Apple Inc.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...
announces major new and redesigned products and upgrades through press conferences, while minor updates often happen through press releases o
Apple Newsroom The press conferences garner a significant following in traditional and online media.
The detailed agenda of the event is often kept as a secret to create
buzz, and only unveiled during the event, though event taglines sometimes give hints.
These events are usually streamed live on Apple's website and, in recent years, YouTube channel. Video replays of most Apple events since 2007 are available on Apple's
Apple Events podcast.
Apple often announces new products at the annual
Apple Worldwide Developers Conference (WWDC), despite it being mainly software-focused.
Venues
*
Moscone West,
San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
*
Yerba Buena Center for the Arts
Yerba Buena Center for the Arts (YBCA) is a multi-disciplinary contemporary arts center in San Francisco, California, United States. Located in Yerba Buena Gardens, YBCA features visual art, performance, and film/video that celebrates local, nati ...
,
San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
*
Bill Graham Civic Auditorium
The Bill Graham Civic Auditorium (formerly San Francisco Civic Auditorium) is a multi-purpose arena in San Francisco, California, named after promoter Bill Graham. The arena holds 8,500 people.
About the venue
The auditorium was designed by re ...
,
San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
*
Flint Center
De Anza College is a public community college in Cupertino, California. It is part of the Foothill-De Anza Community College District, which also administers Foothill College in nearby Los Altos Hills, California. The college is named after th ...
,
Cupertino
Cupertino ( ) is a city in Santa Clara County, California, United States, directly west of San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The population was 57,8 ...
*
McEnery Convention Center,
San Jose
*
Steve Jobs Theater (
Apple Park
Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded the original headquarters at Apple Campus, ...
),
Cupertino
Cupertino ( ) is a city in Santa Clara County, California, United States, directly west of San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The population was 57,8 ...
* Online (2020-present)
2005
WWDC 2005 (June 6–10, 2005)
After a basic market update, Jobs announced that Apple would transition the Macintosh platform to
Intel
Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
x86
x86 (also known as 80x86 or the 8086 family) is a family of complex instruction set computer (CISC) instruction set architectures initially developed by Intel based on the Intel 8086 microprocessor and its 8088 variant. The 8086 was introd ...
processors after using
PowerPC
PowerPC (with the backronym Performance Optimization With Enhanced RISC – Performance Computing, sometimes abbreviated as PPC) is a reduced instruction set computer (RISC) instruction set architecture (ISA) created by the 1991 Apple Inc., App ...
for more than a decade. The keynote featured developers from
Wolfram Research
Wolfram Research, Inc. ( ) is an American multinational company that creates computational technology. Wolfram's flagship product is the technical computing program Wolfram Mathematica, first released on June 23, 1988. Other products include ...
, who discussed their experience porting
Mathematica to
Mac OS X
macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac (computer), Mac computers. Within the market of ...
on the Intel platform. The conference consisted of 110 lab sessions and 95 presentation sessions, while more than 500 Apple engineers were on site alongside 3,800 attendees from 45 countries. The band
The Wallflowers
The Wallflowers is an American rock solo project of American singer-songwriter and multi-instrumentalist Jakob Dylan. The Wallflowers were originally a roots rock band formed in Los Angeles in 1989 by Dylan and guitarist Tobi Miller. The band ...
played at the Apple campus.
2006
Macworld 2006 (January 10, 2006)
At the event, Apple introduced its first Intel-based computers, the
iMac
iMac is a family of all-in-one Mac desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its debut in August 1998, and has evolved through seven distinct forms.
In it ...
and
MacBook Pro.
Apple Special Event (February 28, 2006)
At the Apple Special Event on February 28, 2006, Steve Jobs announced the
iPod Hi-Fi
iPod Hi-Fi is a discontinued stereo system, speaker system that was developed and manufactured by Apple Inc. and was released on February 28, 2006, for use with any iPod digital music player. The iPod Hi-Fi retailed at the Apple Store (online), ...
speaker system at the Town Hall conference center in
Cupertino
Cupertino ( ) is a city in Santa Clara County, California, United States, directly west of San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The population was 57,8 ...
.
WWDC 2006 (August 7–11, 2006)
In 2006, Steve Jobs once again delivered the keynote presentation at the WWDC, which was held from August 7 to August 11 in Moscone Center West, San Francisco. The
Mac Pro
Mac Pro is a series of workstations and servers for professionals that are designed, developed and marketed by Apple Inc. since 2006. The Mac Pro, by some performance benchmarks, is the most powerful computer that Apple offers. It is one of f ...
was announced as a replacement for the
Power Mac G5
The Power Mac G5 is a series of personal computers designed, manufactured, and sold by Apple Computer, Inc. from 2003 to 2006 as part of the Power Mac series. When introduced, it was the most powerful computer in Apple's Macintosh lineup, and ...
, which was Apple's prior pro desktop computer and the last remaining
PowerPC
PowerPC (with the backronym Performance Optimization With Enhanced RISC – Performance Computing, sometimes abbreviated as PPC) is a reduced instruction set computer (RISC) instruction set architecture (ISA) created by the 1991 Apple Inc., App ...
-based Mac. The standard Mac Pro featured two 2.66 GHz dual core Xeon (Woodcrest) processors, 1 GB RAM, 250 GB hard drive, and a 256 MB video card. An Xserve update, based on the dual core Xeons, was also announced. Redundant power and Lights Out Management were further product improvements to Apple's server lineup. While certain key
Mac OS X
macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac (computer), Mac computers. Within the market of ...
improvements were undisclosed, there were 10 improvements in the next iteration,
Mac OS X Leopard
Mac OS X Leopard (version 10.5) is the sixth software versioning, major release of macOS, Apple Inc., Apple's desktop and server operating system for Macintosh computers. Leopard was released on October 26, 2007 as the successor of Mac OS X Tig ...
(10.5), including: full 64-bit app support,
Time Machine
Time travel is the concept of movement between certain points in time, analogous to movement between different points in space by an object or a person, typically with the use of a hypothetical device known as a time machine. Time travel is a w ...
,
Boot Camp,
Front Row,
Photo Booth
A photo booth is a vending machine or modern kiosk that contains an automated, usually coin-operated, camera and film processor. Today, the vast majority of photo booths are digital.
History
The patent for the first automated photography ma ...
, Spaces (Virtual Desktops),
Spotlight
Spotlight or spot light may refer to:
Lighting
* Spot lights, automotive auxiliary lamps
* Spotlight (theatre lighting)
* Spotlight, a searchlight
* Stage lighting instrument, stage lighting instruments, of several types
Art, entertainment, an ...
enhancements, Core Animation, Universal Access enhancements,
Mail
The mail or post is a system for physically transporting postcards, letter (message), letters, and parcel (package), parcels. A postal service can be private or public, though many governments place restrictions on private systems. Since the mid ...
enhancements, and
Dashboard For business applications, see Dashboard (business).
A dashboard (also called dash, instrument panel (IP), or fascia) is a control panel set within the central console of a vehicle or small aircraft. Usually located directly ahead of the drive ...
enhancements (including
Dashcode
Dashcode was a software application created by Apple Inc. that was included with Mac OS X Leopard and facilitates the development of widgets for Dashboard. It was first included on new MacBooks shipping around the time of May 24, 2006, as part ...
), and
iChat
iChat (previously iChat AV) is a discontinued instant messaging software application developed by Apple Inc. for use on its Mac OS X operating system. It supported instant text messaging over XMPP/Jingle or OSCAR ( AIM) protocol, audio and vid ...
enhancements. Along with the Leopard features that were announced, a major revision to the Mac OS X Server product was announced. New features to the Server included: a simplified set-up process,
iCal Server
macOS Server, formerly Mac OS X Server and OS X Server, is a discontinued series of Unix-like server operating systems developed by Apple Inc., based on macOS and later add-on software packages for the latter. macOS Server added serv ...
(based on the
CalDAV
Calendaring Extensions to WebDAV, or CalDAV, is an Internet standard allowing a client to access and manage calendar data along with the ability to schedule meetings with users on the same or on remote servers. It lets multiple users in diff ...
standard),
Apple Teams
Wiki Server was a set of services which have shipped with all versions of Mac OS X Server since v10.5 until macOS High Sierra. Mac OS X Server includes web-based Wiki, Weblog, Calendaring, and Contact services. Additionally, it includes a Cocoa a ...
(a set of web-based collaborative services), Spotlight Server, and Podcast Producer. The 2006 WWDC attracted 4,200 developers from 48 countries, while there were 140 sessions and 100 hands-on labs for developers. More than 1,000 Apple engineers were present at the event, and the DJ
BT performed at the Apple Campus in Cupertino.
Apple Special Event (September 12, 2006)
Apple announced the
Apple TV
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
(code-named iTV at the time) at this event, along with refreshes to their
iPod lineup.
2007
Macworld Conference & Expo San Francisco 2007 (Tuesday, January 9, 2007)
Venue: Moscone West, San Francisco, California
Host: Steve Jobs, Apple's CEO
Presenters:
* Phil Schiller, Senior Vice President Worldwide Product Marketing, Apple Inc.
*Dr. Eric Schmidt, CEO, Google
*Jerry Yang, Co-Founder and Chief Yahoo!, Yahoo!
*Stan Sigman, CEO, Cingular
Podcast Episode Description: ''"Watch Apple CEO Steve Jobs kick off the Macworld Conference & Expo 2007 with a keynote address from San Francisco's Moscone West. Check out the exciting new developments at Apple, which include the addition of Paramount movies to iTunes, Apple TV, which allows you to wirelessly play all of your iTunes content from your Mac or PC on your television, and the pioneering iPhone. This revolutionary product is a widescreen iPod with touch controls, a mobile phone, and an Internet communications device all in one."''
