Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and web analytics products by Adobe Inc.

History

Adobe Experience Cloud includes a set of

analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It ...

, social, advertising, media optimization, targeting, Web

experience management Experience management is an effort by organizations to measure and improve the experiences they provide to customers as well as stakeholders like vendors, suppliers, employees, and shareholders. The concept posits the notion that experiences comp ...

and content management products aimed at the advertising industry and hosted on

Microsoft Azure Microsoft Azure, often referred to as Azure ( , ), is a cloud computing platform operated by Microsoft for application management via around the world-distributed data centers. Microsoft Azure has multiple capabilities such as software as a ...

. Like other Adobe Cloud services (e.g., Adobe Creative Cloud), the Adobe Marketing Cloud allows users with valid

subscriptions The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, an ...

to download the entire collection and use it directly on their computers with open access to online updates. The Adobe Marketing Cloud collection was introduced to the public in October 2012 as Adobe began retiring the Omniture name it acquired in October 2009. Products of the defunct company were then integrated step-by-step into the new Cloud service which includes the following eight applications: Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Campaign (Classic and Standard), Audience Manager and Primetime. In November 2013, Adobe Systems introduced mobile features to its Marketing Cloud, making

smartphones A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, which ...

and other mobile devices new targets for analytics. On September 15, 2009, Omniture, Inc. and Adobe Systems announced that Adobe would be acquiring Omniture, an online marketing and web analytics business unit in Orem, Utah. The deal of $1.8 billion, was completed on October 23, 2009, and is now joined by other Adobe acquisitions such as

Day Software Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the crea ...

and Efficient Frontier, as the main components of Adobe's Digital Marketing Business Unit. Around 2012, Adobe withdrew the Omniture brand while its products were being integrated into the Adobe Marketing Cloud. In 2013 Adobe acquired Satellite TMS from Search Discovery and renamed Adobe Dynamic Tag Management (Adobe DTM) to replace their Adobe Tag Manager. Adobe Launch came out in 2018. Launch the next-generation tag management system. The system, designed by Adobe, was released in 2018. It uses the latest technologies and on top of this, is designed for the needs of modern digital marketing. You don’t have the excuse of cost anymore – Launch is free, you should have a valid contract with Adobe only. On May 21, 2018, Adobe announced the acquisition of Magento for $1.68 billion. The addition of the Magento Commerce will enable commerce features to be integrated into the Adobe Experience Cloud. In the same year, on September 20, 2018, Adobe acquired the marketing automation company Marketo. The acquisition is expected to close in Q4 2018. In 2021 Adobe Experience Platform Launch is being integrated into Adobe Experience Platform as a suite of data collection technologies.

Products

* ''Adobe Experience Manager'' (AEM) is an enterprise

content management system A content management system (CMS) is computer software used to manage the creation and modification of digital content (content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New ...

and digital asset management. Before its acquisition, it was formerly known as

Day A day is the time period of a full rotation of the Earth with respect to the Sun. On average, this is 24 hours, 1440 minutes, or 86,400 seconds. In everyday life, the word "day" often refers to a solar day, which is the length between two so ...

CQ5. * ''Adobe Campaign'' is an enterprise Digital Campaign Marketing System. The software provides cloud-based, web-services service that manages direct marketing campaigns, leads, resources, customer data and analytics. The software also allows companies to design and orchestrate targeted and personalized campaigns from direct mail, e-mail, SMS, MMS and more. This software is based on Algorithmic Marketing to provide

personalization Personalization (broadly known as customization) consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improv ...

. Before its acquisition, the software was formerly known as Neolane. Currently, Adobe has two separate versions of the product in the name of Adobe Campaign Classic ( Acquired Neolane Version) and Adobe Campaign Standard, the complete cloud-based version built and developed by Adobe.* * ''Adobe Audience Manager'' (AAM) is a

data management platform A data management platform (DMP) is a software platform used for collecting and managing data. They allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. DMPs may u ...

. This software is based on algorithmic modeling that allows the use of data science to either expand existing audiences or classify them into personas using lookalike modeling and

predictive analytics Predictive analytics encompasses a variety of statistical techniques from data mining, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events. In business ...

References

{{Software distribution Marketing Cloud As a service Business intelligence Cloud applications Cloud computing providers Content management systems Marketing software Mobile web Software distribution Web analytics 2012 software fr:Adobe Experience Manager