Anchor is a brand of dairy products that was founded in

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

in 1886, and is one of the key brands owned by the New Zealand based international exporter Fonterra Co-operative Group. In

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

and

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

, Fonterra uses the Fernleaf brand instead of Anchor.

In New Zealand

Historically, the Anchor brand of milk products in New Zealand was owned by the New Zealand Dairy Group, which merged with Kiwi Co Operative in 2001 to form

Fonterra Fonterra Co-operative Group Limited is a New Zealand multinational publicly traded dairy co-operative owned by around 9,000 New Zealand farmers. The company is responsible for approximately 30% of the world's dairy exports and with revenue exce ...

. As the merger would leave New Zealand with virtually no competition in the domestic dairy sector, government legislation was required for Fonterra to be formed. One of the requirements was that Fonterra must divest its strongest domestic brand, Anchor, in the New Zealand market. This did not affect the brand internationally. The brand was sold to what is currently

Goodman Fielder Goodman Fielder is a joint Hong Kong/Singapore-owned manufacturer, marketer and distributor of bread, small goods, dairy products, margarine, oil, dressings and various food ingredients. Its main operations are in New Zealand, Australia, Fiji, ...

. Between 2001 and 2005, Fonterra grew one of their smaller milk brands which was originally only available in the

South Island The South Island, also officially named , is the larger of the two major islands of New Zealand in surface area, the other being the smaller but more populous North Island. It is bordered to the north by Cook Strait, to the west by the Tasman ...

of New Zealand, ' Meadow Fresh Milk' into a nationwide brand which provided good competition to the Anchor Brand of milk products. In 2005, Fonterra did a brand swap with what is now Goodman Fielder, swapping Meadow Fresh for Anchor, allowing Fonterra to again align its international and domestic dairy brands.

Anchor Milk

Fresh Anchor Milk products available in New Zealand are manufactured and marketed by Fonterra Brands, a division of Fonterra. The main plant that processes Anchor milk in New Zealand is in

Takanini Takanini is a southern suburb of Auckland, in northern New Zealand. It is located on the shores of the Pahurehure Inlet, 28 kilometres southeast of the Auckland CBD. The suburb is home to a Fonterra Brands milk plant (part of the dairy company ...

Auckland Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The List of New Zealand urban areas by population, most populous urban area in the country and the List of cities in Oceania by po ...

. In addition to the common varieties with differing percentages of

milk fat Butterfat or milkfat is the fatty portion of milk. Milk and cream are often sold according to the amount of butterfat they contain. Composition Butterfat is mainly composed of triglycerides. Each triglyceride contains three fatty acids. Butt ...

, they also offer "Anchor-Xtra", with extra

calcium Calcium is a chemical element with the symbol Ca and atomic number 20. As an alkaline earth metal, calcium is a reactive metal that forms a dark oxide-nitride layer when exposed to air. Its physical and chemical properties are most similar to ...

(marketed to "extra active" parents), and "Mega Milk", with extra

vitamin A vitamin is an organic molecule (or a set of molecules closely related chemically, i.e. vitamers) that is an Nutrient#Essential nutrients, essential micronutrient that an organism needs in small quantities for the proper functioning of its ...

s, as well as extra calcium, marketed for children. In 2013, the Anchor brand was released in China.

Anchor Milk Powder

Anchor Milk Powder is the major Anchor product available in some developing countries, such as

Guyana Guyana ( or ), officially the Cooperative Republic of Guyana, is a country on the northern mainland of South America. Guyana is an indigenous word which means "Land of Many Waters". The capital city is Georgetown. Guyana is bordered by the ...

and

Ethiopia Ethiopia, , om, Itiyoophiyaa, so, Itoobiya, ti, ኢትዮጵያ, Ítiyop'iya, aa, Itiyoppiya officially the Federal Democratic Republic of Ethiopia, is a landlocked country in the Horn of Africa. It shares borders with Eritrea to the ...

Anchor Butter and Anchor Cheese

Anchor Butter and Anchor Cheese are sold in New Zealand, but the brand for these products in New Zealand is still owned by a Goodman Fielder subsidiary. For butter and cheese the brand was not returned to Fonterra in the brand swap so not all Anchor branded products are Fonterra products in New Zealand. However, like most dairy products in New Zealand, the milk is still sourced from Fonterra suppliers and for butter and cheese, it is also likely that Fonterra manufactured the products with Goodman Fielder simply packaging the products.

