American Spirit Media
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American Spirit Media, LLC is a
broadcasting Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typically one using the electromagnetic spectrum (radio ...
company based in
Charlotte, North Carolina Charlotte ( ) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont region, it is the county seat of Mecklenburg County. The population was 874,579 at the 2020 census, making Charlotte the 16th-most populo ...
. Founded by Thomas B. Henson in 2003 as Ottumwa Media Holdings, it owns
television stations A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth ...
in several cities in the Southeastern
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
.


History

In 2003,
Raycom Media Raycom Media, Inc. was an American television broadcasting company based in Montgomery, Alabama. Raycom owned and/or provided services for 65 television stations and two radio stations across 44 markets in 20 states. Raycom, through its Commun ...
acquired the Waitt Media stations (that included
KYOU-TV KYOU-TV (channel 15) is a television station licensed to Ottumwa, Iowa, United States, serving the Ottumwa, Iowa– Kirksville, Missouri market as an affiliate of Fox, NBC and The CW Plus. The station is owned by Gray Television and maintain ...
in the
Ottumwa, Iowa Ottumwa ( ) is a city in and the county seat of Wapello County, Iowa, United States. The population was 25,529 at the time of the 2020 U.S. Census. Located in the state's southeastern section, the city is split into northern and southern halves b ...
DMA). As Raycom already owned
KTVO KTVO (channel 3) is a television station licensed to Kirksville, Missouri, United States, serving the Ottumwa, Iowa–Kirksville, Missouri market as an affiliate of ABC and CBS. Owned by Sinclair Broadcast Group, the station maintains studios ...
(licensed in
Kirksville, Missouri Kirksville is the county seat and most populous city in Adair County, Missouri. Located in Benton Township, its population was 17,530 at the 2020 census. Kirksville is home to two colleges: Truman State University and A.T. Still University. ...
, on the same DMA) and it could not legally keep both stations because the market has too few channels to legally permit a duopoly, KYOU was sold to then named Ottumwa Media Holdings (created on that year) for $4 million. The company entered into a shared services agreement and studio lease agreement with Raycom to operate KYOU and Raycom would have an option to purchase KYOU. In August 2006, Ottumwa Media Holdings changed its name to American Spirit Media. On the same month, on August 11, KTVO was sold to Barrington Broadcasting as part of a $262 million deal for twelve stations, however Raycom retained its shared services agreement with KYOU. In 2011,
Community Newspaper Holdings CNHI, LLC (formerly Community Newspaper Holdings, Inc.) is an American publisher of newspapers and advertising-related publications throughout the United States. The company was formed in 1997 by Ralph Martin,
sold Southeastern Media Holdings and its four stations to Thomas Henson (which later transferred in the same year its shares to American Spirit Media, which he owns) for $24 million and the assumption of $50 million in debt. On January 11, 2012, it was reported that
LIN Media LIN Media was an American holding company founded in 1994 that operated 43 television stations. All except one were affiliates of the six major U.S. television networks. One of the remaining stations was a low powered weather station in Ind ...
would sell WUPW to American Spirit Media for $22 million. As part of the acquisition, WUPW entered into a shared services agreement with Raycom's WTOL. The acquisition was completed on April 20, 2012. In July 2012, the company agreed to acquire
WDBD WDBD (channel 40) is a television station in Jackson, Mississippi, United States, affiliated with the Fox network. It is owned by American Spirit Media, which maintains a shared services agreement (SSA) with Gray Television, owner of NBC affilia ...
and WXMS-LP from Roundtable Broadcasting. As part of the deal, the station's operations would be taken over by Raycom's
WLBT WLBT (channel 3) is a television station in Jackson, Mississippi, United States, affiliated with NBC. It is owned by Gray Television, which also operates American Spirit Media–owned Fox affiliate WDBD (channel 40) and Vicksburg-licensed MyNet ...
. American Spirit also agreed to acquire WUFX and WBMS-CA from Vicksburg Broadcasting, but spin off the WUFX license to
Tougaloo College Tougaloo College is a private historically black college in the Tougaloo area of Jackson, Mississippi. It is affiliated with the United Church of Christ and Christian Church (Disciples of Christ). It was originally established in 1869 by New Yo ...
for $1 (though it will operate that station under a joint sales agreement). Both transactions were consummated on November 13. On November 27, 2013, American Spirit Media announced it would acquire
KFVE KFVE (channel 6) is a television station licensed to Kailua-Kona, Hawaii, United States, serving the Hawaiian Islands as an affiliate of the Spanish-language Telemundo network. It is owned by Gray Television alongside CBS affiliate KGMB (chann ...
and its satellites KGMV and KGMD-TV from MCG Capital Corporation. The stations are currently owned by MCG and operated by Raycom Media. A lawsuit was filed by Media Council Hawaii in 2014 to halt the transfer to American Spirit Media; consequently, as of January 31, 2016, the deal has yet to be consummated. In August 2015, as a result of Raycom Media's purchase of
Drewry Communications The Drewry Communications Group was a media company based in Lawton, Oklahoma, wholly owned and operated by the Drewry family. The company was run by Robert Drewry (as the company's president), Bill Drewry (as its chief executive officer), an ...
;
Hoak Media Hoak Media Corporation was a broadcast media company based in Dallas, Texas. Hoak once owned eighteen television stations (including satellites), all in medium and small-markets, mostly in the Great Plains states and Colorado. Hoak Media was e ...
sold
Wichita Falls, Texas Wichita Falls ( ) is a city in and the seat of government of Wichita County, Texas, United States. It is the principal city of the Wichita Falls Metropolitan Statistical Area, which encompasses all of Archer, Clay, and Wichita counties. Accordin ...
'-based
KAUZ-TV KAUZ-TV (channel 6) is a television station licensed to Wichita Falls, Texas, United States, serving the western Texoma area as an affiliate of CBS and The CW Plus. It is owned by American Spirit Media, which maintains a shared services agree ...
to American Spirit Media.
KSWO-TV KSWO-TV (channel 7) is a television station licensed to Lawton, Oklahoma, United States, serving the western Texoma area as an affiliate of ABC and Telemundo. It is owned by Gray Television, which maintains a shared services agreement (SSA) wit ...
(acquired by Raycom from Drewry) and KAUZ remained jointly operated, but the joint sales agreement between with KAUZ would be terminated upon the sale's closure due to FCC rules prohibiting such agreements by counting the sale of 15% or more of advertising time by one station to a competing junior partner station in the JSA as a
duopoly A duopoly (from Greek δύο, ''duo'' "two" and πωλεῖν, ''polein'' "to sell") is a type of oligopoly where two firms have dominant or exclusive control over a market. It is the most commonly studied form of oligopoly due to its simplicit ...
in violation with the agency's ownership rules (the Wichita Falls-Lawton market has only four full-power television stations, four fewer than that allowed to legally form a duopoly); upon the JSA's termination, Raycom would enter into a
shared services agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or time ...
with KAUZ, under which KSWO would handle news production, administrative and production operations, and equipment and building space for that station. The sale was completed on December 1. On March 10, 2016, American Spirit's KVHP License Subsidiary, LLC acquired Lake Charles'
KVHP KVHP (channel 29) is a television station in Lake Charles, Louisiana, United States, affiliated with Fox and ABC. It is owned by American Spirit Media, which maintains a shared services agreement (SSA) with Gray Television, owner of dual NBC/ C ...
for $2 million. After close its purchase on August 15, American Spirit entered into a
shared services agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or time ...
and studio lease agreement with Raycom's
KPLC KPLC (channel 7) is a television station in Lake Charles, Louisiana, United States, affiliated with NBC and The CW Plus. It is owned by Gray Television, which provides certain services to dual Fox/ABC affiliate KVHP (channel 29) under a share ...
to operate KVHP.Shared Services Agreement and Leases - Federal Communications Commission
/ref> On June 25, 2018,
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
-based
Gray Television Gray Television, Inc. is an American publicly traded television broadcasting company based in Atlanta, Georgia. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company owns or operates 180 stations across the United St ...
announced it had reached an agreement with Raycom to merge their respective broadcasting assets (consisting of Raycom's 63 existing owned-and/or-operated television stations, and Gray's 93 television stations) under the former's corporate umbrella. As part of the cash-and-stock merger transaction valued at $3.6 billion – in which Gray shareholders would acquire preferred stock currently held by Raycom – Gray would acquire KYOU in Ottumwa, Iowa and
WUPV WUPV (channel 65) is a television station licensed to Ashland, Virginia, United States, serving the Richmond area as an affiliate of The CW. It is owned by Gray Television alongside Richmond-licensed NBC affiliate WWBT (channel 12). Both stat ...
in
Richmond, Virginia (Thus do we reach the stars) , image_map = , mapsize = 250 px , map_caption = Location within Virginia , pushpin_map = Virginia#USA , pushpin_label = Richmond , pushpin_m ...
outright. In advance of the merger, Raycom exercised its options to purchase both stations outright from American Spirit Media. The sale to Gray was approved on December 20 and completed on January 2, 2019.


