Agricultural Marketing Organization
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A marketing board is an organization created by many producers to try to market their product and increase consumption and thus prices. It can also be defined as an organization set up by a government to regulate the buying and selling of a certain commodity within a specified area. They most commonly exist to help sell farm products such as
milk Milk is a white liquid food produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals (including breastfed human infants) before they are able to digestion, digest solid food. Immune factors and immune ...
,
eggs Humans and human ancestors have scavenged and eaten animal eggs for millions of years. Humans in Southeast Asia had domesticated chickens and harvested their eggs for food by 1,500 BCE. The most widely consumed eggs are those of fowl, especial ...
,
beef Beef is the culinary name for meat from cattle (''Bos taurus''). In prehistoric times, humankind hunted aurochs and later domesticated them. Since that time, numerous breeds of cattle have been bred specifically for the quality or quantity ...
or
tripe Tripe is a type of edible lining from the stomachs of various farm animals. Most tripe is from cattle, pigs and sheep. Types of tripe Beef tripe Beef tripe is made from the muscle wall (the interior mucosal lining is removed) of a cow's st ...
and are funded by the farmers or processors of those crops or products. Marketing boards often also receive funding from governments as an
agricultural subsidy An agricultural subsidy (also called an agricultural incentive) is a government incentive paid to agribusinesses, agricultural organizations and farms to supplement their income, manage the supply of agricultural commodities, and influence t ...
. The leadership and strategies of the marketing boards are set through votes by the farmers who are members of the board. Marketing boards also sometimes act as a
pool Pool may refer to: Water pool * Swimming pool, usually an artificial structure containing a large body of water intended for swimming * Reflecting pool, a shallow pool designed to reflect a structure and its surroundings * Tide pool, a rocky pool ...
, controlling the price of farm products by forming a legal
cartel A cartel is a group of independent market participants who collude with each other in order to improve their profits and dominate the market. Cartels are usually associations in the same sphere of business, and thus an alliance of rivals. Mos ...
. They also fund other ventures beneficial to their members such as
research Research is "creativity, creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular att ...
. Marketing boards differ from
industry trade group A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. An industry trade association partici ...
s in that their primary goal is marketing towards consumers, not governments, but they may also lobby on behalf of their supporters. Industry trade groups might also advertise directly to consumers.


List of marketing boards


Botswana

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Botswana Meat Commission The Botswana Meat Commission (BMC) is a non-profit body which was established by the government of the newly-independent Botswana in 1965. Its main functions are the buying, slaughtering, processing, and marketing of all beef and beef products with ...
* Botswana Agricultural Marketing Board


Canada

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Canadian Wheat Board The Canadian Wheat Board (french: Commission canadienne du blé, links=no) was a marketing board for wheat and barley in Western Canada. Established by the Parliament of Canada on 5 July 1935, its operation was governed by the Canadian Wheat Bo ...
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Dairy Farmers of Ontario Dairy Farmers of Ontario (DFO), is the marketing organization and regulatory body representing over 4,000 dairy farmers in Ontario, Canada. DFO was formerly known as the Ontario Milk Marketing Board (OMMB), which was established as result of the ...
* Ontario Pork Producers' Marketing Board


Colombia

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National Federation of Coffee Growers of Colombia The National Federation of Coffee Growers of Colombia, ( es, link=no, Federación Nacional de Cafeteros de Colombia), abbreviated as Colombian Coffee Growers Federation or Fedecafé, is a non-profit business organization, popularly known for its ...


Ghana

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Ghana Cocoa Board The Ghana Cocoa Board (COCOBOD) is a Ghanaian government-controlled institution that fixes the buying price for cocoa in Ghana. Farmers are protected from the volatile prices on the world market through the price-fixing. Besides the higher quality ...