Outside New Zealand

Internationally the Anchor brand is 100% owned by the Fonterra Co-Op Group. It is available in (and manufactured in) many areas including: *

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

Barbados Barbados is an island country in the Lesser Antilles of the West Indies, in the Caribbean region of the Americas, and the most easterly of the Caribbean Islands. It occupies an area of and has a population of about 287,000 (2019 estimate). ...

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

Chile Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the east a ...

Fiji Fiji ( , ,; fj, Viti, ; Fiji Hindi: फ़िजी, ''Fijī''), officially the Republic of Fiji, is an island country in Melanesia, part of Oceania in the South Pacific Ocean. It lies about north-northeast of New Zealand. Fiji consists ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

Mauritius Mauritius ( ; french: Maurice, link=no ; mfe, label=Mauritian Creole, Moris ), officially the Republic of Mauritius, is an island nation in the Indian Ocean about off the southeast coast of the African continent, east of Madagascar. It incl ...

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabian Peninsula, Arabia (including the Arabian Peninsula and Bahrain), Anatolia, Asia Minor (Asian part of Turkey except Hatay Pro ...

Pacific Islands Collectively called the Pacific Islands, the islands in the Pacific Ocean are further categorized into three major island groups: Melanesia, Micronesia, and Polynesia. Depending on the context, the term ''Pacific Islands'' may refer to one of se ...

Peru , image_flag = Flag of Peru.svg , image_coat = Escudo nacional del Perú.svg , other_symbol = Great Seal of the State , other_symbol_type = Seal (emblem), National seal , national_motto = "Fi ...

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

Russia Russia (, , ), or the Russian Federation, is a List of transcontinental countries, transcontinental country spanning Eastern Europe and North Asia, Northern Asia. It is the List of countries and dependencies by area, largest country in the ...

Sri Lanka Sri Lanka (, ; si, ශ්‍රී ලංකා, Śrī Laṅkā, translit-std=ISO (); ta, இலங்கை, Ilaṅkai, translit-std=ISO ()), formerly known as Ceylon and officially the Democratic Socialist Republic of Sri Lanka, is an ...

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

In the United Kingdom, Anchor block butter was imported from New Zealand until August 2012 when

Arla Foods UK Arla Foods Ltd is a major dairy products company in the United Kingdom, based in Leeds, and a subsidiary of the Arla Foods Group, which is owned by its farmer owners in seven countries including the UK. Company profile The company was crea ...

, the British licensee, transferred production to a local factory at

Westbury, Wiltshire Westbury is a town and civil parish in the west of the English county of Wiltshire, below the northwestern edge of Salisbury Plain, about south of Trowbridge and a similar distance north of Warminster. Originally a market town, Westbury was kn ...

, using British cream.

Anchor Spreadable

Anchor Spreadable is one of the brand's specialised products. This butter based spread is softened with

canola oil Close-up of canola blooms Canola flower Rapeseed oil is one of the oldest known vegetable oils. There are both edible and industrial forms produced from rapeseed, the seed of several cultivars of the plant family Brassicaceae. Historically, i ...

and spreads easily, but marketing claims of its being spreadable direct from the fridge have been questioned. A campaign in 2003 for Anchor Spreadable, created by

Jonti Picking Jonathan "Jonti" Picking (born 17 May 1975), also known as Weebl and Mr Weebl, is a British Internet personality and Flash animator and is the creator of ''Weebl's Stuff''. His animations are known for repetitive melodies and surreal dialogue ...

, of

Weebl and Bob ''The everyday happenings of Weebl and sometimes Weebl's friend, Bob'' (best known as ''Weebl and Bob'', and renamed ''Wobbl and Bob'' for its DVD release) is a Flash cartoon series created by Jonti Picking and co-scripted by Chris Vick. About ...

fame, included television ads featuring wobbly cows. Anchor Spreadable, as well as other New Zealand butter products, were banned from import into the EU for a short time. This came after a complaint made to the European Commissioner for Trade,

Peter Mandelson Peter Benjamin Mandelson, Baron Mandelson (born 21 October 1953) is a British Labour Party politician who served as First Secretary of State from 2009 to 2010. He was President of the Board of Trade in 1998 and from 2008 to 2010. He is the ...

, by the

German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ger ...

dairy trader, Egenberger.

References

External links

Anchor Institute

Anchor Malaysia
{{Butter, state=collapsed Agricultural marketing cooperatives Dairy products companies of New Zealand New Zealand brands Fonterra brands Products introduced in 1886 Cooperatives in New Zealand