new players including
Santiago Sosa Santiago Sosa (born 3 May 1999) is an Argentine professional footballer who plays as a midfielder for Major League Soccer club Atlanta United. Club career Sosa's career began with Mercedes, before River Plate signed him in 2018. The 2018– ...
and veteran striker Lisandro López. On April 6, 2021, United played their first game of the 2021 season, beating Costa Rican side Alajuelense 1–0. The match marked the return of striker
Josef Martínez Josef Alexander Martínez Mencia (born 19 May 1993) is a Venezuelan professional footballer who plays as a striker for Major League Soccer club Atlanta United and the Venezuela national team. Josef Martínez began his career with Caracas. ...
, who had missed the entirety of the 2020 season due to a torn ACL. On April 13, 2021, Atlanta United beat Costa Rican side Alajuelense 2–0 on aggregate to advance to the quarterfinals of the CONCACAF Champions League. In their largest home defeat to date, they lost the first leg of the quarterfinals to
Philadelphia Union The Philadelphia Union are an American professional soccer club based in Chester, Pennsylvania. The Union compete in Major League Soccer (MLS) as a member of the Eastern Conference. Founded on February 28, 2008, the club began playing in 2010 ...
on April 27, 2021, by a score of 3–0. On July 18, 2021, Atlanta United announced the firing of head coach Gabriel Heinze, after the team hit a club-record eight-game winless streak, with only two wins out of their first thirteen games of the 2021 MLS season. Heinze's interim replacement was Atlanta United assistant coach Rob Valentino. On August 12, 2021, former Mexican international and
Seattle Sounders FC Seattle Sounders Football Club is an American professional men's soccer club based in Seattle. The Sounders compete as a member of the Western Conference of Major League Soccer (MLS). The club was established on November 13, 2007, and began ...
assistant coach Gonzalo Pineda was named the fourth permanent head coach in club history, with his first match away to D.C. United on August 21. Valentino remained with the club as an assistant coach. On November 7, 2021, Atlanta United clinched a spot in the 2021 MLS Cup Playoffs after a 2–1 victory over FC Cincinnati at
TQL Stadium TQL Stadium, called West End Stadium during construction, is a soccer-specific stadium in Cincinnati, Ohio. It is the home of FC Cincinnati, a Major League Soccer (MLS) team that had been temporarily playing at Nippert Stadium. The stadium is l ...
.


Colors and badge

Arthur Blank stated that fans would be involved in choosing the name, logo and "a color scheme that'll work with the red and black with ... gold " (the colors used by the Falcons when they launched in 1966). On June 25, 2015, ''
Sports Illustrated ''Sports Illustrated'' (''SI'') is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with circulation over one million to win the National Magazine Award for General Excellence tw ...
'' reported that Atlanta's expansion team would be named Atlanta United FC. The official announcement of the team's name took place on July 7. Atlanta United president Darren Eales explained that the name was chosen based on a survey of the team's supporters and used words the supporters most positively related to the potential team. Eales also stated that the Founders' Group meeting would still be held on July 7 and the logo for the new team would be unveiled.


Symbols

The team's name, logo and colors were unveiled on July 7, 2015. The logo features a circle reminiscent of the city's seal and Olympic heritage with a bold "A" at the center of the circle. Behind the "A" are five black and red stripes representing the five pillars of the team: unity, determination, community, excellence, and innovation. The team's official colors are black (for strength and power), red (or "Victory Red," as the team calls it, for pride and passion), and gold (for a commitment to excellence). The team has become unofficially known as "The Five Stripes", which correlates to the five stripes on the team's inaugural home kits.


Kits

In February 2019, on the heels of the club's first MLS championship, Atlanta unveiled a new primary kit for the upcoming 2019 season. The new design is nicknamed "Star and Stripes" and was created by
Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacture ...
. Changes include a move from five thick stripes to nine thinner stripes on the front, red socks instead of black, and a gold star above the team crest. In February 2021, Atlanta United announced a new primary kit for the 2021 season. The design is named the "BLVCK" kit and is United's first all-black kit.


Home


Away


Third


Kit sponsor

On July 12, 2016, the team announced American Family Insurance as its primary jersey sponsor for the first team. The terms and length of the contract were not disclosed. Truist is the official kit sponsor at the youth academy level. On February 4, 2020, the club announced that it had expanded its partnership with local healthcare provider Piedmont Healthcare. As part of the partnership expansion, Piedmont became the first team's sleeve sponsor and the main sponsor for the reserve team. Later, the team announced Truist Financial and NAPA as short and sleeve sponsors. On March 23, 2021, the team announced
AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile ...
as its new sleeve sponsor.


