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Alan I. Rothenberg (born April 10, 1939) is an American lawyer and sports executive. He is known for his contributions to and influence on the growth of
soccer in the United States Soccer in the United States is run by different organizations. The United States Soccer Federation (USSF) governs most levels of soccer in the country, including the national teams, professional leagues, and amateur leagues, being the highest ...
. He is the namesake of the Alan I. Rothenberg Trophy, which was awarded annually to the winner of the
MLS Cup The MLS Cup is the annual championship game of Major League Soccer (MLS) and the culmination of the MLS Cup Playoffs. The game is held in November and pits the winner of the Eastern Conference Final against the winner of the Western Conference ...
from 1996 to 2007. Rothenberg was president of U.S. Soccer, the governing body of American soccer, during the 1990s and oversaw the
1994 FIFA World Cup The 1994 FIFA World Cup was the 15th FIFA World Cup, the world championship for men's national soccer teams. It was hosted by the United States and took place from June 17 to July 17, 1994, at nine venues across the country. The United States ...
in the United States and the establishment of
Major League Soccer Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Canada ...
in 1996. Rothenberg earned the FIFA Order of Merit in 2006."MLS presents Alan Rothenberg with the first annual Legacy Award that will bear his name"
MLSsoccer.com, July 29, 2015.
Rothenberg was inducted into the U.S.
National Soccer Hall of Fame The National Soccer Hall of Fame is a private, non-profit institution established in 1979 and currently located in Toyota Stadium in Frisco, Texas, a suburb of Dallas. The Hall of Fame honors soccer achievements in the United States. Induction ...
in 2007 in recognition of his contribution as a "Builder" of the sport in the United States. He is a member of the
FIFA Ethics Committee The FIFA Ethics Committee is one of FIFA's three judicial bodies. It is organized in two chambers, the ''Investigatory Chamber'' and the ''Adjudicatory Chamber''. Its duties are regulated by several official documents, most importantly the ''FIF ...
.


Early career

Rothenberg was born in 1939 in Detroit, Michigan. He graduated from the
University of Michigan Law School The University of Michigan Law School (Michigan Law) is the law school of the University of Michigan, a Public university, public research university in Ann Arbor, Michigan. Founded in 1859, the school offers Master of Laws (LLM), Master of C ...
in 1963 where he finished top of his class. After law school, he moved to California and began working as a lawyer at the law firm of O'Melveny & Myers."Champions: Alan Rothenberg, catalyst for soccer in U.S."
Sports Business Journal, Terry Lefton, April 4, 2011.
He was a fan and follower of traditional American sports.


Soccer


NASL

Rothenberg had no experience with soccer until the age of 28, when he came into contact with the nascent
North American Soccer League The North American Soccer League may refer to: *North American Soccer League (1968–1984), a former Division I league *North American Soccer League (2011–2017) The North American Soccer League (NASL) was a professional men's soccer league b ...
while serving as a
lawyer A lawyer is a person who practices law. The role of a lawyer varies greatly across different legal jurisdictions. A lawyer can be classified as an advocate, attorney, barrister, canon lawyer, civil law notary, counsel, counselor, solic ...
for
Jack Kent Cooke Jack Kent Cooke (October 25, 1912 – April 6, 1997) was a Canadian-American businessman in broadcasting and professional sports. Starting in sales, Cooke was very successful, eventually becoming a partner in a network of radio stations and news ...
. Cooke, who owned several sports teams, had also acquired the NASL's Los Angeles Wolves, a short-lived team that lasted only until 1968. Almost ten years after the folding of the Wolves, Rothenberg headed an investment group that bought the
Los Angeles Aztecs The Los Angeles Aztecs was an American professional soccer team based in Los Angeles, California that existed from 1974 to 1981. The Aztecs competed in the North American Soccer League (NASL) from 1974 to 1981 as well as the 1975 NASL Indoor tour ...
, a newer club in the same league, but he sold the team after three seasons in 1980, thus escaping the later collapse of the league. Rothenberg later stated that his timing in buying the team had simply been wrong — "I mistakenly thought the time was right and three years later I realized that the time was wrong. I liked soccer, thought it was a great opportunity then, and thought it was now."


