Anne-Marie Beretta (born 24 September 1937) is a French stylist. She is known particularly for her iconic "101801" coat designed for
Max Mara. In 1986 she became a
Chevalier des Arts et des Lettres.
Life
Beretta was born in
Béziers
Béziers (; oc, Besièrs) is a Subprefectures in France, subprefecture of the Hérault Departments of France, department in the Occitania (administrative region), Occitanie Regions of France, region of Southern France. Every August Béziers hos ...
in 1937. In 1957 she took the advice of
Roger Bauer
Roger is a given name, usually masculine, and a surname. The given name is derived from the Old French personal names ' and '. These names are of Germanic origin, derived from the elements ', ''χrōþi'' ("fame", "renown", "honour") and ', ' ( ...
who was working at
Jacques Griffe
Jacques Griffe (1909-1996) was a French couturier and fashion designer.
Biography
Griffe was born in Carcassonne, France. He died in 1996.
Fashion career
Griffe served an apprenticeship for a tailor in Carcassonne, before relocating to Toulouse ...
and decided to be a fashion designer. She found work with
Antonio Castillo who was creating costumes for the theatre. She went on to work in New York for
Pierre d’Alby and
Mac Douglas, and
Oleg Cassini. She came to notice in 1968 designing waterproofs for Ramosport
[ and the "101801" signature coat for Max Mara in 1981. This coat which was said to have influenced the 80s is still in production in 2020. ]Harrods
Harrods Limited is a department store located on Brompton Road in Knightsbridge, London, England. It is currently owned by the state of Qatar via its sovereign wealth fund, the Qatar Investment Authority. The Harrods brand also applies to other ...
estimate that 140,000 of these coats have been sold.[
]
Awards
In 1986 she was knighted and she became Chevalier des Arts et des Lettres. Beretta has her designs in the Palais Galliera in Paris.
References
{{DEFAULTSORT:Beretta, Anne-Marie
1937 births
Living people
People from Béziers
French fashion designers
French women fashion designers