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Andre O’Neal Harrell (September 26, 1960 – May 7, 2020) was an American music executive and multimedia
producer Producer or producers may refer to: Occupations *Producer (agriculture), a farm operator *A stakeholder of economic production *Film producer, supervises the making of films **Executive producer, contributes to a film's budget and usually does not ...
. In 1986, recently a rapper, he formed Uptown Records, soon a leader in R&B, rap, and their fusion, " hip hop soul" and " new jack swing."Kiki Mason
"Pop goes the ghetto"
''
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
'', 1995 Oct 23;28(42):37–43, whereb
p 38
offers a Harrell portrait prioritizing the recent
p 40
covers Harrell's early life and segues into his start in the music business
p 41
includes his own successes in it
p 42
introduces Sean "Puffy" Combs, an
p 43
returns to Harrell in the present, 1995, including recent multimedia ventures.
He gave Sean "Diddy" Combs his 1990 start in the industry, and later was
Motown Records Motown Records is an American record label owned by the Universal Music Group. It was founded by Berry Gordy Jr. as Tamla Records on June 7, 1958, and incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau of ''moto ...
' CEO.


Early life

Harrell was born in New York City borough the
Bronx The Bronx () is a borough of New York City, coextensive with Bronx County, in the state of New York. It is south of Westchester County; north and east of the New York City borough of Manhattan, across the Harlem River; and north of the New ...
on September 26, 1960. His father, Bernie, worked at a produce market in the Bronx's Hunts Point section; his mother, Hattie, was a nurse's aide. While a teenager, Harrell formed with Alonzo Brown, a friend from high school, a rap duo, Dr. Jeckyll & Mr. Hyde—Harrell as Jeckyll, Brown as Hyde—and reportedly achieved minor hit songs, "Genius Rap" in 1981 and "AM/PM" in 1984. Harrell graduated from Charles Evans Hughes High School in 1978. He attended
Baruch College Baruch College (officially the Bernard M. Baruch College) is a public college in New York City. It is a constituent college of the City University of New York system. Named for financier and statesman Bernard M. Baruch, the college operates und ...
, transferred to Lehman College, and, aiming to be a newscaster, majored in communications and business management. Third-year, he withdrew and took work at a local radio station.


Career

In 1983, Harrell met
Russell Simmons Russell Wendell Simmons (born October 4, 1957) is an American entrepreneur, writer and record executive. He co-founded the hip-hop label Def Jam Recordings, and created the clothing fashion lines Phat Farm, Argyleculture, and Tantris. Simmons ...
, a co-founder of
Def Jam Recordings Def Jam Recordings (also simply known as Def Jam) is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop. The l ...
. He went to work for Def Jam and within two years became vice-president and general manager. After a few years working at Def Jam, Harrell left and founded his own label called Uptown Records. Harrell is credited with having discovered and signed Sean "Puffy" Combs. In 1988, Mary J. Blige recorded an impromptu cover of Anita Baker's " Caught Up in the Rapture" at a recording booth in a local mall. Her mother's boyfriend at the time later played the cassette for Jeff Redd, a recording artist and A&R runner for Uptown Records. Redd sent it to Harrell, who met with Blige. In 1989, she was signed to the label and became the company's youngest and first female solo artist. In 1988, Harrell was offered a label deal
MCA Music Entertainment Group MCA Records was an American record label owned by MCA Inc., which later became part of Universal Music Group. Pre-history MCA Inc., a powerful talent agency and a television production company, entered the recorded music business in 1962 wit ...
. After he had multiple successful releases, in 1992, MCA offered Harrell a
multimedia Multimedia is a form of communication that uses a combination of different content forms such as text, audio, images, animations, or video into a single interactive presentation, in contrast to tradi ...
deal, which involved film and television productions. They developed the feature film '' Strictly Business'' and
FOX Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelv ...
's hit police drama series, '' New York Undercover,'' which aired from 1994 until 1998. Harrell renamed Uptown Records as Uptown Enterprises, and its records were featured in productions for
Universal Pictures Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Americ ...
and
Universal Television Universal Television LLC (abbreviated as UTV) is an American television production company that is a subsidiary of Universal Studio Group, a division of Comcast's NBCUniversal. It serves as the network television production arm of NBC; a predec ...
. In 1994, Harrell had a son with Wendy Credle, a music attorney. They named him Gianni Credle-Harrell. In 1995, Harrell was appointed CEO of
Motown Records Motown Records is an American record label owned by the Universal Music Group. It was founded by Berry Gordy Jr. as Tamla Records on June 7, 1958, and incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau of ''moto ...
and remained there until 1997. He also hosted ''Champagne & Bubbles'' on Sunday nights from 6 to 9pm on Emmis Urban AC WRKS (
98.7 Kiss FM WEPN-FM (98.7 MHz) branded as ''ESPN New York'', is an all-sports radio station licensed to New York City. The station is owned by Emmis Communications and its operations are controlled by Good Karma Brands, under a local marketing agreem ...
)/New York. Harrell was the CEO of Harrell Records, which is distributed through
Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most ...
. He partnered with budding Atlanta-based production company L7 Entertainment for the release of their new artists Hamilton Park and Netta Brielle. Harrell was the Vice Chairman of Revolt, Diddy's multi-platform music network. On October 17, 2014, he was instrumental in launching the Revolt Music Conference in
Miami, Florida Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at th ...
, at the Fountainbleau Hotel. The event was attended by such entertainment figures as Guy Oseary,
Russell Simmons Russell Wendell Simmons (born October 4, 1957) is an American entrepreneur, writer and record executive. He co-founded the hip-hop label Def Jam Recordings, and created the clothing fashion lines Phat Farm, Argyleculture, and Tantris. Simmons ...
, and L.A. Reid.


Death

Harrell died on May 7, 2020, at his home in
West Hollywood, California West Hollywood is a city in Los Angeles County, California, United States. Incorporated in 1984, it is home to the Sunset Strip. As of the 2020 U.S. Census, its population was 35,757. It is considered one of the most prominent gay villages in ...
. He was 59, and news of his death was first announced on
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
by D-Nice. According to Wendy Credle, Harrell's ex-wife, he had been suffering from heart problems in the time leading up to his death. At his funeral, held on May 23, among notable attendees were singers Mary J. Blige,
Mariah Carey Mariah Carey (; born March 27, 1969) is an American singer, songwriter, actress, and record producer. Referred to as the " Songbird Supreme", she is noted for her five-octave vocal range, melismatic singing style and signature use of the ...
and record producer L.A. Reid.


References


Biography of Andre Harrell Computer Tutorials Live


External links



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* {{DEFAULTSORT:Harrell, Andre 1960 births 2020 deaths American music industry executives People from Harlem Rappers from the Bronx Record producers from New York (state) African-American male rappers East Coast hip hop musicians 21st-century American rappers 21st-century American male musicians 21st-century African-American musicians 20th-century African-American people