Notable Information:
* One year after the announcement of the transition from PowerPC to Intel processors Jobs calls the transition "the smoothest and most successful transition that we've ever seen in the history of our industry".
* Jobs announces that over half of all new Mac sales are to "switchers" - users who have never before owned a Mac.
* Ad: "I'm a Mac, I'm a PC" ad about Windows upgrading to Vista.
* Jobs announces the iPod has become "the world's most popular video player" and the iPod nano is "the world's most popular MP3 player" and the iPod shuffle is "the world's most wearable MP3 player".
* 2 billion (cumulative) songs purchased and downloaded from iTunes.
* 5 million songs purchased and downloaded every day from iTunes.
* Apple becomes the 4th largest retailer of music behind Walmart, Best Buy, and Target - pulling ahead of Amazon.
* Over 350 TV shows now offered on iTunes with 50 million TV shows purchased and downloaded. 1.3 million movies purchased and downloaded.
* Jobs announces Paramount will join as a partner to sell movies on iTunes. A total of 250 movies now offered on iTunes.
* Jobs announces that as of November 2006 NPD reports iPod has 62% share of portable music device market share.
* Ads: 2 versions of iPod "silhouette" commercial featuring ''Flathead'' by The Fratellis.
* Update on Apple TV (formerly iTV) with demo. Priced at $299 and set to ship the following month ("February"). Orders available following the keynote.
* Introduction of the iPhone, "a revolutionary product that changes everything". "Today Apple is going to reinvent the phone."
* Introduction of "Multi-Touch", a patented user interface used on the iPhone.
*First iPhone 4 GB model to launch at $499 with a 2 year contract. 8 GB model to launch at $599 with a 2 year contract.
*First iPhones to ship in the United States in June.
*Apple partnering with Cingular as an exclusive partner for the iPhone.
* Renaming of "Apple Computer, Inc" to "Apple Inc." to recognize the shift from being a computer company to a broader technology company.
The following day, Apple shares hit $97.80, an all-time high at that point. In May, Apple's share price passed the $100 mark.
WWDC 2007 (June 11–15, 2007)
WWDC 2007 was held from June 11 to June 15. During the event, Apple announced the release of
iPhone OS 1
iPhone OS 1, commonly referred to as iOS 1, is the first major release of iOS, Apple's mobile operating system. No official name was given on its initial release; Apple marketing literature simply stated that the iPhone runs a version of Appl ...
, as well as
iPhone (1st generation)
The iPhone (retrospectively referred to unofficially as the iPhone 2G, iPhone 1 or original iPhone) is the first iPhone model and the first smartphone designed and marketed by Apple Inc. After years of rumors and speculation, it was official ...
.
2008
Macworld Conference & Expo San Francisco 2008 (Wednesday, January 16, 2008)
Venue: Moscone West, San Francisco, California
Host: Steve Jobs, Apple's CEO
Presenters:
* Jim Gianopulos, Chairman & CEO, 20th Century Fox
*Paul Otellini, CEO, Intel
Podcast Episode Description: ''"Watch Apple CEO Steve Jobs kick off the Macworld Conference & Expo 2008 with a keynote address that covers exciting developments at Apple, including the MacBook Air and the addition of movie rentals to iTunes and on Apple TV."''
Notable Information:
* Ad: "I'm a Mac, I'm a PC" ad about 2007, PC's plans for 2008.
* Jobs reports 5 million copies of Mac OS X Leopard were delivered in first 3 months. 19% of Mac OS X user base on Leopard, 81% percent still on Tiger.
* Microsoft has begun shipping Microsoft Office for Mac 2008.
* Jobs introduced Time Capsule, a wireless Time Machine back-up appliance based on and including AirPort Extreme. 2 models will ship: 500 GB at $299, 1 TB at $499. Will ship in February.
* Ad: "I'm a Mac, I'm a PC" ad about Time Machine.
* Jobs reports 4 million iPhones have sold in the 200 days they've been shipping.
* Gartner report for Q3 2007 shows iPhone #2 (19.5%) in US SmartPhone Marketshare, behind RIM (Blackberry) (39.0%).
* Jobs mentions the Software Developer Kit (SDK) for iPhone.
* Jobs spoke to new features in iPhone software release that was released day-of. iPod Touch to get new apps and software update for $20.
* Apple has sold over 4 billion songs on iTunes. 20 million songs sold on Christmas Day.
* Apple has sold over 125 million TV shows on iTunes.
* Apple has sold over 7 million movies on iTunes.
* Jobs introduced iTunes movie rentals. Launching with over 1000 movies. New movies available 30 days after DVD release. Rentals between $2.99 and $3.99.
* Jobs introduced an updated Apple TV "Take 2", a free software upgrade, that no longer required a computer. Price dropped from $299 to $229.
*Jobs introduced the MacBook Air - "the world's thinnest notebook". MacBook Air launched with an 80 GB HDD standard or an optional 64 GB SSD. MacBook Air will launch at $1799. Shipping starts 2 weeks from the keynote.
*Ad: MacBook Air "envelope" ad featuring ''New Soul'' by Yael Naïm.
*Jobs gave updates on Apple's commitment to being more environmentally responsible.
WWDC 2008 (June 9–13, 2008)
Announcements at the keynote included the
App Store
An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the co ...
for iPhone and
iPod Touch
The iPod Touch (stylized as iPod touch) is a discontinued line of iOS-based mobile devices designed and marketed by Apple Inc. with a touchscreen-controlled user interface. As with other iPod models, the iPod Touch can be used as a music pl ...
, the stable version of the
iPhone SDK
The iOS SDK (iOS Software Development Kit), formerly the iPhone SDK, is a software development kit (SDK) developed by Apple Inc. The kit allows for the development of mobile apps on Apple's iOS and iPadOS operating systems.
The iOS SDK is a fre ...
, a subsidized
3G version
Version may refer to:
Computing
* Software version, a set of numbers that identify a unique evolution of a computer program
* VERSION (CONFIG.SYS directive), a configuration directive in FreeDOS
Music
* Cover version
* Dub version
* Remix
* ''Ve ...
of the iPhone for Worldwide markets,
version 2.0 of
iPhone OS
iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
,
Mac OS X Snow Leopard
Mac OS X Snow Leopard (version 10.6) is the seventh major release of macOS, Apple's desktop and server operating system for Macintosh computers.
Snow Leopard was publicly unveiled on June 8, 2009 at Apple’s Worldwide Developers Conference. ...
(10.6), and the replacement/rebranding of .Mac as
MobileMe.
Apple Special Event (September 9, 2008)
Updates on iTunes and music from Jobs, retirement of the larger form-factor iPod Classic with hard drive capacity increased on the remaining iPod Classic, and a new iPod Nano. At this event Jobs also joked "the reports of my death are greatly exaggerated".
2009
WWDC 2009 (June 8–12, 2009)
Announcements at the keynote included the release of the
iPhone OS 3.0 software announced to developers in March, a demonstration of
Mac OS X Snow Leopard
Mac OS X Snow Leopard (version 10.6) is the seventh major release of macOS, Apple's desktop and server operating system for Macintosh computers.
Snow Leopard was publicly unveiled on June 8, 2009 at Apple’s Worldwide Developers Conference. ...
(10.6), the new 13"
MacBook Pro, updates to the 15" and 17" MacBook Pros, and the new
iPhone 3GS.
Apple Special Event (September 9, 2009)
Announcements at the keynote included the release of
iTunes
iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...
9, ability to purchase Ringtones for
iPhone,
iTunes LP
iTunes LP (referred to in pre-launch press by the code name Cocktail) is a format for interactive album artwork introduced by Apple Inc. on September 9, 2009. It is similar to the CMX format being developed by the three major record labels, a ...
, the
5th-generation iPod nano,
3rd-generation iPod touch, and a thinner 160GB
6th-generation iPod classic.
2010
Apple Special Event (January 27, 2010)
The
iPad
The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating s ...
was announced on January 27, 2010, by
Steve Jobs
Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...
at an Apple press conference at the
Yerba Buena Center for the Arts
Yerba Buena Center for the Arts (YBCA) is a multi-disciplinary contemporary arts center in San Francisco, California, United States. Located in Yerba Buena Gardens, YBCA features visual art, performance, and film/video that celebrates local, nati ...
in San Francisco.
Jobs later said that Apple began developing the
iPad
The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating s ...
before the
iPhone,
but temporarily shelved the effort upon realizing that its ideas would work just as well in a mobile phone. The iPad's internal codename was K48, which was revealed in the court case surrounding leaking of iPad information before launch.
Apple Special Event (April 8, 2010)
Apple revealed
iOS 4 (then known as iPhone OS 4). In Apple's description, it includes "over 100 new user features for
iPhone and
iPod Touch
The iPod Touch (stylized as iPod touch) is a discontinued line of iOS-based mobile devices designed and marketed by Apple Inc. with a touchscreen-controlled user interface. As with other iPod models, the iPod Touch can be used as a music pl ...
owners to enjoy. And for developers, a new software development kit (SDK) offers over 1500 new APIs to create apps that are even more powerful, innovative, and amazing."
WWDC 2010 (June 7–11, 2010)
On June 7, 2010, Jobs announced the
iPhone 4
The iPhone 4 is a smartphone that was designed and marketed by Apple Inc. It is the fourth generation of the iPhone lineup, succeeding the iPhone 3GS and preceding the 4S. Following a number of notable leaks, the iPhone 4 was first unvei ...
. Also, iPhone OS was renamed to
iOS
iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
. The
FaceTime
FaceTime is a Proprietary software, proprietary videotelephony product developed by Apple Inc. FaceTime is available on supported iOS mobile devices running iOS 4 and later and Mac computers that run and later. FaceTime supports any iOS devic ...
and
iMovie app for iPhone applications were also announced.
