Ambitiouz Entertainment is a South African independent record label owned and founded by Kgosi Mahumapelo. The label was founded in April 2015 and houses notable acts including, G-Star Da Hustler, Lucky Man, MeekTrapBorn, Kid Tini and Kiddest Gola.

History

2014–2016: Birth and growth

The label was birthed in the first half of 2014, boasting 3 unknown acts, namely

Emtee Mthembeni Ndevu, better known by his stage name Emtee (stylized as eMTee) is a South African rapper. He was born in Matatiele and grew up in Rockville, Soweto, where he was involved in talent shows. His career began at the age of 17 and his deb ...

Fifi Cooper Refilwe Boingotlo Moeketsi (born 24 October 1991), known professionally as Fifi Cooper is a South African recording artist. Fifi Cooper started her music career as an R&B singer before her musical versatility saw her release her breakthrough r ...

and B3nchMarQ. In just a few months, these acts were considered some of the biggest names in the South African music industry, thus cementing Ambitiouz Entertainment as one of the most sought after record labels in

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...

2017: A-Reece, Fifi Cooper, B3nchMarQ & Flvme exit & controversy

The record label went under much scrutiny after artists

, B3nchMarQ,

A-Reece Lehlogonolo Ronald Mataboge (born March 27, 1997), known professionally as A-Reece, is a South African rapper, songwriter and record producer. He was raised in Pretoria, Gauteng. A-Reece was under Ambitiouz Entertainment in 2015, but with no p ...

, and Flvme left the label in a very public and ugly fight. The artists claimed that they decided to part ways with the record label due to financial disagreements. In late 2017, the record label filed a lawsuit against former artist Cooper, banning her from performing any and all songs that she had released while under the label. This caused an uproar from fans and supporters of the artist. The political party

EFF EFF or eff may refer to: Politics * Economic Freedom Fighters, a South African communist political party * Economic Freedom Fund, an American political organization * Election Fighting Fund, a British suffragist organization supporting the ear ...

stepped in to assist Cooper in the legal battle, which she eventually won.

2018-2020: Amanda Black lawsuit and more exits

Mid-2018, their biggest act at the time,

Amanda Black Amanda Benedicta Antony (born 24 July 1993), known professionally as Amanda Black, is a South African singer and songwriter. Born and raised in Gcuwa her career began in 1999 at the age of 6 singing in church choirs. Amanda was a contestant ...

announced that she would be parting ways with the controversial record label and signed a joint-venture with

Sony Music Entertainment Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment ...

. She then proceeded to sue the record label for over 1 million

Rand The RAND Corporation (from the phrase "research and development") is an American nonprofit global policy think tank created in 1948 by Douglas Aircraft Company to offer research and analysis to the United States Armed Forces. It is financed ...

that was owed to her for unpaid performances, which she won. Following Amanda Black's exit were

, Priddy Ugly, Gigi Lamayne, KLY, DJ Citi Lyts, Saudi & NEO. In May 2020,

Sjava Jabulani Hadebe (born 2 December 1983), known professionally as Sjava, is a South African singer, rapper, and actor. He began his acting career in 2005, starring in several drama series and films including '' uGugu no Andile'' (2009). He then ro ...

departed the label.

2021-present: Blaq Diamond exit

The duo were guests in "Podcast and chill with MacG" were they announced that they've parted ways with Ambitiouz Entertainment in December 2021 on good terms, also indicating that they wanted to focus on the international market even though the label it does well when it comes to the local market regarding on their music.also Malome vertor has apart with Abitiouz Entertai erment later this year to his new company.

Discography

Studio albums

Extended plays

References

External links

* {{Authority control 2013 establishments in South Africa South African independent record labels Record labels established in 2013 Culture of Johannesburg Companies based in Johannesburg Johannesburg Region A