Acqua di Parma is an
Italian
Italian(s) may refer to:
* Anything of, from, or related to the people of Italy over the centuries
** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom
** Italian language, a Romance language
*** Regional Ita ...
lifestyle and fashion company that produces
fragrance
An aroma compound, also known as an odorant, aroma, fragrance or flavoring, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficiently ...
s,
candle
A candle is an ignitable wick embedded in wax, or another flammable solid substance such as tallow, that provides light, and in some cases, a fragrance. A candle can also provide heat or a method of keeping time.
A person who makes candle ...
s,
bathrobes, and
leather
Leather is a strong, flexible and durable material obtained from the tanning, or chemical treatment, of animal skins and hides to prevent decay. The most common leathers come from cattle, sheep, goats, equine animals, buffalo, pigs and hog ...
accessories. All of its ranges are exclusively
made in Italy
Made in Italy is a merchandise mark indicating that a product is all planned, manufactured and packed in Italy, especially concerning the design, fashion, food, manufacturing, craftsmanship, and engineering industries.
History
Made in Italy ...
, and distributed in 43 countries.
History
The company's original fragrance, Colonia, was created in 1916 in a small
perfume
Perfume (, ; french: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Th ...
factory in the center of
Parma
Parma (; egl, Pärma, ) is a city in the northern Italian region of Emilia-Romagna known for its architecture, music, art, prosciutto (ham), cheese and surrounding countryside. With a population of 198,292 inhabitants, Parma is the second mos ...
's historic old town, after which the company is named.
At the time, the majority of commercial perfumes were much stronger and heavier in composition; so the unusually light and refreshing fragrance from Parma found wide success in Europe.
In the 1930s the increasing popularity of the cologne led to an increase in production and the development of its distribution. The thirties and fifties are described as a 'golden age' for Acqua di Parma Colonia, which became very successful among members of high society, with celebrity clientele.
Over the years, the brand expanded its product range, introducing a home collection that includes bathrobes and towels, and leather goods.
In 1993 the brand was revived by entrepreneurs
Luca di Montezemolo
Luca Cordero di Montezemolo (; born 31 August 1947) is an Italian businessman, former Chairman of Ferrari, and formerly Chairman of Fiat S.p.A. and President of Confindustria and FIEG. He comes from an aristocratic family from the region of Pied ...
(former chairman of
Ferrari),
Diego Della Valle
Diego Della Valle (born 30 December 1953) is the chairman of the Italian leather goods company '' Tod's''.
Biography Family, youth and studies
Diego Della Valle is the elder son of Dorino Della Valle and grandson of Filippo Della Valle. Fili ...
(President and CEO of
Tod's
Tod's S.p.A., also known as Tod's Group, is an Italian company which produces luxury shoes and other leather goods. The company is majority controlled by the founding family Della Valle Family and is listed on the Italy's Milan Stock Exchange be ...
, (a shoeware and leather company)) and
Paolo Borgomanero (a major shareholder of lingerie retailer
La Perla).
In 199
Acqua di Parmaopened its first boutique on Milan's Via del Gesù (in the
Quadrilatero della moda
The ''Quadrilatero della moda'' (; literally "fashion square"), or Via Montenapoleone fashion district, is a high-class shopping district in the centre of the Italian city of Milan, characterised by the presence of numerous boutiques and related re ...
district), followed by Paris’s Rue des Francs Bourgeois in
Le Marais
The Marais (Le Marais ; "the marsh") is a historic district in Paris, France. Having once been an aristocratic district, it is home to many buildings of historic and architectural importance. It spreads across parts of the 3rd and 4th arr ...
in 2012, Rome’s
Piazza di Spagna
Piazza di Spagna ("Spanish Square"), at the bottom of the Spanish Steps, is one of the most famous squares in Rome, Italy. It owes its name to the Palazzo di Spagna, the seat of the Embassy of Spain to the Holy See. There is also the famed Colum ...
in 2014, and Miami's
Brickell City Centre
Brickell City Centre is a large mixed-use complex consisting of two residential high-rise towers, two office buildings, a high-rise hotel, and an interconnected five-story shopping mall and lifestyle center covering located in the Brickell dis ...
in 2017.
The company was acquired by multi-national
LVMH in 2001, and is now headquartered in
Milan
Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
.
In May 2008 the company entered the luxury spa market with the Blu Mediterraneo Spa in
Porto Cervo
Porto Cervo (; ) is an Italian seaside resort in northern Sardinia. It is a ''frazione'' of the ''comune'' of Arzachena, in the province of Sassari. Created by Prince Karim Aga Khan and various other investors, Porto Cervo is the main centre of Co ...
(
Sardinia
Sardinia ( ; it, Sardegna, label=Italian, Corsican and Tabarchino ; sc, Sardigna , sdc, Sardhigna; french: Sardaigne; sdn, Saldigna; ca, Sardenya, label=Algherese and Catalan) is the second-largest island in the Mediterranean Sea, after ...
). In 2013 the company opened its second spa at the Gritti Palace in
Venice
Venice ( ; it, Venezia ; vec, Venesia or ) is a city in northeastern Italy and the capital of the Veneto region. It is built on a group of 118 small islands that are separated by canals and linked by over 400 bridges. The isla ...
.
In 2013, the company launched La Nobiltà del Fare (“The Nobility of Work”), a book focusing on stories of Italian arts and crafts excellence, featuring photography by Giovanni Gastel.
Etihad airways has a deal to supply exclusive leather packs containing samples of the signature fragrance and hand cream in their business, first class and ultimate Residence apartment.
Company logo
The company's logo is the coat of arms of
Marie Louise, Duchess of Parma, who ruled from 1816-1847. This is in homage to her rule and to the help she provided to develop the perfume and glass industry of Parma.
Products
Colonias
* Colonia (1916)
* Colonia Essenza (2010)
* Colonia Assoluta (2003)
* Colonia Intensa (2007)
* Colonia Oud (2012)
* Colonia Leather (2014)
* Colonia Ambra (2015)
* Colonia Club (2015)
* Colonia Pura (2017)
* Colonia Futura (2020)
Feminine fragrances
* Iris Nobile (2004)
* Iris Nobile Sublime (2012)
* Magnolia Nobile (2009)
* Gelsomino Nobile (2011)
* Rosa Nobile (2014)
* Acque Nobili (2013)
* Profumo (2008)
Blu Mediterraneo
* Arancia di Capri (2000)
* Bergamotto di Calabria (2010)
* Mirto di Panarea (2008)
* Fico di Amalfi (2006)
* Mandorlo di Sicilia (1999)
* Ginepro di Sardegna (2014)
* Chinotto di Liguria (2018)
*Cipresso di Toscana (2019)
Collezione Barbiere
Blu Mediterraneo Italian Resort
Home fragrances (room sprays and candles)
Home collection (bathrobes and towels)
Leather collections
Gli Esclusivi (luxury home and travel accessories)
Packaging
The company has continued the cylindrical bottles, rounded boxes and bright yellow packaging of the original product. It included a blue variant which was meant to "evoke the energy, the sun and the colours of the Italian Mediterranean."
References
External links
*
{{DEFAULTSORT:Acqua Di Parma
LVMH brands
Companies based in Parma
Italian brands
Design companies established in 1916
Italian companies established in 1916
Fragrance companies
Cosmetics companies of Italy
Altagamma members
Manufacturing companies established in 1916