Development system


Reserve team

On November 14, 2017, Atlanta United announced that they would be launching a reserve team to compete in the
United Soccer League United Soccer League (USL), formerly known as United Soccer Leagues, is a soccer league in the United States and Canada. It organizes several men's and women's leagues, both professional and amateur. Men's leagues currently organized are the ...
, the second division of American soccer. Club president Darren Eales said that the new team was launched to "bridge the gap between our best in class academy and our First Team." The team, Atlanta United 2, began play in the Eastern Conference of what is now called USL Championship in the 2018 season.


Youth academy

Atlanta United operate a youth academy that competes in the United States Soccer Development Academy. The academy began play in the 2016–2017 USSDA season and has seven youth teams: U-19, U-17, U-16, U-15, U-14, U-13 and U-12. Participation in the academy is free for all players and participants are eligible to be signed to the Atlanta United first team as a Homegrown Player. The club has signed six players to first-team contracts and three players to reserve team contracts since the academy launched. In addition to its USSDA programs, the academy also operates a soccer development program to identify players playing for local youth clubs and promote them to the academy. The club also operates the Atlanta United Regional Development School, a pre-academy feeder program for players aged 8–14 to provide training and development for advanced local players and identify potential academy players, as well as the United Juniors Program, a special development program to provide supplemental development for U-12 players playing for other Atlanta-area youth clubs.


Stadium and team facilities


Home stadiums


Mercedes-Benz Stadium


Capacity and atmosphere

The club shares Mercedes-Benz Stadium with the NFL's
Atlanta Falcons The Atlanta Falcons are a professional American football team based in Atlanta. The Falcons compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) NFC South, South division. The Falcon ...
. The club typically curtains off the upper level of the stadium to create a more intimate atmosphere for soccer. For most games, Mercedes-Benz Stadium holds 42,500 people. The team used the curtains for six of nine home matches during the inaugural season. When expanded to full capacity, the stadium can hold 71,000 people, with standing room for at least 73,019 people (based on attendance at MLS Cup 2018—at the time, the largest single-match crowd in MLS history). To create a better match-day experience, stands are retractable to accommodate a larger field and allow better sight lines. When Atlanta was announced as an expansion team, Blank vowed, "There will never be an MLS game in Atlanta where NFL lines are shown on the field."


Construction delays

In January 2016, the opening of the stadium was delayed three months to June 2017. The team was originally scheduled to move into Mercedes-Benz Stadium on July 30, 2017; however, the complexity of the eight-panel retractable roof caused another delay in the stadium's opening. As the team could not use
Bobby Dodd Stadium Bobby Dodd Stadium at Historic Grant Field is the football stadium located at the corner of North Avenue at Techwood Drive on the campus of the Georgia Institute of Technology in Atlanta. It has been home to the Georgia Tech Yellow Jackets foo ...
in August due to Georgia Tech having priority, the rivalry match against Orlando City was moved up one day from July 30 to 29, and two home fixtures originally scheduled to be held at Mercedes-Benz Stadium in August were moved to September. The team's first match in the stadium took place on September 10, 2017, against
FC Dallas FC Dallas is an American professional soccer club based in the Dallas–Fort Worth metroplex. The club competes as a member of the Western Conference in Major League Soccer (MLS). The franchise began play in 1996 as a charter club of the le ...
.


Training facilities and team headquarters

In August 2015, the club announced plans for training facilities, academy facilities, and sporting headquarters in Decatur. However, the results of an environmental and geotechnical feasibility study found that the site on Memorial Drive was unfeasible, and in November 2015 plans for the facility were canceled. Instead, the facility was built on a 33-acre plot on Franklin Gateway in Marietta. On April 11, 2017, the $60 million facility was opened, named the Children's Healthcare of Atlanta Training Ground. The facility includes a 30,000 square foot building that acts as the club's sporting headquarters and houses locker rooms for the first team, reserve team, and academy teams, a full-service dining hall, and sports science facilities including a gymnasium and two hydrotherapy plunge pools. The facility also includes six outdoor training fields, including a showcase field with a stand that can seat 2,500 spectators. On March 28, 2019, the Marietta City Council agreed to sell an additional of land to the club to expand the training facilities as well as extend the lease on the existing facility on city-owned land by an additional five years.


