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Avrum Sherman (September 7, 1897 – September 16, 1973), pen name Al Sherman, was a Russian-American
songwriter A songwriter is a musician who professionally composes musical compositions or writes lyrics for songs, or both. The writer of the music for a song can be called a composer, although this term tends to be used mainly in the classical music ...
and composer active during the
Tin Pan Alley Tin Pan Alley was a collection of music publishers and songwriters in New York City that dominated the popular music of the United States in the late 19th and early 20th centuries. It originally referred to a specific place: West 28th Street ...
era in American music history. Some of his most recognizable song titles include: "
You Gotta Be a Football Hero "You Gotta Be a Football Hero" is a song written by Al Sherman, Buddy Fields and Al Lewis in 1933. It is one of the most widely recorded and performed American football anthems of all time. Recording artists *Fred Waring and his Pennsylvanian ...
," " Now's the Time to Fall in Love" and "
Lindbergh (The Eagle of the U.S.A.) "Lindbergh (The Eagle of the U.S.A.)" was a popular song written by famous Tin Pan Alley songwriters, Howard Johnson and Al Sherman in 1927. It chronicles Charles Lindbergh's famous pioneer solo-flight across the Atlantic Ocean in the ''Spirit ...
." Sherman is one link in a long chain of family members who were musical. Most notably, his sons,
Robert The name Robert is an ancient Germanic given name, from Proto-Germanic "fame" and "bright" (''Hrōþiberhtaz''). Compare Old Dutch ''Robrecht'' and Old High German ''Hrodebert'' (a compound of '' Hruod'' ( non, Hróðr) "fame, glory, honou ...
and
Richard Richard is a male given name. It originates, via Old French, from Old Frankish and is a compound of the words descending from Proto-Germanic ''*rīk-'' 'ruler, leader, king' and ''*hardu-'' 'strong, brave, hardy', and it therefore means 'stro ...
(referred to popularly as the Sherman Brothers) were to join the ranks of America's most highly regarded songwriters. Pairing up and mentoring the Sherman Brothers team has often been referred to as Al Sherman's greatest songwriting achievement.


