Afroditi Krassa (born 1974) is a British

product design Product design as a verb is to create a new product to be sold by a business to its customers. A very broad coefficient and effective generation and development of ideas through a process that leads to new products. Thus, it is a major aspect of n ...

er and

interior design Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordina ...

er and founded her own design consultancy Afroditi Krassa LTD in 2002 in London. Krassa was educated at

Central St Martins College of Art and Design Central Saint Martins is a public university, public tertiary education, tertiary art school in London, England. It is a constituent college of the University of the Arts London. It offers full-time courses at foundation, undergraduate and pos ...

and later on, the

Royal College of Art The Royal College of Art (RCA) is a public research university in London, United Kingdom, with campuses in South Kensington, Battersea and White City. It is the only entirely postgraduate art and design university in the United Kingdom. It offe ...

, under architect Ron Arad.

Early life

Afroditi Krassa was born in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...

. She was raised near

Mount Olympus Mount Olympus (; el, Όλυμπος, Ólympos, also , ) is the highest mountain in Greece. It is part of the Olympus massif near the Thermaic Gulf of the Aegean Sea, located in the Olympus Range on the border between Thessaly and Macedonia, be ...

Greece Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders with ...

. At the age of 17, she returned to her birthplace to become a designer.

Career

She has worked at some of the world’s largest consultancies and was the first female designer to be employed by the design duo Seymour Powell. In 2002, Krassa decided to go it alone and founded Afroditikrassa Ltd. The young designer’s work was picked up by major brands such as Cassina,

DKNY DKNY is a New York City–based fashion house for men and women, founded in 1984 by Donna Karan. History Karan worked for 15 years at Anne Klein, including 10 as its head designer. In 1984 Karan and her late husband Stephan Weiss were offered t ...

and design aficionados, such as Mourad Mazouz (Momo) of sketch. In 2004 Krassa was commissioned by the entrepreneur Julian Metcalfe to design the interior and branding of sushi restaurant chain Itsu. The pioneering low fat food store rapidly grew into a chain of 19 stores in

and

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. She was then appointed Creative Director in 2005. Offers for the design of restaurant, office and retail establishments around the world followed soon after, as well as collaborations with various manufacturers, such as lighting for Ligne Roset and Innermost, furniture for

Ernst & Young Ernst & Young Global Limited, trade name EY, is a multinational professional services partnership headquartered in London, England. EY is one of the largest professional services networks in the world. Along with Deloitte, KPMG and Pricewaterh ...

, packaging for Pret a Manger and WMF, and products for

British American Tobacco British American Tobacco plc (BAT) is a British multinational company that manufactures and sells cigarettes, tobacco and other nicotine products. The company, established in 1902, is headquartered in London, England. As of 2019, it is the large ...

and Phillip Morris. When not designing, she teaches, writes about and judges design. Her work has appeared in art and design publications worldwide and has been televised by the

BBC #REDIRECT BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board ex ...

Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...

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and NTV. Krassa's work ranges from political campaigns to car interiors and is always characterised by intellectual rigour and formal directness.

References

*https://www.theguardian.com/theobserver/2003/sep/07/features.magazine57 *http://www.propertyweek.com/story.asp?storycode=3048963 *http://www.mad.co.uk/Main/News/Sectors/FoodDrink/Articles/df2c4b8b87f247fc90a068f127ba9353/Krassa-creates-Green-packs-for-Pret-A-Manger.html *https://web.archive.org/web/20090417062004/http://www.designbeans.com/specials/london05/london05_afroditi.htm

External links

afroditi.com : Afroditi Krassa's official websiteArchitonic.com : Selected works of Afroditi Krassa
{{DEFAULTSORT:Krassa, Afroditi 1974 births Academics of the Royal College of Art Alumni of the Royal College of Art Living people British interior designers British industrial designers