India

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Agricultural produce market committee An Agricultural Produce Market Committee (APMC) is a marketing board established by state governments in India to ensure farmers are safeguarded from exploitation by large retailers, as well as ensuring the farm to retail price spread does not rea ...
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Kerala Co-operative Milk Marketing Federation The Kerala Co-operative Milk Marketing Federation (KCMMF), known by its trade name Milma, is a state government cooperative society established in 1980 headquartered in Thiruvananthapuram. It is a state government cooperative owned by the ...
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Tamil Nadu State Agricultural Marketing Board (TNSAMB) The Tamil Nadu State Agricultural Marketing Board (TNSAMB) was constituted by an executive order of the State Government in G.O. Ms. No.2852 Agriculture Department, dated: 24.10.1970 and functioning since 24.10.1970, with the objective to regula ...


Ireland

* Irish Dairy Board


United Kingdom

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British Wool Marketing Board The British Wool Marketing Board (also now known as British Wool) operates the central marketing system for UK fleece wool. A farmer-run organisation, British Wool was established in 1950 with the aim of achieving the best possible net return f ...
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British Egg Industry Council The British Egg Industry Council is an organisation set up in 1986 to represent the British egg industry. It currently has 11 member organisations including the British Egg Products Association, the National Farmers Union and the British Free R ...
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Egg Marketing Board The Egg Marketing Board was an agricultural marketing organization set up by the British government in December 1956 to stabilise the market for eggs due to a widespread collapse in sales. The Board purchased all the eggs produced in the UK, graded ...
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Milk Marketing Board The Milk Marketing Board was a producer-run product marketing board, established by the Agricultural Marketing Act 1933, to control milk production and distribution in the United Kingdom. It functioned as buyer of last resort in the milk market in ...
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Potato Council AHDB Potatoes, previously known as the Potato Council, is a trade organisation that aims to develop and promote the potato industry in Great Britain. Previously an independent non-departmental public body, it has been a division of the Agricult ...
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Tripe Marketing Board The Tripe Marketing Board is a UK based online publication which seeks to promote the consumption of tripe through the use of humour. The ''Los Angeles Times'' has described the group as an "internet and publishing phenomenon that may or may not b ...
, an internet parody


United States

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American Egg Board The American Egg Board (AEB) is a United States checkoff marketing organization, which focuses on marketing and promotion of eggs for human consumption. The AEB is best known for its long-running slogan, "The Incredible, Edible Egg", and the Just ...
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National Pork Board The National Pork Board is a program sponsored by the United States Department of Agriculture Agricultural Marketing Service whose purpose is to provide consumer information, perform industry-related research, and promote pork as a food product. The ...
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Walnut Marketing Board The California Walnut Board or Walnut Marketing Board, founded in 1933, supports the California walnut industry. The organization was originally known as the Walnut Control Board, changing its name to the Walnut Marketing Board in 1962 and to the C ...


California

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Blue Diamond Growers Blue Diamond Growers is an agricultural cooperative and marketing organization that specializes in California almonds. Founded in 1910 as the California Almond Grower's Exchange, the organization claims to be the world's largest tree nut pro ...
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California Avocado Commission The California Avocado Commission is an agricultural marketing organization and trade association serving avocado producers in the American state of California. Avocado production in California Avocados, native to Central and South America, hav ...
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California Milk Processor Board The California Milk Processor Board is a nonprofit marketing board funded by California dairy processors and administered by the California Department of Food and Agriculture. It is most well known for its Got Milk? advertising campaign. The organ ...
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California Raisin Marketing Board The California Raisin Advisory Board (or CALRAB) was a California state marketing commission based in Fresno, California that was created in the mid-1900s to coordinate the regulation and promotion of the state's raisin crop. The group became most ...


See also

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Agricultural marketing Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer. These services involve the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy farm ...
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State trading enterprises State trading enterprises are enterprises authorized to engage in trade (exporting and/or importing) that are owned, sanctioned, or otherwise supported by government. STEs are legitimate trading entities and are subject to GATT rules. Examples i ...
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