Adam Leber is an American

talent manager A talent manager (also known as an artist manager, band manager or music manager) is an individual who guides the professional career of artists in the entertainment industry. The responsibility of the talent manager is to oversee the day-to-da ...

entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...

, and

investor An investor is a person who allocates financial capital with the expectation of a future Return on capital, return (profit) or to gain an advantage (interest). Through this allocated capital most of the time the investor purchases some specie ...

. The CEO of management company Rebel, and formerly a founding partner at

Maverick Management Maverick is an American music management group formed in 2014 by Guy Oseary. A revival of the Maverick company (1992–2009), the management group also adopts the company's logo. History In 2014, Oseary announced that he was forming a joint ve ...

, Leber currently manages

Lil Nas X Montero Lamar Hill (born April 9, 1999), known by his stage name Lil Nas X ( ), is an American rapper, singer, and songwriter. He rose to prominence with the release of his country rap single " Old Town Road", which first achieved viral popul ...

Labrinth Timothy Lee McKenzie (born 4 January 1989), better known by his stage name Labrinth, is an English singer, rapper, songwriter and record producer. After initially pursuing a career in music production, Simon Cowell signed him to his record lab ...

, and

LSD Lysergic acid diethylamide (LSD), also known colloquially as acid, is a potent psychedelic drug. Effects typically include intensified thoughts, emotions, and sensory perception. At sufficiently high dosages LSD manifests primarily mental, vi ...

among others, and formerly managed artists including

Miley Cyrus Miley Ray Cyrus ( ; born Destiny Hope Cyrus on November 23, 1992) is an American singer, songwriter, and actress. Known for her distinctive raspy voice, her music spans across varied styles and genres, including pop, country, rock, hip hop ...

Avril Lavigne Avril Ramona Lavigne ( ; born September 27, 1984) is a Canadian singer and songwriter. At age 16, she signed a two-album recording contract with Arista Records. Her debut studio album, '' Let Go'' (2002), is the best-selling album of the 21 ...

, and

Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the "Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...

. In 2017, Leber made his first appearance on Billboard’s Power 100 list, the publication’s annual ranking of executives driving the

music industry The music industry consists of the individuals and organizations that earn money by writing songs and musical compositions, creating and selling recorded music and sheet music, presenting concerts, as well as the organizations that aid, trai ...

, at #65. He has also been included on Billboard's R&B/Hip-Hop Power Players lists in 2019, 2020, and 2021. Leber was born and raised in

Queens Queens is a borough of New York City, coextensive with Queens County, in the U.S. state of New York. Located on Long Island, it is the largest New York City borough by area. It is bordered by the borough of Brooklyn at the western tip of Long ...

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

and currently resides in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wor ...

with his wife Sarah Boyer and daughter Micki Mae.

Career

Early career

Leber’s music industry career began with an internship at

Loud Records Loud Records, LLC. is a record label founded by Steve Rifkind and Rich Isaacson in 1991. Loud is a hip hop label that released material by acts such as Wu-Tang Clan, Big Pun, Mobb Deep, Krayzie Bone, The Beatnuts, M.O.P., Tha Alkaholiks, Pe ...

, working with their street teams. The internship at the

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the prod ...

led to a role in the label’s

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...

department, where he worked with quintessential New York hip-hop artists such as

Mobb Deep Mobb Deep was an American hip hop duo from New York City. The duo consisted of rappers Prodigy and Havoc. They are considered to be among the principal progenitors of hardcore East Coast hip hopEdwards, Paul, 2009, '' How to Rap: The Art & Sci ...

Big Pun Christopher Lee Rios (November 10, 1971 – February 7, 2000), better known by his stage name Big Pun (short for Big Punisher), was an American rapper. Emerging from the underground hip hop scene in the Bronx borough of New York City in the ea ...

, and the Wu-Tang Clan. Leber joined the pop world in 2001, managing tour sponsorships, arranging endorsement deals and road managing for a roster of stars that included *NSYNC,

Dixie Chicks The Chicks (previously known as Dixie Chicks) are an American country music band from Dallas, Texas. Since 1995, the band has consisted of Natalie Maines (lead vocals, guitar) and sisters Martie Maguire (vocals, fiddle, mandolin, guitar) and ...

, Sean "Diddy" Combs, and

Artist management

In 2005, Leber partnered with

Larry Rudolph Larry Rudolph (born July 24, 1963) is an American talent manager and former entertainment lawyer. He is best known as the former manager of Britney Spears from 1998 until 2021. Career Rudolph was born in The Bronx, New York. He graduated from H ...

and founded ReignDeer Entertainment, a full-service entertainment company involved in

artist management A talent manager (also known as an artist manager, band manager or music manager) is an individual who guides the professional career of artists in the entertainment industry. The responsibility of the talent manager is to oversee the day-to-day ...

, television and film production. Together they signed Miley Cyrus, and managed Britney Spears, Aerosmith,

Will.i.am William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...

