Alternate Gothic

Franklin Gothic and its related faces are a large family of sans-serif typefaces in the industrial or grotesque style developed in the early years of the 20th century by the type foundry American Type Founders (ATF) and credited to its head designer Morris Fuller Benton. “Gothic” was a contemporary term (now little-used except to describe period designs) meaning sans-serif.

Franklin Gothic has been used in many advertisements and headlines in newspapers. The typeface continues to maintain a high profile, appearing in a variety of media from books to billboards. Despite a period of eclipse in the 1930s, after the introduction of European faces like Kabel and Futura, they were re-discovered by American designers in the 1940s and have remained popular ever since. Benton's Franklin Gothic family is a set of solid designs, particularly suitable for display and trade use such as headlines rather than for extended text. Many versions and adaptations have been made since.

Probably the best-known extension of Franklin Gothic is Victor Caruso's 1970s ITC Franklin Gothic, which expands the series to include book weights similar to Benton's News Gothic in a high x-height 1970s style. It is in part bundled with Microsoft Windows.

History

Franklin Gothic itself is an extra-bold sans-serif type. It draws upon earlier, nineteenth century models from many of the twenty-three foundries consolidated into American Type Founders in 1892. Historian Alexander Lawson speculated that Franklin Gothic was influenced by Berthold’s Akzidenz-Grotesk types but offered no evidence to support this theory which was later presented as fact by Philip Meggs and Rob Carter. It was named in honor of Benjamin Franklin, who was also a prolific printer. The faces were issued over a period of ten years, all of which were designed by Benton and issued by A.T.F.

* ''Franklin Gothic'' (1902)
* ''Franklin Gothic Condensed + Extra Condensed'' (1906)
* ''Franklin Gothic Italic'' (1910)
* ''Franklin Gothic Condensed Shaded'' (1912)

Many years later, the foundry again expanded the line, adding two more variants:

* ''Franklin Gothic Wide'' (1952) designed by John L. “Bud” Renshaw
* ''Franklin Gothic Condensed Italic'' (1967) designed by Whedon Davis

It can be distinguished from other sans serif typefaces by its more traditional double-storey a and especially g (double-storey ''g''s, common in serif fonts, are rare in sans-serif fonts following German models, but were quite common in American and British designs of the period), the tail of the Q and the ear of the g. The tail of the Q curls down from the center of the letterform.

Hot metal copies

Barnhart Brothers & Spindler copied the face as ''Gothic #1'', while both Linotype and Intertype, called their copies ''Gothic #16''. Monotype’s copy kept the name ''Franklin Gothic'', but because of the demands of mechanical composition, their version was modified to fit a standard arrangement. The Ludlow version was known as ''Square Gothic Heavy.''

Cold type copies

Due to the post-war popularity of Gothic faces, most producers of cold type offered their own versions of ''Franklin Gothic''. These included:

* ''Franklin Gothic'' — Alphatype, Autologic, Berthold, Dymo, Star/Photon, Mergenthaler, MGD Graphic Systems, Varityper
* ''Franklin'' — Compugraphic
* ''Pittsburgh'' — Graphic Systems Inc.

Digital copies

Digital copies have been made by Adobe, International Typeface Corporation, Monotype Imaging, and URW. Victor Caruso drew a multi-weight family for the International Typeface Corporation (ITC) in 1979 and in 1991, ITC commissioned the Font Bureau in Boston to create condensed, compressed and extra compressed versions of ITC Franklin Gothic. Bitstream’s version is called ''Gothic 744.'' Microsoft Windows has distributed "Franklin Gothic Medium," one of ITC's variants of the font, in all copies since at least Windows 95.

While ITC Franklin Gothic is the most common release, it has been criticised for modifying the structure of the family considerably. Calligrapher and design historian Paul Shaw argued that it was a failure for "mucking about with the distinctive Franklin Gothic g. In ITC Franklin Gothic...the ear on the g keeps popping up like a schoolchild overly eager to answer a question."

The American Type Founders Collection (ATF Collection; unrelated to the original American Type Founders) has released a version named ATF Franklin Gothic. The characters of this version are more expanded than many previous releases.

An open source interpretation of Franklin Gothic has been made by Impallari Type as Libre Franklin
Libre Franklin
is available on Google Fonts.

Alternate Gothic

Alternate Gothic was designed by Morris Fuller Benton for A.T.F. in 1903. It is essentially a moderately bold condensed version of ''Franklin Gothic'', made in three numbered widths. No.1 is the most condensed, 3 the least.

Hot metal copies

This face was copied by Monotype under the same name, #1 by Ludlow, Linotype and Intertype as ''Gothic Condensed.'' Ludlow’s ''Trade Gothic Condensed'' is very similar as well. Two variants were made:
* ''Alternate Gothic Modernized'' (1927, Monotype), added thirteen alternate characters drawn by Sol Hess.
* ''Condensed Gothic Outline'' (1953, Ludlow), is essentially an outline of Alternate Gothic #2.

Cold type copies

''Alternate Gothic'' was copied by Compugraphic as ''Alpin Gothic''.

Digital copies

Digital copies have been made by URW, Elsner+Flake, and Monotype as ''CG Alternate Gothic #3''.

Micah Rich and several contributors of The League of Moveable Type have made a popular OFL-licensed version of Alternate Gothic #1, ''League Gothic.''

Open source versions

League Gothic

League Gothic is a condensed sans-serif typeface released by The League of Moveable Type. The design of League Gothic was based on Alternate Gothic, a typeface originally designed by Morris Fuller Benton in 1903. Both No. 1 and No. 2 are available, each in a single semi-bold weight.

