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Apple Inc. is an American
multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multiple countries * Multinational state, a sovereign state that comprises two or more nat ...
technology company A technology company (or tech company) is an electronics The field of electronics is a branch of physics and electrical engineering that deals with the emission, behaviour and effects of electrons The electron is a subatomic particle I ...
headquartered in
Cupertino, California Cupertino ( ) is a city in Santa Clara County, California, United States, directly west of San Jose, California, San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The p ...
, that designs, develops, and sells
consumer electronics Consumer electronics or home electronics are electronic Electronic may refer to: *Electronics Electronics comprises the physics, engineering, technology and applications that deal with the emission, flow and control of electrons in vacuum ...
,
computer software Software is a collection of instructions Instruction or instructions may refer to: Computing * Instruction, one operation of a processor within a computer architecture instruction set * Computer program, a collection of instructions Music * I ...

computer software
, and
online services An online service provider (OSP) can, for example, be an Internet service provider, an email provider, a news provider (press), an entertainment provider (music, movies), a search engine, an e-commerce site, an online banking site, a health site, an ...
. It is considered one of the
Big FiveBig Five may refer to: Animals * the Big five game, Big Five, large African wild animals said to be most difficult to hunt: lion, leopard, rhinoceros, elephant and Cape buffalo * Big Five animals of the Kaziranga National Park, Assam, India: Ind ...
companies in the U.S. information technology industry, along with
Amazon Amazon usually refers to: * Amazons In Greek mythology, the Amazons (Ancient Greek: Ἀμαζόνες ''Amazónes'', singular Ἀμαζών ''Amazōn'') are portrayed in a number of ancient Greek, ancient epic poems and legends, such as the ...
,
Google Google LLC is an American multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multiple countries * Multinational stat ...

Google
,
Microsoft Microsoft Corporation is an American multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multiple countries * Multination ...

Microsoft
, and
Facebook Facebook is an American online social media and social networking service owned by Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, an ...
. Its
hardware Hardware may refer to: Technology Computing and electronics * Computer hardware, physical parts of a computer * Digital electronics, electronics that operate on digital signals * Electronic component, device in an electronic system used to affect e ...

hardware
products include
iPhone {{Infobox information appliance , name = iPhone , logo = , image = , caption = The front face of an iPhone 13 Pro The iPhone 13 Pro and iPhone 13 Pro Max are smartphones designed and marketed by Apple Inc. They are the flagship smart ...

iPhone
smartphones,
iPad iPad is a line of tablet computers designed, developed and marketed by Apple Inc., which run the iOS and iPadOS mobile operating systems. The iPad (1st generation), first iPad was released on April 3, 2010; the most recent iPad models ar ...

iPad
tablet computers,
Mac
Mac
personal computers,
iPod The iPod is a line of portable media player A portable media player (PMP) or digital audio player (DAP) is a portable consumer electronics Consumer electronics or home electronics are electronic ( analog or digital) equipment ...

iPod
portable media players,
Apple Watch Apple Watch is a line of smartwatch A smartwatch is a wearable computer in the form of a watch; modern smartwatches provide a local touchscreen interface for daily use, while an associated smartphone app provides for management and telemetry ...

Apple Watch
smartwatches,
Apple TV Apple TV is a digital media player and microconsole that is developed and marketed by Apple Inc., Apple. It is a small networking hardware, network appliance hardware that plays received media datas such as video and audio to a television set o ...

Apple TV
digital media players,
AirPods AirPods AirPods are wireless Bluetooth Bluetooth is a short-range wireless technology standard used for exchanging data between fixed and mobile devices over short distances using Ultra high frequency, UHF radio waves in the ISM band, ...