, Avril Lavigne, Fifth Harmony and more. As one of Spears' managers, Leber helped launch her

Las Vegas Las Vegas (; Spanish language, Spanish for "The Meadows"), often known simply as Vegas, is the List of United States cities by population, 25th-most populous city in the United States, the most populous city in the U.S. state, state of Neva ...

residency '' Britney: Piece of Me'' at

Planet Hollywood Planet Hollywood International Inc. (stylized as planet Hollywood, planet Hollywood observatory and ph) is a themed restaurant chain inspired by the popular portrayal of Hollywood. The company is owned by Earl Enterprises corporation. Earl Ent ...

in 2013, which grossed over $137 million in its 248 show run. In 2014 Leber teamed up with

Guy Oseary Guy Harley Oseary ( he, גיא עוזרי; born October 3, 1972) is an Israeli-American talent manager and writer. His clients include Madonna, U2 and the Red Hot Chili Peppers. Biography Guy Oseary was born on October 3, 1972, in Jerusa ...

as well as 8 other established music managers and founded Maverick Management, which represents artists from a wide range of

music genre A music genre is a conventional category that identifies some pieces of music as belonging to a shared tradition or set of conventions. It is to be distinguished from '' musical form'' and musical style, although in practice these terms are som ...

s including pop, hip-hop, rock, and

country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, whil ...

. Leber added hip hop artist Lil Nas X to his roster in May 2019, co-managing alongside Maverick's Gee Roberson. Nas X's single "

Old Town Road "Old Town Road" is the debut single of American rapper Lil Nas X, first released independently in December 2018. After gaining popularity, the single was re-released by Columbia Records in March 2019. Lil Nas X also recorded a remix with America ...

" went on to break the record for longest tenure at #1 on the

Billboard Hot 100 The ''Billboard'' Hot 100 is the music industry standard record chart in the United States for songs, published weekly by ''Billboard'' magazine. Chart rankings are based on sales (physical and digital), radio play, and online streaming ...

in July and earn two wins at the

62nd Annual Grammy Awards The 62nd Annual Grammy Awards ceremony was held on January 26, 2020, at the Staples Center in Los Angeles. It recognized the best recordings, compositions, and artists of the eligibility year, running from October 1, 2018, to August 31, 2019. Al ...

. On April 5, 2021, Leber announced that he was leaving Maverick to launch a management and media company Rebel (his last name in reverse) in conjunction with

Live Nation Live Nation Entertainment, Inc. is an American global entertainment company and monopoly that was founded in 2010 following the merger of Live Nation and Ticketmaster. The company promotes, operates, and manages ticket sales for live entertain ...

. At his new Los Angeles based company, Leber continues to manage Lil Nas X, Labrinth and LSD among others. In August 2021, Leber and Cyrus parted ways after almost a decade. The following month, Leber signed the Kid Laroi to his Rebel roster.

Television

Leber began serving as a

music supervisor A music supervisor is a person who combines music and visual media. According to The Guild of Music Supervisors, a music supervisor is “a qualified professional who oversees all music related aspects of film, television, advertising, video games ...

on HBO's ''

Euphoria Euphoria ( ) is the experience (or affect) of pleasure or excitement and intense feelings of well-being and happiness. Certain natural rewards and social activities, such as aerobic exercise, laughter, listening to or making music and dan ...

'' in 2019. His work on the show earned him an Emmy nomination alongside Jen Malone for Outstanding Music Supervision, and a win at the

Guild of Music Supervisors Awards The Guild of Music Supervisors Awards recognize music supervisors in 14 categories, representing movies, television, games and trailers. '' Compton'', '' Carol'' and '' Furious 7'' were among the winners of the 2016 ceremony, while '' La La Land'' ...

for Best Music Supervision in a Television Drama. His client Labrinth was also chosen to score the show after Leber played some of his music for the creator

Sam Levinson Samuel Levinson (born January 8, 1985) is an American actor and filmmaker. He is the son of Academy Award-winning director Barry Levinson. In 2010, he received his first writing credit as a co-writer for the action comedy film '' Operation: Endg ...

, and in turn earned two Emmy nominations in 2020 for Outstanding Music Composition for a Series and Outstanding Original Music and Lyrics for his song "All for Us".

Technology & investments

Leber was an early investor in

Uber Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery ( Uber Eats and Postmates), pack ...

, and has since expanded his investments to

Everlane Everlane is an American clothing retailer that sells primarily online. The organization is headquartered in San Francisco, California and also has stores in New York City, Boston, Los Angeles, Austin, and Palo Alto. The company was founded with ...

Stance Stance may refer to: Sports *Stance (American football), the position an American football player adopts when a play begins * Stance (martial arts), the distribution, foot orientation and body positions adopted when attacking, defending, advancin ...

Acorns Acorns may refer to: * Plural of acorn, the nut of the oak tree * Acorns (company), a micro-investing and robo-advisor financial company * Acorns (suit), one of the four suits in German pattern playing cards * Acorns Children's Hospice Acorns ...

Airbnb Airbnb, Inc. ( ), based in San Francisco, California, operates an online marketplace focused on short-term homestays and experiences. The company acts as a broker and charges a commission from each booking. The company was founded in 2008 by ...

, Hyperloop, and Reface. Leber also has a stake in Shervin Pishevar's Sherpa Ventures.

Awards and nominations

Primetime Emmy Awards

Guild of Music Supervisors Awards

References

External links

* * {{DEFAULTSORT:Leber, Adam Living people American investors Talent managers 1977 births