Apple Special Event (September 1, 2010)
Steve Jobs opened iOS 4.1, iOS 4.2 Preview, 4th gen Shuffle, 6th gen Nano, 4th gen iPod Touch, iTunes 10 with Ping. and 2nd gen Apple TV.
2011
Apple Special Event (March 2, 2011)
Apple sent invitations to journalists on February 23, 2011, for a media event on March 2.
Apple CEO
Steve Jobs
Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...
revealed the
iPad 2
The iPad 2 is a tablet designed, developed and marketed by Apple Inc. Compared to the first iPad, as the second model in the iPad line, it gained a faster dual core A5 processor, a lighter build structure, and was the first iPad to feature V ...
device at the
Yerba Buena Center for the Arts
Yerba Buena Center for the Arts (YBCA) is a multi-disciplinary contemporary arts center in San Francisco, California, United States. Located in Yerba Buena Gardens, YBCA features visual art, performance, and film/video that celebrates local, nati ...
on March 2, 2011, despite being on medical leave.
WWDC 2011 (June 6–10, 2011)
Apple unveiled
Mac OS X Lion
OS X Lion, also known as Mac OS X Lion, (version 10.7) is the eighth major release of macOS, Apple's desktop and server operating system for Mac computers.
A preview of OS X 10.7 Lion was publicly shown at the "Back to the Mac" Apple Speci ...
,
iOS 5
iOS 5 is the fifth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 4. It was announced at the company's Worldwide Developers Conference on June 6, 2011, and was released on October 12, 201 ...
, the cloud service
iCloud
iCloud is a cloud service from Apple Inc. launched on October 12, 2011 as a successor to MobileMe. , the service had an estimated 850 million users, up from 782 million users in 2016.
iCloud enables users to sync their data to the cloud, inclu ...
and
iTunes Match
iCloud is a cloud service from Apple Inc. launched on October 12, 2011 as a successor to MobileMe. , the service had an estimated 850 million users, up from 782 million users in 2016.
iCloud enables users to sync their data to the cloud, inclu ...
.
This keynote was not streamed live.
Apple Special Event (October 4, 2011)
On October 4, 2011, Apple held a media event in which it introduced
Find My Friends
Find My Friends (called "Find Friends" on the SpringBoard) was a mobile phone tracking app and service for iOS devices developed by Apple Inc., Apple Inc. Both Find My iPhone and Find My Friends were combined into the app Find My in iOS 13 and iPa ...
, refreshed the
iPod Nano
The iPod Nano (stylised and marketed as iPod nano) is a discontinued portable media player designed and formerly marketed by Apple Inc. The first generation model was introduced on September 7, 2005, as a replacement for the iPod Mini, usin ...
and
iPod Touch
The iPod Touch (stylized as iPod touch) is a discontinued line of iOS-based mobile devices designed and marketed by Apple Inc. with a touchscreen-controlled user interface. As with other iPod models, the iPod Touch can be used as a music pl ...
, and revealed the
iPhone 4s
The iPhone 4S (originally styled as iPhone 4 S, retroactively stylized with a lowercase 's' as iPhone 4s as of September 2013) is a smartphone that was designed and marketed by Apple Inc. It is the fifth generation of the iPhone, succ ...
with its all-new
Siri
Siri ( ) is a virtual assistant that is part of Apple Inc.'s iOS, iPadOS, watchOS, macOS, tvOS, and audioOS operating systems. It uses voice queries, gesture based control, focus-tracking and a natural-language user interface to answer qu ...
voice assistant.
2012
Apple Special Event (March 7, 2012)
On February 28, 2012, Apple announced a media event scheduled for March 7, 2012, at the Yerba Buena Center. Apple didn't disclose in advance what would be announced at the event, but it was widely expected to be a new version of the
iPad
The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating s ...
.
It was also rumored that Apple might release a new
television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
set top box
A set-top box (STB), also colloquially known as a cable box and historically television decoder, is an information appliance device that generally contains a TV-tuner input and displays output to a television set and an external source of si ...
. The announcement affected the tablet resale market, and Apple's stock price reached a record closing figure on the same day that the
Dow Jones Industrial Average
The Dow Jones Industrial Average (DJIA), Dow Jones, or simply the Dow (), is a stock market index of 30 prominent companies listed on stock exchanges in the United States.
The DJIA is one of the oldest and most commonly followed equity inde ...
reached a closing figure of above 13,000 for the first time since the
Global Financial Crisis
Global means of or referring to a globe and may also refer to:
Entertainment
* ''Global'' (Paul van Dyk album), 2003
* ''Global'' (Bunji Garlin album), 2007
* ''Global'' (Humanoid album), 1989
* ''Global'' (Todd Rundgren album), 2015
* Bruno ...
. (Apple is not a Dow Jones component.)
The keynote began 10 AM PST (18:00 UTC) with Cook introducing
iOS 5.1, a Japanese version of
Siri
Siri ( ) is a virtual assistant that is part of Apple Inc.'s iOS, iPadOS, watchOS, macOS, tvOS, and audioOS operating systems. It uses voice queries, gesture based control, focus-tracking and a natural-language user interface to answer qu ...
, and the 3rd generation
Apple TV
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
before the
3rd generation iPad.
Eddy Cue
Eddy Cue (born Eduardo H. Cue; October 23, 1964) is Apple's senior vice president of Services, reporting to CEO Tim Cook. Cue oversees Apple's numerous content stores including the iTunes Store, the Apple Books Store, and Apple Music, as well ...
gave a demo of the new Apple TV interface. At the media event, Cook talked about a 'post-PC world', a world where the personal computer is no longer the center of one's digital life, and of how the 3rd generation iPad will be one of the main contributors of the 'post-PC world'.
WWDC 2012 (June 11–15, 2012)
WWDC 2012 was held in Moscone Center West from June 11 to June 15. The ticket price remained the same as the 2010 WWDC, selling at US$1,599. Apple changed the purchasing process by requiring purchases to be made using an Apple ID associated with a paid Apple developer account. Tickets went on sale shortly after 8:30am Eastern Time on Wednesday April 25, 2012, and were sold out within 1 hour and 43 minutes. The keynote highlighted the launch of
Apple Maps, and also announced new models of the
MacBook Air
The MacBook Air is a line of ultrabook computers developed and manufactured by Apple Inc. It consists of a full-size keyboard, a machined aluminum case, and, in the more modern versions, a thin light structure. The Air was originally position ...
and
MacBook Pro including one with
Retina Display. Apple also showcased
OS X Mountain Lion
OS X Mountain Lion (version 10.8) is the ninth major release of macOS, Apple Inc.'s desktop and server operating system for Macintosh computers. OS X Mountain Lion was released on July 25, 2012, for purchase and download through Apple's Mac Ap ...
and
iOS 6
iOS 6 is the sixth major release of the iOS mobile operating system developed by Apple Inc, being the successor to iOS 5. It was announced at the company's Worldwide Developers Conference on June 11, 2012, and was released on September 19, 2 ...
.
In prior years, attendees were required to be at least 18 years old. In 2012, Apple changed this requirement to at least 13 years after a minor who was "accidentally" awarded a student scholarship in 2011 successfully petitioned Tim Cook to retain the award. Despite the change, Beer Bash attendees were still required to be 18 years old, and 21 years old to consume alcohol, in accord with local and federal laws.
Neon Trees
Neon Trees is an American rock band from Provo, Utah. The band received nationwide exposure in late 2008 when they opened several North American tour dates for the band The Killers. Not long after, the band was signed by Mercury Records. Their f ...
performed at the WWDC Bash.
This keynote was streamed live exclusively on iOS devices and OS X, through the
Safari web browser on June 11, 2012.
Apple Special Event (September 12, 2012)
Phil Schiller
Philip W. Schiller (born June 8, 1960) is an Apple Fellow at Apple Inc. He is a prominent figure in Apple's keynotes and has been a member of the company's executive team since Steve Jobs returned to Apple in 1997. In 2020 he became the first ...
, Apple's senior vice president of worldwide marketing, took the wraps off the new
iPhone for press gathered at the company's San Francisco event, calling the device "the most beautiful product we've ever made, bar none." The
iPhone 5 is made entirely of glass and aluminum, Schiller said, adding that the "exacting level of standards" exhibited by the phone is Apple's best hardware engineering to date.
It's the thinnest and lightest iPhone, at 7.6mm thin, and 112 grams. Schiller said those measurements make it the world's thinnest smartphone. The
iPhone 5 was also volumetrically smaller than the previous model, the
iPhone 4S
The iPhone 4S (originally styled as iPhone 4 S, retroactively stylized with a lowercase 's' as iPhone 4s as of September 2013) is a smartphone that was designed and marketed by Apple Inc. It is the fifth generation of the iPhone, succ ...
.
Apple Special Event (October 23, 2012)
On October 23, Apple CEO Tim Cook unveiled the new
iPad Mini
The iPad Mini (branded and marketed as iPad mini) is a line of mini tablet computers designed, developed, and marketed by Apple Inc. It is a sub-series of the iPad line of tablets, with screen sizes of 7.9 inches and 8.3 inches. The first- ...
,
fourth generation iPad with Retina display, new
iMac
iMac is a family of all-in-one Mac desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its debut in August 1998, and has evolved through seven distinct forms.
In it ...
, and the 13-inch
MacBook Pro with Retina display.
2013
WWDC 2013 (June 10–14, 2013)
In 2013, WWDC 2013 was held from June 10 to June 14 at Moscone West in San Francisco – the same venue as in previous years.
Tickets went on sale at 10am
PDT on April 25, 2013,
selling out within 71 seconds (1 minute and 11 seconds).
