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Ancestry.com LLC is an American
genealogy Genealogy () is the study of families, family history, and the tracing of their lineages. Genealogists use oral interviews, historical records, genetic analysis, and other records to obtain information about a family and to demonstrate kin ...
company based in Lehi, Utah. The largest for-profit genealogy company in the world, it operates a network of genealogical, historical records, and related genetic genealogy websites. In November 2018, the company said to have provided access to approximately 10 billion historical records, to have 3 million paying subscribers, and to have sold 18 million DNA kits to customers. By 2022, this number had risen to 30 billion records according to the company. On December 4, 2020,
The Blackstone Group Blackstone Inc. is an American alternative investment management company based in New York City. Blackstone's private equity business has been one of the largest investors in leveraged buyouts in the last three decades, while its real estate b ...
acquired the company in a deal valued at $4.7 billion.


History


Ancestry


1990–1999

In 1990, Paul Brent Allen (not to be confused with
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washin ...
cofounder
Paul Allen Paul Gardner Allen (January 21, 1953 – October 15, 2018) was an American business magnate, computer programmer, researcher, investor, and philanthropist. He co-founded Microsoft Corporation with childhood friend Bill Gates in 1975, which ...
or the Allen Holdings CEO Paul Allen) and Dan Taggart, two
Brigham Young University Brigham Young University (BYU, sometimes referred to colloquially as The Y) is a private research university in Provo, Utah. It was founded in 1875 by religious leader Brigham Young and is sponsored by the Church of Jesus Christ of Latter-d ...
graduates, founded Infobases and began offering
Latter-day Saints The Church of Jesus Christ of Latter-day Saints, informally known as the LDS Church or Mormon Church, is a nontrinitarian Christian church that considers itself to be the restoration of the original church founded by Jesus Christ. The c ...
(LDS) publications on floppy disks. In 1988, Allen had worked at
Folio Corporation Folio Corporation was founded in 1987 to publish books on CD-ROMs. History The first product, NFolio 1.2, was shipped in September 1988 as part of Novell NetWare. Users typing "help" at any DOS prompt on a Novell network were presented with th ...
, founded by his brother Curt and his brother-in-law
Brad Pelo Brad Pelo (born February 6, 1963) is an American businessman, entrepreneur, and co-founder and chief executive officer of i.TV, the company behind tvtag, a second screen app for iOS. Backed by Union Square Ventures, RRE Ventures, Rho Ventures, ...
. Infobases' first products were floppy disks and
compact disk The compact disc (CD) is a digital optical disc data storage format that was co-developed by Philips and Sony to store and play digital audio recordings. In August 1982, the first compact disc was manufactured. It was then released in October ...
s sold from the back seat of the founders' car. In 1994, Infobases was named among '' Inc.'' magazine's 500 fastest-growing companies. Their first offering on CD was the LDS Collectors Edition, released in April 1995, selling for $299.95, which was offered in an online version in August 1995. Ancestry officially went online with the launch of Ancestry.com in 1996. On January 1, 1997, Infobases' parent company, Western Standard Publishing, purchased Ancestry, Inc., publisher of '' Ancestry'' magazine and genealogy books. Western Standard Publishing's CEO was Joseph A. Cannon, one of the principal owners of
Geneva Steel Geneva Steel was a steel mill located in Vineyard, Utah, United States, founded during World War II to enhance national steel output. It operated from December 1944 to November 2001. Its unique name came from a resort that once operated nearby on ...
. In July 1997, Allen and Taggart purchased Western Standard's interest in Ancestry, Inc. At the time,
Brad Pelo Brad Pelo (born February 6, 1963) is an American businessman, entrepreneur, and co-founder and chief executive officer of i.TV, the company behind tvtag, a second screen app for iOS. Backed by Union Square Ventures, RRE Ventures, Rho Ventures, ...
was president and CEO of Infobases, and president of Western Standard. Less than six months earlier, he had been president of Folio Corporation, whose digital technology Infobases was using. In March 1997, Folio was sold to
Open Market The term open market is used generally to refer to an economic situation close to free trade. In a more specific, technical sense, the term refers to interbank trade in securities. In economic theory Economists judge the "openness" of markets ...
for $45 million. The first public evidence of the change in ownership of ''Ancestry'' magazine came with the July/August 1997 issue, which showed a newly reorganized Ancestry, Inc., as its publisher. That issue's masthead also included the first use of the Ancestry.com web address. More growth for Infobases occurred in July 1997, when Ancestry, Inc. purchased
Bookcraft, Inc. Bookcraft was a major publisher of books and products for members of the Church of Jesus Christ of Latter-day Saints (LDS Church). History In 1940, LDS Church president Heber J. Grant asked the church's ''Improvement Era'' magazine to compile his ...
, a publisher of books written by leaders and officers of the LDS Church. Infobases had published many of Bookcraft's books as part of its LDS Collector's Library. Pelo also announced that Ancestry's product line would be greatly expanded in both CDs and online. Alan Ashton, a longtime investor in Infobases and founder of WordPerfect, was its chairman of the board. Allen and Taggart began running Ancestry, Inc. independently from Infobases in July 1997, and began creating one of the largest online subscription-based genealogy database services. In April 1999, to better focus on its Ancestry.com and MyFamily.com Internet businesses, Infobases sold the Bookcraft brand name and its catalog of print books to its major competitor in the LDS book market,
Deseret Book Deseret Book () is an American publishing company headquartered in Salt Lake City, Utah, that also operates a chain of bookstores throughout the western United States. It is a wholly owned subsidiary of Deseret Management Corporation (DMC), the ...
. Included in the sale were the rights to Infobases' LDS Collectors Library on CD. A year earlier, Deseret Book had released a competing product called GospeLink, and the two products were combined as a single product by Deseret Book. The MyFamily.com website launched in December 1998, with additional free sites beginning in March 1999. The site generated one-million registered users within its first 140 days. The company raised more than US$90 million in venture capital from investors and changed its name on November 17, 1999, from Ancestry.com, Inc. to MyFamily.com, Inc. Its three Internet genealogy sites were then called Ancestry.com, FamilyHistory.com, and MyFamily.com. Sales were about US$62 million for 2002 and US$99 million for 2003.


