Atlanta Hawks, LLC
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Atlanta Hawks, LLC (formerly known as Atlanta Spirit LLC) was an
Atlanta, Georgia Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
-based parent company formerly the holder of the franchise of the Atlanta Hawks, a professional basketball team in the
NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
, and the
Atlanta Thrashers The Atlanta Thrashers were a professional ice hockey team based in Atlanta. Atlanta was granted a franchise in the National Hockey League (NHL) on June 25, 1997, and became the League's 28th franchise when it began play in the 1999–2000 seaso ...
, a former professional hockey team in the
NHL The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...
. The Atlanta Spirit LLC name was changed to Atlanta Hawks, LLC on March 14, 2014. Atlanta Spirit LLC was originally composed of three companies: a Boston-based company (run by
Steve Belkin Steve Belkin is an American businessman who is the founder of Trans National Group, travel and other services, especially to affinity groups. And a former owner of Atlanta Thrashers and Atlanta Hawks. Biography Belkin was born in East Grand Rap ...
), an Atlanta-based company (composed of J. Rutherford Seydel, Todd Foreman, J. Michael Gearon, Sr., Beau Turner and Bud Seretean) and a
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
-based company (composed of
Bruce Levenson Bruce Levenson (born October 1, 1949) is an American businessman, former NBA team owner, and philanthropist. He was a co-owner of Atlanta Hawks, LLC (formerly Atlanta Spirit LLC), which owns and operates the Atlanta Hawks basketball team and Phili ...
, Ed Peskowitz and Todd Foreman). The Boston-based company was bought out by the Atlanta and Washington, D.C. groups in 2010 following conflicts between the three groups. Bud Seretean died in 2007. In 2014, Levenson announced he would sell his share of the company; however, by January 2015, every partner in the ownership group agreed to sell their stakes in the team, putting the entire franchise up for sale.


History

In 2004, Atlanta Spirit LLC bought the
Atlanta Thrashers The Atlanta Thrashers were a professional ice hockey team based in Atlanta. Atlanta was granted a franchise in the National Hockey League (NHL) on June 25, 1997, and became the League's 28th franchise when it began play in the 1999–2000 seaso ...
, Atlanta Hawks, and operating rights to
Philips Arena State Farm Arena (formerly Philips Arena) is a multi-purpose arena located in Atlanta, Georgia. The arena serves as the home venue for the National Basketball Association (NBA)'s Atlanta Hawks. It also served as home to the National Hockey Leag ...
from
Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
's
Turner Broadcasting System Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner (lat ...
. In the summer of 2005, the Atlanta Hawks finalized a trade with the
Phoenix Suns The Phoenix Suns are an American professional basketball team based in Phoenix, Arizona. They compete in the National Basketball Association (NBA), as a member of the league's Western Conference Pacific Division. The Suns are the only team in t ...
to obtain
shooting guard The shooting guard (SG), also known as the two, two guard or off guard,Shooting guards are 6'3"–6'7"BBC Sports academy URL last accessed 2006-09-09. is one of the five traditional positions in a regulation basketball game. A shooting guard's m ...
Joe Johnson for Boris Diaw and two protected future first-round picks. While this trade met with the approval of the majority of the ownership group, it was rejected by Belkin, who held a controlling vote as the Hawks Governor within the group. This triggered legal proceedings to force Belkin out of the group. On December 23, 2010, the group led by Gearon and Levenson announced they had bought out Belkin's ownership share in Atlanta Spirit LLC. This elevated the Washington-based company shares to more than 50 percent and effective control of the group. In 2007, Spirit co-founder Bud Seretean died at the age of 83. On May 31, 2011, the Atlanta Spirit LLC sold the Thrashers to True North Sports and Entertainment, who relocated the team to
Winnipeg Winnipeg () is the capital and largest city of the province of Manitoba in Canada. It is centred on the confluence of the Red and Assiniboine rivers, near the longitudinal centre of North America. , Winnipeg had a city population of 749,6 ...
,
Manitoba Manitoba ( ) is a Provinces and territories of Canada, province of Canada at the Centre of Canada, longitudinal centre of the country. It is Canada's Population of Canada by province and territory, fifth-most populous province, with a population o ...
, and re-branded them as the new
Winnipeg Jets The Winnipeg Jets are a professional ice hockey team based in Winnipeg. The team competes in the National Hockey League (NHL) as a member of the Central Division in the Western Conference, and is owned by True North Sports & Entertainment, pl ...
. On September 7, 2014, the company's majority owner Bruce Levenson announced he would sell his interest in the company. Levenson explained the reason was a racially insensitive e-mail he sent to Hawks general manager
Danny Ferry Daniel John Willard Ferry (born October 17, 1966) is an American former professional basketball player in the National Basketball Association (NBA) and an All-American college player at Duke University. He most recently served as interim genera ...
in 2012, saying that the team's low ticket sales were due to the Hawks attracting an African American fanbase that alienated the white suburbanites. He opted to share the e-mail with the NBA in July 2014, during the lawsuits that led the league to take the Los Angeles Clippers from Donald Sterling, as the emergence of such a discrimination-related debacle made Levenson "remorseful for using those hurtful words". On January 2, 2015, the ''
Atlanta Journal-Constitution ''The Atlanta Journal-Constitution'' is the only major daily newspaper in the metropolitan area of Atlanta, Georgia. It is the flagship publication of Cox Enterprises. The ''Atlanta Journal-Constitution'' is the result of the merger between ...
'' reported that all partners in the ownership group would join Levenson and sell their minority stakes, effectively putting the entire franchise up for sale.
Goldman Sachs Goldman Sachs () is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered at 200 West Street in Lower Manhattan, with regional headquarters in London, Warsaw, Bangalore, H ...
and Inner Circle Sports LLC handled the sale of the team, the operating rights to Philips Arena, and the remaining debt on the arena. Per NBA Commissioner Adam Silver, the Hawks are expected to remain in Atlanta as a condition of their sale. On April 22, 2015, Atlanta Hawks, LLC reached a tentative agreement to sell the team and arena operating rights to a group led by Tony Ressler for $850 million. The sale of the team was approved by the NBA Board of Governors on June 24, 2015.


Turner connection

Although
Ted Turner Robert Edward "Ted" Turner III (born November 19, 1938) is an American entrepreneur, television producer, media proprietor, and philanthropist. He founded the Cable News Network (CNN), the first 24-hour United States cable news, cable news ch ...
is not a part of this group, there are many connections to him: Beau Turner is his youngest son, J. Rutherford Seydel is one of his children in-law, Michael Gearon Sr. was the general manager (1977–79), president (1977–1986) and chairman of the board (1986–2004) of the Atlanta Hawks while Turner was their owner,Gearon Bio
/ref> and Seretean was also a former president and general manager of the Hawks (1975–77) and a former board member of
Turner Broadcasting System Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner (lat ...
.


References

{{Atlanta Hawks Atlanta Hawks owners 2004 establishments in Georgia (U.S. state) 2015 disestablishments in Georgia (U.S. state) Holding companies established in 2004 Holding companies disestablished in 2015