Apple also announced that it will award 150 free WWDC 2013 Student Scholarship tickets to those who want to attend in order to benefit from the conference's many workshops, with applications for a scholarship starting 9am PDT on April 29, 2013, and deadline slated for 5pm PDT on May 2, 2013.
Winning applicants were notified by May 16, 2013, though Apple states that it won't reimburse winners for travel or hotel expenses.
In the keynote, Apple unveiled a redesigned model of the
Mac Pro
Mac Pro is a series of workstations and servers for professionals that are designed, developed and marketed by Apple Inc. since 2006. The Mac Pro, by some performance benchmarks, is the most powerful computer that Apple offers. It is one of f ...
,
AirPort Time Capsule
The AirPort Time Capsule (originally named Time Capsule) is a wireless router which was sold by Apple Inc., featuring network-attached storage (NAS) and a residential gateway router, and is one of Apple's AirPort products. They are, essentially ...
, and
AirPort Extreme
The AirPort Extreme is a residential gateway combining the functions of a router, network switch, wireless access point and NAS as well as varied other functions, and one of Apple's former AirPort products. The latest model, the 6th generatio ...
as well as updated models of the
MacBook Air
The MacBook Air is a line of ultrabook computers developed and manufactured by Apple Inc. It consists of a full-size keyboard, a machined aluminum case, and, in the more modern versions, a thin light structure. The Air was originally position ...
. Apple also showcased
OS X Mavericks
OS X Mavericks (version 10.9) is the 10th major release of macOS, Apple Inc.'s desktop and server operating system for Macintosh computers. OS X Mavericks was announced on June 10, 2013, at WWDC 2013, and was released on October 22, 2013, worl ...
,
iOS 7
iOS 7 is the seventh major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 6. It was announced at the company's Worldwide Developers Conference on June 10, 2013, and was released on September 18 o ...
,
iWork for iCloud
iCloud is a cloud service from Apple Inc. launched on October 12, 2011 as a successor to MobileMe. , the service had an estimated 850 million users, up from 782 million users in 2016.
iCloud enables users to sync their data to the cloud, incl ...
and a new music streaming service named
iTunes Radio
iTunes Radio was an Internet radio service by Apple Inc. that let users listen to automatically generated playlists based on direct input as well as collected data on music preferences. It was launched on September 18, 2013, as part of iOS 7 a ...
.
Vampire Weekend
Vampire Weekend is an American rock band from New York City, formed in 2006 and currently signed to Columbia Records. The band was formed by lead vocalist and guitarist Ezra Koenig, multi-instrumentalist Rostam Batmanglij, drummer Chris Tomson ...
performed at the Bash on June 13 at the Yerba Buena Gardens.
This keynote was streamed live on June 10, 2013.
Apple Special Event (September 10, 2013)
Apple announced the
iPhone 5C and
iPhone 5S during a media event called "This should brighten everyone's day."
at its
Cupertino
Cupertino ( ) is a city in Santa Clara County, California, United States, directly west of San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The population was 57,8 ...
headquarters on September 10, 2013.
While the iPhone 5C became available for preorder on September 13, 2013, the iPhone 5S first became available on September 20, 2013. While most of the promotion focused on
Touch ID
Touch ID is an electronic fingerprint recognition feature designed and released by Apple Inc. that allows users to unlock devices, make purchases in the various Apple digital media stores (iTunes Store, App Store, and Apple Books Store), and au ...
, the 64-bit
Apple A7
The Apple A7 is a 64-bit system on a chip (SoC) designed by Apple Inc. It first appeared in the iPhone 5S, which was announced on September 10, 2013, and the iPad Air and iPad Mini 2, which were both announced on October 22, 2013. Apple states ...
was also a highlight during the event:
Schiller then showed demos of ''
Infinity Blade III
''Infinity Blade III'' is an action role-playing video game for iOS, developed by Chair Entertainment and Epic Games. It is the third game in the ''Infinity Blade'' series. It was released on the App Store on September 18, 2013. The main character ...
'' to demonstrate the A7's processing power and the iPhone 5S camera using unretouched photographs.
The release of
iOS 7
iOS 7 is the seventh major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 6. It was announced at the company's Worldwide Developers Conference on June 10, 2013, and was released on September 18 o ...
on September 18, 2013, was also announced during the keynote.
Apple Special Event (October 22, 2013)
Apple held a second Fall event in 2013 under the name of "We still have a lot to cover". This event saw the unveiling of the
iPad Air
The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating ...
, the second-generation
iPad mini with Retina display, and updates to the
MacBook Pro line. Tim Cook also announced that
OS X Mavericks
OS X Mavericks (version 10.9) is the 10th major release of macOS, Apple Inc.'s desktop and server operating system for Macintosh computers. OS X Mavericks was announced on June 10, 2013, at WWDC 2013, and was released on October 22, 2013, worl ...
would be available for free.
2014
WWDC 2014 (June 2–6, 2014)
At Moscone West, Apple presented the new version of
OS X
macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and lapt ...
named
Yosemite as well as the new
iOS
iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
version,
iOS 8
iOS 8 is the eighth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 7. It was announced at the company's Worldwide Developers Conference on June 2, 2014, and was released on September 17, ...
. The biggest news however was the completely new programming language for Mac and iOS called
Swift
Swift or SWIFT most commonly refers to:
* SWIFT, an international organization facilitating transactions between banks
** SWIFT code
* Swift (programming language)
* Swift (bird), a family of birds
It may also refer to:
Organizations
* SWIFT, ...
.
This keynote was streamed live on June 2, 2014.
Apple Special Event (September 9, 2014)
Presented on the "Wish we could say more" event was the most anticipated
iPhone 6 and 6 Plus as well as a new payment system called
Apple Pay
Apple Pay is a mobile payment service by Apple Inc. that allows users to make payments in person, in iOS apps, and on the web. It is supported on these Apple devices: iPhone, Apple Watch, iPad, and Mac. It digitizes and can replace a cred ...
. Also, the
Apple Watch
Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was rel ...
, the company's first
smartwatch
A smartwatch is a wearable computer in the form of a watch; modern smartwatches provide a local touchscreen interface for daily use, while an associated smartphone app provides management and telemetry, such as long-term biomonitoring. While ea ...
, was introduced. The event took place at
Flint Center
De Anza College is a public community college in Cupertino, California. It is part of the Foothill-De Anza Community College District, which also administers Foothill College in nearby Los Altos Hills, California. The college is named after th ...
, in Cupertino.
Apple Special Event (October 16, 2014)
Apple's "It's been way too long" media event took place on October 16, 2014. The company used this event to unveil the
iPad Air 2
The iPad Air 2 is the second-generation iPad Air tablet computer designed, developed, and marketed by Apple Inc. It was announced on October 16, 2014, alongside the iPad Mini 3, both of which were released on October 22, 2014. The iPad Air 2 ...
,
iPad mini 3
The iPad Mini 3 (stylized and marketed as iPad mini 3) is the third-generation iPad Mini tablet computer designed, developed and marketed by Apple Inc. It was announced alongside the iPad Air 2 on October 16, 2014 and released on October 22. ...
, and an updated
iMac
iMac is a family of all-in-one Mac desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its debut in August 1998, and has evolved through seven distinct forms.
In it ...
with a 5K
Retina Display.
This keynote was streamed live on October 16, 2014.
2015
Apple Special Event (March 9, 2015)
Apple Special Event 2015 had the tagline "Spring Forward" and was broadcast live from
Cupertino
Cupertino ( ) is a city in Santa Clara County, California, United States, directly west of San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The population was 57,8 ...
on
Apple
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
's website on March 9, 2015. It announced the release date and pricing for the anticipated
Apple Watch
Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was rel ...
, the
MacBook's fourth redesign and
iOS 8.2
iOS 8 is the eighth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 7. It was announced at the company's Worldwide Developers Conference on June 2, 2014, and was released on September 17, 2 ...
's same day release. Apple also announced ResearchKit, a library designed to enable researchers to make study applications where participants can download them on their phones, electronic enroll & consent, and send survey and sensor data. Five launch studies were introduced, including
My Heart Counts, which enrolled over 11,000 participants in a single day.
WWDC 2015 (June 8–12, 2015)
WWDC 2015 was held from June 8 to June 12 in Moscone Center West in San Francisco. The major announcements were the new features of
iOS 9
iOS 9 is the ninth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 8. It was announced at the company's Worldwide Developers Conference on June 8, 2015, and was released on September 16, ...
, the next version of OS X called
OS X El Capitan
OS X El Capitan ( ) () is the twelfth major release of macOS (named OS X at the time of El Capitan's release), Apple Inc.'s desktop and server operating system for Macintosh. It focuses mainly on performance, stability, and security. Following ...
, the first major software update to the
Apple Watch
Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was rel ...
, the June 30 debut of
Apple Music
Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Apple M ...
, and news that the programming language
Swift
Swift or SWIFT most commonly refers to:
* SWIFT, an international organization facilitating transactions between banks
** SWIFT code
* Swift (programming language)
* Swift (bird), a family of birds
It may also refer to:
Organizations
* SWIFT, ...
was becoming
open-source software
Open-source software (OSS) is computer software that is released under a license in which the copyright holder grants users the rights to use, study, change, and distribute the software and its source code to anyone and for any purpose. Op ...
supporting
iOS
iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
,
OS X
macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and lapt ...
, and
Linux
Linux ( or ) is a family of open-source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically packaged as a Linux distribution, which ...
. The Beer Bash was held at the Yerba Buena Gardens on June 11.
Walk the Moon
Walk the Moon (stylized as WALK THE MOON) is an American rock band based in Cincinnati, Ohio. Lead singer Nicholas Petricca started the band in 2006, while a student at Kenyon College, deriving the band's name from the song "Walking on the M ...
performed there.
This keynote was streamed live on June 8, 2015.