AirPods
wireless earbuds,
AirPods Max AirPods Max are wireless Bluetooth Bluetooth is a short-range wireless technology standard used for exchanging data between fixed and mobile devices over short distances using Ultra high frequency, UHF radio waves in the ISM band, ISM bands, ...
headphones, and the
HomePod HomePod is a smart speaker developed by Apple Inc. The HomePod was designed to work with the Apple Music subscription service. It was sold until it was discontinued on March 12, 2021, in favor of the smaller HomePod Mini. The HomePod was announc ...
smart speaker line. Apple's software includes the
iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone and iPod Touch; the t ...

iOS
,
iPadOS iPadOS is a mobile operating system A mobile operating system is an operating system for mobile phones, tablet computer, tablets, smartwatches, 2-in-1 PCs, Smart speaker, smart speakers, or other Mobile device, mobile devices. While computers ...
,
macOS macOS (; previously Mac OS X and later OS X) is a Proprietary software, proprietary graphical user interface, graphical operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for ...
,
watchOS watchOS is the operating system An operating system (OS) is system software System software is software designed to provide a platform for other software. Examples of system software include operating systems (OS) like macOS, Linux, Andro ...
, and
tvOS tvOS (formerly Apple TV Software) is an developed by for the 2nd generation and later . It is based on the operating system and has many similar frameworks, technologies, and concepts. The Apple TV Software for the 2nd and 3rd generation A ...

tvOS
operating systems, the
iTunes iTunes () is a , media library, broadcaster, management utility, and the client app for the , developed by It is used to purchase, play, download, and organize digital multimedia, on personal computers running the and operating systems, ...

iTunes
media player, the
Safari A safari (; ) is an overland journey to or (in more recent times) observe , especially in or . The so-called animals of Africa – , , , , and – particularly form an important part of the safari market, both for and . Etymology The ...
web browser, the
Shazam Shazam may refer to: Comic book franchise * Captain Marvel (DC Comics), also known as Shazam, a superhero character published by Fawcett Comics and DC Comics * Shazam (wizard), a wizard character from the ''Shazam!/Captain Marvel'' comics who give ...
music identifier, and the
iLife iLife is a discontinued software suite for macOS and iOS developed by Apple, Inc., Apple Inc. It consists of various programs for media creation, organization, editing and publishing. At various times, it included: iTunes, iMovie, iPhoto, iDVD, ...
and
iWork iWork is an office suite Productivity software (also called personal productivity software or office productivity software) is application software used for producing information (such as documents, presentations, worksheets, databases, charts, I ...
creativity and productivity suites, as well as professional applications like
Final Cut Pro X Final Cut Pro, previously Final Cut Pro X, is professional Non-linear editing system, non-linear video editing software published by Apple Inc. as part of their Pro Apps family of software programs. It was released on June 21, 2011 for sale in the ...
,
Logic Pro Logic Pro is a digital audio workstation set-up A digital audio workstation (DAW) is an electronic device or application software used for recording, editing and producing audio files. DAWs come in a wide variety of configurations from ...
, and
Xcode Xcode is Apple's integrated development environment#REDIRECT Integrated development environment {{Redirect category shell, 1= {{R from other capitalisation ... (IDE) for macOS macOS (; previously Mac OS X and later OS  ...
. Its online services include the
iTunes Store The iTunes Store is a software-based online digital media Digital media means any media (communication), media that are encoded in Machine-readable data, machine-readable formats. Digital media can be created, viewed, distributed, modified, ...

iTunes Store
, the
iOS App Store The App Store is a digital distribution platform, developed and maintained by Apple Inc., for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download apps developed with Apple's iOS Software Developmen ...

iOS App Store
,
Mac App Store The App Store (also known as the Mac App Store) is a digital distribution Digital distribution (also referred to as content delivery, online distribution, or electronic software distribution (ESD), among others) is the delivery or distributio ...
,
Apple Arcade Apple Arcade is a video game Subscription business model, subscription service offered by Apple Inc. It is available through a dedicated tab of the Apple App Store, App Store on devices running iOS 13, TvOS, tvOS 13, iPadOS 13, and macOS Catali ...
,
Apple Music Apple Music is a music and video streaming Streaming media is multimedia Multimedia is a form of communication that combines different content forms such as text, audio, images, animations, or video into a single presentation, in con ...
,
Apple TV+ Apple TV+ is an advertisement, ad-free subscription video on demand streaming television service of Apple Inc. that debuted on November 1, 2019. It was announced during their list of Apple Inc. media events#Apple Special Event (March 25, 2019), ...
, Apple Fitness+,
iMessage iMessage is an instant messaging service developed by Apple Inc. and launched in 2011. iMessage functions exclusively on Apple platforms: macOS, iOS, iPadOS, and watchOS. Core features of iMessage, available on all supported platforms, include ...
, and
iCloud iCloud is a cloud storage Cloud storage is a model of computer data storage in which the digital data is stored in logical pools, said to be on "the cloud". The physical storage spans multiple servers (sometimes in multiple locations), and ...

iCloud
. Other services include
Apple Store Apple Store is a chain of retail storesThe retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that ...

