America's Store was a
US shopping television network. It was the spin-off channel to the
Home Shopping Network
HSN, Inc. an initialism of its former name Home Shopping Network, is an American free-to-air television network owned by the QVC Group (formerly Qurate Retail Group), which also owns Catalog merchant, catalog company Cornerstone Brands. It is ...
(HSN).
America's Store (AS) began in 1988 as the Home Shopping Club Overnight Service, which aired on broadcast stations around the US from midnight to 9 am and, in particular, on
WWOR-TV
WWOR-TV (channel 9) is a television station licensed to Secaucus, New Jersey, United States, serving the New York metropolitan area as the flagship of the MyNetworkTV programming service. It is owned and operated by Fox Television Stations alon ...
from 3 am to 6 am in the
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
metro area. In 1989, HSN purchased a number of
low-power TV stations and began operating the service 24 hours a day as Home Shopping SPREE. In 1997, the name was changed again to America's Jewelry Store to reflect a switch to exclusively selling jewelry. This incarnation met with limited success, so in 1998, the selection was expanded to include all of HSN's inventory categories, and the word jewelry was removed from the network's name. In 2003, AS was added to the
DirecTV
DirecTV, LLC is an American Multichannel television in the United States, multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital Satellite television, s ...
lineup.
The low-power TV stations owned by HSN with partners and affiliated companies were located in every major metropolitan market – including a transmitter atop the
World Trade Center until the
September 11 attacks
The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
on September 11, 2001.
Much of the merchandise presented by AS was
distressed inventory from HSN, so the prices were usually dropped until liquidated or removed from air. On April 3, 2007, America's Store ceased broadcasting permanently, as part of new CEO Mindy Grossman's attempt to keep HSN relevant and profitable, which included the closure or sale of non-core operations.
Competitor
QVC
QVC (short for "Quality Value Convenience") is an American free-to-air television network and a flagship shopping channel specializing in televised Shopping channel, home shopping, owned by QVC Group (formerly Qurate Retail Group). Founded in 19 ...
had a spin-off channel called "Q2", which lasted only two years, from 1994 to 1996. Following Barry Diller's exit from QVC and purchase of HSN, many former Q2 employees followed him to HSN and America's Store.
Hosts
Home shopping hosts that appeared on America's Store at the time of its closure, some of whom were
HSN hosts at that time, included (in alphabetical order):
*Liz Benbrook
*
Tina Berry
*Alyce Caron (later only at HSN, retired in December 2023)
*Tracey Edwards
*Bill Green (now only at HSN)
*Rich Hollenberg
*Brian Hyder
*Lori Leland (now only at HSN as a guest product expert)
*Diana Perkovic (later only at HSN, where she left on December 13, 2013)
*Alan Skantz (later only at HSN, where he left in 2011)
*Perry Slater
*Marlo Smith (now only at HSN)
References
{{DEFAULTSORT:America'S Store
Shopping networks in the United States
Defunct television networks in the United States
Television channels and stations established in 1988
Television channels and stations disestablished in 2007
IAC Inc.
1988 establishments in the United States
2007 disestablishments in the United States