Alfrancis P. Chua (born January 17, 1966) is a

Filipino Filipino may refer to: * Something from or related to the Philippines ** Filipino language, standardized variety of 'Tagalog', the national language and one of the official languages of the Philippines. ** Filipinos, people who are citizens of th ...

sports executive and former basketball player and coach. He is currently the team manager of

Barangay Ginebra San Miguel The Barangay Ginebra San Miguel is a professional basketball team in the Philippine Basketball Association (PBA). The most popular team in the league, it is owned by Ginebra San Miguel, Ginebra San Miguel, Inc. (formerly, La Tondeña Distillers ...

and the sports director of

San Miguel Corporation San Miguel Corporation, abbreviated as SMC, is a Philippine multinational conglomerate headquartered in Mandaluyong, Metro Manila. The company is one of the largest and most diversified conglomerates in the Philippines. Originally founded i ...

(SMC), overseeing the professional sports teams of the SMC group (Barangay Ginebra San Miguel, the San Miguel Beermen, the

Magnolia Hotshots The Magnolia Chicken Timplados Hotshots, or simply known as the Magnolia Hotshots, are a professional basketball team in the Philippine Basketball Association. The team is owned by San Miguel Food and Beverage, Inc., a subsidiary of San Migue ...

and the

Petron Blaze Spikers The Petron Blaze Spikers were a professional women's volleyball team that played in the Philippine Super Liga (PSL) from 2013 to 2020. After the cancellation of the 2020 season of the PSL due to the COVID-19 pandemic in 2020, the team took a lea ...

Playing career

Letran Squires The Letran Knights are the collegiate varsity teams representing Colegio de San Juan de Letran in the National Collegiate Athletic Association. The collegiate women's varsity teams are called the ''Lady Knights'', while the high school varsity t ...

(

NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates student athletics among about 1,100 schools in the United States, Canada, and Puerto Rico. It also organizes the athletic programs of colleges an ...

) *

UST Glowing Goldies The UST Growling Tigers are the college athletic teams representing the University of Santo Tomas in the University Athletic Association of the Philippines. They hold the most UAAP Overall Championships with 44 Seniors' Overall Championships ( ...

( UAAP) *Philips Sardines ( PABL) *Lucky Cement (Taiwan)

Coaching career

Philippine Basketball League (PBL)

Stag Pale Pilseners (1995-1996)

Chua was the head coach of the

Stag Pale Pilseners The Stag Pale Pilseners were a Philippine Basketball League (PBL) team owned by Asia Brewery, Inc., a company owned by the Lucio Tan group. It joined the league in 1995. The team was renamed Tanduay Gold Rhum Masters in 1997 and remained with ...

in the

Philippine Basketball League The Philippine Basketball League (PBL) was a commercial semi-professional basketball league in the Philippines. The league was composed of several commercial teams with several collegiate and provincial stars. History The PBL was formed on Ma ...

. He achieved the grand slam during the franchise's debut 1995-1996 season, winning the Reinforced Conference, All-Filipino Cup and the Danny Floro Cup. After two seasons, Stag won four of the six tournaments held.

Tanduay Gold Rhum Masters (1997-1999)

The Stag franchise was renamed the Tanduay Gold Rhum Masters in the 1997-1998 season, where Chua piloted the team to another grand slam. During the 1998-1999 season, the team emerged as champion during the 1st Yakult-PBL Centennial Cup and runner-up during the 2nd Yakult-PBL Centennial Cup. Shortly after, the franchise would leave the PBL and move to the

Philippine Basketball Association The Philippine Basketball Association (PBA) is a men's professional basketball league in the Philippines composed of twelve company-branded franchised teams. Founded in 1975, it is the first professional basketball league in Asia and is the se ...

(PBA), marking the return of

Tanduay Tanduay Distillers, Inc. () is a Philippine alcoholic beverage company. It is a subsidiary of LT Group, a conglomerate owned by Filipino business magnate Lucio Tan. As of 2019, it is the world's largest rum brand. History Tanduay traces its ...

to the PBA.