Apple Special Event (September 9, 2015)
The "Hey Siri, give us a hint" event
was held at the 7,000-seat
Bill Graham Civic Auditorium
The Bill Graham Civic Auditorium (formerly San Francisco Civic Auditorium) is a multi-purpose arena in San Francisco, California, named after promoter Bill Graham. The arena holds 8,500 people.
About the venue
The auditorium was designed by re ...
in
San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
. Apple announced and previewed
watchOS
watchOS is the operating system of the Apple Watch, developed by Apple Inc. It is based on iOS, the operating system used by the iPhone, and has many similar features. It was released on April 24, 2015, along with the Apple Watch, the only dev ...
2 with native apps; the long-anticipated
Apple TV
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
update - with
App Store
An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the co ...
,
Siri Remote
The Siri Remote (known as the Apple TV Remote in regions where Siri is not supported) is a remote control released by Apple with the Siri-capable fourth generation and later Apple TV. The Siri Remote is the successor to the original Apple Remot ...
and
tvOS
tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation ...
;
iPhone 6S and
iPhone 6S Plus with the
Apple A9
The Apple A9 is a 64-bit ARM-based system-on-chip (SoC), designed by Apple Inc. Manufactured for Apple by both TSMC and Samsung, it first appeared in the iPhone 6S and 6S Plus which were introduced on September 9, 2015. Apple states that it has ...
,
3D Touch, 12MP camera;
iOS 9
iOS 9 is the ninth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 8. It was announced at the company's Worldwide Developers Conference on June 8, 2015, and was released on September 16, ...
update coming September 16; and
iPad Mini 4
The iPad Mini 4 (stylized and marketed as iPad mini 4) is the fourth-generation iPad Mini tablet computer designed, developed and marketed by Apple Inc. It was announced along with the iPad Pro on September 9, 2015, and released the same day. ...
together with
iPad Pro
The iPad Pro is a premium model of Apple's iPad tablet computer. It runs iPadOS, a tablet-optimized version of the iOS operating system.
The original iPad Pro was introduced in September 2015, and ran iOS 9. The second-generation iPad P ...
with 12.9" Retina display, optional keyboard/cover, and the
Apple Pencil
Apple Pencil is a line of wireless stylus pen accessories designed and developed by Apple Inc. for use with supported iPad tablets.
The first-generation Apple Pencil was announced alongside the first iPad Pro on September 9, 2015. It communi ...
stylus.
OneRepublic performed at the event.
This keynote was streamed live on September 9, 2015. For the first time,
Windows
Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...
users were able to watch it live using Microsoft Edge, the native Windows 10 browser.
2016
Apple Special Event (March 21, 2016)
Apple invited the press media for its event "Let us loop you in" on March 21, 2016 in their own theatre "Town Hall" (at
1 Infinite Loop).
iPad Pro (9.7-inch), the
first-generation iPhone SE, CareKit and updates to
Apple Watch
Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was rel ...
,
HealthKit
Health is a health informatics mobile app, announced by Apple Inc. on June 2, 2014 at its Worldwide Developers Conference (WWDC). The app is available on iPhone and iPod Touch devices running iOS 8 or later. The application holds health data su ...
, ResearchKit and
tvOS
tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation ...
were released.
WWDC 2016 (June 13–17, 2016)
Apple invited the press media and developers for its event on June 13, 2016 at
Moscone West to unveil new versions of
iOS
iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
,
watchOS
watchOS is the operating system of the Apple Watch, developed by Apple Inc. It is based on iOS, the operating system used by the iPhone, and has many similar features. It was released on April 24, 2015, along with the Apple Watch, the only dev ...
,
tvOS
tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation ...
, and
macOS
macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and lapt ...
, a revamped
Apple Music
Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Apple M ...
design, and the
Swift Playgrounds
Swift Playgrounds is an educational tool and development environment for the Swift programming language developed by Apple Inc., initially announced at the WWDC 2016 conference. It was introduced as an iPad application alongside iOS 10, with a ...
app - a learning tool for programming.
This keynote was streamed live on June 13, 2016.
Apple Special Event (September 7, 2016)
Apple hosted a media event on September 7, 2016 with the invitation's tagline "See you on the 7th".
iPhone 7 and 7 Plus were announced at the event along with Apple's new wireless
AirPods
AirPods are wireless Bluetooth earbuds designed by Apple Inc. They were first announced on September 7, 2016, alongside the iPhone 7. Within two years, they became Apple's most popular accessory. The most recent model, AirPods (3rd generation ...
.
iOS 10
iOS 10 is the iOS version history, tenth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 9. It was announced at the company's Apple Worldwide Developers Conference, Worldwide Developers Conf ...
,
watchOS
watchOS is the operating system of the Apple Watch, developed by Apple Inc. It is based on iOS, the operating system used by the iPhone, and has many similar features. It was released on April 24, 2015, along with the Apple Watch, the only dev ...
3 and
tvOS
tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation ...
10 were released six days later.
Sia
Sia Kate Isobelle Furler ( ; born 18 December 1975) is an Australian singer and songwriter. Born and raised in Adelaide, she started her career as a singer in the acid jazz band Crisp in the mid-1990s. In 1997, when Crisp disbanded, she rel ...
performed at the event.
Apple Special Event (October 27, 2016)
Apple hosted another media event on October 27, 2016 with the tagline "hello again".
A new generation of
MacBook Pro and a new
TV app was announced at the event.
2017
WWDC 2017 (June 5–9, 2017)
The 2017 Apple WWDC was held from June 5 to June 9 in
San Jose, California
San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 popul ...
at its
Convention Center
A convention center (American English; or conference centre in British English) is a large building that is designed to hold a convention, where individuals and groups gather to promote and share common interests. Convention centers typica ...
. There were multiple hardware announcements at the event. Software announcements included
iOS 11,
watchOS 4,
tvOS 11
tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation, ...
and
macOS High Sierra
macOS High Sierra (version 10.13) is the fourteenth major release of macOS, Apple Inc.'s desktop operating system for Macintosh computers. macOS High Sierra was announced at the WWDC 2017 on June 5, 2017 and was released on September 25, 2017. ...
. An all-new
second generation iPad Pro model was introduced with thinner bezels and a 10.5-inch screen size. It acquired many of the specs from the
iPhone 7
The iPhone 7 and iPhone 7 Plus are smartphones that were designed, developed, and marketed by Apple Inc. They are the tenth generation of the iPhone. They were announced on September 7, 2016, at the Bill Graham Civic Auditorium in San Fr ...
and an
A10X chip. The iPad Pro 12.9-inch was also refreshed with updated internals. Apple previewed several new Mac models, such as the
MacBook,
MacBook Pro,
iMac
iMac is a family of all-in-one Mac desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its debut in August 1998, and has evolved through seven distinct forms.
In it ...
, and an all-new
iMac Pro
The iMac Pro is a discontinued all-in-one personal computer and workstation designed, manufactured, and sold by Apple Inc. It was released on December 14, 2017. While it was sold, it was one of four desktop computers in the Macintosh lineup, si ...
. Apple's final announcement was
HomePod
The HomePod is a smart speaker developed by Apple Inc. The HomePod was designed to work with the Apple Music subscription service.
The HomePod was announced on June 5, 2017, at the Apple Worldwide Developers Conference. Its launch was later d ...
.
Apple Special Event (September 12, 2017)
Apple hosted a media event on September 12, 2017, with the tagline "Let's meet at our place". The tagline was a reference to Apple holding its first-ever event at the newly completed
Steve Jobs Theater in the
Apple Park
Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded the original headquarters at Apple Campus, ...
campus. At the event,
Apple Watch Series 3
Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was re ...
,
Apple TV 4K
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...
,
iPhone 8 and 8 Plus, and
iPhone X
The iPhone X (Roman numeral "X" pronounced "ten", also known as iPhone 10) is a smartphone designed, developed and marketed by Apple Inc. It is part of the 11th generation of the iPhone. Available for pre-order from October 27, 2017, it was re ...
were announced at the event.
iOS 11,
watchOS
watchOS is the operating system of the Apple Watch, developed by Apple Inc. It is based on iOS, the operating system used by the iPhone, and has many similar features. It was released on April 24, 2015, along with the Apple Watch, the only dev ...
4 and
tvOS
tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation ...
11 were released a week later.
2018
Apple Special Event (March 27, 2018)
Apple hosted a media event on March 27, 2018 at the
Lane Technical College Prep High School
Lane Tech College Prep High School (often shortened to Lane Tech, full name Albert Grannis Lane Technical College Preparatory High School), is a public 4-year selective enrollment magnet high school located in the Roscoe Village neighborhood on ...
in
Chicago
(''City in a Garden''); I Will
, image_map =
, map_caption = Interactive Map of Chicago
, coordinates =
, coordinates_footnotes =
, subdivision_type = Country
, subdivision_name ...
. The
2018 iPad was announced at the education-focused event.
WWDC 2018 (June 4–8, 2018)
WWDC 2018 was held from June 4 to June 8 at the
San Jose Convention Center in
California
California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
. The announcements at the event included
iOS 12
iOS 12 is the twelfth major release of the iOS mobile operating system developed by Apple Inc. Aesthetically similar to its predecessor, iOS 11, it focuses more on performance than on new features, quality improvements and security updates. Anno ...
,
macOS Mojave
macOS Mojave ( ; version 10.14) is the fifteenth major release of macOS, Apple Inc.'s desktop operating system for Macintosh computers. Mojave was announced at Apple's Worldwide Developers Conference on June 4, 2018, and was released to the ...
,
watchOS 5, and
tvOS 12.
Panic! at the Disco
Panic! at the Disco is the solo project of American musician Brendon Urie. It was originally a pop rock band from Las Vegas, Nevada, formed in 2004 by childhood friends Urie, Ryan Ross, Spencer Smith, and Brent Wilson. They recorded their firs ...
performed at the Bash at Discovery Meadow Park.
