Alex Tronic is Scottish electronic musician, DJ, producer and label owner Paul Croan, who is based in

Leith Leith (; gd, Lìte) is a port area in the north of the city of Edinburgh, Scotland, founded at the mouth of the Water of Leith. In 2021, it was ranked by '' Time Out'' as one of the top five neighbourhoods to live in the world. The earliest ...

Edinburgh Edinburgh ( ; gd, Dùn Èideann ) is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. Historically part of the county of Midlothian (interchangeably Edinburghshire before 1921), it is located in Lothian ...

, Scotland. Croan works from his private

recording studio A recording studio is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enoug ...

also based in Edinburgh. ''MusicTech'' magazine describe the studio as a "Vintage Synth treasure trove. His debut album ''To Infinity'' was championed by Radio 1 and the track "Chiller" made iTunes top 20. The latest single The Strangest Times was championed by Guy Monnington on Amazing Radio who included the track in his `Against the grain playlist` The video for the track was shortlisted for video of the year by The Weekender magazine. Alex Tronic`s single "A Voice for the Silent" features the words of Australian philanthropist and animal rights activist

Philip Wollen Philip Wollen OAM (born 1950) is an Australian philanthropist, environmentalist and animal rights activist. He is a former Vice-President of Citibank and was also General Manager at Citicorp. Wollen is a vegan and funds projects that protect ch ...

. Tronic has also had success with "Feels Like Falling", his second collaboration with Scots chanteuse Shuna Lovelle. The EP peaked at number 1 in iTunes Lounge charts in February 2018. The single has been heavily rotated on the influential radio station Chill FM. The previous single "Brave About It" released in July 2017 also made number 1 on the iTunes lounge charts . This EP was a follow up to the critically acclaimed CD ''Nature Flow'' which was presented as Alex Tronic V Leith Bass Team. ''Nature Flow'' has received millions of hits on the streaming service Spotify. Alex Tronic debuted on vinyl in with a record entitled ''Mind Matters/Obsessional'', which was released by

Peyote The peyote (; ''Lophophora williamsii'' ) is a small, spineless cactus which contains psychoactive alkaloids, particularly mescaline. ''Peyote'' is a Spanish word derived from the Nahuatl (), meaning "caterpillar cocoon", from a root , "to gl ...

Records. According to ''

Is this music? ''Is this music?'' is an alternative music magazine based in Scotland, with a focus on the Scottish alternative music scene. Its first issue appeared in late 2003, featuring news of Bob Fairfoull's split from Idlewild, but its best known 'exclu ...

'' magazine, he has mastered the "rare trick of blending familiarity with innovation" within his unique style of electronica and dance music. Alex Tronic's debut album ''To Infinity'' was released on his own eponymous label

Alex Tronic Records Alex Tronic Records (ATR) is a record label based in Scotland who primarily release electronic music. Their current artists include Alex Tronic, ÅsA, Becki Bardot, Keser, Pockets of Resistance, Binary Zero, Iain Carnegie, Marvin Wilson, Ma ...

in 2009. The "Back in the Room EP" release followed in 2010, and ''Shifting Sands'' album was released in 2011. Electricals EP by Alex Tronic (2012) features vocalist Kirsty Brown and also includes remixes by ATR artis
Snakestyle
The ideas and recordings for the EP began during Summer 2011, when Croan relocated to Ibiza to DJ and record. The EP was completed in Edinburgh during winter 2011/12. Alex Tronic and Becki Bardot's Balearica sessions EP features vocals from Sally Stapleton and was also released in 2012. In March 2014, Alex Tronic introduced a new project for more chilled work called Leith Bass Team which debuts a track "Magical Float". This work appears in March 2014 on ''Goa Beach Vol. 23''. Here Alex Tronic collaborates with YSE Records on ''Goa Beach Vol. 23'' a powerful, double CD edition packed with the finest Goa Trance and 12 finest Lounge Music Productions. The Double CD is compiled by DJ Bim and Alex Tronic (Alex Tronic Records). Recent projects include compiling ''Goa Beach'' volumes 25/27 for Yellow Sunshine explosion Records with DJ Bim ( Germany) Double CDs one side trance, one side chill, formats. They were released in April 2015. In March 2016, Alex Tronic contributed two tracks, "Lubdub" and "Sunshine Lover" ( Slow Groove edit) to ''Goa Beach Volume 28'', distributed by Edel Kontor.

Live performances

Alex Tronic's live set-up includes the use of

keyboards Keyboard may refer to: Text input * Keyboard, part of a typewriter * Computer keyboard ** Keyboard layout, the software control of computer keyboards and their mapping ** Keyboard technology, computer keyboard hardware and firmware Music * Musi ...

, samplers,

effects Effect may refer to: * A result or change of something ** List of effects ** Cause and effect, an idiom describing causality Pharmacy and pharmacology * Drug effect, a change resulting from the administration of a drug ** Therapeutic effect, a ...

, and a

laptop A laptop, laptop computer, or notebook computer is a small, portable personal computer (PC) with a screen and alphanumeric keyboard. Laptops typically have a clam shell form factor with the screen mounted on the inside of the upper li ...

. Members of ÅsA,

Keser Keser are a Scottish band from Edinburgh and Glasgow, Scotland. Keser are signed to UK indie label Alex Tronic Records, and have released three albums to date, '' Esoteric Escape'', '' Robo Ghost'' and Audeamus. The first two albums were reco ...

and Metaltech have occasionally performed live alongside Croan as Alex Tronic Band.

