Advanced Media Broadcasting System (AMBS) is a

broadcast Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began ...

media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass el ...

company in the Philippines. Its main offices and facilities are located at Unit 906A of the Paragon Plaza Building and at the 3rd Floor of Starmalls EDSA Shaw complex, both in

Mandaluyong City Mandaluyong, officially the City of Mandaluyong ( fil, Lungsod ng Mandaluyong), is a first class highly urbanized city in the National Capital Region of the Philippines. According to the 2020 census, it has a population of 425,758 people. Loca ...

Metro Manila Metropolitan Manila (often shortened as Metro Manila; fil, Kalakhang Maynila), officially the National Capital Region (NCR; fil, link=no, Pambansang Punong Rehiyon), is the capital region, seat of government and one of three List of metrop ...

. Founded in 1994 by the Vera family, it is owned by the Villar Group-backed Prime Asset Ventures through Planet Cable.

History

Early years

The Vera family, under the aegis of

Quest Broadcasting Quest Broadcasting Inc. is a Philippine radio network. Its corporate office is located at Unit 907, 9th floor, Paragon Plaza, EDSA cor. Reliance St., Mandaluyong. Quest operates a number of stations across the country under the Magic Nationwide ...

head, attorney Jose Luis Vera, established Advanced Media Broadcasting System in 1994 with its Congressional franchise granted the following year. With the help of Jinji Buhain (niece of then-Manila Auxiliary Bishop Teodoro Buhain), AMBS bought 103.5 DWCS from the

Archdiocese of Manila In church governance, a diocese or bishopric is the ecclesiastical district under the jurisdiction of a bishop. History In the later organization of the Roman Empire, the increasingly subdivided provinces were administratively associate ...

and changed its callsign to

DWKX DWOW (103.5 FM), on-air as K-Lite 103.5 (pronounced as one-oh-three-five), is a radio station owned and operated by the Advanced Media Broadcasting System. Its studios are located at the AMBS Media Center, 2nd Floor, Starmall EDSA Shaw, EDSA ...

which gave the birth of adult contemporary station K-Lite. The station, along with four other Vera-controlled Metro Manila stations - (

Jam 88.3 Jam is a type of fruit preserve. Jam or Jammed may also refer to: Other common meanings * A firearm malfunction * Block signals ** Radio jamming ** Radar jamming and deception ** Mobile phone jammer ** Echolocation jamming Arts and enterta ...

, Wave 89.1,

Magic 89.9 Magic or Magick most commonly refers to: * Magic (supernatural), beliefs and actions employed to influence supernatural beings and forces * Ceremonial magic, encompasses a wide variety of rituals of magic * Magical thinking, the belief that unrela ...

and

99.5 RT DWRT (99.5 FM), on-air as 99.5 Play FM (stylized as ''PL>Y''), is a 24-hour radio station owned and operated by Real Radio Network Inc. It is one of the partner stations of Tiger 22 Media. Its studio is located at Unit 906-B, Paragon Plaza B ...

) and the Killerbee provincial network - formed The Radio Partners in the early 2000s before being reorganized in 2011 under the new

Tiger 22 Media Tiger 22 Media Corporation is an integrated media agency-based radio network in the Philippines. It is an aggrupation of five-partner radio brands under the Vera family: Jam 88.3, Wave 89.1 DWAV (89.1 FM) - broadcasting as Wave 89.1 - ...

group.

Under Villar ownership

In 2019, AMBS was granted a 25-year legislative franchise extension under Republic Act No. 11253, albeit without President

Rodrigo Duterte Rodrigo Roa Duterte (, ; born March 28, 1945), also known as Digong, Rody, and by the initials DU30 and PRRD, is a Filipino lawyer and politician who served as the 16th president of the Philippines from 2016 to 2022. He is the chairperson ...

's signature as the bill lapsed into law after 30 days of inaction. The Vera family and AMBS president Andrew Santiago, however, decided to sell the company to Planet Cable of real estate magnate and businessman-politician

Manny Villar Manuel "Manny" Bamba Villar Jr. (; born December 13, 1949) is a Filipino billionaire businessman and former politician. He previously served as senator from 2001 to 2013 and as the President of the Senate of the Philippines from 2006 to 2008. ...

after its FM station (K-Lite) was in the red due the effects of the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

. On January 5, 2022, the

National Telecommunications Commission The National Telecommunications Commission (NTC; fil, Pambansang Komisyon sa Telekomunikasyon) is an attached agency of the Department of Information and Communications Technology responsible for the supervision, adjudication and control over ...

(NTC) awarded AMBS a provisional authority to operate for the digital Channel 16 frequency (previously assigned to

ABS-CBN Corporation ABS-CBN Corporation is a Filipino media company based in Quezon City, Metro Manila, Philippines. It is the largest entertainment and media conglomerate in the Philippines. It is a subsidiary of Lopez Holdings Corporation which is owned by t ...

) for an 18-month test broadcast period; and for the analog Channel 2 frequency under a temporary assignment for simulcast purposes until analog shut-off in 2023. The construction of AMBS's own digital terrestrial television network in Metro Manila was expected to be completed in July 2022. In June 2022, AMBS Manila began its test broadcast. On September 1, 2022, TV Host

Willie Revillame Wilfredo Buendia Revillame (; born January 27, 1961), popularly known as Willie Revillame, is a Filipino television host, comedian, singer, songwriter, actor, and businessman. Career Revillame started out as the host of GMA Network's noontime ...

announced that the TV station of AMBS will be named as ALLTV. Initially targeted on October 1, 2022, ALLTV made its soft launch on September 13, 2022 at 12 pm PHT, with plans of expanding it nationwide by the end of the year or even sooner; the grand launch will take place either late 2022 or early 2023. On July 15, 2022, during his contract signing with AMBS, Revillame announced that his variety show ''

Wowowin ''Wowowin'' is a Philippine television variety show broadcast by All TV. Hosted by Willie Revillame, it premiered on May 10, 2015 on GMA Network. The show aired its final broadcast on GMA Network on February 11, 2022. The show premiered on All ...

'' would return on All TV since its final broadcast on

GMA Network GMA Network (Global Media Arts or simply GMA) is a Philippine free-to-air television and radio network. It is the flagship property of publicly traded GMA Network, Inc. Its first broadcast on television was on October 29, 1961. GMA Network (f ...

on February 11, 2022.

Stations

Radio

Television

;Analog (shutoff by 2023) ;Digital All TV Manila conducted a test broadcast in Metro Manila from June 27 to September 12, 2022. The station began its broadcast through soft launch on September 13, 2022. ;Pay TV

Notes

References

{{Television in the Philippines Philippine radio networks Mass media companies of the Philippines Mass media companies established in 1994 1994 establishments in the Philippines Companies based in Mandaluyong Television networks in the Philippines Philippine companies established in 1994 Privately held companies of the Philippines