2000–2009

In March 2004, the company, which had outgrown its call center in
Orem, Utah Orem is a city in Utah County, Utah, United States, in the northern part of the state. It is adjacent to Provo, Lindon, and Vineyard and is approximately south of Salt Lake City. Orem is one of the principal cities of the Provo-Orem, Utah Me ...
, opened a new call center, which accommodates about 700 agents at a time, in Provo. Heritage Makers was acquired by MyFamily.com in September 2005. While the company had been offering free access to Ancestry.com at LDS
Family History Centers Family History Centers (FHCs) are branches of the Family History Library in Salt Lake City, Utah, operated by the Church of Jesus Christ of Latter-day Saints (LDS Church). The centers supply resources for research and study of genealogy and famil ...
, that service was terminated on March 17, 2007, because the company and the LDS Church were unable to reach a mutually agreeable licensing agreement. In 2010, Ancestry restored access to its site at Family History Centers.


2010–2019

In 2010, Ancestry sold its book publishing assets to
Turner Publishing Company Turner Publishing Company is an American independent book publisher based in Nashville, Tennessee. The company is in the top 101 independent publishing companies in the U.S. as compiled bBookmarket.com and has been named four times to ''Publish ...
. Ancestry.com became a publicly traded company on NASDAQ (symbol: ACOM) on November 5, 2009, with an initial public offering of 7.4 million shares priced at $13.50 per share, underwritten by
Morgan Stanley Morgan Stanley is an American multinational investment management and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in more than 41 countries and more than 75,000 employees, the fir ...
,
Bank of America The Bank of America Corporation (often abbreviated BofA or BoA) is an American multinational investment bank and financial services holding company headquartered at the Bank of America Corporate Center in Charlotte, North Carolina. The bank ...
, Merrill Lynch,
Jefferies & Company Jefferies Group LLC is an American multinational independent investment bank and financial services company that is headquartered in New York City. The firm provides clients with capital markets and financial advisory services, institutional br ...
,
Piper Jaffray Piper Sandler Companies is an American independent investment bank and financial services company, focused on mergers and acquisitions, financial restructuring, public offerings, public finance, institutional brokerage, investment management a ...
, and
BMO Capital Markets BMO Capital Markets is the investment banking subsidiary of Canadian Bank of Montreal. The company offers corporate, institutional and government clients access to a range of financial services. These include equity and debt underwriting, c ...
. In 2010, Ancestry.com expanded its domestic operations with the opening of an office in
San Francisco, California San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
, staffed with brand new engineering, product, and marketing teams geared toward developing some of Ancestry's cutting-edge technology and services. In 2011, Ancestry launched an Android and
iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
app. In December 2011, Ancestry.com moved the
Social Security Death Index The Social Security Death Index (SSDI) was a database of death records created from the United States Social Security Administration's Death Master File until 2014. Since 2014, public access to the updated Death Master File has been via the Limit ...
search behind a paywall and stopped displaying the Social Security information of people who had died within the past 10 years, because of
identity theft Identity theft occurs when someone uses another person's personal identifying information, like their name, identifying number, or credit card number, without their permission, to commit fraud or other crimes. The term ''identity theft'' was c ...
concerns. In March 2012, Ancestry.com acquired the collection of DNA assets from GeneTree. In September 2012, Ancestry.com expanded its international operations with the opening of its European headquarters in Dublin, Ireland. The Dublin office includes a new call centre for international customers, as well as product, marketing, and engineering teams. In October 2012, Ancestry.com agreed to be acquired by a private equity group consisting of
