Amazon Alexa, also known simply as Alexa, is a
virtual assistant technology largely based on a Polish speech synthesiser named Ivona, bought by
Amazon
Amazon most often refers to:
* Amazons, a tribe of female warriors in Greek mythology
* Amazon rainforest, a rainforest covering most of the Amazon basin
* Amazon River, in South America
* Amazon (company), an American multinational technolog ...
in 2013.
It was first used in the
Amazon Echo smart speaker and the
Echo Dot, Echo Studio and
Amazon Tap speakers developed by
Amazon Lab126. It is capable of voice interaction, music playback, making to-do lists,
setting alarms, streaming podcasts, playing audiobooks, and providing weather, traffic, sports, and other real-time information, such as
news. Alexa can also control several
smart devices using itself as a
home automation system. Users are able to extend the Alexa capabilities by installing "skills" (additional functionality developed by third-party vendors, in other settings more commonly called
app
App, Apps or APP may refer to:
Computing
* Application software
* Mobile app, software designed to run on smartphones and other mobile devices
* Web application or web app, software designed to run inside a web browser
* Adjusted Peak Performan ...
s) such as weather programs and audio features. It uses automatic speech recognition, natural language processing, and other forms of
weak AI to perform these tasks.
Most devices with Alexa allow users to activate the device using a wake-word (such as ''Alexa or Amazon''); other devices (such as the Amazon mobile app on
iOS or
Android
Android may refer to:
Science and technology
* Android (robot), a humanoid robot or synthetic organism designed to imitate a human
* Android (operating system), Google's mobile operating system
** Bugdroid, a Google mascot sometimes referred to ...
and Amazon Dash Wand) require the user to click a button to activate Alexa's listening mode, although, some phones also allow a user to say a command, such as "Alexa" or "Alexa wake".
, Amazon had more than 10,000 employees working on Alexa and related products. In January 2019, Amazon's devices team announced that they had sold over 100 million Alexa-enabled devices.
In September 2019, Amazon launched many new devices achieving many records while competing with the world's smart home industry. The new Echo Studio became the first smart speaker with 360 sound and Dolby sound. Other new devices included an Echo dot with a clock behind the fabric, a new third-generation Amazon Echo, Echo Show 8, a plug-in Echo device, Echo Flex, Alexa built-in wireless earphones, Echo buds, Alexa built-in spectacles, Echo frames, an Alexa built-in Ring, and Echo Loop.
History

Alexa was developed out of a predecessor named Ivona which was invented in Poland, inspired by ''
2001: A Space Odyssey'' and bought by Amazon in 2013.
In November 2014, Amazon announced Alexa alongside the Echo. Alexa was inspired by the
computer voice and
conversational system on board the
Starship ''Enterprise'' in science fiction TV series and movies, beginning with ''
Star Trek: The Original Series'' and ''
Star Trek: The Next Generation''.
Amazon developers chose the name Alexa because it has a hard consonant with the X, which helps it be recognized with higher precision. They have said the name is reminiscent of the
Library of Alexandria, which is also used by Amazon
Alexa Internet
Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon.
Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stoc ...
for the same reason.
In June 2015, Amazon announced the Alexa Fund, a program that would invest in companies making voice control skills and technologies. The 200 million fund has invested in companies including Jargon,
Ecobee
ecobee is a Canadian home automation company that makes smart thermostats, temperature and occupancy sensors, smart light switches, smart cameras, and contact sensors.
The thermostats are controlled by using the built-in touchscreen, web portal, ...
, Orange Chef, Scout Alarm,
Garageio, Toymail, MARA, and Mojio. In 2016, the
Alexa Prize was announced to further advance the technology.
In January 2017, the first Alexa Conference took place in Nashville, Tennessee, an independent gathering of the worldwide community of Alexa developers and enthusiasts. Follow up conferences went under the name Project Voice and featured keynote speakers such as Amazon's Head of Education for Alexa, Paul Cutsinger.
At the Amazon Web Services Re: Invent conference in Las Vegas, Amazon announced Alexa for Business and the ability for app developers to have paid add-ons to their skills.
In May 2018, Amazon announced it would include Alexa in 35,000 new homes built by
Lennar.
In November 2018, Amazon opened its first Alexa-themed pop-up shop inside of
Toronto
Toronto ( ; or ) is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the List of the largest municipalities in Canada by population, most pop ...