U.S. Soccer

In 1984, Rothenberg was asked by
Peter Ueberroth Peter Victor Ueberroth (; born September 2, 1937) is an American sports and business executive known for his involvement in the Olympics and in Major League Baseball. A Los Angeles-based businessman, he was the chairman of the Los Angeles Olymp ...
, then serving as the organizer of the
1984 Summer Olympics The 1984 Summer Olympics (officially the Games of the XXIII Olympiad and also known as Los Angeles 1984) were an international multi-sport event held from July 28 to August 12, 1984, in Los Angeles, California, United States. It marked the secon ...
in Los Angeles, to take on the role of commissioner of soccer for the Olympic Games. The unexpected popularity of soccer that summer — including multiple sell-outs of the 100,000+ seat Rose Bowl — established before the world that an American audience for the game existed. The success of soccer at the 1984 Olympics, under Rothenberg's leadership, was a significant factor in FIFA awarding the United States in 1988 the right to host the 1994 World Cup. Rothenberg's success in the capacity of commissioner caused
FIFA FIFA (; stands for ''Fédération Internationale de Football Association'' ( French), meaning International Association Football Federation ) is the international governing body of association football, beach football and futsal. It was found ...
to seek out his services as director of the
1994 World Cup The 1994 FIFA World Cup was the 15th FIFA World Cup, the world championship for men's national association football, soccer teams. It was hosted by the United States and took place from June 17 to July 17, 1994, at nine venues across the countr ...
, which FIFA had decided award to the USA. In 1990, with FIFA's backing, Rothenberg defeated the unpopular incumbent
Werner Fricker Werner Fricker (January 24, 1936, in Karlsdorf, Yugoslavia; (Banatski Karlovac); – May 30, 2001, in Horsham, Pennsylvania) was a German-American soccer halfback who later became president of the United States Soccer Federation. He is a membe ...
in a landslide in an election for the Presidency of the
United States Soccer Federation The United States Soccer Federation (USSF), commonly referred to as U.S. Soccer, is a 501(c)(3) nonprofit organization and the official governing body of the sport of soccer in the United States. Headquartered in Chicago, the federation is ...
. Rothenberg was then named Chairman of the World Cup 1994 Organizing Committee. Rothenberg pushed for the 1994 World Cup to be held in large venues. Under Rothenberg's guidance, the 1994 World Cup was a major success. The tournament set records for attendance, with the 2.5 million attendance breaking the previous record by 1 million, and resulted in U.S. Soccer earning a surplus of more than $50 million. Fulfilling a promise to FIFA made as part of the World Cup bid, Rothernberg oversaw the establishment of
Major League Soccer Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Canada ...
, the first fully professional U.S. outdoor league since the NASL. Rothenberg was also the major force behind the inception of
Project 2010 Project 2010 was a blueprint that United States Soccer Federation executives created in 1998 to ensure that the U.S. men's national soccer team could become a plausible contender to win the FIFA World Cup by 2010. The Q-Report, the jumping-off poi ...
, which was launched in 1998. Rothenberg served as President of the U.S. Soccer Federation for two four-year terms until 1998, when term limits forced him to step down from the post. Rothenberg also played an integral part in organizing the
1999 FIFA Women's World Cup The 1999 FIFA Women's World Cup was the third edition of the FIFA Women's World Cup, the world championship for women's national soccer teams. It was hosted as well as won by the United States and took place from June 19 to July 10, 1999, at ...
which was hosted by the United States. Rothenberg remains a member of the USSF executive committee, and is also one of three Vice Presidents of
CONCACAF The Confederation of North, Central America and Caribbean Association Football,, ; french: Confédération de football d'Amérique du Nord, d'Amérique centrale et des Caraïbes, . Dutch uses the English name. abbreviated as CONCACAF ( ; typese ...
. In 1998, Rothenberg headed a bid by the Japanese advertising agency
Dentsu Dentsu Inc. ( ja, 株式会社電通 ''Kabushiki-gaisha Dentsū'' or 電通 ''Dentsū'' for short) is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest adverti ...
to buy the San Jose Clash of MLS, but was forced to pull out at a late date due to the Asian stock market crisis.


Basketball

Rothenberg was also an important figure in
professional basketball In professional sports, as opposed to amateur sports, participants receive payment for their performance. Professionalism in sport has come to the fore through a combination of developments. Mass media and increased leisure have brought larg ...
for many years, first as an executive and legal counsel for the
Los Angeles Lakers The Los Angeles Lakers are an American professional basketball team based in Los Angeles. The Lakers compete in the National Basketball Association (NBA) as a member of the league's Western Conference Pacific Division. The Lakers play their ...
when they were owned by Jack Kent Cooke, and later as president of
Donald Sterling Donald T. Sterling (born Donald Samuel Tokowitz; April 26, 1934) is an American attorney and businessman who was the owner of the San Diego / Los Angeles Clippers professional basketball franchise of the National Basketball Association (NBA) fro ...
's San Diego / Los Angeles Clippers from 1982 to 1989.


Law and business

Rothenberg was a partner in the Los Angeles offices of the law firms Manatt, Phelps, Rothenberg & Phillips and
Latham & Watkins Latham & Watkins LLP is an American multinational law firm. Founded in 1934 in Los Angeles, California, Latham is the second-largest law firm in the world by revenue. As of 2021, Latham is also one of the most profitable law firms in the world ...
, and in 1989–1990 he served as president of the
California State Bar The State Bar of California is California's official attorney licensing agency. It is responsible for managing the admission of lawyers to the practice of law, investigating complaints of professional misconduct, prescribing appropriate disciplin ...
. Before his 2010 resignation, he was president of the
Los Angeles World Airports Los Angeles World Airports (LAWA) is the airport authority that owns and operates Los Angeles International Airport (LAX) and Van Nuys Airport (VNY) for the city of Los Angeles, California. LAWA also owns and manages aviation-related property n ...
Commission. In 2004 Rothenberg founded 1st Century Bank, a community bank with offices on the Westside Los Angeles area catering to small businesses and professionals. Rothenberg serves as chairman of the bank, which was acquired by
Oklahoma City Oklahoma City (), officially the City of Oklahoma City, and often shortened to OKC, is the capital and largest city of the U.S. state of Oklahoma. The county seat of Oklahoma County, it ranks 20th among United States cities in population, a ...
-based
MidFirst Bank MidFirst Bank is a privately owned financial institution based in Oklahoma City, Oklahoma. It is the largest privately owned bank in the United States, with $34.7 billion in assets. Its primary markets include Oklahoma, Denver, Phoenix and Dallas ...
in early 2016. Earlier in his career, Rothenberg was a co-founder (along with his then law partner Chuck Manatt) of First Los Angeles Bank, which was sold to City National Bank in 1995. Rothenberg also serves on several corporate and public boards.Alan Rothenberg
, California CEO Forum (accessed May 20, 2016).


Notes

{{DEFAULTSORT:Rothenberg, Alan 1939 births Living people Lawyers from Detroit American soccer chairmen and investors 20th-century American Jews Presidents of the United States Soccer Federation North American Soccer League (1968–1984) executives University of Michigan Law School alumni Lawyers from Los Angeles Los Angeles Clippers executives FIFA officials 21st-century American Jews National Soccer Hall of Fame members