Audience Measurement & Analytics Limited (aMap) is an overnight TV audience measurement system that used to provide data on television in India such as demographics, ownership, and viewership. It also runs the AmapDigital, an overnight DTH ( Direct-to-home) TV audience measurement panel. The data is now being provided by Broadcast Audience Research Council (BARC) India.

Background

aMap began in 2004 on the basis of its research in India, which showed that a number of opinion leaders felt that the industry required an audience measurement system. aMap collects viewership data using Telecontrol VIII data collection units sourced from Telecontrol AG, and wireless connections using GSM modems.

Activities

aMap provides data on television ratings, gross rating points (GRP), reach, time spent,

market share Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a ...

, target groups, connectivity of channels, content analysis and more. aMap has an overnight panel encompassing 6,000 metered homes. aMap delivers data overnight so that yesterday’s data can be accessed today by the subscribers.aMap brings TV ratings online
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The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It began as a weekly in 1878 and became a daily in 1889. It is one of the Indian newspapers of record and the secon ...

'', '' Business Line'' Over and above the usual demographics like SEC, age, gender and C&S availability, viewing data is also reported across durable ownership, vehicle ownership, type of TV, size of household, occupation and education of individuals, monthly household income,

children A child ( : children) is a human being between the stages of birth and puberty, or between the developmental period of infancy and puberty. The legal definition of ''child'' generally refers to a minor, otherwise known as a person younger ...

at home, chief wage earner, type of dwelling and more.

aMap's methodology

A team of Telecontrol experts, three professors at

IIM The Indian Institutes of Management (IIMs) are central government-owned-public business schools for management offering undergraduate, postgraduate, doctoral and executive programmes along with some additional courses in the field of busine ...

Ahmedabad has developed mathematical and statistical modules that help aMap undertaking a data health check every day.

aMap chosen as audience measurement currency by Eurodata TV worldwide

Eurodata TV Worldwide has released, ‘One Television Year in the World’ a handbook on TV audience measurement data across the world. “Eurodata TV Worldwide” is the international data bank of TV programmes and audiences, which now covers over 2000 channels throughout 80 territories and provides daily program information including: content, production, international distribution and the audience levels for targeted programs, all data emanating directly from the authorized institute based in each country. For India the institute is aMap. aMap chosen as audience measurement currency by Eurodata TV Worldwide
IndianTelevision.com

Connectivity data

aMap is the only system in India that gathers and disseminates connectivity data on an overnight basis, for three times of the day. To aMap’s subscribers, data is provided on an overnight basis by market and by band. The bands in which data is disseminated are Prime band, Colour Band, S Band, Ultra High Frequency (UHF) and Hyper Band.aMap tool to monitor broadcaster presence
'' DNA Money'' It gives the percentage of homes that receive a channel on a particular band.

Audience Research Laboratory

aMap collaborated with Optimum Media Solutions (OMS)–a media agency and Mudra Institute of Communications Ahmedabad (MICA) to set up the “aMap OMS Audience Research laboratory” at the

MICA Micas ( ) are a group of silicate minerals whose outstanding physical characteristic is that individual mica crystals can easily be split into extremely thin elastic plates. This characteristic is described as perfect basal cleavage. Mica is ...

campus. The laboratory was inaugurated in 2006. The lab is operated under the directions of its advisory council. It works with experts in social sciences, psychology, anthropology,

advocacy Advocacy is an Action (philosophy), activity by an individual or advocacy group, group that aims to influence decision making, decisions within political, economic, and social institutions. Advocacy includes activities and publications to infl ...

and market research to explore

audience An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or ...

research data.

References

External links

Official website
{{DEFAULTSORT:Audience Measurement And Analytics Ltd. (Amap) Public opinion research companies Market research companies of India Audience measurement Indian companies established in 2004 Television terminology Technology companies established in 2004