Operations

The company owns or operates seven stations, which all but two are operated by
Gray Television Gray Television, Inc. is an American publicly traded television broadcasting company based in Atlanta, Georgia. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company owns or operates 180 stations across the United St ...
through shared services and/or joint sales agreements. Prior to 2019,
Raycom Media Raycom Media, Inc. was an American television broadcasting company based in Montgomery, Alabama. Raycom owned and/or provided services for 65 television stations and two radio stations across 44 markets in 20 states. Raycom, through its Commun ...
provided services to these stations that are now operated by Gray, while WUPW is now operated by
Tegna Tegna Inc. (stylized in all caps as TEGNA) is an American publicly traded broadcast, digital media and marketing services company headquartered in Tysons Corner, Virginia. It was created on June 29, 2015, when the Gannett Company split into t ...
. This list also contains stations that were owned by Southeastern Media Holdings, prior to its acquisition by American Spirit in 2011.


Current

*1 Owned by
Tougaloo College Tougaloo College is a private historically black college in the Tougaloo area of Jackson, Mississippi. It is affiliated with the United Church of Christ and Christian Church (Disciples of Christ). It was originally established in 1869 by New Yo ...
, American Spirit Media operates WLOO through a joint services agreement.


Former


Carriage disputes


2017–18 dispute with DirecTV and AT&T U-verse

Under U.S. federal law, cable and satellite providers may not carry over-the-air stations on their systems without the consent of each stations' signal owners. American Spirit Media failed to renew its retransmission contract with
DirecTV DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. It ...
/
AT&T U-verse U-verse TV is a DirecTV brand of IPTV service. Launched on June 26, 2006, U-verse included broadband Internet (now AT&T Internet or AT&T Fiber), VoIP, IP telephone (now AT&T Phone), and IPTV (U-verse TV) services in 48 states.
upon its expiration on August 31, 2017. After a three-week extension period passed with both parties failing to agree on a new contract, American Spirit Media withdrew permission for DirecTV/AT&T U-verse to retransmit the signals of its stations as of 11:59 p.m. EDT on September 21. The dispute lasted for four months before a resolution was reached on January 30, 2018.


References

{{reflist


External links


American Spirit Media website
Gray Television Companies based in Charlotte, North Carolina Television broadcasting companies of the United States Mass media companies established in 2003