Early life

Al Sherman was born into a musical Jewish family in Kiev,
Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...
, in what was then the
Russian Empire The Russian Empire was an empire and the final period of the Russian monarchy from 1721 to 1917, ruling across large parts of Eurasia. It succeeded the Tsardom of Russia following the Treaty of Nystad, which ended the Great Northern War. ...
. His father, violinist Samuel Sherman, fled a Cossack
pogrom A pogrom () is a violent riot incited with the aim of massacring or expelling an ethnic or religious group, particularly Jews. The term entered the English language from Russian to describe 19th- and 20th-century attacks on Jews in the Russia ...
in 1903. Samuel settled in
Prague Prague ( ; cs, Praha ; german: Prag, ; la, Praga) is the capital and List of cities in the Czech Republic, largest city in the Czech Republic, and the historical capital of Bohemia. On the Vltava river, Prague is home to about 1.3 milli ...
which was at that time part of the Austro-Hungarian Empire. He eventually found success working as a
concertmaster The concertmaster (from the German ''Konzertmeister''), first chair (U.S.) or leader (U.K.) is the principal first violin player in an orchestra (or clarinet in a concert band). After the conductor, the concertmaster is the second-most signifi ...
, first violinist and intermittent court composer in the
Royal Court A royal court, often called simply a court when the royal context is clear, is an extended royal household in a monarchy, including all those who regularly attend on a monarch, or another central figure. Hence, the word "court" may also be appl ...
of Emperor
Franz Josef Franz Joseph I or Francis Joseph I (german: Franz Joseph Karl, hu, Ferenc József Károly, 18 August 1830 – 21 November 1916) was Emperor of Austria, King of Hungary, and the other states of the Habsburg monarchy from 2 December 1848 until his ...
. Within a year or so of his arrival, Samuel's family came to live with him in Prague. As a young boy, Al attended concerts in the royal court. Conspicuously he hid in the gallery wings while his father performed for the Emperor. Sherman would later remark that it was these moments which originally incited his interest in music. In 1909 the Samuel Shermans relocated to
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
. In 1911, frustrated with the lack of work available, Samuel left his wife Lena and their five young children, Olga, Al, Edith, Regina and newborn Harold. At age 13, Sherman quit school and became the family's chief breadwinner. By age 16, he had taught himself to play the piano and was able to find work playing in bands. Despite his parents' separation and the position it put him in, Sherman maintained a great respect for his father and kept in close contact with him until Samuel's death in 1947. Despite youth and scant knowledge of English, his natural talent for piano improvisation soon earned him a reputation as a top "
mood music Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, no ...
" pianist. His services to improvise inspirational music were sought by many silent film stars including
Pauline Frederick Pauline Frederick (born Pauline Beatrice Libbey, August 12, 1883 – September 19, 1938) was an American stage and film actress. Early life Frederick was born Pauline Beatrice Libbey (later changed to Libby) in Boston in 1883 (some sources stat ...
,
Mae Murray Mae Murray (born Marie Adrienne Koenig; May 10, 1885 – March 23, 1965) was an American actress, dancer, film producer, and screenwriter. Murray rose to fame during the silent film era and was known as "The Girl with the Bee-Stung Lips" and "Th ...
and
Olga Petrova Olga Petrova (born Muriel Harding; 10 May 1884 – 30 November 1977) was a British-American actress, screenwriter and playwright. Life and career Born Muriel Harding in England, she moved to the United States and became a star of vaudeville u ...
. In 1916,
Universal Universal is the adjective for universe. Universal may also refer to: Companies * NBCUniversal, a media and entertainment company ** Universal Animation Studios, an American Animation studio, and a subsidiary of NBCUniversal ** Universal TV, a ...
signed Al to do bit parts in silent films as well. He later appeared in motion pictures with
Mary Pickford Gladys Marie Smith (April 8, 1892 – May 29, 1979), known professionally as Mary Pickford, was a Canadian-American stage and screen actress and producer with a career that spanned five decades. A pioneer in the US film industry, she co-founde ...
,
Mary Fuller Mary Claire Fuller (October 5, 1888 – December 9, 1973) was an American actress active in both stage and silent films. She also was a screenwriter and had several films produced. An early major star, by 1917 she could no longer gain role ...
,
Clara Kimball Young Clara Kimball Young (born Edith Matilda Clara Kimball; September 6, 1890 – October 15, 1960) was an American film actress who was popular in the early silent film era. Early life Edith Matilda Clara Kimball was born in Chicago on Septembe ...
and
William Powell William Horatio Powell (July 29, 1892 – March 5, 1984) was an American actor. A major star at Metro-Goldwyn-Mayer, he was paired with Myrna Loy in 14 films, including the '' Thin Man'' series based on the Nick and Nora Charles characters cr ...
. Al's composing career began in 1918 when he became a staff pianist for the Remick Music Company. There, he worked alongside
George Gershwin George Gershwin (; born Jacob Gershwine; September 26, 1898 – July 11, 1937) was an American composer and pianist whose compositions spanned popular, jazz and classical genres. Among his best-known works are the orchestral compositions ' ...
and
Vincent Youmans Vincent Millie Youmans (September 27, 1898 – April 5, 1946) was an American Broadway composer and producer. A leading Broadway composer of his day, Youmans collaborated with virtually all the greatest lyricists on Broadway: Ira Gershwin, ...
. During this time Al also organized and directed a small orchestra which played in New York and Miami Beach. He joined the American Society of Composers, Authors and Publishers ( ASCAP) in 1919.


Personal life

In the summer of 1921, Al was at the piano, leading his orchestra when he met a
silent film A silent film is a film with no synchronized Sound recording and reproduction, recorded sound (or more generally, no audible dialogue). Though silent films convey narrative and emotion visually, various plot elements (such as a setting or era) ...
actress, Rosa Dancis. They married in 1923. Al and Rosa Sherman's elder son, Robert Bernard Sherman was born on December 19, 1925. Their younger son, Richard Morton Sherman was born on June 12, 1928. Both boys were born in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
. As the Sherman Brothers, they proved to be Al's greatest songwriting achievement, forming one of the most formidable songwriting teams in family entertainment (''
Mary Poppins It may refer to: * ''Mary Poppins'' (book series), the original 1934–1988 children's fantasy novels that introduced the character. * Mary Poppins (character), the nanny with magical powers. * ''Mary Poppins'' (film), a 1964 Disney film sta ...
'', '' Chitty Chitty Bang Bang'', ''
Bedknobs and Broomsticks ''Bedknobs and Broomsticks'' is a 1971 American live-action animated musical fantasy film directed by Robert Stevenson and produced by Bill Walsh for Walt Disney Productions. It is loosely based upon the books '' The Magic Bedknob; or, How t ...
'').