Apple Special Event (September 12, 2018)
Apple hosted another media event on September 12, 2018, with the tagline "Gather round". It was held at the
Steve Jobs Theater in the
Apple Park
Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded the original headquarters at Apple Campus, ...
campus. The
Apple Watch Series 4
Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was rel ...
, the
iPhone XS and XS Max, and the
iPhone XR
The iPhone XR (stylized and marketed as iPhone Xʀ; Roman numeral "X" pronounced "ten") is a smartphone designed and manufactured by Apple Inc. It is part of the twelfth generation of the iPhone. Pre-orders began on October 19, 2018, with an ...
were announced at the event.
iOS 12
iOS 12 is the twelfth major release of the iOS mobile operating system developed by Apple Inc. Aesthetically similar to its predecessor, iOS 11, it focuses more on performance than on new features, quality improvements and security updates. Anno ...
,
watchOS
watchOS is the operating system of the Apple Watch, developed by Apple Inc. It is based on iOS, the operating system used by the iPhone, and has many similar features. It was released on April 24, 2015, along with the Apple Watch, the only dev ...
5 and
tvOS
tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation ...
12 were released five days later.
Apple Special Event (October 30, 2018)
Apple hosted another media event on October 30, 2018, with the tagline "There's more in the making." It was held at the
Brooklyn Academy of Music
The Brooklyn Academy of Music (BAM) is a performing arts venue in Brooklyn, New York City, known as a center for progressive and avant-garde performance. It presented its first performance in 1861 and began operations in its present location in ...
in
Brooklyn
Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
,
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. The new
MacBook Air
The MacBook Air is a line of ultrabook computers developed and manufactured by Apple Inc. It consists of a full-size keyboard, a machined aluminum case, and, in the more modern versions, a thin light structure. The Air was originally position ...
2018 model,
Mac Mini
Mac Mini (stylized as Mac mini) is a small form factor (desktop and motherboard), small form factor desktop computer developed and marketed by Apple Inc. , it is positioned between the consumer all-in-one iMac (Intel-based), iMac and the profes ...
2018 model, and the 11-inch and 12.9-inch
third generation iPad Pro were announced at the event.
The event closed with a live performance of
Lana Del Rey
Elizabeth Woolridge Grant (born June 21, 1985), known professionally as Lana Del Rey, is an American singer-songwriter. Her music is noted for its cinematic quality and exploration of tragic romance, glamour, and melancholia, with frequent ...
singing ''How to Disappear'' and an edited version of ''
Venice Bitch
"Venice Bitch" is a song by American singer and songwriter Lana Del Rey. It was released on September 18, 2018, through Polydor and Interscope Records, as the second single from her sixth studio album, '' Norman Fucking Rockwell!'' (2019). The son ...
'' from her upcoming album ''
Norman Fucking Rockwell!
''Norman Fucking Rockwell!'' is the sixth studio album by American singer-songwriter Lana Del Rey released on August 30, 2019, by Polydor and Interscope Records. The album was primarily produced by Del Rey and Jack Antonoff, with additional cont ...
''
2019
Apple Special Event (March 25, 2019)
Apple hosted a media event on March 25, 2019, with the tagline "It's show time." It was held at the
Steve Jobs Theater in the
Apple Park
Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded the original headquarters at Apple Campus, ...
campus.
Apple News+
Apple News is a news aggregator app developed by Apple Inc., for its iOS, iPadOS, watchOS, and macOS operating systems. The iOS version was launched with the release of iOS 9. It is the successor to the Newsstand app included in previous vers ...
,
Apple Card
Apple Card is a credit card created by Apple Inc. and issued by Goldman Sachs, designed primarily to be used with Apple Pay on Apple devices such as an iPhone, iPad, Apple Watch, or Mac. Currently, it is available only in the United States, w ...
,
Apple Arcade
Apple Arcade is a video game subscription service offered by Apple Inc. It is available through a dedicated tab of the App Store on devices running iOS 13, tvOS 13, iPadOS 13, and macOS Catalina or later. The service launched on September 19 ...
and
Apple TV+
Apple TV is a digital media player and microconsole developed and marketed by Apple Inc. It is a small network appliance hardware that plays received media data such as video and audio to a television set or external display. Since its secon ...
were announced at this event.
WWDC 2019 (June 3–7, 2019)
WWDC 2019 was held from June 3 to June 7 at the San Jose Convention Center in California. At the keynote that kicked off the event, Apple announced
iOS 13
iOS 13 is the thirteenth major release of the iOS mobile operating system developed by Apple Inc. for their iPhone, iPod Touch, and HomePod lines. The successor to iOS 12 on those devices, it was announced at the company's Worldwide Developer ...
,
iPadOS
iPadOS is a mobile operating system developed by Apple Inc. for its iPad line of tablet computers. It is a rebranded variant of iOS, the operating system used by Apple's iPhones, renamed to reflect the diverging features of the two product l ...
,
macOS Catalina
macOS Catalina (version 10.15) is the sixteenth major release of macOS, Apple Inc.'s desktop operating system for Macintosh computers. It is the successor to macOS Mojave and was announced at WWDC 2019 on June 3, 2019 and released to the publ ...
,
tvOS 13,
watchOS 6, a redesigned
Mac Pro
Mac Pro is a series of workstations and servers for professionals that are designed, developed and marketed by Apple Inc. since 2006. The Mac Pro, by some performance benchmarks, is the most powerful computer that Apple offers. It is one of f ...
, the
Pro Display XDR
The Pro Display XDR is a 32-inch flat panel computer monitor created by Apple, based on an LG supplied display, and released on December 10, 2019. It was announced at the Apple Worldwide Developers Conference on June 3, 2019 along with the thir ...
, and the new
SwiftUI framework.
WWDC19 hosted over 5,500 attendees, including 350 winners of Apple’s student challenge. For the latter, a separate “Scholarship Kickoff” was organized on June 2, before the conference start.
Weezer
Weezer is an American rock band formed in Los Angeles, California, in 1992. Since 2001, the band has consisted of Rivers Cuomo (vocals, guitar, keyboards), Patrick Wilson (drums, backing vocals), Scott Shriner (bass guitar, keyboards, backing ...
performed at the “Bash” meetup organized as part of WWDC at Discovery Meadow (located about half a kilometer from the convention center).
Apple Special Event (September 10, 2019)
Apple hosted a special event on September 10, 2019, with the tagline "By innovation only." It was held at the
Steve Jobs Theater in the
Apple Park
Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded the original headquarters at Apple Campus, ...
campus.
Apple TV+
Apple TV is a digital media player and microconsole developed and marketed by Apple Inc. It is a small network appliance hardware that plays received media data such as video and audio to a television set or external display. Since its secon ...
updates,
Apple Watch Series 5
Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was r ...
,
iPhone 11
The iPhone 11 is a smartphone designed, developed, and marketed by Apple Inc. It is the 13th generation of iPhone, succeeding the iPhone XR, and was unveiled on September 10, 2019 alongside the iPhone 11 Pro at the Steve Jobs Theater in Apple ...
,
iPhone 11 Pro and 11 Pro Max, and the
7th generation iPad were announced at the event.
iOS 13
iOS 13 is the thirteenth major release of the iOS mobile operating system developed by Apple Inc. for their iPhone, iPod Touch, and HomePod lines. The successor to iOS 12 on those devices, it was announced at the company's Worldwide Developer ...
and
watchOS
watchOS is the operating system of the Apple Watch, developed by Apple Inc. It is based on iOS, the operating system used by the iPhone, and has many similar features. It was released on April 24, 2015, along with the Apple Watch, the only dev ...
6 were released nine days later.
iPadOS
iPadOS is a mobile operating system developed by Apple Inc. for its iPad line of tablet computers. It is a rebranded variant of iOS, the operating system used by Apple's iPhones, renamed to reflect the diverging features of the two product l ...
and
tvOS
tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation ...
13 were also released the following five days.
The event was streamed live on
YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
for the first time, in addition to the usual streaming on Apple's website and through an
Apple TV
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
channel.
2020
WWDC 2020 (June 22–26, 2020)
WWDC 2020 was held from June 22 to June 26. Due to the
COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
, the entire event took place as a virtual conference for the first time.
The announcements at the online special event keynote on June 22 included
iOS 14
iOS 14 is the fourteenth major release of the iOS mobile operating system developed by Apple Inc. for their iPhone and iPod Touch lines. Announced at the company's Worldwide Developers Conference on June 22, 2020 as the successor to iOS 13 ...
,
iPadOS 14
iPadOS 14 is the second major release of the iPadOS operating system developed by Apple for their iPad line of tablet computers. It was announced on June 22, 2020 at the company's Worldwide Developers Conference (WWDC) as the successor to i ...
,
watchOS 7
watchOS is the operating system of the Apple Watch, developed by Apple Inc. It is based on iOS, the operating system used by the iPhone, and has many similar features. It was released on April 24, 2015, along with the Apple Watch, the only dev ...
,
tvOS 14
tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation, ...
,
macOS Big Sur
macOS Big Sur (version 11) is the seventeenth major release of macOS, Apple Inc.'s operating system for Macintosh computers. It was announced at Apple's Worldwide Developers Conference (WWDC) on June 22, 2020, and was released to the public ...
and the
Mac transition to Apple silicon
The Mac transition to Apple silicon is the process of changing the central processing units (CPUs) of Apple Inc.'s line of Mac computers from Intel's x86-64 processors to Apple-designed systems on a chip that use the ARM64 architecture. CE ...
