''Ariel Maa (translation: "Ariel Mother")'' is a television talk show and travel program hosted by

Sania Saeed Sania Saeed (born 28 August 1972) is a Pakistani actress and television host. Works mainly in television and theatre, Saeed is the recipient of numerous accolades including two PTV Awards, three Hum Awards and four Lux Style Awards. She first ...

and directed by

Kamran Qureshi Kamran Qureshi (born 3 October 1975) is a filmmaker and television director/producer. He won Best Telefilm & Best Director Award for his first ever directed TV film Murad (a.k.a. Eunuch's Motherhood) with a cash prize in Indus Telefilm Festival. ...

. The show was sponsored by

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...

. The

Ariel Ariel may refer to: Film and television *Ariel Award, a Mexican Academy of Film award * ''Ariel'' (film), a 1988 Finnish film by Aki Kaurismäki * ''ARIEL Visual'' and ''ARIEL Deluxe'', 1989 and 1991 anime video series based on the novel series ...

team also did a social welfare service by presenting cheques to deserving mothers struggling to provide for their children. The programme was telecast every

Saturday Saturday is the day of the week between Friday and Sunday. No later than the 2nd century, the Romans named Saturday ("Saturn's Day") for the planet Saturn, which controlled the first hour of that day, according to Vettius Valens. The day's na ...

on PTV between

2000 File:2000 Events Collage.png, From left, clockwise: Protests against Bush v. Gore after the 2000 United States presidential election; Heads of state meet for the Millennium Summit; The International Space Station in its infant form as seen from ...

–

2002 File:2002 Events Collage.png, From left, clockwise: The 2002 Winter Olympics are held in Salt Lake City; Queen Elizabeth The Queen Mother and her daughter Princess Margaret, Countess of Snowdon die; East Timor gains East Timor independence, indepe ...

The concept

The program focused on hundreds of mothers nurturing their children, regardless of class, family, strata or religion they belonged to. Mothers were making every effort to either save the life of an ailing son or daughter or trying hard to counter the financial problems in order to secure a good future for their children. It also highlighted in cases as how ignorant and careless men are towards their responsibility of sharing the burden of upbringing a child with their wives.

The show

There were different outdoor segments. Sania travelled through different areas of Pakistan, visiting her mother in the final episode. A recruiting company was hired to go around cities and villages looking for cases of mothers who have faced hardship or sacrifices for their children. In the second segment, the host discussed culture and history of the village of the week, standing next to a landmark and then meeting that city's mothers on their doorsteps. In the last segment, during interviews on set, celebrities would remember their mothers.

Celebrities

Salman Ahmad Salman Ahmad ( ur, , born 12 December 1963) is a Pakistani born-American musician, rock guitarist, physician, activist, occasional actor and professor at the City University of New York. He earned nationwide popularity in 1998 for his uni ...

* Ali Haider *

Marina Khan ''Marina Khan'' (born 26 December 1962) is a Pakistani television and film actress, director and a producer. She was one of the most popular actresses of the 1980s and 1990s. Her television shows include '' Tanhaiyan'' (1986), '' Dhoop Kinare ...

Anwar Maqsood Anwar Maqsood Hameedi (born 7 September 1939, Urdu:), popularly known as Anwar Maqsood, is a Pakistani scriptwriter, television presenter, satirist, humorist, and infrequent actor. He was well known for his drama write-ups for PTV in the late ...

Mahmood Ali Syed Mahmood Ali (1928 – 11 July 2008; Urdu:سید محمود علی) was a Pakistani radio, film, television and stage artist. Early life and career Mahmood Ali was born in Hyderabad Deccan in 1928. Mahmood Ali began his career with th ...

* Imran Aslam *

Ali Azmat Ali Azmat Butt (born 20 April 1970) is a Pakistani singer-songwriter, musician and actor. He is best known as the lead singer for the influential Sufi Rock band Junoon and for his subsequent solo career. In 2001, he became part of the first ...

Fatima Surayya Bajia Fatima Surayya Bajia (; 1 September 1930 – 10 February 2016) was an Urdu novelist, playwright and drama writer from Pakistan. She was awarded various awards at home and abroad including Japan's highest civil award in recognition of her works. ...

Shagufta Ejaz Shagufta Ejaz (Urdu: ),born 5 May 1971, is a Pakistani actress, working in the Urdu television and film industry. She was born in Kunjah, a small town in District Gujrat, Punjab, Pakistan. She appeared in PTV Home's classic serials in 1990's.S ...

Sajid Hasan Sajid Hasan is a Pakistani actor. Hasan made his film debut in 2004 with the movie Salakhain in which he played the antagonist. He then acted in '' Pehla Pehla Pyar''. He also had a role in the Angelina Jolie film A Mighty Heart. Sajid Hasan ca ...

Noman Ijaz Nauman Ijaz (Punjabi and ur, ) is a Pakistani television and film actor, TV anchorperson, and TV show presenter. He is the recipient of several accolades including 10 Lux Style Awards, 7 Hum Awards and a President's Pride of Performance, wh ...

