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Ann Rockley is a content manager. She is the founder and President of The Rockley Group, based in the greater Toronto Area. She regularly presents papers and workshops on subjects involving the efficient creation, management and delivery of content for organizations in North America and Europe. She was the lead analyst for ''The XML & Component Content Management Report'' on Content Management Systems Watch.


Education and early career

At university, Ann Rockley took a Bachelor of Science degree in Astronomy. In the early 1980s, she got her first permanent job as a junior technical writer at I. P. Sharp Associates. She went on to work for Cemcorp, Unisys, and American Express, then formed Information Design Solutions with two partners, Heather Fawcett and Sam Ferdinand. According to Gerlinde Schuller, information design is a complex, interdisciplinary, and experimental art. The partnership consulted in usability, document analysis, SGML, and large-scale online documentation projects. In 1995, Rockley left Information Design Solutions to start The Rockley Group. She took a master's degree in
information science Information science (also known as information studies) is an academic field which is primarily concerned with analysis, collection, classification, manipulation, storage, retrieval, movement, dissemination, and protection of informatio ...
at the University of Toronto while continuing to work at The Rockley Group full-time.


Involvement with the STC

In the mid-1980s, Rockley took the initiative to revive the Toronto chapter of the
Society for Technical Communication The Society for Technical Communication (STC) is a professional association dedicated to the advancement of the theory and practice of technical communication with more than 4,500 members in the United States, Canada, and the world. The society pu ...
, a professional organization for technical communicators, by getting in touch with the international organization's representative for her area, Rennie Charles. The chapter was founded in 1959 but had been dormant for several years. She and Michelle Hutchinson, another technical communicator, assembled a group of their colleagues and presented a plan to hold regular meetings, find speakers of interest, and develop services for technical communicators. The chapter has been active ever since. Among other things, Rockley served as chapter president, produced the newsletter, and was general manager for a very successful three-day, multi-stream conference in 1989. (Hutchinson served as chapter president, produced the newsletter, and organized the hosting of the international society's annual conference in 1997.) When Toronto hosted the international conference, Rockley proposed producing the conference proceedings on CD as well as in book form. She also volunteered to produce the CDs for the 2500 attendees. That was the first time it had been done. The machine-readable format proved to be so popular that it has been provided in one form or another ever since. Rockley regularly presents papers and workshops at the annual meeting of th
international Society for Technical Communication
She was named an Associate Fellow of the STC for her contributions to the profession, and in 2005 became a Fellow, the Society's highest honor.


Teaching and writing

Ann Rockley helped to develop the Information Design certificate program at the
University of Toronto The University of Toronto (UToronto or U of T) is a public university, public research university in Toronto, Ontario, Canada, located on the grounds that surround Queen's Park (Toronto), Queen's Park. It was founded by royal charter in 1827 ...
. She has taught courses in the program (information design and enterprise content management). Rockley is the lead author of a 2002 book, ''Managing Enterprise Content: A Unified Content Strategy'', co-authored with Pamela Kostur and Steve Manning, who both worked with Ann at The Rockley Group. It has become a standard reference manual for content management. Her methodology includes
return on investment Return on investment (ROI) or return on costs (ROC) is a ratio between net income (over a period) and investment (costs resulting from an investment of some resources at a point in time). A high ROI means the investment's gains compare favourably ...
calculations, which can justify the content management effort to executives. She is also the lead author of a 2009 book, ''DITA 101: Fundamentals of DITA for Authors and Managers'', co-authored with Charles Cooper and Steve Manning. It is a beginner's guide to understanding the
Darwin Information Typing Architecture The Darwin Information Typing Architecture (DITA) specification defines a set of document types for authoring and organizing topic-oriented information, as well as a set of mechanisms for combining, extending, and constraining document types. It i ...
(DITA), an XML-based architecture for authoring, producing, and delivering information. Rockley's 2015 book, ''Intelligent Content: A Primer'', was co-authored with Charles Cooper and Scott Abel. It is a beginner's guide to creating intelligent content—defined as content which is not limited to one purpose, technology or output—and overcoming the challenges to its adoption. Intelligent Content was published by XML Press.


Innovation

Facing challenges such as putting online 10,000+ pages of documentation for a nuclear power plant, Rockley has been an innovator in devising ways to handle large quantities of online information. She has progressed from information design and online documentation through
single sourcing Single-source publishing, also known as single-sourcing publishing, is a content management method which allows the same source content to be used across different forms of media and more than one time.content management Content management (CM) is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referre ...
for entire enterprises. She pioneered content reuse using a unified content strategy and was among the first content strategists to regularly incorporate the use of
XML Extensible Markup Language (XML) is a markup language and file format for storing, transmitting, and reconstructing arbitrary data. It defines a set of rules for encoding documents in a format that is both human-readable and machine-readable ...
for implementing that strategy.


Involvement with CM Pros

As her interests became more specialized, Rockley went on to help found another professional organization, the Content Management Professionals (CM Pros), in 2004. She served as the president in 2005.


Involvement with OASIS

Ann Rockley is a member of the
Organization for the Advancement of Structured Information Standards The Organization for the Advancement of Structured Information Standards (OASIS; ) is a nonprofit consortium that works on the development, convergence, and adoption of open standards for cybersecurity, blockchain, Internet of things (IoT), ...
(OASIS). It is a "not-for-profit consortium that drives the development, convergence and adoption of open standards for the global information society". She is the Co-Chair of the DITA for Enterprise Business Documents SubcommitteeGoals of the Enterprise Business Documents Subcommittee of OASIS
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Bibliography

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References

{{DEFAULTSORT:Rockley, Ann Year of birth missing (living people) Living people Technical communication