Career

In the 1920s, 1930s and 1940s, Al collaborated with songwriters including
Sam Coslow Sam Coslow (December 27, 1902 – April 2, 1982) was an American songwriter, singer, film producer, publisher and market analyst. Coslow was born in New York City. He began writing songs as a teenager. He contributed songs to Broadway revues, ...
, Irving Mills, Charles O'Flynn, Al Dubin, Pat Flaherty, B.G. deSylva, Harold Tobias, Howard Johnson,
Harry M. Woods Henry MacGregor WoodsIMDb bio for Harry M. Woods
(November 4, 1896 – January 14, 1970) was a
, Alfred Bryan, Buddy Fields, Archie Fletcher, Al Lewis, Abner Silver,
Edward Heyman Edward Heyman (March 14, 1907October 16, 1981) was an American lyricist and producer, best known for his lyrics to " Body and Soul," "When I Fall in Love," and " For Sentimental Reasons." He also contributed to a number of songs for films. Biog ...
,
Buddy Feyne Buddy Feyne (born Bernard Feinstein, June 9, 1912 – December 10, 1998) was an American lyricist during the swing era. He wrote the lyrics for "Tuxedo Junction", which went to No. 1 on the ''Billboard'' chart in 1940 when Glenn Miller recorded ...
and many others. Al quickly rose to become one of Tin Pan Alley's most sought after songwriters. Between 1931 and 1934, during the last days of
vaudeville Vaudeville (; ) is a theatrical genre of variety entertainment born in France at the end of the 19th century. A vaudeville was originally a comedy without psychological or moral intentions, based on a comical situation: a dramatic composition ...
, Al and several of his fellow hitmakers formed a sensational review, '' Songwriters on Parade'', performing all across the Eastern seaboard on the Loew's and Keith circuits. Some of Al Sherman's most well known songs also include: "
Wanita "Wanita" is a song made popular by Al Jolson in 1923. Written by Tin Pan Alley songwriters, Al Sherman and Sam Coslow, it was their first hit song. The song is about a man who is love with a girl (Juanita) who only wants nothing to do with him s ...
", "
Save Your Sorrow "Save Your Sorrow (For Tomorrow)" is a popular song first published in 1925 written by Tin Pan Alley tunesmiths, Al Sherman and B.G.DeSylva. The publisher was Shapiro, Bernstein & Company, based in New York City. Songwriter, Al Sherman's son, ...
", "
Lindbergh (The Eagle of the U.S.A.) "Lindbergh (The Eagle of the U.S.A.)" was a popular song written by famous Tin Pan Alley songwriters, Howard Johnson and Al Sherman in 1927. It chronicles Charles Lindbergh's famous pioneer solo-flight across the Atlantic Ocean in the ''Spirit ...
", " Pretending", " On the Beach at Bali-Bali", " Over Somebody Else's Shoulder", "
No! No! A Thousand Times No!! ''No! No! A Thousand Times No!!'' is a 1935 Fleischer Studio animated short film, starring Betty Boop. This is the third of a series of Betty Boop melodrama spoofs, which also included ''She Wronged Him Right'' (1934), '' Betty Boop's Prize Sh ...
", " For Sentimental Reasons", " (What Do We Do on a) Dew Dew Dewey Day", " Nine Little Miles from Ten-Ten-Tennessee" and " Ninety-Nine Out of a Hundred (Wanna Be Loved)". Maurice Chevalier's American breakthrough hit was an Al Sherman/Al Lewis song entitled "
Livin' in the Sunlight, Lovin' in the Moonlight "Livin' in the Sunlight, Lovin' in the Moonlight" is a popular song that was written by Al Sherman and Al Lewis for the 1930 film ''The Big Pond'' starring Maurice Chevalier, who made it famous. On March 22, 1930 Bing Crosby and the Paul White ...
" from the
Paramount Paramount (from the word ''paramount'' meaning "above all others") may refer to: Entertainment and music companies * Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. The following busin ...
Picture ''
The Big Pond ''The Big Pond'' is a 1930 American Pre-Code romantic comedy film based on a 1928 play of the same name by George Middleton and A.E. Thomas. The film was written by Garrett Fort, Robert Presnell Sr. and Preston Sturges, who provided the dialo ...
''. "
You Gotta Be a Football Hero "You Gotta Be a Football Hero" is a song written by Al Sherman, Buddy Fields and Al Lewis in 1933. It is one of the most widely recorded and performed American football anthems of all time. Recording artists *Fred Waring and his Pennsylvanian ...
" has been played, sung and marched to since 1933 when
Fred Waring Fredrick Malcolm Waring Sr. (June 9, 1900 – July 29, 1984) was an American musician, bandleader, and radio and television personality, sometimes referred to as "America's Singing Master" and "The Man Who Taught America How to Sing". He was also ...
and his "Pennsylvanians" introduced it on the radio. The Sherman/Fletcher song " On a Little Bamboo Bridge" became a hit for Louis Armstrong. Artists who recorded Al Sherman songs include Benny Goodman,
