Asa Asika is a Nigerian talent manager, best known as

Davido David Adedeji Adeleke (born November 21, 1992), popularly known by his stage name Davido, is an American-Nigerian singer, songwriter and record producer. His music blends traditional African elements with global mainstream pop. Davido is widel ...

's manager, also the co-founder of The Plug (subsidiaries; The Plug Entertainment, The Plug Music, and Plug Sports) and Mainland Block Party.

Early life

Asa Asika was born on 14 August 1990, and is the oldest out of three siblings. His mother died when he was seven years old.

Career

Asika began his career at Storm 360, working at shows for

Obi Asika Obi Asika (born October 3, 1968) is a Nigerian creative industries entrepreneur. He is known for his involvement in the growth of Nigeria's music industry, as the founder and CEO of Storm 360 - an indigenous music label. Storm 360 has spawned a ...

, when he was sixteen, until 2012, when his uncle, and Olisa Adibua ended their partnership. At Storm 360, he worked with Ikechukwu, ELDee, Sasha P, Naeto C, and became talent manager to YQ, and other clients including R2Bees and

. In 2013, he founded his entertainment management company, StarGaze Management Company, after he split with

. In 2014, he signed Naeto C, Boj, a member of the musical group

DRB LasGidi DRB LasGidi (previously known as "Rap Royals") is a Nigerian musical group. It was formed in 2007 by Tobi Ajayi, Tobenna Ofili, and Ladi Lanre. Teniola Zaccheaus joined later. History Rap Royals officially kicked off with rapping and singing. T ...

, and Ayo Jay, to StarGaze Management Company. In 2016, he founded The Plug Entertainment (aka The Plug), a management firm. In 2017, he became

manager again, under The Plug Entertainment. He won Artiste Manager of the Year at

The Beatz Awards The Beatz Awards, is a Nigerian awards music show first introduced on 13 November 2015, by Eliworld Int'l Limited, to recognize and celebrate outstanding achievements of the creative minds behind the music production, business, and distribution. ...

2019, and 2018

City People Music Awards City People Entertainment Awards are an annual accolade presented by '' City People Magazine'' to honour Nigerian and Ghanaian entertainers. The first edition was held in Abeokuta, Ogun State on June 14, 2009. The event was hosted by Governor Gb ...

. On 22 March 2021, he received multiple plaques from

RIAA The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...

for

, and Ayo Jay.

Personal life

He is the nephew of

, and cousin to Naeto C. In January 2018, his relationship with Cuppy, became public, and ended in 2020.

Awards and nominations

References

{{DEFAULTSORT:Asika, Asa 1990 births Nigerian music industry executives Living people