The Alliance for Audited Media (AAM) is a North American

non-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

industry organization founded in 1914 by the

Association of National Advertisers The Association of National Advertisers (ANA) represents the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 b ...

to help ensure media transparency and trust among advertisers and

media companies Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information e ...

. Originally known as the Audit Bureau of Circulations (ABC), today AAM is a source of verified media information and technology platform certifications, providing standards, audit services and data for the advertising and publishing industries. It is one of more than three dozen such organizations operating worldwide, affiliated with the

International Federation of Audit Bureaux of Circulations The International Federation of Audit Bureaux of Circulations (IFABC) is an organisation founded in 1963 in Stockholm, Sweden. IFABC is ''a voluntary cooperative federation of industry-sponsored organizations established in nations throughout th ...

(IFABC). AAM independently verifies print and digital circulation, mobile apps, website analytics, social media, technology platforms and audience information for

newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports a ...

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

s and digital media companies in the U.S. and Canada. In the digital advertising space, AAM is a provider of technology certification audits to industry standards established by the Interactive Advertising Bureau, Media Rating Council, Trustworthy Accountability Group and Mobile Marketing Association.

History

At the turn of the 20th century, the

(ANA) observed a market need for verifiable, authenticated circulation figures from print publishers. As a result, in 1914, advertisers, ad agencies and publishers in the U.S. and Canada united to form the first Audit Bureau of Circulations to bring trust and accountability to the print media market. On November 15, 2012, ABC in North America rebranded its organization as the Alliance for Audited Media to reflect the new media environment and its members' evolving business models.

Governance

AAM is governed by a tripartite board of directors composed of leaders in publishing, marketing and advertising from the U.S. and Canada. Together with an extensive network of committees, the AAM board sets the standards by which print and digital media are measured and reported. AAM audited data is relied upon by marketers and ad agencies to plan for and buy media. This information is housed in an AAM database, disseminated via several complementary industry data providers (such as Gfk MRI and Kantar Media SRDS) and fed directly to proprietary databases of many large ad agencies and client-side marketers. The organization is headquartered in

Lisle, Illinois Lisle ( ) is a village in DuPage County, Illinois, United States. The population was 22,390 at the 2010 census, and in 2019 the population was recorded to be 23,270. It is part of the Chicago metropolitan area and the Illinois Technology and Resea ...

with an additional office in Toronto.

Membership

Membership is open to all publishers, digital media companies, advertisers and advertising agencies. Additionally, any individual, firm or corporation that requires access to media data may apply for an associate membership. AAM serves as an

industry forum A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. An industry trade association partici ...

, connecting advertisers, ad agencies and publishers to discuss issues and trends and set standards.

References

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External links

Alliance for Audited Media

Audit Bureau of Circulations (UK)

International Federation of Audit Bureaux of Circulations
Non-profit organizations based in Illinois Publishing organizations Newspapers circulation audit

History

Governance

Membership

See also

References

External links