Permira Permira is a global investment firm. Founded in 1985, the firm advises funds with assets under management of €60+ billion. The Permira funds have made approximately 300 private equity investments in four key sectors: Technology, Consumer, Ser ...
Advisers LLP, members of Ancestry.com's management team, including CEO Tim Sullivan and CFO Howard Hochhauser, and
Spectrum Equity Spectrum Equity is an American growth equity firm that invests in businesses related to the information economy. The company operates out of offices in Boston, MA and San Francisco, CA. The company was an early investor in Ancestry.com and Grubhu ...
, for $32 per share or around $1.6 billion. At the same time, Ancestry.com purchased a photo digitization and sharing service called 1000Memories. On July 16, 2015, Ancestry launched AncestryHealth, and announced the appointment of Cathy A. Petti as its Chief Health Officer. That year, Ancestry partnered with the
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
subsidiary,
Calico Calico (; in British usage since 1505) is a heavy plain-woven textile made from unbleached, and often not fully processed, cotton. It may also contain unseparated husk parts. The fabric is far coarser than muslin, but less coarse and thick than ...
, to focus on longevity research and therapeutics, in an effort to investigate human heredity of lifespan. In April 2016, GIC Private Limited (a sovereign wealth fund owned by the Government of Singapore) and
Silver Lake Silver is a chemical element with the Symbol (chemistry), symbol Ag (from the Latin ', derived from the Proto-Indo-European wikt:Reconstruction:Proto-Indo-European/h₂erǵ-, ''h₂erǵ'': "shiny" or "white") and atomic number 47. A soft, whi ...
(a private equity fund manager) bought equity stakes in Ancestry.com. The estimated market value of Ancestry.com in 2017 was more than $3 billion. Through vintage photographs, a woman was able to document eight generations of her family, dating back to 1805, including an interracial couple. A controversial Ancestry.com advertisement had run on television stations in
Utah Utah ( , ) is a state in the Mountain West subregion of the Western United States. Utah is a landlocked U.S. state bordered to its east by Colorado, to its northeast by Wyoming, to its north by Idaho, to its south by Arizona, and to it ...
, showing a slavery-era interracial couple. The advertisement was criticized by a news correspondent for Boston radio station
WBUR-FM WBUR-FM (90.9 FM) is a public radio station located in Boston, Massachusetts, owned by Boston University. It is the largest of three NPR member stations in Boston, along with WGBH and WUMB-FM and produces several nationally distributed progra ...
and
MSNBC MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and politi ...
, and law professor Melissa Murray, on the grounds that it romanticized slavery in the antebellum South. In April 2019, Ancestry withdrew the advertisement with an apology. In November 2018, Ancestry claimed to have over 10 billion digitised records and over three-million paying customers. In December 2018, after authorities arrested the
Golden State Killer Joseph James DeAngelo Jr. (born November 8, 1945) is an American serial killer, sex offender, burglar, and former police officer who committed at least 13 murders, 51 rapes, and 120 burglaries across California between 1974 a ...
and used
GEDmatch GEDmatch is an online service to compare autosomal DNA data files from different testing companies. The website gained significant media coverage in April 2018 after it was used by law enforcement to identify a suspect in the Golden State Kille ...
to solve the case, Ancestry.com and
23andMe 23andMe Holding Co. is a publicly held personal genomics and biotechnology company based in South San Francisco, California. It is best known for providing a direct-to-consumer genetic testing service in which customers provide a saliva sample ...
announced a data policy that they would not allow their DNA profiles to be used for crime solving without a valid legal process such as a
search warrant A search warrant is a court order that a magistrate or judge issues to authorize law enforcement officers to conduct a search of a person, location, or vehicle for evidence of a crime and to confiscate any evidence they find. In most countries, ...
, as they believe it violates users' privacy. In the 2021 case of the murder of George Seitz, Ancestry.com was used to help identify the remains of a crime victim.