's
Eaton Centre, showcasing the use of home automation products with Amazon's smart speakers. Amazon also sells Alexa devices at
Amazon Books and
Whole Foods Market
Whole Foods Market IP, Inc., a subsidiary of Amazon, is an upscale American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A U ...
locations, in addition to
mall-based pop-ups throughout the United States.
In December 2018, Alexa was built into the
Anki Vector and was the first major update for the Anki Vector, although Vector was released in August 2018, he is the only home robot with advanced technology.
As of 2018, interaction and communication with Alexa were available only in English, German, French, Italian, Spanish, Portuguese, Japanese, and Hindi. In Canada, Alexa is available in English and French (with the
Quebec
Quebec ( ; )According to the Government of Canada, Canadian government, ''Québec'' (with the acute accent) is the official name in Canadian French and ''Quebec'' (without the accent) is the province's official name in Canadian English is ...
accent).
In October 2019, Amazon announced the expansion of Alexa to Brazil, in
Portuguese, together with Bose, Intelbras, and
LG.
Hoped-for revenue never materialized from people using voice ordering for Amazon products or services from partners like
Domino's Pizza
Domino's Pizza, Inc., trading as Domino's, is an American multinational pizza restaurant chain founded in 1960 and led by CEO Russell Weiner. The corporation is Delaware General Corporation Law, Delaware domiciled and headquartered at the Domino ...
and
Uber
Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery ( Uber Eats and Postmates), pack ...
. Alexa does not play audio ads, and display ads were relatively unsuccessful. In 2019 an all-hands crisis meeting was called to address the issue, and a hiring freeze was instated. In 2022, with the division losing several billion dollars per quarter, the company started laying off Alexa employees en masse.
App

A companion app is available from the
Apple Appstore,
Google Play
Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android (operating sys ...
, and
Amazon Appstore. The app can be used by owners of Alexa-enabled devices to install skills, control music, manage alarms, and view shopping lists. It also allows users to review the recognized text on the app screen and to send feedback to Amazon concerning whether the recognition was good or bad. A web interface is also available to set up compatible devices (e.g., Amazon Echo, Amazon Dot, Amazon Echo Show).
Functions
Alexa can perform a number of preset functions out-of-the-box such as set timers, share the current weather, create lists, access
Wikipedia
Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system. Wikipedia is the largest and most-read ref ...
articles, and many more things. Users say a designated "wake word" (the default is simply "Alexa") to alert an Alexa-enabled device of an ensuing function command. Alexa listens for the command and performs the appropriate function, or skill, to answer a question or command. When questions are asked, Alexa converts
sound
In physics, sound is a vibration that propagates as an acoustic wave, through a transmission medium such as a gas, liquid or solid.
In human physiology and psychology, sound is the ''reception'' of such waves and their ''perception'' by ...
waves into text which allows it to gather information from various sources. Behind the scenes, the data gathered is then sometimes passed to a variety of suppliers including
WolframAlpha,
iMDB
IMDb (an abbreviation of Internet Movie Database) is an online database of information related to films, television series, home videos, video games, and streaming content online – including cast, production crew and personal biographies, p ...
,
AccuWeather,
Yelp
Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publish crowd-sourced reviews about businesses. It also operates Yelp Guest Manager, a table reservation service. It is headquartered in San F ...
,
Wikipedia
Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system. Wikipedia is the largest and most-read ref ...
, and others to generate suitable and accurate answers. Alexa-supported devices can stream music from the owner's
Amazon Music accounts and have built-in support for
Pandora and
Spotify
Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...
accounts. Alexa can play music from streaming services such as
Apple Music
Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Apple ...
and
Google Play Music from a phone or tablet.
In addition to performing pre-set functions, Alexa can also perform additional functions through third-party skills that users can enable. Some of the most popular Alexa skills in 2018 included "Question of the Day" and "National Geographic Geo Quiz" for trivia; "TuneIn Live" to listen to live sporting events and news stations; "Big Sky" for hyper local weather updates; "Sleep and Relaxation Sounds" for listening to calming sounds; "Sesame Street" for children's entertainment; and "
Fitbit
Fitbit (stylized as fitbit) is an American consumer electronics and fitness company. It produces wireless-enabled wearable technology, physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart r ...
" for Fitbit users who want to check in on their health stats. In 2019,
Apple
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ances ...
,
Google
Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
, Amazon, and
Zigbee Alliance announced a partnership to make their smart home products work together.
Technology advancements
, Amazon had over 90,000 functions ("skills") available for users to download on their Alexa-enabled devices, a massive increase from only 1,000 functions in June 2016.
Microsoft
Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at th ...