![A_Bathing_Ape_Central_Hong_Kong](https://upload.wikimedia.org/wikipedia/commons/f/f6/A_Bathing_Ape_Central_Hong_Kong.jpg)
A Bathing Ape (or BAPE) is a Japanese fashion
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
founded by
Nigo (Tomoaki Nagao) in
Ura-Harajuku
is a district in Shibuya, Tokyo, Japan.
Ura-Harajuku, or Ura-Hara, is the common name given to the network of smaller Harajuku backstreets spreading perpendicular to Omotesando, corresponding on official maps of Shibuya ward as Jingūmae 3 chōm ...
in 1993.
[David Fischer]
NIGO Announces His Definitive Departure from BAPE
''highsnobiety
Highsnobiety is a global fashion and lifestyle media brand founded in 2005 by David Fischer. It was bought by German e-commerce giant Zalando in 2022.
Highsnobiety is headquartered in Berlin and has offices in Amsterdam, London, Milan, New York ...
'',
May 25, 2013[Breaking Down Bapes](_blank)
TheHipHopIcon.com, 2007. Retrieved October 4, 2007 The brand specializes in men's, women's and children's lifestyle and street wear, running 19 stores in
Japan
Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
, including Bape Stores, Bape Pirate Stores, Bape Kids Stores, Bapexclusive
Aoyama, and Bapexclusive
Kyoto
Kyoto (; Japanese: , ''Kyōto'' ), officially , is the capital city of Kyoto Prefecture in Japan. Located in the Kansai region on the island of Honshu, Kyoto forms a part of the Keihanshin metropolitan area along with Osaka and Kobe. , the ci ...
. The Kyoto store also includes Bape Gallery, a space used for various events and art shows sponsored by Bape. There are also stores located in
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...
,
Taipei
Taipei (), officially Taipei City, is the capital and a special municipality of the Republic of China (Taiwan). Located in Northern Taiwan, Taipei City is an enclave of the municipality of New Taipei City that sits about southwest of the n ...
,
Beijing
}
Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...
,
Shanghai
Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...
,
Guangzhou
Guangzhou (, ; ; or ; ), also known as Canton () and alternatively romanized as Kwongchow or Kwangchow, is the capital and largest city of Guangdong province in southern China. Located on the Pearl River about north-northwest of Hong Kon ...
,
Chengdu
Chengdu (, ; Simplified Chinese characters, simplified Chinese: 成都; pinyin: ''Chéngdū''; Sichuanese dialects, Sichuanese pronunciation: , Standard Chinese pronunciation: ), Chinese postal romanization, alternatively Romanization of Chi ...
,
Qingdao
Qingdao (, also spelled Tsingtao; , Mandarin: ) is a major city in eastern Shandong Province. The city's name in Chinese characters literally means " azure island". Located on China's Yellow Sea coast, it is a major nodal city of the One Belt ...
,
Shenyang
Shenyang (, ; ; Mandarin pronunciation: ), formerly known as Fengtian () or by its Manchu language, Manchu name Mukden, is a major China, Chinese sub-provincial city and the List of capitals in China#Province capitals, provincial capital of Lia ...
,
Seoul
Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 ...
,
Jakarta
Jakarta (; , bew, Jakarte), officially the Special Capital Region of Jakarta ( id, Daerah Khusus Ibukota Jakarta) is the capital and largest city of Indonesia. Lying on the northwest coast of Java, the world's most populous island, Jakarta ...
,
Dubai
Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...
,
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
,
Kuala Lumpur
, anthem = '' Maju dan Sejahtera''
, image_map =
, map_caption =
, pushpin_map = Malaysia#Southeast Asia#Asia
, pushpin_map_caption =
, coordinates =
, su ...
,
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
,
Paris
Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
,
Miami
Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...
and
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
.
bape.com, 2022. Retrieved Feb 24, 2022
The company previously operated (Busy Work Shop), Bape Cuts hair salon, Bape Café, BABY MILO and The cay Soldier. Nigo also founded the secondary lines AAPE (by A Bathing Ape) and BAPY (Busy Working Lady). In 2011, the company was sold to Hong Kong fashion conglomerate
I.T Group for about $2.8 Million. Nigo left the brand in 2013.
History
Nigo, founder and former owner, cites his mother and father, who were a nurse and a billboard maker respectively, as major influences in the development of his character, though because they both worked, he spent a lot of time alone with toys.
[CNN TalkAsia](_blank)
Transcript 28 February 2006. Retrieved June 28, 2007. He also credits DJ/fashion guru
Hiroshi Fujiwara
(born 1964) is a Japanese musician, producer, and designer.