. The keynote was recorded at
Apple Park
Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded the original headquarters at Apple Campus, ...
in
Cupertino, California
Cupertino ( ) is a city in Santa Clara County, California, United States, directly west of San Jose on the western edge of the Santa Clara Valley with portions extending into the foothills of the Santa Cruz Mountains. The population was 57,82 ...
.
Apple Event (September 15, 2020)
An Apple Event was held on September 15, 2020, with the tagline "Time flies." It took place as a virtual event, pre-recorded at
Apple Park
Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded the original headquarters at Apple Campus, ...
. Amongst the many announcements include the
Apple Watch Series 6
Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was rel ...
, the
Apple Watch SE, the fourth-generation
iPad Air
The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating ...
, and the eighth-generation
iPad
The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating s ...
.
iOS 14
iOS 14 is the fourteenth major release of the iOS mobile operating system developed by Apple Inc. for their iPhone and iPod Touch lines. Announced at the company's Worldwide Developers Conference on June 22, 2020 as the successor to iOS 13 ...
,
iPadOS 14
iPadOS 14 is the second major release of the iPadOS operating system developed by Apple for their iPad line of tablet computers. It was announced on June 22, 2020 at the company's Worldwide Developers Conference (WWDC) as the successor to i ...
,
watchOS
watchOS is the operating system of the Apple Watch, developed by Apple Inc. It is based on iOS, the operating system used by the iPhone, and has many similar features. It was released on April 24, 2015, along with the Apple Watch, the only dev ...
7 and
tvOS
tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation ...
14 were released a day later.
Apple Event (October 13, 2020)
An Apple Event was held on October 13, 2020, with the tagline "Hi, Speed." It also took place as a virtual event at
Apple Park
Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded the original headquarters at Apple Campus, ...
, just like the previous one held on September 15. The
HomePod mini,
iPhone 12 mini
The iPhone 12 and iPhone 12 Mini (stylized and marketed as iPhone 12 mini) are a range of smartphones designed, developed, and marketed by Apple Inc. They are the fourteenth-generation, "affordable flagship" iPhones, succeeding the iPhone 1 ...
,
iPhone 12
The iPhone 12 and iPhone 12 Mini (stylized and marketed as iPhone 12 mini) are a range of smartphones designed, developed, and marketed by Apple Inc. They are the fourteenth-generation, "affordable flagship" iPhones, succeeding the iPhone 11. ...
,
iPhone 12 Pro
The iPhone 12 Pro and iPhone 12 Pro Max are smartphones designed, developed, and marketed by Apple Inc. They are the flagship smartphones in the fourteenth generation of the iPhone, succeeding the iPhone 11 Pro and iPhone 11 Pro Max, respe ...
, and
iPhone 12 Pro Max were announced at the event. Preorders for iPhone 12 and iPhone 12 Pro began on October 16 and shipping began on October 23. The iPhone 12 mini and iPhone 12 Pro Max were available for preorder on November 6, and started shipping on November 13.
Verizon
Verizon Communications Inc., commonly known as Verizon, is an American multinational telecommunications conglomerate and a corporate component of the Dow Jones Industrial Average. The company is headquartered at 1095 Avenue of the Americas in ...
CEO
Hans Vestberg
Hans Vestberg (born 23 June 1965) is a Swedish businessman and CEO of Verizon Communications, where he has worked as executive vice president of the company's network and technology team, and as chief technology officer. Vestberg was previously th ...
appeared alongside
Tim Cook
Timothy Donald Cook (born November 1, 1960) is an American business executive who has been the chief executive officer of Apple Inc. since 2011. Cook previously served as the company's chief operating officer under its co-founder Steve Jobs ...
to discuss
5G.
Apple Event (November 10, 2020)
An Apple Event was held on November 10, 2020, with the tagline "One more thing." It also took place as a virtual event at
Apple Park
Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded the original headquarters at Apple Campus, ...
, just like the previous two held on September 15 and October 13. It focused on the
Apple M1
Apple M1 is a series of ARM-based systems-on-a-chip (SoCs) designed by Apple Inc. as a central processing unit (CPU) and graphics processing unit (GPU) for its Mac desktops and notebooks, and the iPad Pro and iPad Air tablets. The M1 c ...
, the new Apple silicon chip, and the new
Apple silicon
Apple silicon is a series of system on a chip (SoC) and system in a package (SiP) processors designed by Apple Inc., mainly using the ARM architecture. It is the basis of most new Mac computers as well as iPhone, iPad, iPod Touch, Apple TV, ...
-powered models of the
MacBook Air
The MacBook Air is a line of ultrabook computers developed and manufactured by Apple Inc. It consists of a full-size keyboard, a machined aluminum case, and, in the more modern versions, a thin light structure. The Air was originally position ...
,
Mac mini
Mac Mini (stylized as Mac mini) is a small form factor (desktop and motherboard), small form factor desktop computer developed and marketed by Apple Inc. , it is positioned between the consumer all-in-one iMac (Intel-based), iMac and the profes ...
, and 13"
MacBook Pro.
macOS Big Sur
macOS Big Sur (version 11) is the seventeenth major release of macOS, Apple Inc.'s operating system for Macintosh computers. It was announced at Apple's Worldwide Developers Conference (WWDC) on June 22, 2020, and was released to the public ...
was released two days later.
John Hodgman
John Kellogg Hodgman (born June 3, 1971) is an American author, actor, and humorist. In addition to his published written works, such as '' The Areas of My Expertise'', ''More Information Than You Require'', and '' That Is All'', he is known for ...
appeared in a cameo at the end of the event.
2021
Apple Event (April 20, 2021)
An Apple Event was held on April 20, 2021, with the tagline "Spring Loaded." It also took place as a
virtual event
Virtual may refer to:
* Virtual (horse), a thoroughbred racehorse
* Virtual channel, a channel designation which differs from that of the actual radio channel (or range of frequencies) on which the signal travels
* Virtual function, a programming ...
at
Apple Park
Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded the original headquarters at Apple Campus, ...
, just like the previous three held on September 15, October 13 and November 10, 2020. It revealed a new
iPad Pro
The iPad Pro is a premium model of Apple's iPad tablet computer. It runs iPadOS, a tablet-optimized version of the iOS operating system.
The original iPad Pro was introduced in September 2015, and ran iOS 9. The second-generation iPad P ...
and
iMac
iMac is a family of all-in-one Mac desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its debut in August 1998, and has evolved through seven distinct forms.
In it ...
with the
Apple M1
Apple M1 is a series of ARM-based systems-on-a-chip (SoCs) designed by Apple Inc. as a central processing unit (CPU) and graphics processing unit (GPU) for its Mac desktops and notebooks, and the iPad Pro and iPad Air tablets. The M1 c ...
chip,
Apple TV 4K
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...
,
AirTag, and a new purple color option for
iPhone 12
The iPhone 12 and iPhone 12 Mini (stylized and marketed as iPhone 12 mini) are a range of smartphones designed, developed, and marketed by Apple Inc. They are the fourteenth-generation, "affordable flagship" iPhones, succeeding the iPhone 11. ...
and
12 Mini, and announced new features for
iOS 14.7.
WWDC 2021 (June 7–11, 2021)
WWDC 2021 was held from June 7 to June 11. As with the previous WWDC in 2020, it took place as a virtual event, with its keynote pre-recorded at
Apple Park
Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded the original headquarters at Apple Campus, ...
. The announcements at the online special event keynote on June 7 included
iOS 15,
iPadOS 15
iPadOS 15 is the third major release of the iPadOS operating system developed by Apple for its iPad line of tablet computers. The successor to iPadOS 14, it was announced at the company's Worldwide Developers Conference (WWDC) on June 7, 2021 al ...
,
watchOS 8
watchOS is the operating system of the Apple Watch, developed by Apple Inc. It is based on iOS, the operating system used by the iPhone, and has many similar features. It was released on April 24, 2015, along with the Apple Watch, the only d ...
,
tvOS 15
tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation ...
and
macOS Monterey
macOS Monterey (version 12) is the eighteenth major release of macOS, Apple's desktop operating system for Macintosh computers. The successor to macOS Big Sur, it was announced at WWDC 2021 on June 7, 2021, and released on October 25, 2021. m ...
.
Apple Event (September 14, 2021)
An Apple Event was held on September 14, 2021 with the tagline "California streaming." It also took place as a virtual event at
Apple Park
Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded the original headquarters at Apple Campus, ...
and at locations across California, much like the previous two held on April 20 and June 7. During the event, it revealed the new
iPad
The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating s ...
with the
Apple A13 chip, the new
iPad mini
The iPad Mini (branded and marketed as iPad mini) is a line of mini tablet computers designed, developed, and marketed by Apple Inc. It is a sub-series of the iPad line of tablets, with screen sizes of 7.9 inches and 8.3 inches. The first- ...
with the
Apple A15
The Apple A15 Bionic is a 64-bit ARM-based system on a chip (SoC) designed by Apple Inc. It is used in the iPhone 13 and 13 Mini, iPhone 13 Pro and 13 Pro Max, iPad Mini (6th generation), iPhone SE (3rd generation), iPhone 14 and 14 Plus an ...
chip, the
Apple Watch Series 7
Apple Watch is a line of smartwatches produced by Apple Inc. It incorporates fitness tracking, health-oriented capabilities, and wireless telecommunication, and integrates with iOS and other Apple products and services. The Apple Watch was r ...
, and the
iPhone 13 mini,
iPhone 13
The iPhone 13 and iPhone 13 Mini (stylized as iPhone 13 mini) are smartphones designed, developed, marketed, and sold by Apple Inc. They are the fifteenth generation of iPhones (succeeding the iPhone 12 and iPhone 12 Mini respectively). They ...
,
iPhone 13 Pro
The iPhone 13 Pro and iPhone 13 Pro Max are smartphones designed, developed, and marketed by Apple Inc. They are the flagship smartphones in the fifteenth generation of the iPhone, succeeding the iPhone 12 Pro and iPhone 12 Pro Max respective ...