Ella Fitzgerald Ella Jane Fitzgerald (April 25, 1917June 15, 1996) was an American jazz singer, sometimes referred to as the "First Lady of Song", "Queen of Jazz", and "Lady Ella". She was noted for her purity of tone, impeccable diction, phrasing, timing, in ...
,
Billie Holiday Billie Holiday (born Eleanora Fagan; April 7, 1915 – July 17, 1959) was an American jazz and swing music singer. Nicknamed "Lady Day" by her friend and music partner, Lester Young, Holiday had an innovative influence on jazz music and pop s ...
,
Tommy Dorsey Thomas Francis Dorsey Jr. (November 19, 1905 – November 26, 1956) was an American jazz trombonist, composer, conductor and bandleader of the big band era. He was known as the "Sentimental Gentleman of Swing" because of his smooth-toned trombo ...
, Frank Sinatra,
Al Jolson Al Jolson (born Eizer Yoelson; June 9, 1886 – October 23, 1950) was a Lithuanian-American Jewish singer, comedian, actor, and vaudevillian. He was one of the United States' most famous and highest-paid stars of the 1920s, and was self-billed ...
, Bing Crosby, Eddie Cantor,
Rudy Vallée Hubert Prior Vallée (July 28, 1901 – July 3, 1986), known professionally as Rudy Vallée, was an American singer, musician, actor, and radio host. He was one of the first modern pop stars of the teen idol type. Early life Hubert Prior Vall ...
,
Ozzie Nelson Oswald George Nelson (March 20, 1906 – June 3, 1975) was an American actor, director, producer, screenwriter, musician, composer, conductor and bandleader. He originated and starred in '' The Adventures of Ozzie and Harriet'', a radio and te ...
,
Lawrence Welk Lawrence Welk (March 11, 1903 – May 17, 1992) was an American accordionist, bandleader, and television impresario, who hosted the '' The Lawrence Welk Show'' from 1951 to 1982. His style came to be known as "champagne music" to his radio, te ...
, Peggy Lee, Patti Page, Duke Ellington and his
Cotton Club The Cotton Club was a New York City nightclub from 1923 to 1940. It was located on 142nd Street and Lenox Avenue (1923–1936), then briefly in the midtown Theater District (1936–1940).Elizabeth Winter"Cotton Club of Harlem (1923- )" Blac ...
Orchestra An orchestra (; ) is a large instrumental ensemble typical of classical music, which combines instruments from different families. There are typically four main sections of instruments: * bowed string instruments, such as the violin, viola, c ...
among many others. Some of his most memorable songs include songs for major Broadway revues, including the ''
Ziegfeld Follies The ''Ziegfeld Follies'' was a series of elaborate theatrical revue productions on Broadway in New York City from 1907 to 1931, with renewals in 1934 and 1936. They became a radio program in 1932 and 1936 as ''The Ziegfeld Follies of the Ai ...
'', ''
George White's Scandals ''George White's Scandals'' were a long-running string of Broadway revues produced by George White that ran from 1919–1939, modeled after the ''Ziegfeld Follies''. The "Scandals" launched the careers of many entertainers, including W. C. Fi ...
'', ''
The Passing Show ''The Passing Show'' was a musical revue in three acts, billed as a "topical extravaganza", with a book and lyrics by Sydney Rosenfeld and music by Ludwig Engländer and various other composers. It featured spoofs of theatrical productions of ...
'' and ''
Earl Carroll's Vanities ''The Earl Carroll Vanities'' was a Broadway revue that Earl Carroll presented in the 1920s and early 1930s. Carroll and his show were sometimes controversial. Distinguishing qualities In 1923, the ''Vanities'' joined the ranks of New York ...
''. Beside writing "Livin' in the Sunlight" for ''
The Big Pond ''The Big Pond'' is a 1930 American Pre-Code romantic comedy film based on a 1928 play of the same name by George Middleton and A.E. Thomas. The film was written by Garrett Fort, Robert Presnell Sr. and Preston Sturges, who provided the dialo ...
'', Al also wrote for many other films including songs for the motion pictures: '' Sweetie'', '' The Sky's the Limit'' and ''
Sensations of 1945 ''Sensations of 1945'' is a 1944 American musical-comedy film directed by Andrew Stone and starring Eleanor Powell. Released by United Artists, the film was an attempt to recapture the ensemble style of films such as ''Broadway Melody of 1936'' ...
''. Al Sherman's style and settings are suggested by such song titles as "Got the Bench, Got the Park", "Woodland Reverie", "Never a Dream Goes By" and "When You Waltz with the One You Love". Although he would continue to write songs and musical compositions until his death, Al wrote his last big song in 1952, "
Comes A-Long A-Love "Comes A-Long A-Love" was a hit single for American singer Kay Starr. The song was released in 1952 and was written by the former Tin Pan Alley songwriter Al Sherman. The melody was adapted from the final part of the overture to Gioachino Ross ...
", and was sung by Kay Starr.