Festival appearances

*Go North, Inverness, June 2009 *Belladrum Festival, August 2009 *Unique Beats, April 2010 *Kellburn Festival August 2010 *Belladrum Festival August 2011 *Audio Soup Festival September 2013 *The Royal Highland Show, Headliner, June 2014 *Belladrum Festival, August 2014 *Royal Highland Show June 2015 with DJ Becki Bardot, DJ Beef

Radio sessions

*Vic Galloway Radio 1 Scotland live session, February 2009 *BBC Scotland`s Stevie Sole has Alex Tronic in session. Some of the hottest dance music from Scotland and beyond, 02/10/2012

Discography

Singles

* A Voice for the Silent featuring

(2019, Alex Tronic Records) * Mind Matters/Obsessional (2000, Peyote Records)

Studio albums

* Brave about it EP ft Shuna Lovelle (2017, Alex Tronic Records) * Nature Flow CD Album (2016, Alex Tronic Records) * Electricals EP (2012, Alex Tronic Records) * Shifting Sands (2011, Alex Tronic Records) * Back in the Room EP (16 March 2010, Alex Tronic Records ) * To Infinity (2009, Alex Tronic Records) Compilation Albums * Anthropology Track 1 Side 2 Shanty Lounge CD Double Album (19 Feb 2010, Millennium Records) * Panoramic (Ambient Mix) Track 17 Side 2 on Goa Beach Volume 20 (25 May 2012 Yellow Sunshine Explosion Records) * The Chillout, Vol 3 (20 November 2012, Alex Tronic Records) * Beatup, Vol 4 (27 November 2012, Alex Tronic Records) *Trip to the Source (Sunshine on Leith Dub ) Track 1 Side 1 on Goa Beach 13 Volume 3 (25 July 2013 Yellow Sunshine Explosion Records) * Goa Beach Volume 23 Double CD YSE Records ( 25 April 2014 ) Compiled by DJ Bim & Alex Tronic. Cd 1 Trance ( DJ Bim ) Cd 2 Lounge compiled by Alex Tronic * Goa Beach Volume 25 Double CD YSE Records ( 10 October 2014 ) Compiled by DJ Bim & Alex Tronic. Cd 1 Trance ( DJ Bim ) Cd 2 Lounge compiled by Alex Tronic * Goa Beach Volume 26 Double CD YSE Records ( 6 March 2015 ) Compiled by DJ Bim & Derbus Track 8 Side 2 Everywhere I Go ( featuring Kirsty Brown Vocals ) Leith Bass Team -Nature Flows Side 2 Track 4 * Goa Beach Volume 27 Double CD YSE Records ( 22 May 2015 ) Compiled by DJ Bim & Alex Tronic. Cd 1 Trance ( DJ Bim ) Cd 2 Lounge compiled by Alex Tronic * Goa Beach Volume 28 Double CD YSE Records ( March 2016 ) Compiled by DJ Bim Cd2 Track 2 Sunshine Lover ( slow groove edit ) Track 8 Lubdub

Music industry work

Croan occasionally speaks at Music Industry seminars and has been involved as an industry expert on panels for

PRS for Music PRS for Music Limited (formerly The MCPS-PRS Alliance Limited) is a British music copyright collective, made up of two collection societies: the Mechanical-Copyright Protection Society (MCPS) and the Performing Right Society (PRS). It undertakes ...

. The event "Make it Happen" in

Inverness Inverness (; from the gd, Inbhir Nis , meaning "Mouth of the River Ness"; sco, Innerness) is a city in the Scottish Highlands. It is the administrative centre for The Highland Council and is regarded as the capital of the Highlands. Histori ...

featured a wide and knowledgeable variety of speakers, including

Mercury Records Mercury Records is an American record label owned by Universal Music Group. It had significant success as an independent operation in the 1940s and 1950s. Smash Records and Fontana Records were sub labels of Mercury. In the United States, it is ...

A&R David O'Hagan, PRS for Music’s Jules Parker and Stuart Fleming, and solicitor Helen Searle. He has also been a panelist at the Edinburgh-based Music Industry night Born To be Wide which is held monthly at Electric Circus. Here he spoke alongside

Owen Morris Owen Morris (born in Caernarfon, Wales) is a Welsh record producer who has worked with rock bands including Oasis (band), Oasis, the Fratellis, Ash (band), Ash, The View (band), the View, Loso and the Verve. Biography Morris started working in t ...

, (

Oasis In ecology, an oasis (; ) is a fertile area of a desert or semi-desert environment'ksar''with its surrounding feeding source, the palm grove, within a relational and circulatory nomadic system.” The location of oases has been of critical imp ...

The Verve The Verve were an English Rock music, rock band formed in Wigan in 1990 by lead vocalist Richard Ashcroft, guitarist Nick McCabe, bass guitarist Simon Jones (musician), Simon Jones and drummer Peter Salisbury. Guitarist and keyboard player Simo ...

John McLaughlin John or Jon McLaughlin may refer to: Arts and entertainment * John McLaughlin (musician) (born 1942), English jazz fusion guitarist, member of Mahavishnu Orchestra * Jon McLaughlin (musician) (born 1982), American singer-songwriter * John McLaugh ...

and Francis Macdonald. The seminar entitled "The Producers" was aimed at giving insight into what it takes to be a music producer in an ever-changing industry.

Recording studio and label

Croan's own

Recording studio A recording studio is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enoug ...

Alex Tronic Records Recording studio and

label are based at Hillside Crescent in Edinburgh. He relocated temporarily to run the label, record and perform live in Ibiza in summer 2011.

References

External links

Official Alex Tronic website

Label, Alex Tronic Records

Alex Tronic Recording Studio

UK Distribution

Worldwide Distribution

Alex Tronic - To Infinity Review

The Skinny Article on Alex Tronic Records
{{DEFAULTSORT:Tronic, Alex Scottish electronic musicians Living people Year of birth missing (living people)