Apple Store
s, the
Genius Bar The Genius Bar is a free service provided by Apple Inc Apple Inc. is an American multinational corporation, multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, soft ...
,
AppleCare AppleCare+ is Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated ...
,
Apple Pay Apple Pay is a mobile payment Mobile payment (also referred to as mobile money, mobile money transfer, and mobile wallet) generally refer to payment services operated under financial regulation and performed from or via a mobile device. Instea ...
, Apple Cash, and
Apple Card Apple Card is a credit card created by Apple Inc. and issued by Goldman Sachs, designed primarily to be used with Apple Pay on Apple devices such as an iPhone, iPad, Apple Watch, or Macintosh, Mac. As of 25 April 2021, it is only available in the ...

Apple Card
. Apple was founded by
Steve Jobs Steven Paul Jobs (; February 24, 1955 – October 5, 2011) was an American business magnate A business magnate is someone who has achieved great success and enormous wealth through the ownership of multiple lines of enterprise. The term ch ...

Steve Jobs
,
Steve Wozniak Stephen Gary Wozniak (; born August 11, 1950), also known by his nickname "Woz", is an American electronics engineer Image:Silego clock generator.JPG, Printed circuit board Electronic engineering (also called electronics and communications en ...

Steve Wozniak
, and
Ronald Wayne Ronald Wayne (born May 17, 1934) is a retired American electronics industry businessman. He co-founded Apple Computer Company (now Apple Inc. Apple Inc. is an American multinational Multinational may refer to: * Multinational corporatio ...
in April 1976 to develop and sell Wozniak's
Apple I The Apple Computer 1, originally released as the Apple Computer and known later as the Apple I, or Apple-1, is a desktop computer released by the Apple Computer Company (now Apple Inc.) in 1976. It was designed and hand-built by Steve Wozniak. T ...

Apple I
personal computer, though Wayne sold his share back to Jobs and Wozniak within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the
Apple II The Apple II (stylized as apple ][) is an and one of the world's first highly successful mass-produced products. It was designed primarily by ; oversaw the development of Apple II's foam-molded plastic case and developed the . It was in ...

Apple II
, grew quickly. Jobs and Wozniak hired a staff of computer designers and had a production line starting in Jobs' garage. Apple initial public offering, went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the Macintosh 128K, original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim. However, the high price of its products and limited application library caused problems, as did power struggles between executives. In 1985, Wozniak departed Apple amicably and remained an honorary employee, while Jobs resigned to found
NeXT NeXT, Inc. (later NeXT Computer, Inc. and NeXT Software, Inc.) was an American technology company that specialized in computer workstations A workstation is a special computer designed for technical or computational science, scientific appli ...
, taking some Apple co-workers with him. As the market for personal computers expanded and evolved through the 1990s, Apple lost considerable market share to the lower-priced duopoly of
Microsoft Windows Microsoft Windows, commonly referred to as Windows, is a group of several proprietary {{Short pages monitor Apple Inc., 1976 establishments in California 1980s initial public offerings American brands Companies based in Cupertino, California Companies in the Dow Jones Industrial Average Companies in the PRISM network Companies listed on NASDAQ Computer companies established in 1976 Computer companies of the United States Display technology companies Electronics companies of the United States Home computer hardware companies Mobile phone manufacturers Multinational companies headquartered in the United States Networking hardware companies Portable audio player manufacturers Retail companies of the United States Software companies based in the San Francisco Bay Area Software companies established in 1976 Steve Jobs Technology companies based in the San Francisco Bay Area Technology companies established in 1976 Technology companies of the United States