Life
Fujiwara was born in Ise, Mie. He moved to Tokyo at eighteen and became a standout in the Harajuku street fashion scene. During a trip to New York City in the early 1980s he was i ...
as his business model. His nickname means "number two" in Japanese; the MD of Astoarobot, the fashion store, coined the moniker when he noted the physical resemblance to Fujiwara.
[Nigo interview]
Pig Mag 24 May 2005. Retrieved 21 June 2007. Nigo cites his early influences as
Elvis
Elvis Aaron Presley (January 8, 1935 – August 16, 1977), or simply Elvis, was an American singer and actor. Dubbed the "Honorific nicknames in popular music, King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one ...
,
The Beatles
The Beatles were an English Rock music, rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the Cultural impact of the Beatles, most influential band of al ...
and
hip-hop acts such as
Beastie Boys
Beastie Boys were an American rap rock group from New York City, formed in 1978. The group was composed of Mike D, Michael "Mike D" Diamond (vocals, drums), Adam Yauch, Adam "MCA" Yauch (vocals, bass), and Ad-Rock, Adam "Ad-Rock" Horovitz (voca ...
and
Run–D.M.C.
After studying fashion editing at Bunka Fashion college, he worked as an editor and a stylist for
''Popeye'' magazine. After borrowing four million yen from an acquaintance, who also let him use his shop,
he opened "Nowhere", his first store, along with
Jun Takahashi
is a Japanese fashion designer who created the brand Undercover.
Early life and education
Takahashi was born in Kiryū, Gunma. He attended Gunma Kiryu Nishi High School. In 1988, he enrolled in Fashion Education at Bunka Fashion College. In ...
of Undercover, on April 1, 1993, in
Ura-Harajuku
is a district in Shibuya, Tokyo, Japan.
Ura-Harajuku, or Ura-Hara, is the common name given to the network of smaller Harajuku backstreets spreading perpendicular to Omotesando, corresponding on official maps of Shibuya ward as Jingūmae 3 chōm ...
. Deciding to start his own brand, he named it after the 1968 film ''
Planet of the Apes
''Planet of the Apes'' is an American science fiction media franchise consisting of films, books, television series, comics, and other media about a world in which humans and intelligent apes clash for control. The franchise is based on Frenc ...
''. According to Nigo, the name "BAPE" is a reference to "A Bathing Ape in Lukewarm Water". Japanese people typically have daily baths in water at temperatures above 40 degrees Celsius (104 °F). As such, to bathe in lukewarm water is to complacently overindulge as it implies you have stayed in the bath for so long the water has become cold. This is an ironic reference to the lazy opulence of the younger generation of Japanese, the brand's own customers.
To expose the brand he gave T-shirts to the musician
Cornelius who wore them when performing. For two years he produced 30 to 50 shirts a week, selling half and giving half to friends. In 1997, Nigo released his debut album ''Ape Sounds'' under
Mo'Wax, with DJ/Producer
James Lavelle
James Lavelle (born 22 February 1974) is an English electronic musician, record label owner and curator. He founded the Mo'Wax record label in 1992, and has been the only constant member of UNKLE. He directed the 2014 edition of the Meltdow ...
of
UNKLE.
Nigo is also co-owner and head designer of
Pharrell Williams
Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he ...
' clothes brands
Billionaire Boys Club
The Billionaire Boys Club was an investing and social club organized in 1983 by Joseph Henry Hunt (born Joseph Henry Gamsky) in Southern California. It was originally simply named "BBC", the initials of Bombay Bicycle Club, a restaurant Hunt had ...
and Ice Cream.
On February 1, 2011, it was announced that A Bathing Ape had been sold to
Hong Kong
Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...
fashion conglomerate
I.T Group. I.T purchased a 90.27% stake in A Bathing Ape. In a transaction encompassing
HK$
The Hong Kong dollar (, sign: HK$; code: HKD) is the official currency of the Hong Kong Special Administrative Region. It is subdivided into 100 cents or 1000 mils. The Hong Kong Monetary Authority is the monetary authority of Hong Kong and ...
21,850,000 (approx.
US$
The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
2.8 million), I.T purchased a total of 668 shares. Exact details regarding the creative future and expansion of A Bathing Ape are unknown; however, A Bathing Ape founder Nigo remained on board as the Creative Director for the next two years.
Bape is a popular
Japanese street fashion
Japanese street fashion refers to a number of styles of contemporary modern clothing in Japan. Created from a mix of both local and foreign fashion brands, Japanese street fashions tend to have their own distinctive style, with some considered t ...
brand and with many celebrities appearing in magazines and catalogs wearing Bape's clothing.
Design
Bape frequently collaborates with other brands and features characters from popular media such as
SpongeBob SquarePants
''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It chronicles the adventures of the title character a ...