Shabbir Jan Shabbir Jan ( ur, ) is a Pakistani television actor who has appeared in many TV drama serials, such as ''Wafa'', '' Makan'', ''Andata'', ''Survival of a Woman'', ''Zindagi Dhoop Tum Ghana Saya'', ''Umrao Jaan'', '' Jangloos,'' ''Shab e Gham,'' ...

Latif Kapadia Latif Kapadia ( ur, لطيف کپاڈیا) (27 March 1934 – 29 March 2002) was a Pakistani stage and television actor. Career Born on 27 March 1934 in Nashik, a city in the Maharashtra state of British India of Gujarati descent.

Ardeshir Cowasjee Ardeshir Cowasjee (13 April 1926 – 24 November 2012) ( ur, ) was a Pakistani newspaper columnist, social activist, and philanthropist. Belonging from Karachi, his columns regularly appeared in the country's oldest English newspaper, ''D ...

* Yasir Nawaz *

Arjumand Rahim Arjumand Rahim ( ur, ارجمند رحیم) is a Pakistani television actress, director and producer. She has been seen in different television serials at different channels. She is best known for her character "''Pari''" in Suno Chanda 2. Car ...

* Afshan Ahmed *

Behroze Sabzwari Behroze Sabzwari ( ur, بہروز سبزواری; born 1957) is an actor from Pakistan, appearing in films, on television, and in voice acting roles alike. Career Behroze began his career in Radio Pakistan as a radio presenter. In the late 1 ...

Tina Sani Tina may refer to: People *Tina (given name), people and fictional characters with the given name ''Tina'' Places * Tina, Iran, a village in Khuzestan Province, Iran *Tina, Tunisia, a town in Sfax Governorate, Tunisia * Tina, Guadalcanal, Solomo ...

Jamal Shah Jamal Shah (Pashto: جمال شاہ) is a Pakistani actor, director, painter, social worker, script writer, singer, songwriter. Early life and education Jamal Shah was born into a Pashtun Syed family in 1956 in Quetta, Balochistan, Pakistan. ...

Shafi Muhammad Shah Shafi Muhammad Shah (or Shafi Mohammad) ( ur, شفیع محمد شاہ) PP (7 September 1949–17 November 2007) was a Pakistani film and television actor. Popularly known as ''Shah-jee'', he was born in Kandiaro, Naushahro Feroze District, Sin ...

Adnan Siddiqui Adnan Siddiqui ( ur, ) (born 23 October 1969) is a Pakistani actor, producer and model who has worked in Lollywood and Hollywood and also made his debut in Bollywood with the Hindi film '' Mom'' (2017). He also has his own production house, ''C ...

Nida Yasir Nida Pasha, better known as Nida Yasir, is a Pakistani television host, former actress and model known for her role as Saima in the television drama '' Hum Tum''. She also hosts the morning television show ''Good Morning Pakistan'' at ARY Di ...

Sajjad Ali Sajjad Ali (born 1962) is a Pakistani semi-classical, pop and rock singer, poet, actor, film director as well as a film producer from Karachi, Pakistan.Jamshed Ansari Jamshed Ansari ( ur, ) (31 December 1942 in Saharanpur – 24 August 2005 in Karachi) was a Pakistani film, television and radio actor. He is remembered for his numerous performances on both radio and television including Safdar in '' Hamid ...

* Talat Hussain *

Savera Nadeem Savera Nadeem ( pa, ) is a Pakistani actress, producer and director. Primarily known for her work in television, she also acted in theatre and films. Nadeem is the recipient of a Lux Style Award for Best Television Actress out of five nomin ...

Humayun Saeed Humayun Saeed Ansari (born 27 July 1971), professionally known as Humayun Saeed, is a Pakistani actor and producer. He has appeared in dozens of Pakistani television dramas and limited number of films, and earned Lux Style Awards, and ARY Fil ...

Sultana Siddiqui Sultana Siddiqui also known as Sultana Apa ( Sindhi: سلطانا آپي)is a Pakistani media mogul, television director, and producer who is the founder of Hum Network Limited. Siddiqui is an active director of Hum Network Limited and the pre ...

and many more...

Soundtrack

The theme song, Maa Jaise Hasti (English: Dear Mother...) was sung by Khalid Waheed, composed by Farrukh Abid and written by Mujeeb Syed.

Award

Ariel Mothers (Maa) won the National

PTV Award PTV National Awards () was an awards ceremony annually held by the Pakistan Television Corporation. The awards were first introduced in the late 1970s to encourage talented people in Pakistan. History The PTV awards is the largest awards cerem ...

in 2002 for the best programme in private productions.

References

External links

* {{IMDb title, 3675380
Official Facebook page

Bushra Ansari talking about Ariel Mothers

Sania Saeed and Kamran Qureshi's mothers interview

Kamran Qureshi talking about Ariel Mothers in live TV tramission

Evergreen Media Europe
Pakistani television talk shows PTV Award winners Procter & Gamble