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Farrell Publications is the name of a series of American
comic book A comic book, also called comicbook, comic magazine or (in the United Kingdom and Ireland) simply comic, is a publication that consists of comics art in the form of sequential juxtaposed panels that represent individual scenes. Panels are of ...
publishing companies founded and operated by Robert W. Farrell in the 1940s and 1950s, including Elliot Publishing Company, Farrell Comic Group, and Excellent Publications. Farrell is particularly known for its pre-
Comics Code The Comics Code Authority (CCA) was formed in 1954 by the Comics Magazine Association of America as an alternative to government regulation. The CCA allowed the comic publishers to self-regulate the content of comic books in the United States. T ...
horror comics Horror comics are comic books, graphic novels, black-and-white comics magazines, and manga focusing on horror fiction. In the US market, horror comic books reached a peak in the late 1940s through the mid-1950s, when concern over content and the ...
, mostly produced by the
S. M. Iger Studio Samuel Maxwell "Jerry" Iger (; August 22, 1903 – September 5, 1990) was an American cartoonist and art-studio entrepreneur. With business partner Will Eisner, he co-founded Eisner & Iger, a comic book packager that produced comics on deman ...
.Howlett, Mike. ''The Weird World of Eerie Publications: Comic Gore That Warped Millions of Young Minds'' (Feral House, 2010). Farrell also published
romance Romance (from Vulgar Latin , "in the Roman language", i.e., "Latin") may refer to: Common meanings * Romance (love), emotional attraction towards another person and the courtship behaviors undertaken to express the feelings * Romance languages, ...
,
Western Western may refer to: Places *Western, Nebraska, a village in the US *Western, New York, a town in the US *Western Creek, Tasmania, a locality in Australia *Western Junction, Tasmania, a locality in Australia *Western world, countries that id ...
, adventure, superhero, and talking animal comics. Farrell acted as editor throughout. In addition to packaging art for Farrell from the beginning,
Jerry Iger Samuel Maxwell "Jerry" Iger (; August 22, 1903 – September 5, 1990) was an American cartoonist and art-studio entrepreneur. With business partner Will Eisner, he co-founded Eisner & Iger, a comic book packager that produced comics on deman ...
was the company's art director from 1955–1957.


History


Robert Farrell

Robert W. Farrell (born Izzy Katz)Farrell entry
Who's Who of American Comic Books, 1928–1999.
entered the comics field in the late 1930s after a decade spent as an attorney. He wrote for the syndicated newspaper strip '' Scorchy Smith'', and wrote comics stories for the packagers
Eisner & Iger Eisner & Iger was a comic book "packager" that produced comics on demand for publishers entering the new medium during the late-1930s and 1940s period fans and historians call the Golden Age of Comic Books. Many of comic books' most significant c ...
(sometimes using the names Bob Farrow and Bob Lerraf.) Farrell wrote many comics throughout the 1940s, though usually without attribution, as most stories produced during the period didn't contain credits. In 1940, Farrell worked as an editor for Fox Comics. Together, Farrell and Fox publisher Victor S. Fox developed the Comicscope, a cheaply produced comic strip projector sold in the pages of Fox Comics.


Farrell Publications

Farrell began Farrell Publications in 1940, operating until 1948. From 1940–1945, he was co-owner of the Elliot Publishing Company, (known for their imprint Gilberton, which became independent during that period). Some of Farrell's imprints and brands from this era were American Feature Syndicate, Four Star Publications, and Kiddie Kapers Company. Probably the most notable title produced during this period was '' Captain Flight Comics'', published under the Four Star brand.