Bobby Dodd Stadium

The first team played its home matches in the first half of the 2017 MLS season at Georgia Tech's
Bobby Dodd Stadium Bobby Dodd Stadium at Historic Grant Field is the football stadium located at the corner of North Avenue at Techwood Drive on the campus of the Georgia Institute of Technology in Atlanta. It has been home to the Georgia Tech Yellow Jackets foo ...
due to delays in the construction of Mercedes-Benz Stadium. Although the club sought a balanced home-and-away schedule during their spell at Bobby Dodd Stadium, Atlanta United did not play any home matches from March 19 to April 29 to avoid conflicts with the
Yellow Jackets Yellowjacket or yellowjacket is the common name in North America for predatory social wasps of the genera ''Vespula'' and ''Dolichovespula''. Members of these genera are known simply as "wasps" in other English-speaking countries. Most of thes ...
' spring football scrimmages. According to club officials, the Georgia Dome was not considered a viable option to temporarily host the team, since delaying the Dome's planned demolition would have also delayed the completion of Mercedes-Benz Stadium.


Club culture


Supporters

Atlanta United has four officially recognized supporter groups: Terminus Legion, Resurgence, Footie Mob, and the Faction. Terminus Legion is a supporter group that was created in March 2011 by graphic designer Matt Stigall, who wanted a way to show that Atlanta fans would support soccer despite the perception of the city as a "lazy sports town". The group was named after the name given to Atlanta when it was first settled, and its logo featuring a cow catcher and
railroad tie A railroad tie, crosstie (American English), railway tie ( Canadian English) or railway sleeper ( Australian and British English) is a rectangular support for the rails in railroad tracks. Generally laid perpendicular to the rails, ties tran ...
s reflect the city's history as a locomotive hub. In the days since the expansion team was awarded, its membership doubled to over 500, and in the time leading up to 2017, Stigall said the group would support "all Atlanta soccer" including the
Atlanta Silverbacks The Atlanta Silverbacks FC were an American professional soccer club based in Atlanta, Georgia. Founded in 1998 as Atlanta Ruckus, the club played in many leagues over the years before folding after the 2015 season. The team played its home gam ...
of the NASL and at the grassroots level, and make road trips to rival Orlando City matches. Footie Mob is a supporter group established in 2014, their name a take on Atlanta hip-hop group Goodie Mob. The group is known for pre-game tailgating and incorporating Atlanta's music culture into the supporter culture. By December 2015, the supporters of the new MLS team had already pledged to purchase more than 29,000 season tickets. As of December 2017, the team had more than 36,000 season ticket holders. All Stripes is an
LGBT ' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity. The LGBT term ...
supporter group established in 2017. In 2018, the
Bleacher Report Bleacher Report (often abbreviated as B/R) is a website that focuses on sport and sports culture. Its headquarters are in San Francisco, with offices in New York City and London. Bleacher Report was acquired by Turner Broadcasting System in ...
declared Atlanta the "Black Soccer Capital of America" due to the emerging presence of African-Americans supporting Atlanta United.


Attendance

On September 12, 2017, Atlanta United announced that the team had sold more than 69,256 tickets for the September 16 match against Orlando City at Mercedes-Benz Stadium, breaking the league record for single-match attendance. The previous record of 69,255 tickets sold was held by
LA Galaxy LA Galaxy, also known as the Los Angeles Galaxy, are an American professional soccer club based in the Los Angeles metropolitan area. The Galaxy competes in Major League Soccer (MLS), as a member of the Western Conference. The club began p ...
. The game's official attendance was 70,425, making Atlanta the first MLS team to surpass 70,000 in attendance for a non-doubleheader match. On October 5, 2017, the team announced they had sold more than 70,456 tickets for the October 22 match against
Toronto FC Toronto Football Club (commonly known as Toronto FC or TFC) is a Canadian professional soccer club based in Toronto. The club competes in Major League Soccer (MLS) as a member of the Eastern Conference. The team plays its home matches at BM ...
. This allowed the team to break both the record for highest average attendance in a season for MLS (held by Seattle Sounders), as well as the record for highest average attendance in a season for professional soccer in the United States, which was held by New York Cosmos. The game's official attendance was 71,874, which broke the MLS single-match attendance record for a second time. Atlanta finished the season with an average attendance of 48,200 for MLS regular season games, a number higher than that of multiple major clubs such as English sides Everton and Chelsea. On March 11, 2018, the team broke the league single-match attendance record for the third time, selling 72,035 tickets for their 2018 season home opener against D.C. United. On June 30, 2018, fans set another record with 71,932 in attendance, more than any other soccer game happening that day in the world, including the
2018 FIFA World Cup The 2018 FIFA World Cup was the 21st FIFA World Cup, the quadrennial world championship for men's national football teams organized by FIFA. It took place in Russia from 14 June to 15 July 2018, after the country was awarded the hosting righ ...
in Russia. On July 15, 2018, the team again set the league single-match attendance record with 72,243 in attendance. Atlanta broke the league record for average regular-season attendance again in 2018, breaking their 2017 record and becoming the first MLS team to average more than 50,000 in attendance with an average attendance of 53,002. On December 8, 2018, Atlanta United won its first MLS Cup before a crowd of 73,019, the largest non-doubleheader crowd in league history. On August 3, 2019, the team set another single-match attendance record, with 72,548 in attendance for their home matchup against the
LA Galaxy LA Galaxy, also known as the Los Angeles Galaxy, are an American professional soccer club based in the Los Angeles metropolitan area. The Galaxy competes in Major League Soccer (MLS), as a member of the Western Conference. The club began p ...
.