, and
iPhone 13 Pro Max.
iOS 15,
iPadOS 15
iPadOS 15 is the third major release of the iPadOS operating system developed by Apple for its iPad line of tablet computers. The successor to iPadOS 14, it was announced at the company's Worldwide Developers Conference (WWDC) on June 7, 2021 al ...
,
watchOS 8
watchOS is the operating system of the Apple Watch, developed by Apple Inc. It is based on iOS, the operating system used by the iPhone, and has many similar features. It was released on April 24, 2015, along with the Apple Watch, the only d ...
, and
tvOS 15
tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation ...
were released six days later. Pre-orders for iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max began on September 17 and shipping began on September 24.
Apple Event (October 18, 2021)
An Apple Event was held on October 18, 2021 with the tagline "Unleashed." It again took place as a virtual event and was livestreamed from
Apple Park
Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded the original headquarters at Apple Campus, ...
. During the event, Apple announced an
Apple Music
Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Apple M ...
Voice Plan, new color options for
HomePod mini (blue, yellow, and orange, which became available in November),
AirPods (3rd generation), and new
MacBook Pro 14" and 16".
MacOS Monterey
macOS Monterey (version 12) is the eighteenth major release of macOS, Apple's desktop operating system for Macintosh computers. The successor to macOS Big Sur, it was announced at WWDC 2021 on June 7, 2021, and released on October 25, 2021. m ...
was released a week later. The new MacBook models have a new design, bringing back previously removed ports, and are powered by Apple's
M1 Pro and
M1 Max processors, which replaced the
Intel
Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
processors in the previous 16" model.
2022
Apple Event (March 8, 2022)
An Apple Event was held on March 8, 2022 with the tagline "Peek Performance" at 10 a.m.
PST. It was once again held as a virtual event. A new
iPhone SE with
5G capabilities and an enhanced camera was announced. Pre-orders for the new iPhone SE began on March 11, 2022 and shipping began on March 18, 2022. New "Green/Alpine Green" color options for the
iPhone 13
The iPhone 13 and iPhone 13 Mini (stylized as iPhone 13 mini) are smartphones designed, developed, marketed, and sold by Apple Inc. They are the fifteenth generation of iPhones (succeeding the iPhone 12 and iPhone 12 Mini respectively). They ...
and
iPhone 13 Pro
The iPhone 13 Pro and iPhone 13 Pro Max are smartphones designed, developed, and marketed by Apple Inc. They are the flagship smartphones in the fifteenth generation of the iPhone, succeeding the iPhone 12 Pro and iPhone 12 Pro Max respective ...
were also announced. A new
iPad Air
The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating ...
with the
M1 SoC and 5G was announced as well in the event, along with the
Mac Studio
Mac Studio is a small-form-factor workstation designed, manufactured, and sold by Apple Inc. It is one of four desktop computers in the Mac lineup, sitting above the consumer-range Mac Mini and iMac, and positioned below the Mac Pro. It is co ...
, which introduces the
M1 Ultra
Apple M1 is a series of ARM architecture, ARM-based system-on-a-chip, systems-on-a-chip (SoCs) Apple silicon, designed by Apple Inc. as a central processing unit (CPU) and graphics processing unit (GPU) for its Mac (computer), Mac desktop compu ...
SoC along with the Mac, as well as a new dedicated monitor that is meant for the desktop computer, the
Studio Display. It is the first Apple-branded consumer monitor since the discontinuation of the
Apple Thunderbolt Display
The Apple Thunderbolt Display is a 27-inch flat panel computer monitor developed and sold by Apple Inc. from July 2011 to June 2016. Originally priced at $999, it replaced the 27-inch Apple LED Cinema Display. New to the Thunderbolt Display w ...
and is not to be confused with the “
Apple Studio Display (1998-2004)” series. It features a design reminiscent to the
Pro Display XDR
The Pro Display XDR is a 32-inch flat panel computer monitor created by Apple, based on an LG supplied display, and released on December 10, 2019. It was announced at the Apple Worldwide Developers Conference on June 3, 2019 along with the thir ...
, but it sits below the level of the professional monitor display bundled with the 3rd generation
Mac Pro
Mac Pro is a series of workstations and servers for professionals that are designed, developed and marketed by Apple Inc. since 2006. The Mac Pro, by some performance benchmarks, is the most powerful computer that Apple offers. It is one of f ...
.
WWDC 2022 (June 6–10, 2022)
WWDC 2022 was held from June 6 to June 10. Just like WWDC 2020, held from June 22 to June 26, and WWDC 2021, held from June 7 to June 11, it also took place as a virtual event, although there was a special day at Apple Park on June 6, allowing developers and students to watch the online events together. Software announcements at the online special event keynote on June 6 included
iOS 16
iOS 16 is the 16th and current major release of the iOS mobile operating system developed by Apple for its iPhone line of products. It was announced at the company's Worldwide Developers Conference (WWDC) on June 6, 2022, as the successor to ...
,
iPadOS 16
iPadOS 16 is the fourth and current major release of the iPadOS operating system developed by Apple for its iPad line of tablet computers. The successor to iPadOS 15, it was announced at the company's Worldwide Developers Conference (WWDC) on ...
,
watchOS 9,
tvOS 16
tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation ...
and
macOS Ventura
macOS Ventura (version 13) is the nineteenth and current major release of macOS, Apple's desktop operating system for Mac computers. The successor to macOS Monterey, it was announced at WWDC 2022 on June 6, 2022, and launched on October 24, 2 ...
. Hardware announcements included the
M2 chip and two Macs based on it, a redesigned
MacBook Air
The MacBook Air is a line of ultrabook computers developed and manufactured by Apple Inc. It consists of a full-size keyboard, a machined aluminum case, and, in the more modern versions, a thin light structure. The Air was originally position ...
and an updated 13-inch
MacBook Pro.
After two years of online only events due to the
COVID-19 Pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
, WWDC 2022 was the first in-person Apple Event since WWDC 2019. The opening keynote was still pre-recorded, with a limited number of developers and members of the press invited to
Apple Park
Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded the original headquarters at Apple Campus, ...
. The viewing occurred at Caffè Macs inside Apple Park, with seating extending outside.
Apple Event (September 7, 2022)
Apple announced an event on August 24, 2022 with the tagline "Far out". It took place as an in-person event at the
Steve Jobs Theater on September 7, 2022 at 10 a.m.
PDT, making it the first event done in-person since the September 10, 2019 event.
It also took place as a virtual event at
Apple Park
Apple Park is the corporate headquarters of Apple Inc., located in Cupertino, California, United States. It was opened to employees in April 2017, while construction was still underway, and superseded the original headquarters at Apple Campus, ...
and at locations across California, just like the previous one held on March 8. During the event, it revealed the
Apple Watch Series 8, the second-generation
Apple Watch SE, the new
Apple Watch Ultra, the second-generation
AirPods Pro
AirPods Pro are wireless Bluetooth in-ear headphones designed by Apple, initially released on October 30, 2019. They are Apple's mid-range wireless headphones, sold alongside the base-level AirPods and highest-end AirPods Max.
The first-genera ...
, the
iPhone 14
The iPhone 14 and iPhone 14 Plus (also stylized as iPhone 14+) are smartphones designed, developed, and marketed by Apple Inc. They are the sixteenth generation of iPhones, succeeding the iPhone 13 and iPhone 13 Mini, and was announced durin ...
and
iPhone 14 Plus with the
Apple A15
The Apple A15 Bionic is a 64-bit ARM-based system on a chip (SoC) designed by Apple Inc. It is used in the iPhone 13 and 13 Mini, iPhone 13 Pro and 13 Pro Max, iPad Mini (6th generation), iPhone SE (3rd generation), iPhone 14 and 14 Plus an ...
chip, and the
iPhone 14 Pro
The iPhone 14 Pro and iPhone 14 Pro Max are smartphones designed, developed, and marketed by Apple Inc. They are the sixteenth-generation flagship iPhones, succeeding the iPhone 13 Pro and iPhone 13 Pro Max. The devices were unveiled alongs ...
and
iPhone 14 Pro Max with the
Apple A16
The Apple A16 Bionic is a 64-bit ARM-based system on a chip (SoC) designed by Apple Inc. and manufactured by TSMC. It is used in the iPhone 14 Pro and 14 Pro Max models only.
Design
The Apple A16 Bionic features an Apple-designed 64-bit six- ...
chip. Preorders for iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max began on September 9; shipping for iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max began on September 16, while shipping for iPhone 14 Plus began on October 7.
iOS 16
iOS 16 is the 16th and current major release of the iOS mobile operating system developed by Apple for its iPhone line of products. It was announced at the company's Worldwide Developers Conference (WWDC) on June 6, 2022, as the successor to ...
,
watchOS 9, and
tvOS 16
tvOS (formerly known as Apple TV Software) is an operating system developed by Apple Inc. for the Apple TV, a digital media player. In the first-generation Apple TV, Apple TV Software was based on Mac OS X. Starting with the second-generation ...
were released on September 12.
See also
*
Apple Inc. advertising
*
Apple Worldwide Developers Conference
*
Macworld/iWorld
Macworld/iWorld was an information technology trade show with conference tracks dedicated to the Apple Macintosh platform. It was held annually in the United States during January. Originally ''Macworld Expo'' and then ''Macworld Conference & Expos ...
*
Stevenote
Stevenote is a colloquial term for keynote speeches given by Steve Jobs, former CEO of Apple, at events such as the Apple Worldwide Developers Conference, Macworld Expo, and Apple Expo. Because most Apple product releases were first shown to th ...
References
{{Apple Inc.
Media events
*
*