Last years

In 1973 the
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. ne ...
wrote, "Al Sherman helped raise the spirits of a Depression-era generation with his hit ' Now's the Time to Fall in Love'. Al wrote more than five hundred songs but gained his greatest fame for that happy tune." Always capable of finding the " silver lining", "Potatoes Are Cheaper" became Al's signature song. In 1973 he wrote his autobiography entitling it ''Potatoes Are Cheaper'' for this reason. Al Sherman died in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...
, on September 16, 1973, at the age of 76.


Posthumous achievements

In 1983, Sherman's song, " He's So Unusual" was chosen as the title song of
Cyndi Lauper Cynthia Ann Stephanie Lauper Thornton (born June 22, 1953) is an American singer, songwriter, actress, and activist. Her career has spanned over 40 years. Her album ''She's So Unusual'' (1983) was the first debut album by a female artist to achi ...
's signature album, ''
She's So Unusual ''She's So Unusual'' is the debut studio album by American singer and songwriter Cyndi Lauper, released on October 14, 1983, by Portrait Records. The album was re-released in 2014 to commemorate its 30th anniversary, and was called ''She's So Unu ...
''. ''She's So Unusual'' catapulted Lauper to stardom with such hits as "
Girls Just Want To Have Fun "Girls Just Want to Have Fun" is a song written, recorded and performed by American musician Robert Hazard, who released it as a single in 1979. It is best known for the version of American singer Cyndi Lauper, who covered the song in 1983. I ...
", "
She Bop "She Bop" is a song by American singer-songwriter Cyndi Lauper, released as the third single from her debut studio album, ''She's So Unusual'' (1983). It reached number three on the US ''Billboard'' Hot 100 chart in September 1984. Worldwide, the ...
" and " Time After Time". Lauper's rendition of "He's So Unusual" was a clear homage to the original 1920s production, even going so far as to feature scratches and hisses on the track, making it sound even more like the original 78 record. ''She's So Unusual'' won its sole
Grammy Award The Grammy Awards (stylized as GRAMMY), or simply known as the Grammys, are awards presented by the Recording Academy of the United States to recognize "outstanding" achievements in the music industry. They are regarded by many as the most pr ...
in the category of
Best Album Package The Grammy Award for Best Recording Package is one of a series of Grammy Awards presented for the visual look of an album. It is presented to the art director of the winning album, not to the performer(s), unless the performer is also the art dire ...
, the concept of which clearly finding foundation on the title of the Sherman's song. As of 2002 ''She's So Unusual'' has sold more than 16 million copies worldwide. The album peaked at #4 on the Billboard pop albums chart (US). In 2003, the album was ranked number 494 on ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its ...
'' magazine's list of 500 Greatest Albums of All Time. In 2013, the album was ranked number 63 on ''Rolling Stone'' magazine's list of the 100 Greatest Debut Albums of All Time. Alongside his sons Robert and Richard, Al Sherman became the subjects of a London musical concert, '' A Spoonful of Sherman'' narrated by Sherman's grandson, Robert J. Sherman. A Double CD of ''A Spoonful of Sherman'' was released by
SimG Records SimG Records is an independent record label, dedicated to the promotion of new musical theatre and new writers to the British audience. It was founded by London-based director/producer Simon Greiff in 2009. Its affiliate company, SimG Production ...
in 2015. ''A Spoonful of Sherman'' was revived twice in London, once in 2014 and then in 2017 and then completely reworked once again as a musical stage show revue in 2018 touring the UK and Ireland.


See also

* :Songs written by Al Sherman


References


External links


Sherman Music
*
Al Sherman
at SoundUnwound
Al Sherman recordings
at the Discography of American Historical Recordings. {{DEFAULTSORT:Sherman, Al 1897 births 1973 deaths American musical theatre composers American musical theatre lyricists American male songwriters Burials at Mount Sinai Memorial Park Cemetery Composers for piano Emigrants from the Russian Empire to the United States Jewish American songwriters Members of the American Academy of Arts and Letters Musicians from New York City Al Al Vaudeville performers 20th-century American male musicians