Farrell Comic Group

After a short hiatus, Farrell founded the Farrell Comic Group in 1951 with the financial backing of Excellent Publications. Imprints included America's Best, Ajax Publications, Ajax-Farrell, Decker Publications, Red Top Comics, Steinway Comics, and World Famous. No matter the imprint, most titles had the words "A Farrell Publication." Contributors to Farrell titles from this period included Ken Battefield, L. B. Cole (who had previously contributed covers to ''Captain Flight''),
Matt Baker Matthew James Baker (born 23 December 1977) is a British television presenter. He co-presented the children's television show ''Blue Peter'' from 1999 until 2006, BBC One's ''Countryfile'' since 2009 and ''The One Show'' from 2011 to 2020, wit ...
, Bruce Hamilton, and
Steve Ditko Stephen John Ditko Page contains two reproductions from school yearbooks. A 1943 Garfield Junior High School yearbook excerpt lists "Stephen Ditko". A 1945 Johnstown High School yearbook excerpt lists "Stephen J. Ditko" under extracurricular act ...
. (The company published Ditko's first professional comics work. He had illustrated writer Bruce Hamilton's
science fiction Science fiction (sometimes shortened to Sci-Fi or SF) is a genre of speculative fiction which typically deals with imaginative and futuristic concepts such as advanced science and technology, space exploration, time travel, parallel uni ...
story "Stretching Things" for the
Key Publications Key Publications was an American comic-book company founded by Stanley P. Morse that published under the imprints Aragon Magazines, Gillmor Magazines, Medal Comics, Media Publications, S. P. M. Publications, Stanmor Publications, and ...
imprint Stanmor Publications, which sold the story to Farrell, where it finally found publication in ''Fantastic Fears'' #5 eb. 1954)Bell, ''Strange and Stranger: The World of Steve Ditko'' (Fantagraphics Books, Seattle, Washington, 2008), p. 20. . Farrell's horror line consisted of ''Fantastic Fears'', ''Haunted Thrills'', '' Strange Fantasy'', and ''Voodoo''. All four books were produced by the Iger Studio and featured a consistent "house style." Like many horror comics, all four titles fell victim of the
Senate Subcommittee on Juvenile Delinquency The United States Senate Subcommittee on Juvenile Delinquency was established by the United States Senate in 1953 to investigate the problem of juvenile delinquency. Background The subcommittee was a unit of the United States Senate Judiciary Co ...
and were cancelled by the end of 1954. In 1954 Farrell acquired the rights to the
Phantom Lady Phantom Lady is a fictional superheroine, one of the first such characters to debut in the 1940s Golden Age of Comic Books. Originally published by Quality Comics, the character was subsequently published by a series of now-defunct comic book com ...
comic strip series, previously owned by Fox Feature Syndicate and before that,
Quality Comics Quality Comics was an American comic book publishing company which operated from 1937 to 1956 and was a creative, influential force in what historians and fans call the Golden Age of Comic Books. Notable, long-running titles published by Qualit ...
. Farrell published four issues of the short-lived title from January to June 1954. The company also published Phantom Lady backup stories in two issues of its comic ''
Wonder Boy The series, also known as the series, is a franchise of video games published by Sega and developed by Westone Bit Entertainment (formerly Escape). Beginning with the original '' Wonder Boy'' arcade game released in April 21, 1986, the game has ...
''. Phantom Lady as well fell under the baleful gaze of anti-comics crusader
Fredric Wertham Fredric Wertham (; born Friedrich Ignatz Wertheimer, March 20, 1895 – November 18, 1981) was a German-American psychiatrist and author. Wertham had an early reputation as a progressive psychiatrist who treated poor black patients at his Lafarg ...
, who objected to the character's titillating costume. Changes were consequently made so that her cleavage was covered and shorts replaced her skirt. After the cancellation of its popular horror titles in early 1955, Farrell received a cash infusion from Dearfield Publishing, which became a key investor. The company switched focus to
romance Romance (from Vulgar Latin , "in the Roman language", i.e., "Latin") may refer to: Common meanings * Romance (love), emotional attraction towards another person and the courtship behaviors undertaken to express the feelings * Romance languages, ...
,
Western Western may refer to: Places *Western, Nebraska, a village in the US *Western, New York, a town in the US *Western Creek, Tasmania, a locality in Australia *Western Junction, Tasmania, a locality in Australia *Western world, countries that id ...
, and
talking animal A talking animal or speaking animal is any non-human animal that can produce sounds or gestures resembling those of a human language. Several species or groups of animals have developed forms of communication which superficially resemble verbal ...
comics. In 1957, Farrell and former Iger studio-mate Myron Fass attempted to re-enter the horror/fantasy field with a quartet of Comics Code-approved titles made up of pre-Code material with the goriest panels excised. This resulted in incoherent stories and flat sales. The company continued publishing until 1958, but never with the same success.


