Asgard Miniatures
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Asgard Miniatures was a company that produced metal miniature figures beginning in the 1970s.


History

Asgard Miniatures was founded by
Bryan Ansell Bryan Ansell is a British role-playing and war game designer. In 1985, he became managing director of Games Workshop, and bought Games Workshop from Steve Jackson and Ian Livingstone.
, Steven Fitzwater and Paul Sulley in 1976 in
Nottingham Nottingham ( , East Midlands English, locally ) is a city status in the United Kingdom, city and Unitary authorities of England, unitary authority area in Nottinghamshire, East Midlands, England. It is located north-west of London, south-east ...
. Ansell was an experienced sculptor, having previously worked at
Conquest Miniatures Conquest is the act of military subjugation of an enemy by force of arms. Military history provides many examples of conquest: the Roman conquest of Britain, the Mauryan conquest of Afghanistan and of vast areas of the Indian subcontinent, t ...
. Originally the company was managed by Sulley, while Ansell and Nick Bibby created the sculpts, Garry Parsons created the moulds, and Jamie Sims cast the miniatures. Asgard was a stepping stone for some noted sculptors, who started their careers with Asgard before moving to other companies; chief among these was lead designer and co-founder Bryan Ansell, who left Asgard in 1978 to form successful rival
Citadel Miniatures Citadel Miniatures Limited is a company which produces metal, resin and plastic miniature figures for tabletop wargames such as ''Warhammer Fantasy Battle'' and ''Warhammer 40,000''. In the past Citadel Miniatures was a separate company but i ...
with funding from
Games Workshop Games Workshop Group (often abbreviated as GW) is a British manufacturer of miniature wargames, based in Nottingham, England. Its best-known products are ''Warhammer Age of Sigmar'' and ''Warhammer 40,000''. Founded in 1975 by John Peake (gam ...
. Others included Jes Goodwin, Nick Bibby, Tony Ackland and
Rick Priestley Rick Priestley (born 29 March 1959) is a British game designerSlingshot, No279, Nov 2011, p1 and author mainly known as the creator of ''Warhammer'' miniature wargame. Career Rick Priestley, with Bryan Ansell and Richard Halliwell, designed t ...
. By 1984, Asgard was struggling, but turned down an offer to merge with Citadel Miniatures. To modernize the packaging of their products from plastic bags stapled to cardboard cards that had been standard in the 1970s to the more up-to-date blister packages, Asgard merged with distributor Sanders International. This was not enough to sustain the company, and when Asgard went out of business, their US rights were acquired by
The Viking Forge ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
, which still produces their fantasy miniatures. The UK rights were acquired first by
Tabletop Games Tabletop games or tabletops are games that are normally played on a table or other flat surface, such as board games, card games, dice games, miniature wargames, or tile-based games. Classification according to equipment used Tabletop games c ...
, and then
Alternative Armies Alternative Armies is a miniature gaming and modeling company located in Scotland. It produces a range of different games and model ranges, the most famous of which is the game of ''Flintloque''. Games Games based in the world of Valon Third Age o ...
, which still produces several Asgard lines, including the Space Marines (SM line) and the Barbarian Personalities (BP line).


Reception

In the September 1977 edition of ''
White Dwarf A white dwarf is a stellar core remnant composed mostly of electron-degenerate matter. A white dwarf is very dense: its mass is comparable to the Sun's, while its volume is comparable to the Earth's. A white dwarf's faint luminosity comes fro ...
'' (Issue 2),
Ian Livingstone Sir Ian Livingstone (born 29 December 1949) is an English fantasy author and entrepreneur. Along with Steve Jackson, he is the co-founder of a series of role-playing gamebooks, ''Fighting Fantasy'', and the author of many books within that se ...
reviewed 15 Asgard figures, and stated that "Asgard use good quality alloy for the figures which do not bend ..They are well-cast figures, requiring virtually no preparatory work before painting and it is good to see different-sized, rounded bases getting away from the traditional rectangular base." In the August-September 1979 edition of ''White Dwarf'' (Issue 14), and again in the August-September edition (Issue 20), Asgard Miniatures were featured in the photographic feature titled "Molten Magic". In the May 1983 edition of ''
Dragon A dragon is a reptilian legendary creature that appears in the folklore of many cultures worldwide. Beliefs about dragons vary considerably through regions, but dragons in western cultures since the High Middle Ages have often been depicted as ...
'' (Issue 73),
Kim Eastland Kimber "Kim" Lee Eastland (February 26, 1952 – January 29, 2020) was a game designer who worked for TSR. Early life Kim Eastland was born in Moline, Illinois, one of two children of Everett and Margaret Eastland. He attended Alleman High Scho ...
called Asgard's Large Sadistic Demon line "Possibly the most creative line of monsters to come along in quite a while." Eastland complimented the "well-sculpted scaly hides", and concluded that these were "ideal for the gamer who wants to spring a little surprise on his fellow players."." In the July 1983 edition ''Dragon'' (Issue 75), Kim Eastland was impressed by Asgard's science fiction line, saying, "The present low supply of good SF figures is boosted by this gorgeous collection of space marines." He concluded "If you have a need for science-fiction warriors in futuristic armor, then Asgard is the place to 'hire' them from." Mike Brunton reviewed Asgard Miniatures for ''
Imagine Imagine may refer to: * Imagination Music Albums * ''Imagine'' (Armin van Buuren album), 2008 * ''Imagine'' (Eva Cassidy album), 2002 * ''Imagine'' (Janice Vidal album), 2012 * ''Imagine'' (John Lennon album), 1971 ** ''Imagine: John Lennon' ...
'' magazine, and stated that "These figures are not easy to paint. They cry out for a comprehensive paint job that will bring out all the detail that has been lavished upon them. There they stand, all snarls and warpaint." Mike Brunton reviewed Asgard's Miniature Barbarians and Dwarves for ''
Imagine Imagine may refer to: * Imagination Music Albums * ''Imagine'' (Armin van Buuren album), 2008 * ''Imagine'' (Eva Cassidy album), 2002 * ''Imagine'' (Janice Vidal album), 2012 * ''Imagine'' (John Lennon album), 1971 ** ''Imagine: John Lennon' ...
'' magazine, and stated that "These are a ''tour de force'' of the figure manufacturers' art, and I have to confess that they are not easy to paint - but quality is its own reward. Highly recommended. ."


Reviews

*''
Different Worlds ''Different Worlds'' was an American role-playing games magazine published from 1979 to 1987. Scope ''Different Worlds'' published support articles, scenarios, and variants for various role-playing games including ''Dungeons & Dragons'', ''Ru ...
'' #16 (Nov., 1981)


References

{{reflist Gaming miniatures companies Manufacturing companies based in Nottingham