,
Marvel
Marvel may refer to:
Business
* Marvel Entertainment, an American entertainment company
** Marvel Comics, the primary imprint of Marvel Entertainment
** Marvel Universe, a fictional shared universe
** Marvel Music, an imprint of Marvel Comics
...
comics characters,
Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles.
Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
,
DC Comics
DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery.
DC Comics is one of the largest and oldest American comic book companies, with thei ...
, and
Hello Kitty
, also known by her full name , is a fictional Character (arts), character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio. Sanrio depicts Hello Kitty as an Anthropomorphism, anthropomorphi ...
and the
Sanrio
is a Japanese entertainment company. It designs, licenses, and produces products focusing on the ''kawaii'' ("cute") segment of Japanese popular culture. Their products include stationery, school supplies, gifts, and accessories which are sold ...
Family. These designs are used throughout the Bathing Ape range, on goodies, accessories, hoodies, jackets, T-shirts and shoes. A Bathing Ape has also collaborated with many other famous brands such as
Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.
History
Pepsi was ...
,
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...
,
Rimowa
Rimowa GmbH (), often stylized as RIMOWA, is a high-quality luggage manufacturer. The company was founded in 1898, in Cologne, Germany.
RIMOWA suitcases are widely known for their parallel aluminium grooves, which have become characteristic of th ...
,
M*A*C,
Comme des Garçons
Comme des Garçons (also known as CDG) is a Japanese fashion label based in Paris that was created and led by Rei Kawakubo. Its French flagship store is located in Paris. This label owns a world-wide store chain featuring various lines of prod ...
, mastermind Japan,
Undercover
To go "undercover" (that is, to go on an undercover operation) is to avoid detection by the object of one's observation, and especially to disguise one's own identity (or use an assumed identity) for the purposes of gaining the trust of an indi ...
,
Supreme,
Stüssy
Stüssy ( ) is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip hop scenes.
Histo ...
,
Carhartt
Carhartt, Inc. is an American apparel company founded in 1889, known for heavy-duty working clothes such as jackets, coats, overalls, coveralls, vests, shirts, jeans, dungarees, fire-resistant clothing and hunting apparel. Carhartt remains a fam ...
,
Casio
is a Japanese multinational electronics manufacturing corporation headquartered in Shibuya, Tokyo, Japan. Its products include calculators, mobile phones, digital cameras, electronic musical instruments, and analogue and digital watches. It ...
,
Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
,
Timberland and artists such as
Biggie Smalls
Christopher George Latore Wallace (May 21, 1972 – March 9, 1997), better known by his stage names the Notorious B.I.G., Biggie Smalls, or simply Biggie, was an American rapper. Rooted in East Coast hip hop and particularly gangsta ...
,
Wiz Khalifa
Cameron Jibril Thomaz (born September 8, 1987), better known by his stage name Wiz Khalifa, is an American rapper, singer, songwriter, and actor. He released his debut album, ''Show and Prove'', in 2006 and signed to Warner Bros. Records in 200 ...
,
Beastie Boys
Beastie Boys were an American rap rock group from New York City, formed in 1978. The group was composed of Mike D, Michael "Mike D" Diamond (vocals, drums), Adam Yauch, Adam "MCA" Yauch (vocals, bass), and Ad-Rock, Adam "Ad-Rock" Horovitz (voca ...
,
The Weeknd
Abel Makkonen Tesfaye (born February 16, 1990), known professionally as the Weeknd, is a Canadian singer, songwriter, record producer, and actor. Known for his sonic versatility and dark lyricism, his music explores escapism, Romance (love), ...
,
Soulja Boy
DeAndre Cortez Way (born July 28, 1990), known professionally as Soulja Boy (formerly Soulja Boy Tell 'Em), is an American rapper and record producer. He rose to prominence, after his self published debut single "Crank That (Soulja Boy)" peake ...
,
Pharrell
Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he ...
,
UNKLE,
Kanye West
Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer.
Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
,
A$AP Rocky
Rakim Athelaston Mayers (born October 3, 1988), known professionally as ASAP Rocky ( ; stylized as A$AP Rocky), is an American rapper, music producer and record executive. Born and raised in Harlem, he embarked on his musical career as a membe ...
,
A$AP Ferg
Darold Durard Brown Ferguson Jr. (born October 20, 1988), known professionally as ASAP Ferg (stylized as A$AP Ferg), is an American rapper from New York City's Harlem neighborhood. Aside from his solo career, he is a member of the hip hop collec ...
,
Westside Gunn
Alvin Lamar Worthy (born July 27, 1982), known professionally as Westside Gunn, is an American rapper. He is a co-founder of independent hip-hop label Griselda Records. He is the brother of rapper Conway The Machine and cousin of rapper Benny the ...