Traditions

During their inaugural season, Atlanta United introduced a ritual called the Golden Spike in a nod to the city's railroad history. Prior to the game, players and supporters sign a large golden railroad spike, which is then marched into the stadium by supporters and hammered into a platform by a local VIP while the crowd chants "A-T-L!" Additionally, after each Atlanta United win, the player voted as the Man of the Match hammers a spike. Local celebrities that took part in the Golden Spike tradition during 2017 included hip hop artists 2 Chainz, Yung Joc, and
Waka Flocka Juaquin James Malphurs (born May 31, 1986), known professionally as Waka Flocka Flame, is an American rapper. Signing to 1017 Brick Squad and Warner Bros. Records in 2009, he became a mainstream artist with the release of his singles " O Let's ...
, as well as country musician
Zac Brown Zachry Alexander Brown (born July 31, 1978) is an American singer-songwriter, musician, and co-founder and lead singer of the country–rock Zac Brown Band, as well as electronic dance music group Sir Rosevelt. In 2019, Brown released a pop s ...
, retired Atlanta Braves star
Andruw Jones Andruw Rudolf Jones (; born April 23, 1977) is a Curaçaoan former baseball outfielder and designated hitter who played 17 seasons in Major League Baseball (MLB), most notably for the Atlanta Braves. Jones also played for the Los Angeles Dodg ...
, and Atlanta basketball players
Tiffany Hayes Tiffany Kiara Hayes (born September 20, 1989) is an American-Azerbaijani professional basketball player for the Connecticut Sun of the Women's National Basketball Association (WNBA). Hayes played college basketball for the Connecticut Huskies, pla ...
and
Dennis Schröder Dennis Schröder (; born September 15, 1993) is a German professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). He previously played for SG Braunschweig and Phantoms Braunschweig in Germany, be ...
. Atlanta native rap artist Archie Eversole also participated in the Golden Spike tradition and would later compose a rap anthem for the club entitled "United We Conquer." In 2018, notable celebrity participants included singer T-Pain, Dutch soccer legend
Edgar Davids Edgar Steven Davids (; born 13 March 1973) is a Dutch-Surinamese former professional footballer and current coach. After beginning his career with Ajax, winning several domestic and international titles, he subsequently played in Italy for AC ...
, Atlanta multi-sports star
Brian Jordan Brian O'Neal Jordan (born March 29, 1967) is a former Major League Baseball outfielder and National Football League safety. In the NFL, he played for the Atlanta Falcons, while he played in MLB for the St. Louis Cardinals, Atlanta Braves, Los An ...
, boxing legend
Evander Holyfield Evander Holyfield (born October 19, 1962) is an American former professional boxer who competed between 1984 and 2011. He reigned as the Undisputed championship (boxing), undisputed champion at cruiserweight (boxing), cruiserweight in the late 1 ...
and his son Elijah Holyfield, and rappers
Jeezy Jay Wayne Jenkins (born September 28, 1977), known by his stage name Jeezy (or Young Jeezy), is an American rapper. Signing to Def Jam Recordings in 2004, his major label debut, '' Let's Get It: Thug Motivation 101'', was released the followi ...
, Killer Mike, and Big Boi. At MLS Cup 2018, owner Arthur Blank hammered the Spike. 2019 saw celebrities such as wrestling legend
Ric Flair Richard Morgan Fliehr (born February 25, 1949), known professionally as Ric Flair, is an American professional wrestler. Regarded by multiple peers and journalists as the greatest professional wrestler of all time, Flair has had a career spanni ...
, Hollywood icon
Ron Howard Ronald William Howard (born March 1, 1954) is an American director, producer, screenwriter, and actor. He first came to prominence as a child actor, guest-starring in several television series, including an episode of '' The Twilight Zone''. ...
, hip hop group Goodie Mob, and basketball star
Dikembe Mutombo Dikembe Mutombo Mpolondo Mukamba Jean-Jacques Wamutombo (born June 25, 1966) is a Congolese-American former professional basketball player. Mutombo played 18 seasons in the National Basketball Association (NBA). Outside basketball, he has becom ...
participate in the tradition.