2020–present

In August 2020,
The Blackstone Group Blackstone Inc. is an American alternative investment management company based in New York City. Blackstone's private equity business has been one of the largest investors in leveraged buyouts in the last three decades, while its real estate b ...
announced plans to acquire Ancestry for $4.7 billion. In February 2021, Ancestry announced
Deb Liu Deborah Liu is an American technology executive and CEO of Ancestry.com. Liu serves on the board of Intuit and Women in Product. Education and life Liu is of Chinese descent. She is a graduate of Duke University (B.S.E in Civil Engineering) a ...
, a former Facebook executive, as their CEO effective March 1. In November 2021, Ancestry announced that they have acquired French Genealogy Company
Geneanet Geneanet (previously stylized as GeneaNet) is a genealogy website with 4 million members. The database consists of data added by participants and is intended for all genealogists. The website is collaborative and the data added by the members are ...
.


AncestryDNA

AncestryDNA is a subsidiary of Ancestry LLC. AncestryDNA offers a direct-to-consumer
genealogical DNA test A genealogical DNA test is a DNA-based test used in genetic genealogy that looks at specific locations of a person's genome in order to find or verify ancestral genealogical relationships, or (with lower reliability) to estimate the ethnic mixt ...
. Consumers provide a sample of their DNA to the company for analysis. AncestryDNA then uses DNA sequences to infer family relationships with other Ancestry DNA users and to provide what it calls an "ethnicity estimate". This "ethnicity estimate" uses 700,000 markers which is only about .02% of all genetic markers that could be tested. Customers should not believe they are seeing all of their ethnic background, but taking multiple tests is useful when combined with using ancestry.com's genealogy web searches to find possible unexpected admixtures. Previously, Ancestry.com also offered paternal Y-chromosome DNA and maternal mitochondrial DNA tests, but those were discontinued in June 2014. The company describes the technical process of testing in a scientific
white paper A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white pape ...
. In July 2020, the company claimed that their database contained 18 million completed DNA kits bought by customers. Ancestry DNA is commonly used for
donor conceived person A donor offspring, or donor conceived person, is conceived via the donation of sperm (sperm donation) or ova (egg donation), or both (either from two separate donors or from a couple). For donor conceived people, the biological parent(s) who "don ...
s to find their biological siblings and in some cases their sperm or
egg donor Egg donation is the process by which a woman donates eggs to enable another woman to conceive as part of an assisted reproduction treatment or for biomedical research. For assisted reproduction purposes, egg donation typically involves in vitro ...
. The testing itself is performed by
Quest Diagnostics Quest Diagnostics is an American clinical laboratory. A Fortune 500 company, Quest operates in the United States, Puerto Rico, Mexico, and Brazil. Quest also maintains collaborative agreements with various hospitals and clinics across the globe ...
. For the people who activate the DNA test, Ancestry offers the possibility to participate into ''Human Diversity Project'', a "scientific research project aimed at helping scientists better understand population history, human migration, and human health".


FindAGrave

On September 30, 2013, Ancestry.com announced its acquisition of Find a Grave. Site editor Jim Tipton said of the purchase that Ancestry.com had "been linking and driving traffic to the site for several years. Burial information is a wonderful source for people researching their family history". Ancestry.com launched a mobile app in March 2014.


Fold3

Fold3® is an online database with military records, including the stories, photos, and personal documents.


Newspapers.com

In 2012, Ancestry spun off its digitized online newspaper components into a standalone service, Newspapers.com. Before the Newspapers.com launch, Ancestry.com acquired the following newspaper-oriented components, including scanning and digital technologies and posting on their website: * iArchives, Inc., and its footnote.com service, was acquired in 2010 for 1.022 million common stock shares. The purchase brought in assets including processes for digitalizing documents on
microfilm Microforms are scaled-down reproductions of documents, typically either photographic film, films or paper, made for the purposes of transmission, storage, reading, and printing. Microform images are commonly reduced to about 4% or of the origin ...
. Footnote would be rebranded Fold3 in 2011. *Archives.com was bought for $100 million in 2012. As of June 23, 2019, the archive claimed its index comprised online newspapers dating from 1700 worldwide, covering 12,100+ newspapers and a total of more than 509 million pages. The website's principal competitor is
newspaperarchive.com Heritage Microfilm, Inc. (est. 1997) is a preservation microfilm and microfilm digitization business located in Cedar Rapids, Iowa. History The company began in 1996 when the microfilm division of Cedar Rapids-based Crest Information Technolo ...
which claims it has online newspapers dating from 1607 worldwide, and its index in June 2018 includes 9,829 newspapers. Both websites have similar models for increasing their databases: striking deals with libraries, publishers and historical organizations to scan the publications for free to include in their database. Some participants see the process of free scanning as an easier, cheaper and quicker way to get their publications online than working through the U.S. government-operated
National Digital Newspaper Program The National Digital Newspaper Program is a joint project between the National Endowment for the Humanities and the Library of Congress to create and maintain a publicly available, online digital archive of historically significant newspapers publi ...
.


