Alex (videotex Service)
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Alex was the name of an interactive
videotex Videotex (or interactive videotex) was one of the earliest implementations of an end-user information system. From the late 1970s to early 2010s, it was used to deliver information (usually pages of text) to a user in computer-like format, typi ...
information service offered by Bell Canada in
market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mar ...
from 1988 to 1990 and thence to the general public until 1994. The ''Alextel'' terminal was based on the French
Minitel The Minitel was a videotex online service accessible through telephone lines, and was the world's most successful online service prior to the World Wide Web. It was invented in Cesson-Sévigné, near Rennes in Brittany, France. The service w ...
terminals, built by
Northern Telecom Northern may refer to the following: Geography * North, a point in direction * Northern Europe, the northern part or region of Europe * Northern Highland, a region of Wisconsin, United States * Northern Province, Sri Lanka * Northern Range, a r ...
and leased to customers for $7.95/month. It consisted of a CRT display, attached
keyboard Keyboard may refer to: Text input * Keyboard, part of a typewriter * Computer keyboard ** Keyboard layout, the software control of computer keyboards and their mapping ** Keyboard technology, computer keyboard hardware and firmware Music * Musi ...
, and a 1200
bit/s In telecommunications and computing, bit rate (bitrate or as a variable ''R'') is the number of bits that are conveyed or processed per unit of time. The bit rate is expressed in the unit bit per second (symbol: bit/s), often in conjunction w ...
modem A modulator-demodulator or modem is a computer hardware device that converts data from a digital format into a format suitable for an analog transmission medium such as telephone or radio. A modem transmits data by Modulation#Digital modulati ...
for use on regular phone lines. In 1991
proprietary software Proprietary software is software that is deemed within the free and open-source software to be non-free because its creator, publisher, or other rightsholder or rightsholder partner exercises a legal monopoly afforded by modern copyright and i ...
was released for IBM PCs that allowed computer users to access the network. Communications on the Alex network was via DATAPAC X.25 protocol. The system operated in the same fashion as Minitel, whereby users connected to various content providers over the X.25 network and thus access was normally through a local telephone number. The most popular (and most expensive) sites were chat rooms. Using the service could cost as much as per minute. Also offered was an electronic white pages and yellow pages directory. Many users terminated their subscription upon receiving their first invoice. One subscriber racked up a monthly fee of over C$2,000 spending most of his online time in chat.


History

The motivation to develop the Alex terminal and online service came from competitive pressure from France's Minitel, which had expanded into the Quebec market. Bell Canada received approval from the CRTC to offer the online service as of November 1988. The advent of the
World Wide Web The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web ...
contributed to making this service obsolete. On April 29, 1994, Bell Canada sent a letter to its customers announcing that the service would be terminated on June 3, 1994. In that letter, Mr. T.E. Graham, then Director of Business Planning for Bell Advanced Communications, stated that "Quite simply, the ALEX network is not the right vehicle, nor the appropriate technology, at this time to deliver the information goods needed in our fast-paced society." The ''Alextel'' terminal is reportedly usable as a
dumb terminal A computer terminal is an electronic or electromechanical hardware device that can be used for entering data into, and transcribing data from, a computer or a computing system. The teletype was an example of an early-day hard-copy terminal a ...
for
VT100 The VT100 is a video terminal, introduced in August 1978 by Digital Equipment Corporation (DEC). It was one of the first terminals to support ANSI escape codes for cursor control and other tasks, and added a number of extended codes for special ...
emulation.


Further reading

* Proulx, Serge (1991).
The Videotex Industry in Québec: The Difficulties of Mass Marketing Telematics
. ''Canadian Journal of Communication''. Université du Québec à Montréal''. 16 (3).''


See also

*
Prestel Prestel (abbrev. from press telephone), the brand name for the UK Post Office Telecommunications's Viewdata technology, was an interactive videotex system developed during the late 1970s and commercially launched in 1979. It achieved a maxim ...
*
Telidon Telidon (from the Greek words τῆλε, ''tele'' "at a distance" and ἰδών, ''idon'' "seeing") was a videotex/teletext service developed by the Canadian Communications Research Centre (CRC) during the late 1970s and supported by commercial ...
*
Viewdata Viewdata is a Videotex implementation. It is a type of information retrieval service in which a subscriber can access a remote database via a common carrier channel, request data and receive requested data on a video display over a separate c ...
*
ICON (microcomputer) The ICON (also the CEMCorp ICON, Burroughs ICON, and Unisys ICON, and nicknamed the bionic beaver) was a networked personal computer built specifically for use in schools, to fill a standard created by the Ontario Ministry of Education. It was b ...
, a computer system used in Ontario schools from 1984 to 1994.


References


External links


Alextel
. ''Personal Computer Museum''. Retrieved March 20, 2020 Computer-related introductions in 1988 1988 establishments in Canada 1994 disestablishments in Canada Videotex Pre–World Wide Web online services Legacy systems Bell Canada Telecommunications in Canada History of telecommunications in Canada Information technology in Canada {{telecomm-stub