Aspire TV was an Australian advertorial

datacasting Datacasting (data broadcasting) is the broadcasting of data over a wide area via radio waves. It most often refers to supplemental information sent by television stations along with digital terrestrial television (DTT), but may also be applied ...

channel launched on 21 May 2013, owned by Southern Cross Austereo and Brand Developers, as a result of SCA bundling and discounting its television and radio advertising rates. The channel operated a full-time format of mostly US produced paid programming and, to a lesser extent, other paid program content including religious programming. Though datacasting was intended by the Labor government of the time to broadcast telecourses and other non-commercial content, without any legislative restriction on its use, most Australian broadcasters have utilized the datacasting services for teleshopping instead. For the most part however, the general public has ignored these datacasting teleshopping channels, resulting in their swift discontinuation. Aspire TV ceased broadcasting in Tasmania and Darwin on 29 August 2015 in order to accommodate for the launch of

Racing.com Racing.com (stylised as RACING.COM) is an Australian free-to-air standard-definition digital television channel, owned and operated by the Seven Network and Racing Victoria. The channel broadcasts live Victorian and South Australian horse racing ...

; and in Spencer Gulf, SA and Broken Hill, NSW via SGS/SCN on 1 July 2016. On the same day, SCA switched its primarily affiliated Ten-affiliated stations to the

Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...

. Consequently, SCA's then new Nine-affiliates' channel listing was reshuffled to place Nine on channels 5 and 51,

9HD 9HD is an Australian television channel owned by Nine Entertainment, originally launched on 17 March 2008 featuring unique "breakaway" programming until 2009 and a high-definition simulcast of the Nine Network from 2009 to 2010 and again sin ...

on channel 50, 9Gem on channel 52, 9Go! on channel 53, 9Life on channel 54, TBA on channel 55 and Aspire TV on channel 56. As a result, TVSN, which was previously broadcast on channel 54, moved to rival network WIN Television on channel 84. In Northern NSW, Aspire TV ceased broadcasting via Ten Northern NSW on 31 August 2017, due to WIN Television taking over ownership of

NRN NRN is a television station originating in Coffs Harbour, Australia owned by WIN Corporation as part of the WIN Television network, affiliated to Network 10. The station was formally a partnership between NRN-11 Coffs Harbour (launched 23 Januar ...

. In Southern NSW, Regional Victoria and Regional Queensland, Aspire TV ceased broadcasting on 31 July 2021 to accommodate for the launch of Sky News Regional. The logo and on-air graphics for Aspire TV were designed by Lucid Edge and Splash Agency respectively.

References

{{Free-to-air television channels in Australia Defunct television channels in Australia Southern Cross Media Group English-language television stations in Australia Television channels and stations established in 2013 Television channels and stations disestablished in 2021 Home shopping television stations in Australia

See also

References