Robert Farrell's later career

Farrell left the comics field and went into magazine and newspaper publishing. In 1958, he started the humor magazine ''Panic'' (published by Health Publications). In 1960, he acquired the '' Brooklyn Eagles assets in
bankruptcy court United States bankruptcy courts are courts created under Article I of the United States Constitution. The current system of bankruptcy courts was created by the United States Congress in 1978, effective April 1, 1984. United States bankruptcy c ...
, publishing five Sunday editions of the paper in 1960. In 1962–1963, under the corporate name Newspaper Consolidated Corporation, Farrell and his partner Philip Enciso briefly revived the paper as a daily. (The ''Brooklyn Eagle'' has since been revived again, publishing from 1996 to the present.) From 1969–1981, Farrell worked for Myron Fass, as publisher of the schlocky
black-and-white Black-and-white (B&W or B/W) images combine black and white in a continuous spectrum, producing a range of shades of grey. Media The history of various visual media began with black and white, and as technology improved, altered to color. ...
horror magazine publisher
Eerie Publications Eerie Publications was a publisher of black-and-white horror-anthology comics magazines. History Less well-known and more downscale than the field's leader, Warren Publishing (''Creepy'', ''Eerie'', ''Vampirella''), the company, based at 150 F ...
. During this time, he briefly revived the defunct ''
New York Daily Mirror The ''New York Daily Mirror'' was an American morning tabloid newspaper first published on June 24, 1924, in New York City by the William Randolph Hearst organization as a contrast to their mainstream broadsheets, the ''Evening Journal'' and ''N ...
'' (in name only), publishing it from 1971–1972."533 F.2d 53: Daily Mirror, Inc., Plaintiff-appellant, v. New York News, Inc., et al., Defendants-appellees; United States Court of Appeals, Second Circuit. - 533 F.2d 53,"
Justia. Accessed Sept. 20, 2011.


Titles include

* ''All True Romance'' (13 issues, 1955–1958) — acquired from Comic Media; Ajax imprint * ''Bride's Secrets'' (19 issues, 1954–1958) — Ajax imprint * '' Captain Flight Comics'' (11 issues, 1944–1947) — Four Star Publications imprint * '' Fantastic Fears'' (9 issues, 1953–1954) — Farrell/Ajax imprint * ''Haunted Thrills'' (18 issues, 1952–1954) — Farrell/Ajax imprint * ''The Lone Rider'' (26 issues, 1951 - 1955) — Farrell/Ajax imprint * ''
Phantom Lady Phantom Lady is a fictional superheroine, one of the first such characters to debut in the 1940s Golden Age of Comic Books. Originally published by Quality Comics, the character was subsequently published by a series of now-defunct comic book com ...
'' (4 issues, 1954–1955) — originally published by
Quality Comics Quality Comics was an American comic book publishing company which operated from 1937 to 1956 and was a creative, influential force in what historians and fans call the Golden Age of Comic Books. Notable, long-running titles published by Qualit ...
, Fox Features Syndicate, and Star Publications; Ajax imprint * ''
Samson Samson (; , '' he, Šīmšōn, label= none'', "man of the sun") was the last of the judges of the ancient Israelites mentioned in the Book of Judges (chapters 13 to 16) and one of the last leaders who "judged" Israel before the institution o ...
'' (3 issues, 1955) — originally published by Fox Features Syndicate; Ajax imprint * '' Strange Fantasy'' (13 issues, 1952–1954) — Farrell/Ajax imprint * ''Voodoo'' (19 issues, 1952–1955) — Farrell/Ajax imprint * ''
Wonder Boy The series, also known as the series, is a franchise of video games published by Sega and developed by Westone Bit Entertainment (formerly Escape). Beginning with the original '' Wonder Boy'' arcade game released in April 21, 1986, the game has ...
'' (2 issues, 1955) — originally published by
Quality Comics Quality Comics was an American comic book publishing company which operated from 1937 to 1956 and was a creative, influential force in what historians and fans call the Golden Age of Comic Books. Notable, long-running titles published by Qualit ...
; Ajax imprint


Notes


References

*
Ajax-Farrell (Excellent Publications)
at the Comic Book DB * * * * * * * * {{Commons category Defunct comics and manga publishing companies Comic book publishing companies of the United States