Philippine Basketball Association (PBA)

Pop Cola Panthers (1998)

While coaching Tanduay in the PBL, he was also an assistant coach for

Norman Black Norman Augustus Black (born November 12, 1957) is an American former professional basketball player who played in the CBA, NBA, and PBA. He's the current head coach for the Meralco Bolts. He has since settled in the Philippines. He is also ...

with the

Pop Cola Panthers The Pop Cola Panthers were a professional basketball team that played in the Philippine Basketball Association from 1990- 2001. The franchise was owned by RFM Corporation. In 2001, when RFM Corporation sold its entire stake in Cosmos Bottling ...

in the

Tanduay Gold Rhum Masters (1999-2000)

Tanduay re-entered the PBA in

1999 PBA season The 1999 PBA season was the 25th season of the Philippine Basketball Association (PBA). Season highlights *A new era began with the entry of Fil-foreign cagers such as Asi Taulava and Eric Menk. *During the opening ceremonies, the PBA honored ba ...

with Chua as head coach. He led the team to a runner-up finish in the 1999 PBA All-Filipino Cup. In that season, he was selected to be the head coach of Rookies, Sophomores and Juniors in 1999 PBA All-Star Game. Chua remained as head coach until the 2000 season. He was succeeded by

Derrick Pumaren Frederick "Derrick" S. Pumaren, better known on his nickname Manong Derrick, is a Filipino basketball coach who is currently the coach of the De La Salle Green Archers in the University Athletic Association of the Philippines (UAAP). He coached s ...

in the 2001 season, Tanduay's final season.

Sta. Lucia Realtors (2001-2007)

In 2001, Chua joined the

Sta. Lucia Realtors The Sta. Lucia Realtors were a professional basketball team in the Philippine Basketball Association (PBA) from 1993 to 2010. Prior to joining the PBA, it played in the Philippine Basketball League (PBL) from 1987 to 1992. In 2015, a new Sta. ...

as assistant coach under

. In 2003, Chua was appointed as head coach and led Sta. Lucia to two semifinal appearances during the season (

2003 PBA All-Filipino Cup The 2003 Philippine Basketball Association (PBA) All-Filipino Cup, or known as the 2003 Samsung-PBA All-Filipino Cup for sponsorship reasons, was the first conference of the 2003 PBA season. It started on February 23 and ended on July 13, 2003. Th ...

and 2003 PBA Reinforced Conference). In February 2007, Sta. Lucia announced that Chua was moved to the position of team consultant and assistant coach

Boyet Fernandez Teodorico "Boyet" Fernandez III is a Filipino former professional basketball player and the former head coach of the San Beda Red Lions in the National Collegiate Athletic Association (Philippines) (NCAA). Playing career Fernandez first broke i ...

appointed as the new head coach.

Barangay Ginebra San Miguel (2012-2013)

Chua returned to the PBA in January 2012, joining

as team consultant. On January 1, 2013, Chua was appointed as head coach and led the team to a runner-up finish during the

2013 PBA Commissioner's Cup The 2013 Philippine Basketball Association (PBA) Commissioner's Cup was the second conference of the 2012–13 PBA season. The tournament began on February 8 and ended on May 19, 2013. The tournament is an import-laden format, which requires an i ...

. On July 25, 2013,

, owner of

, announced that Chua was appointed as team manager and Ato Agustin would assume the position of interim coach for the 2013 PBA Governor's Cup.

Post-coaching career

Concurrent with Chua's assumption as team manager of

, he was appointed as alternate PBA governor representing Ginebra San Miguel, Inc. (GSMI) in the PBA board. On July 17, 2015, ''

The Philippine Star ''The Philippine Star'' (self-styled ''The Philippine STAR'') is an English-language newspaper in the Philippines and the flagship brand of the Philstar Media Group. First published on July 28, 1986, by veteran journalists Betty Go-Belmonte, ...

'' reports of Chua's promotion to full-time PBA governor for GSMI and his appointment as sports director for

. In June 2015, Chua was elected as president of the Basketball Coaches Association of the Philippines (BCAP), succeeding

Chito Narvasa Andres "Chito" Yuseco Narvasa, Jr. (born October 18, 1956) is a Filipino business executive and former basketball player and coach. He is best known as the ninth commissioner of the Philippine Basketball Association. Personal life He is the son o ...

. He was succeeded by Louie Gonzales in June 2019. In February 2018, Chua was appointed Special Assistant to the Rector for Sports Development of his high school '' alma mater'',

Colegio de San Juan de Letran The Colegio de San Juan de Letran, (transl: College of San Juan de Letran) also referred to by its acronym CSJL, is a private Catholic coeducational basic and higher education institution owned and run by the friars of the Order of Preachers i ...

. Chua was awarded the Danny Floro Executive of the Year by the PBA Press Corps for the years 2018 and 2022.

References

{{DEFAULTSORT:Chua, Alfrancis Living people Colegio de San Juan de Letran alumni Filipino men's basketball coaches Filipino men's basketball players Filipino people of Chinese descent UST Growling Tigers basketball players Philippine Basketball Association broadcasters Tanduay Rhum Masters coaches 1966 births Pop Cola Panthers coaches Sta. Lucia Realtors coaches Barangay Ginebra San Miguel coaches