Alfrancis P. Chua (born January 17, 1966) is a Filipino sports executive and former basketball player and coach. He is currently the team manager of Barangay Ginebra San Miguel and the sports director of San Miguel Corporation (SMC), overseeing the professional sports teams of the SMC group (Barangay Ginebra San Miguel, the

San Miguel Beermen The San Miguel Beermen are a professional basketball team in the Philippine Basketball Association (PBA). It is one of three PBA clubs owned by the San Miguel Corporation group of companies along with the Magnolia Hotshots and Barangay Ginebra ...

, the Magnolia Hotshots and the

Petron Blaze Spikers The Petron Blaze Spikers were a professional women's volleyball team that played in the Philippine Super Liga (PSL) from 2013 to 2020. After the cancellation of the 2020 season of the PSL due to the COVID-19 pandemic in 2020, the team took a lea ...

Playing career

* Letran Squires ( NCAA) * UST Glowing Goldies ( UAAP) *Philips Sardines ( PABL) *Lucky Cement (Taiwan)

Coaching career

Philippine Basketball League (PBL)

Stag Pale Pilseners (1995-1996)

Chua was the head coach of the

Stag Pale Pilseners The Stag Pale Pilseners were a Philippine Basketball League (PBL) team owned by Asia Brewery, Inc., a company owned by the Lucio Tan group. It joined the league in 1995. The team was renamed Tanduay Gold Rhum Masters in 1997 and remained with ...

in the Philippine Basketball League. He achieved the grand slam during the franchise's debut 1995-1996 season, winning the Reinforced Conference, All-Filipino Cup and the Danny Floro Cup. After two seasons, Stag won four of the six tournaments held.

Tanduay Gold Rhum Masters (1997-1999)

The Stag franchise was renamed the Tanduay Gold Rhum Masters in the 1997-1998 season, where Chua piloted the team to another grand slam. During the 1998-1999 season, the team emerged as champion during the 1st Yakult-PBL Centennial Cup and runner-up during the 2nd Yakult-PBL Centennial Cup. Shortly after, the franchise would leave the PBL and move to the Philippine Basketball Association (PBA), marking the return of Tanduay to the PBA.

Philippine Basketball Association (PBA)

Pop Cola Panthers (1998)

While coaching Tanduay in the PBL, he was also an assistant coach for Norman Black with the Pop Cola Panthers in the Philippine Basketball Association.

Tanduay Gold Rhum Masters (1999-2000)

Tanduay re-entered the PBA in

1999 PBA season The 1999 PBA season was the 25th season of the Philippine Basketball Association (PBA). Season highlights *A new era began with the entry of Fil-foreign cagers such as Asi Taulava and Eric Menk. *During the opening ceremonies, the PBA honored ba ...

with Chua as head coach. He led the team to a runner-up finish in the 1999 PBA All-Filipino Cup. In that season, he was selected to be the head coach of Rookies, Sophomores and Juniors in 1999 PBA All-Star Game. Chua remained as head coach until the 2000 season. He was succeeded by Derrick Pumaren in the 2001 season, Tanduay's final season.

Sta. Lucia Realtors (2001-2007)

In 2001, Chua joined the Sta. Lucia Realtors as assistant coach under Norman Black. In 2003, Chua was appointed as head coach and led Sta. Lucia to two semifinal appearances during the season (

2003 PBA All-Filipino Cup The 2003 Philippine Basketball Association (PBA) All-Filipino Cup, or known as the 2003 Samsung-PBA All-Filipino Cup for sponsorship reasons, was the first conference of the 2003 PBA season. It started on February 23 and ended on July 13, 2003. Th ...

and

2003 PBA Reinforced Conference The 2003 Philippine Basketball Association (PBA) PBA Reinforced Conference, or known as the 2003 Samsung-PBA Reinforced Conference, was the third conference of the 2003 PBA season. It started on August 30 and ended on December 14, 2003. The tourn ...

). In February 2007, Sta. Lucia announced that Chua was moved to the position of team consultant and assistant coach

Boyet Fernandez Teodorico "Boyet" Fernandez III is a Filipino former professional basketball player and the former head coach of the San Beda Red Lions in the National Collegiate Athletic Association (Philippines) (NCAA). Playing career Fernandez first broke ...

appointed as the new head coach.

Barangay Ginebra San Miguel (2012-2013)

Chua returned to the PBA in January 2012, joining Barangay Ginebra San Miguel as team consultant. On January 1, 2013, Chua was appointed as head coach and led the team to a runner-up finish during the

2013 PBA Commissioner's Cup The 2013 Philippine Basketball Association (PBA) Commissioner's Cup was the second conference of the 2012–13 PBA season. The tournament began on February 8 and ended on May 19, 2013. The tournament is an import-laden format, which requires an i ...

. On July 25, 2013, San Miguel Corporation, owner of Barangay Ginebra San Miguel, announced that Chua was appointed as team manager and

Ato Agustin Renato Guilas Agustin (born August 1, 1963) is a Filipino former professional basketball player, politician, and current assistant coach for the San Miguel Beermen. He played college basketball for the Lyceum of the Philippines before moving on ...

would assume the position of interim coach for the 2013 PBA Governor's Cup.

Post-coaching career

Concurrent with Chua's assumption as team manager of Barangay Ginebra San Miguel, he was appointed as alternate PBA governor representing Ginebra San Miguel, Inc. (GSMI) in the PBA board. On July 17, 2015, '' The Philippine Star'' reports of Chua's promotion to full-time PBA governor for GSMI and his appointment as sports director for San Miguel Corporation. In June 2015, Chua was elected as president of the Basketball Coaches Association of the Philippines (BCAP), succeeding Chito Narvasa. He was succeeded by Louie Gonzales in June 2019. In February 2018, Chua was appointed Special Assistant to the Rector for Sports Development of his high school '' alma mater'', Colegio de San Juan de Letran. Chua was awarded the Danny Floro Executive of the Year by the PBA Press Corps for the years 2018 and 2022.

References

{{DEFAULTSORT:Chua, Alfrancis Living people Colegio de San Juan de Letran alumni Filipino men's basketball coaches Filipino men's basketball players Filipino people of Chinese descent UST Growling Tigers basketball players Philippine Basketball Association broadcasters Tanduay Rhum Masters coaches 1966 births Pop Cola Panthers coaches Sta. Lucia Realtors coaches Barangay Ginebra San Miguel coaches