Ownership

Atlanta United FC's principal owner is Arthur Blank, co-founder of
Home Depot The Home Depot, Inc., is an American multinational home improvement retail corporation that sells tools, construction products, appliances, and services, including fuel and transportation rentals. Home Depot is the largest home improvement re ...
. It is a component of AMB Sports & Entertainment, a subsidiary of the Blank Family of Businesses that also includes the NFL's
Atlanta Falcons The Atlanta Falcons are a professional American football team based in Atlanta. The Falcons compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) NFC South, South division. The Falcon ...
and
Mercedes-Benz Stadium Mercedes-Benz Stadium is a multi-purpose stadium located in Atlanta, Georgia, United States. Opened in August 2017 as a replacement for the Georgia Dome, it serves as the home stadium of the Atlanta Falcons of the National Football League ( ...
.


Players


Roster


Out on loan


Reserved numbers

On February 10, 2017, Atlanta United announced that the number 17 would be reserved for the fans. The number marks the year of the team's first inaugural season in MLS. Atlanta United aims to recognize that from the very beginning, the fans, the city, and the people define the spirit and essence of this team. On January 22, 2021, the club also reserved for the
2021 MLS season The 2021 Major League Soccer season was the 26th season of Major League Soccer (MLS), the top professional soccer league in the United States and Canada. The 2021 season included the addition of Austin FC as an expansion club, which took the ...
the number 44. Following the death of Hank Aaron, a
National Baseball Hall of Fame The National Baseball Hall of Fame and Museum is a history museum and hall of fame in Cooperstown, New York, operated by private interests. It serves as the central point of the history of baseball in the United States and displays baseball-r ...
inductee who played for the local MLB club from 1966 to 1974 at 86, Atlanta-area sports teams on the amateur and professional level agreed to retire Aaron's 44 regardless of sport as a tribute.


Broadcasting

Rights to all Atlanta United FC first team matches not broadcast by MLS' national television partners were originally held by Bally Sports. Most of the team's games were televised by either
Bally Sports South Bally Sports South (BSSO) is an American regional sports network owned by Diamond Sports Group, and operates as an affiliate of Bally Sports Networks. The network carries regional coverage of professional and collegiate sports events from across ...
or Bally Sports Southeast, which also carried team programming. A small number of matches were broadcast on over-the-air television by WUPA in the event of scheduling conflicts with the two channels. Financial details of the deal were not disclosed. Beginning in September 2020 (and for some services even earlier) as a result of negotiating issues with
Sinclair Broadcast Group Sinclair Broadcast Group, Inc. (SBG) is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, ...
and streaming services
FuboTV FuboTV Inc. (stylized as fuboTV) is an American streaming television service serving customers in the United States, Canada, and Spain that focuses primarily on channels that distribute live sports. Depending on country, channels offered by Fub ...
,
Sling TV Sling TV is an American streaming television service operated by Sling TV LLC, a wholly-owned subsidiary of Dish Network. Unveiled on January 5, 2015, at the Consumer Electronics Show, the virtual multichannel video programming distributor a ...
, YouTube TV. and
Hulu Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television series ...
Live TV, the ability for fans in the local Atlanta metro area and corresponding TV market to view Atlanta United games on regional sports networks became greatly reduced. This issue will be rectified when rights to every MLS game become exclusive to
Apple TV+ Apple TV+ is an American subscription streaming service owned and operated by Apple Inc. Launched on November 1, 2019, it offers a selection of original production film and television series called Apple Originals. The service was announced ...
in 2023, and local TV broadcasts are limited to
WAGA Waga ( si, වග, ta, வாகா) is an area or a cluster of villages in Colombo District, Sri Lanka. Administrated by Seethawaka Pradeshiya Sabha (Divisional Council). It is within the Seethawaka Divisional Secretariat Division. Waga is sai ...
and WSB through its affiliated networks. Kevin Egan served as the team's local television play-by-play announcer. Former MLS midfielder
Maurice Edu Maurice Edu (born April 18, 1986) is an American former professional soccer player. A highly touted prospect, Edu was the first overall pick in the 2007 MLS SuperDraft and won the MLS Rookie of the Year Award with Toronto. His performances for To ...
was the color commentator and Jillian Sakovits served as the pre- and post-game show host and sideline reporter. Radio rights are held by
WZGC WZGC (92.9 FM) – branded 92-9 The Game – is a commercial sports radio station licensed to serve Atlanta, Georgia, covering the Atlanta metropolitan area. Owned by Audacy, Inc., WZGC is the Atlanta affiliate for CBS Sports Radio; the flagsh ...
/92.9 The Game, with other Audacy stations being used as an overflow (including WSTR (FM). Commentators are Mike Conti (play-by-play) and Jason Longshore (color). This will not change after the 2023 TV rights deal. Rights to Atlanta United 2 matches are held by
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
as part of the USL's broadcast agreement. Games are streamed online on
ESPN+ ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The c ...
with Jon Nelson as the play-by-play announcer and Jason Longshore as color commentator.