League Gothic was also used as the basis for Warsaw Gothic, an expanded font family with some altered glyphs produced in 2015 by Robert Jablonski.

Oswald

Oswald, by Vernon Adams, is a screen-optimized adaptation of Alternate Gothic No. 2, with six weights and no italics.

Libre Franklin

Libre Franklin is an open source spinoff of Franklin Gothic made by the Argentine type foundry, Impallari Type. It has nine weights with italics.

Public Sans

Public Sans is based on Libre Franklin with numerous modifications by the United States Web Design System (General Services Administration). It has nine weights with matching italics and a variable weight axis.

Public Sans is the official font of the government of New South Wales, Australia's most populous state.

Raph Levien's Franklin Gothic

Raph Levien began work on an adaptation of the heavy variant of Franklin Gothic found in a 1941 specimen, copying its irregularities. Levien's adaptation was abandoned with only the lowercase completed. Levien had stated at the time of abandonment that he planned on switching to a cleaner 1912 specimen if and when the project is completed.

Oswald, League Gothic, Warsaw Gothic, Libre Franklin, and Public Sans are all licensed under the SIL Open Font License.

Monotone Gothic

Monotone Gothic was designed by M.F. Benton for A.T.F. in 1907. It is essentially a lighter, more extended version of ''Franklin Gothic''. Only one weight was made and it was apparently never copied under that name by any other foundry. Digital versions of ''Franklin Gothic Light Extended'' are essentially knock-offs of this face.

News Gothic

News Gothic was designed by M.F. Benton for A.T.F. in 1908 as a continuing effort to consolidate and systematize the 19th-century Gothic faces inherited from the company’s predecessors. It is essentially a medium weight companion to ''Franklin Gothic''.

* ''News Gothic''
* ''News Gothic Condensed''
* ''News Gothic Extra Condensed''
* ''News Gothic Extra Condensed Title''

As with Franklin Gothic, the foundry expanded the line sometime later, adding two more variants:

* ''News Gothic Bold'' (1958) designed by John L. “Bud” Renshaw
* ''News Gothic Condensed Bold'' (1965) designed by Frank Bartuska

Particularly extensive designs in the same style were ''Trade Gothic'' from Linotype and ''Record Gothic by Ludlow.
Benton Sans is a notable, and extremely comprehensive, modern revival.

Lightline Gothic

Lightline Gothic was designed by M.F. Benton for A.T.F. in 1908 as a lighter version of ''News Gothic,'' which makes it an ultra-light version of ''Franklin Gothic.'' Only one weight was made and it was apparently never copied under that name by any other foundry. Digital versions of ''Franklin Gothic Ultra-Light'' are essentially knock-offs of this face.

Hot metal variants

In 1921, M.F. Benton had the capitals of this face cast in different sizes on identical bodies, thus creating, ''ex nihilo,'' a lining Gothic which was sold under the name ''Lightline Title Gothic''

Usage

* New York University lists Franklin Gothic as an official font.
* Franklin Gothic Condensed was the typeface used for subtitles in the ''Star Wars'' films, but contrary to some reports, News Gothic and Univers are used for the opening crawl. The "A long time ago in a galaxy far, far away...." title card is set in Franklin Gothic, however.
* Columbia College Chicago implements Franklin Gothic in its primary branding.
* A custom cut of the font is used to display player numbers on the player kit in Indian Premier League.
* Some stations on the Malaysian Railway network use the Franklin Gothic typeface on some of its stations' signages. Some stations used Arial instead, while RapidKL stations use Trebuchet MS (or Arial Black on its newer stations). MRT Sungai Buloh-Kajang Line meanwhile adopts th
Aller
font.
* The video game series '' You Don't Know Jack'' uses Franklin Gothic for almost all text, including its logo (until Sagona, a Clarendon-based font, was also heavily used in ''Full Stream'').
* Vehicle registration plates of Texas from 1990 to 2000 used Franklin Gothic for the state name.
* Franklin Gothic Medium Condensed was used for the end credits of the 1996 Warner Bros. live-action/animation comedy sports film, Space Jam.
* Microsoft used Franklin Gothic for its product logos from the launch of Windows 95 in 1995 until the introduction of Windows Vista in 2007.
* The band logo of the U.S. hip hop group Run-DMC is rendered in Franklin Gothic Heavy.
* The band logo for the U.S. punk band Ramones is rendered in Franklin Gothic Heavy.
* Franklin Gothic Extra Condensed is used by the U.S. military on their uniforms.
* Some stations of Kyiv Metro use Franklin Gothic for glowing information signs.

References

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External links

{{Commons category, Franklin Gothic

ATF's 1912 specimen book
showing Franklin Gothic on pages 738 onwards and many contemporary types. Lightline from p. 668, Alternate from p. 722. Many sample advertising settings.

ATF's 1923 specimen book
(their legendary last major specimen before the Depression), Gothic types from p. 459. Lightline Gothic on p. 490.

News/Trade/Franklin Gothic alternatives
- survey by Stephen Coles

American Type Founders typefaces
Grotesque sans-serif typefaces
American gothic typefaces
Newspaper and magazine typefaces
Letterpress typefaces
Photocomposition typefaces
Digital typefaces
Typefaces and fonts introduced in 1902
Display typefaces
Typefaces designed by Morris Fuller Benton
International Typeface Corporation typefaces