RootsWeb

RootsWeb, acquired by Ancestry in June 2000, is a free genealogy community that uses online forums, mailing lists, and other resources to help people research their family history. Users can upload
GEDCOM GEDCOM ( ), complete name FamilySearch GEDCOM, is a ''de facto'' open file format specification to store genealogical data, and import or export it between compatible genealogy software. GEDCOM is an acronym standing for ''Genealogical Data Comm ...
files of their information for others to search at the WorldConnect portion of the site. Trees uploaded to WorldConnect are searchable at both the RootsWeb and Ancestry websites. On December 20, 2017, a file containing 300,000 RootsWeb user names, passwords, and email addresses was exposed to the internet. The 300,000 records were from RootsWeb surname list service with 55,000 of those records were also Ancestry.com login credentials.


We Remember

We Remember is a free online memorial platform, which was launched by Ancestry in November 2017. It allows users to create a space to preserve and share photos and videos about the deceased.


Forces War Records

Acquired by Ancestry on May 24, 2021, Forces War Records is the leading British military genealogy-specialist website with a unique product that helps people both discover and contextualize their family's military history.


Past products

* Family Origins *
Family Tree Maker Family Tree Maker is genealogy software for Windows and Mac that allows the researcher to keep track of information collected during research and to create reports, charts, and books containing that information. The software was originally develo ...
, sold in 2017. * Genealogy.com, which maintains a genealogy research website, was acquired by MyFamily.com in 2003. * Generations Family Tree (originally called " Reunion for Windows") * MyFamily.com allowed members to create private family, or group, websites. In May 2010, MyFamily closed its
Bellevue, Washington Bellevue ( ) is a city in the Eastside region of King County, Washington, United States, located across Lake Washington from Seattle. It is the third-largest city in the Seattle metropolitan area and has variously been characterized as ...
, development office, effectively letting its entire staff go since none of the staff accepted an offer to move to Provo. Ancestry shut down MyFamily.com on September 5, 2014. At the time of the shutdown, MyFamily had not resolved discontent with the downloading process, which consisted of capturing miscellaneous uncatalogued photos, with alphanumeric names and no data attached, and various calendar documents, thus leaving behind the associated data, File Cabinet documents, family recipes, and all other information. * ROOTS software series by CommSoft was one of the first publishers of series of
genealogy software Genealogy software is computer software used to record, organize, and publish genealogical Genealogy () is the study of families, family history, and the tracing of their lineages. Genealogists use oral interviews, historical records, g ...
programs, created in the 1980s, and available until 1997. Commsoft released the following: ROOTS89 for the Heath H-8 series of personal computers; ROOTS/M for the CP/M operating system; and ROOTS II for
MS-DOS MS-DOS ( ; acronym for Microsoft Disk Operating System, also known as Microsoft DOS) is an operating system for x86-based personal computers mostly developed by Microsoft. Collectively, MS-DOS, its rebranding as IBM PC DOS, and a few ope ...
, followed by ROOTS III and ROOTS IV; and ROOTS V for Windows along with Visual ROOTS for Microsoft Windows. * Ultimate Family Tree (UFT)


See also

*
23andMe 23andMe Holding Co. is a publicly held personal genomics and biotechnology company based in South San Francisco, California. It is best known for providing a direct-to-consumer genetic testing service in which customers provide a saliva sample ...
*
Genographic Project The Genographic Project, launched on 13 April 2005 by the National Geographic Society and IBM, was a genetic anthropological study (sales discontinued on 31 May 2019) that aimed to map historical human migrations patterns by collecting and ...
* iArchives, Inc.


References


Further reading

*


External links

* {{DEFAULTSORT:Ancestry.Com Genetic genealogy companies Genealogy software Applied genetics Internet properties established in 1996 American companies established in 1996 Biotechnology companies established in 1996 American genealogy websites Online companies of the United States Privately held companies based in Utah Software companies based in Utah Software companies established in 1996 Sovereign wealth fund portfolio companies Permira companies Silver Lake (investment firm) companies 1996 establishments in Utah Companies formerly listed on the Nasdaq Software companies of the United States 2016 mergers and acquisitions 2020 mergers and acquisitions Companies based in Utah County, Utah Lehi, Utah The Blackstone Group companies