Staff


Technical staff


Executive staff

President history *
Darren Eales Darren Eales (born 6 August 1972) is an English sports executive who currently serves as Chief Executive Officer of Premier League club Newcastle United F.C., Newcastle United. He was previously a association football, footballer who played b ...
: September 10, 2014 – August 24, 2022 *
Garth Lagerway Garth Lagerwey (born December 12, 1972) is a retired American soccer player who played five seasons in Major League Soccer as a goalkeeper. He became the general manager of Real Salt Lake in 2007 and stayed with the club before departing in 2015 ...
: November 22, 2022 – present Head coach history


Honors


Continental trophies

*
Campeones Cup The Campeones Cup is an annual North American association football match contested between the winners of the previous MLS Cup from Major League Soccer and the winners of the Campeón de Campeones from Liga MX. The competition was established by ...
** Champions : 2019


Domestic trophies

*
MLS Cup The MLS Cup is the annual championship game of Major League Soccer (MLS) and the culmination of the MLS Cup Playoffs. The game is held in November and pits the winner of the Eastern Conference Final against the winner of the Western Conferen ...
** Champions :
2018 File:2018 Events Collage.png, From top left, clockwise: The 2018 Winter Olympics opening ceremony in PyeongChang, South Korea; Protests erupt following the Assassination of Jamal Khashoggi; March for Our Lives protests take place across the United ...
* U.S. Open Cup ** Champions : 2019 * MLS Eastern Conference Championship ** Champions :
2018 File:2018 Events Collage.png, From top left, clockwise: The 2018 Winter Olympics opening ceremony in PyeongChang, South Korea; Protests erupt following the Assassination of Jamal Khashoggi; March for Our Lives protests take place across the United ...


Records


Seasons

This is a partial list of the last five seasons completed by Atlanta. For the full season-by-season history, see List of Atlanta United FC seasons. 1. Avg. Attendance include statistics from league matches only.
2. Top Goalscorer(s) includes all goals scored in League,
MLS Cup Playoffs The MLS Cup Playoffs is the annual postseason elimination tournament of Major League Soccer. The final match of the tournament is the MLS Cup, the league's championship game. Under the current format adopted for the 2019 season, 14 teams qual ...
, U.S. Open Cup, MLS is Back Tournament,
CONCACAF Champions League The CONCACAF Champions League, known officially as the Scotiabank CONCACAF Champions League for sponsorship reasons, is an annual continental club football competition organized by CONCACAF. The tournament is contested by clubs from North Ameri ...
,
FIFA Club World Cup The FIFA Club World Cup is an international men's association football competition organised by the ''Fédération Internationale de Football Association'' (FIFA), the sport's global governing body. The competition was first contested in 200 ...
, and other competitive continental matches.


International competitions


Goals


References


External links

* {{Portal bar, Association football, Georgia (U.S. state) Soccer clubs in Atlanta Association football clubs established in 2014 Major League Soccer teams 2014 establishments in Georgia (U.S. state) U.S. Open Cup winners