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Association Of National Advertisers
The Association of National Advertisers (ANA) represents the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising. A mid-2018 joint announcement with the Data & Marketing Association (''theDMA''), stated as "to be completed as of July 1, 2018" and having as its goal "the single largest trade association in the U.S. devoted to serving all aspects of marketing" had not materialized as of the projected date. A 1999 Advertising Age opinion page headlined "Who gets what in ANA's drive to enlist shops?" asked "does agency membership in the ANA serve the times?" History Early years The Association of National Advertisers, Inc., the U.S. advertising industry’s oldest trade association, was founded on June 24, 1910, in Detroit, Michigan, by 45 companies. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Detroit
Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at the 2020 census, making it the 27th-most populous city in the United States. The metropolitan area, known as Metro Detroit, is home to 4.3 million people, making it the second-largest in the Midwest after the Chicago metropolitan area, and the 14th-largest in the United States. Regarded as a major cultural center, Detroit is known for its contributions to music, art, architecture and design, in addition to its historical automotive background. ''Time'' named Detroit as one of the fifty World's Greatest Places of 2022 to explore. Detroit is a major port on the Detroit River, one of the four major straits that connect the Great Lakes system to the Saint Lawrence Seaway. The City of Detroit anchors the second-largest regional economy in t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audit Bureau Of Circulations (North America)
The Alliance for Audited Media (AAM) is a North American non-profit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally known as the Audit Bureau of Circulations (ABC), today AAM is a source of verified media information and technology platform certifications, providing standards, audit services and data for the advertising and publishing industries. It is one of more than three dozen such organizations operating worldwide, affiliated with the International Federation of Audit Bureaux of Circulations (IFABC). AAM independently verifies print and digital circulation, mobile apps, website analytics, social media, technology platforms and audience information for newspapers, magazines and digital media companies in the U.S. and Canada. In the digital advertising space, AAM is a provider of technology certification audits to industry standards established by the I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ICANN
The Internet Corporation for Assigned Names and Numbers (ICANN ) is an American multistakeholder group and nonprofit organization responsible for coordinating the maintenance and procedures of several databases related to the namespaces and numerical spaces of the Internet, ensuring the network's stable and secure operation. ICANN performs the actual technical maintenance work of the Central Internet Address pools and DNS root zone registries pursuant to the Internet Assigned Numbers Authority (IANA) function contract. The contract regarding the IANA stewardship functions between ICANN and the National Telecommunications and Information Administration (NTIA) of the United States Department of Commerce ended on October 1, 2016, formally transitioning the functions to the global multistakeholder community. Much of its work has concerned the Internet's global Domain Name System (DNS), including policy development for internationalization of the DNS, introduction of new ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Hollywood Reporter
''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly Wide-format printer, large-format print magazine with a revamped website. As of 2020, the day-to-day operations of the company are handled by Penske Media Corporation through a joint venture with Eldridge Industries. History Early years; 1930–1987 ''The Hollywood Reporter'' was founded in 1930 by William R. Wilkerson, William R. "Billy" Wilkerson (1890–1962) as Hollywood's first daily entertainment trade newspaper. The first edition appeared on September 3, 1930, and featured Wilkerson's front-page "Tradeviews" column, which became influential. The newspaper appeared Monday-to-Saturday for the first 10 years, except for a brief period, then Monday-to-Friday from 1940. Wilkerson used caustic articles ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad-ID
Ad-ID is the advertising industry standard unique identifier for all commercial assets airing in the United States similar in concept to the UPC barcode used on retail products. Previously the industry used the ISCI system until 2003. Ad-ID is used to assure that the correct assets are delivered to the media by providing a central source for identification. It is mostly used for television and radio advertisements but has been gaining traction online and in print. There is an equivalent code in France called ARPP.TV which also is the French industry standard unique identifier for all ads (and is based on ISCI). Critical information about each ad and campaign is managed with Ad-ID. Details of the ad, what media the ad will be used in, clearance status, usage restrictions, related executions, and other vital information can be accessed by authorized users. Origin Ad-ID was developed by the American Association of Advertising Agencies and the Association of National Advertiser ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Family Friendly Programming Forum
{{unreferenced, date=September 2016 The Family Friendly Programming Forum is a coalition of over 40 advertisers, all of whom belong to the Association of National Advertisers. They seek to increase the amount of "family-friendly" programming on U.S. television. They define family-friendly programming as: It is relevant to today's TV viewer, has generational appeal, depicts real life and is appropriate in theme, content and language for a broad family audience. Family friendly programs also embody a responsible resolution. Family friendly programs may include movies, dramas, situation comedies and informational program The FFPF supports various programs and initiatives: * Script Development Fund * Student Scholarship Program * Annual Symposium * Family Television Awards Projects that the script-development fund has helped reach the pilot stage include: *''Gilmore Girls'' *''Life Is Wild'' *The 2007 reboot of '' Bionic Woman'' *''Chuck'' *''Ugly Betty ''Ugly Betty'' is an A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crossley Ratings