,
Kid Cudi
Scott Ramon Seguro Mescudi (born January 30, 1984), also known by his stage name Kid Cudi ( ), is an American rapper, singer, songwriter, record producer, actor and fashion designer. Born and raised in Cleveland, Ohio, Cudi would move to New Yo ...
,
Juelz Santana
LaRon Louis James (born February 18, 1982), better known by his stage name Juelz Santana, is an American rapper and member of East Coast hip hop group The Diplomats, also known as Dipset. He is best known for his appearances on Cam'ron's 2002 si ...
,
Pusha T
Terrence LeVarr Thornton (born May 13, 1977), better known by his stage name Pusha T, is an American rapper, songwriter and record executive. He rose to prominence as one-half of the hip hop duo Clipse, which was mainly active from 1994 to 20 ...
,
KAWS
Brian Donnelly (born November 4, 1974), known professionally as Kaws (stylized as KAWS), is an American artist and designer. His work includes repeated use of a cast of figurative characters and motifs, some dating back to the beginning of his c ...
,
Kreayshawn
Natassia Gail Zolot (born September 24, 1989), better known by her stage name Kreayshawn, is an American rapper, singer, and music video director from Oakland, California. In 2011, while serving as a member of a rap group with her friends, she ...
,
Linkin Park
Linkin Park is an American rock band from Agoura Hills, California. The band's current lineup comprises vocalist/rhythm guitarist/keyboardist Mike Shinoda, lead guitarist Brad Delson, bassist Dave Farrell, DJ/turntablist Joe Hahn and drummer ...
,
Gary Panter
Gary Panter (born December 1, 1950) is an American cartoonist, illustrator, painter, designer and part-time musician. Panter's work is representative of the post- underground, new wave comics movement that began with the end of '' Arcade: The Com ...
,
Big Sean
Sean Michael Leonard Anderson (born March 25, 1988), known professionally as Big Sean, is an American rapper. Anderson began his music career in 2007 and gained popularity in 2010 with his third mixtape '' Finally Famous Vol. 3: Big''. He then s ...
, Josip On Deck,
Lil' Wayne
Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman, joining ...
,
Chris Brown
Christopher Maurice Brown (born May 5, 1989) is an American singer, songwriter, dancer, and actor. According to '' Billboard'', Brown is one of the most successful R&B singers of his generation, having often been referred to by many contempo ...
,
Flatbush Zombies
Flatbush Zombies (stylized as Flatbush ZOMBiES) is an American hip hop group from the Flatbush section of Brooklyn, New York City, formed in 2010. The group is composed of rappers Meechy Darko, Zombie Juice and Erick Arc Elliott, with Elliott al ...
,
Travis Scott,
Domo Genesis
Dominique Marquis Cole (born March 9, 1991), known professionally as Domo Genesis, is an American rapper and songwriter. He is best known for being a member of Los Angeles hip hop collective Odd Future. He has since continued his solo career, re ...
,
Damian Lillard
Damian Lamonte Ollie Lillard Sr. (born July 15, 1990) is an American professional basketball player for the Portland Trail Blazers of the National Basketball Association (NBA). He played college basketball for the Weber State Wildcats and earned ...
, and
Keith Ape
Dongheon Lee (이동헌; born December 25, 1993), known professionally as Keith Ape () and previously known as Kid Ash, is a South Korean rapper from Seoul. He is a member of a crew called 'The Cohort'. Ape's breakout single "잊지마" ("It G Ma ...
.
In late 2018, the firm announced that it will produce a tie-in fashion line based on the
Disney
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
animated film
Animation is a method by which image, still figures are manipulated to appear as Motion picture, moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photographed and exhibited ...
''
Ralph Breaks the Internet
''Ralph Breaks the Internet'' is a 2018 American computer-animated comedy film produced by Walt Disney Animation Studios and distributed by Walt Disney Studios Motion Pictures. The 57th animated film produced by the studio and the sequel to ...
'', marking this as the first time BAPE has directly partnered with Disney.
See also
*
I.T
*
Billionaire Boys Club
The Billionaire Boys Club was an investing and social club organized in 1983 by Joseph Henry Hunt (born Joseph Henry Gamsky) in Southern California. It was originally simply named "BBC", the initials of Bombay Bicycle Club, a restaurant Hunt had ...
References
External links
*
{{DEFAULTSORT:Bathing Ape, A
Clothing companies established in 1993
Retail companies established in 1993
Clothing brands of Japan
Clothing companies of Japan
Clothing retailers of Japan
2000s fashion
Hip hop fashion
Clothing companies of Hong Kong