The Crossley ratings (or Crossleys) were an audience measurement system created to determine the audience size of radio broadcasts beginning in 1930. Developed by Archibald Crossley, the ratings were generated using information collected by telephone surveys to random homes. In 1930, Crossley spearheaded the formation of the Cooperative Analysis of Broadcasting (CAB). The first national ratings service, CAB was supported by subscription and was at first available only to advertisers. Crossley's method of data collection essentially consisted of calling random households in selected cities and asking the respondent to recall what radio programs had been listened to at an earlier point: the previous day in Crossley's first surveys, later modified to a few hours earlier. The survey also divided the day into four listening periods (later known as dayparts), thus uncovering the fact that most radio listening at the time occurred in the evenings. In the industry, the method was known ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Self-Regulatory Council
BBB National Programs, an independent non-profit organization, oversees more than a dozen national industry self-regulation programs that provide third-party accountability and dispute resolution services to companies, outside and in-house counsel, consumers, and others in arenas such as privacy, advertising, data collection, child-directed marketing, and more. The Center for Industry Self-Regulation (CISR) is BBB National Programs' 501(c)(3) non-profit foundation. CISR was created to harness the power of independent, industry self-regulation to empower U.S. business accountability. CISR is dedicated to education and research that supports responsible business leaders in developing fair, future-proof best practices, and to the education of the general public on the conditions necessary for industry self-regulation. Self-regulatory units The self-regulatory system includes the following investigative, enforcement, and appellate units: * BBB AUTO LINE: a dispute resolution program t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Advertising Federation
The American Advertising Federation (AAF), headquartered in Washington, D.C., is the oldest national advertising trade association in the United States. The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF's members are nearly 100 corporate members which are advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington. ADDY American Advertising Awards Formerly called the ''ADDY awards'', the American Advertising Awards, are one of the US advertising industry's largest competi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Association Of Advertising Agencies
The American Association of Advertising Agencies (4A's) is a U.S. trade association for advertising agencies. founded in 1917. It serves over 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. Its goal is to "foster, strengthen and improve the advertising agency business; to advance the cause of advertising as a whole; and to aid member agencies in operating more efficiently and profitably" by aiding member agencies with ad industry expertise, marketing research, training and professional development, lobbying, and even insurance benefits for employees. History The American Association of Advertising Agencies was founded on June 4, 1917, in St. Louis by five regional advertising industry groups and 111 charter members. As its founding came right after the U.S. entry into World War I, one of the association's earliest actions was to urge its members to "sound a patriotic note in ads in support of the war effort". In Decemb ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Industry Self-regulation
Industry self-regulation is the process whereby members of an industry, trade or sector of the economy monitor their own adherence to legal, ethical, or safety standards, rather than have an outside, independent agency such as a third party entity or governmental regulator monitor and enforce those standards. Self-regulation may ease compliance and ownership of standards, but it can also give rise to conflicts of interest. If any organization, such as a corporation or government bureaucracy, is asked to eliminate unethical behavior within their own group, it may be in their interest in the short run to eliminate the appearance of unethical behavior, rather than the behavior itself, by keeping any ethical breaches hidden, instead of exposing and correcting them. An exception occurs when the ethical breach is already known by the public. In that case, it could be in the group's interest to end the ethical problem to which the public has knowledge, but keep remaining breaches hidden. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Federation Of Musicians
The American Federation of Musicians of the United States and Canada (AFM/AFofM) is a 501(c)(5) labor union representing professional instrumental musicians in the United States and Canada. The AFM, which has its headquarters in New York City, is led by president Raymond M. Hair Jr. Founded in Cincinnati in 1896 as the successor to the National League of Musicians, the AFM is the largest organization in the world to represent professional musicians. It negotiates fair agreements, protects ownership of recorded music, secures benefits such as healthcare and pension, and lobbies legislators. In the U.S., it is known as the American Federation of Musicians (AFM), and in Canada, it is known as the Canadian Federation of Musicians/Fédération Canadienne des Musiciens (CFM/FCM). The AFM is affiliated with AFL–CIO, the largest federation of unions in the United States and the Canadian Labour Congress, the federation of unions in Canada. Among the best known AFM actions was the 19 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
